Search Engine Optimization (SEO) has continued to gain popularity over the years because it helps businesses maximize the returns on their digital marketing investment. SEO has become the difference-maker for content writers. Writing online content means writing...
If you have made it to 2019 without ever doing a PPC campaign, and have been thriving as well, you can consider yourself very lucky. PPC is considered one of the best ways to drive all sorts of things: traffic, sales, revenues, engagement, brand awareness,...
There are many website platforms that you can use to build your website. At Mountaintop, we have studied and built websites with most of these popular platforms. Our knowledge and experience have led us to one conclusion. When it comes to designing, building, and...
2018 was a big year for PPC or Pay-Per-Click Marketing. Google Adwords was re-branded as Google Ads. The change was not all cosmetic. Google Ads was improved with new features, tools, campaign types, and targeting options. Since branching out to the world of...
Whether you are a start-up or a business that has been running for a while, people you meet will surely ask one question: “Are you on social media?” There is no denying the power and influence of social media. Of the 4 Billion people who are on the Internet every day,...
Do bad guys always wear black? A popular theme in Hollywood is the classic battle between good and evil. More often than not, the good guys are in white and the bad guys are in black. Case in point is HBO’s smash hit, “Westworld”. In the TV show, visitors to a western...
