Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on your website, what would you want them to do?

Entrepreneurs are often so focused on blogs, videos, and images as the primary forms of content that they overlook one essential element of web copy – a button that can deliver the desired results. 

This button is called the Call-to-Action (CTA) button; a key feature of your website that tells the visitor what you want them to do upon landing on the page. 

The CTA button is small in size and does not occupy a lot of real estate on your website. But when properly designed and located, the CTA button can yield big results for your business.

Call-To-Action: What Is It Really?

A Call-to-Action is a command, instruction, or a specific course of action that you want the audience to take. On a website, the CTA is typically presented as a button, usually on the home page which is the landing page when someone clicks on its URL. 

In website design, all the elements of a webpage must work together. For a home page, the Header carries the business’ Brand Value Proposition (BVP). 

As we discussed in our article “One Simple Hack to Get More Website Engagement”, a Header that captures the interest of the visitor within 6 to 8 seconds is critical to cause the visitor to explore your website.

He may scroll down and find your CTA button. The next few seconds will determine if the visitor will move further down the sales funnel – or abandon the search and click out of your website.

The CTA button must answer this question:

“What do you want the visitor to do NOW?”

Why You Need A Clear-Cut CTA On Your Website

Let’s assume you’re really hungry and badly craving a burger and fries. You enter a restaurant with a slogan (think of it as the website Header) of serving the biggest, juiciest burgers in the world. 

When you enter the restaurant, you have no clue where to sit and how to order. No one’s attending to you and there are no signs on the entrance detailing the next steps. 

With your stomach grumbling, chances are, you’ll forego the biggest and juiciest burgers in the world and just opt for the regular, fast-food burger next door – perhaps 2 or 3 orders this time!

A vague, lackluster, and drab CTA will have the same effect on a potential customer who lands on your home page.

We defined CTA as a form of command or instruction and these descriptions might seem too forceful or aggressive. But an effective CTA is one that is crystal clear; there’s no second-guessing on the action you want the website visitor to take. 

With a consumer needing only a few seconds to make a decision, you can’t afford to be cute with your CTA. It has to grab the visitor by the collar, get in his face, and tell him with absolute certainty what he needs to do next. 

If your CTA is unclear and leaves the website visitor wondering what he’s supposed to do next, he will leave and you will end up leaving money on the home page. 

Examples Of Good And Bad CTAs

Let’s start out this section by giving you examples of CTAs that won’t get the job done for your website:

  • Learn More
  • Get Started
  • Ask Me How
  • Take Part in the Journey
  • Click to Believe

These CTAs will fail to deliver because they’re ambiguous to the visitor. It’s not clear how taking the action will help the visitor find the solution to his concern. The CTA does not convince the visitor that you’re the answer. 

A CTA might as well be called Compel to Action because that’s what you want the button to do – act or move according to your command.

Why? Because by following the instruction of the CTA, the visitor will find what he’s looking for. Whether it’s solutions, answers, or information – by clicking on your CTA button, he will get it.

Here are 10 examples of effective CTAs that will compel the visitor to act:

  • Buy Now
  • Book an Appointment
  • Sign Up For Free
  • Get 1 Month Free NOW
  • Click for FREE Access
  • Click for FREE Consultation
  • Get Free Estimate Now
  • Download Free Copy
  • Claim Your Free Gift
  • Click For BIG Discounts

When you go over these examples, the CTAs are crystal clear on what they want you to do.

How do these CTAs work or deliver results for your website?

Example 1: A Pharmaceutical Company that sells insecticides and disinfectant products engineered to kill mosquitos, cockroaches, other insects, and green chemicals proven to destroy a wide spectrum of bacteria and viruses.

Header: Keeping Homes and Offices Safe From Diseases, Bacteria, and Viruses For Over 50 Years.

CTA: Buy Now

Example 2: A roof repair company with extensive experience fixing leaks and other forms of damage.

Header: One-Stop Shop For All Your Roofing Needs

CTA: Book An Appointment

As you can see, the CTA is aligned with the Header and the company’s overall value proposition. It answers the question:

“What can we do for you?”

Answer – Click our CTA!

6 Rules For Creating A Good CTA For Your Website

Creating a CTA that works wonders for your website is not as hard as you might think. Here are 6 rules you need to keep in mind when coming up with a good CTA for your website.

1. Support the Header

Yes, we’ve mentioned this quite a few times in this article. But it’s worth stating again the importance of having a CTA that clearly aligns with your Header. The CTA must help push the visitor further down the sales funnel.

2. Be Bold and Clear

A General isn’t vague when he gives the Private an order to “drop 10”. The Private has to drop down right away and knock out a set of 10 push-ups. 

With the CTA you have to be bold and tell the visitor what you want him to do. Buy, sign up, try, subscribe, claim, or download – be clear in telling the visitor what he needs to do next.

3. Make it Emphatic

Assume that the visitor who landed on your page wants a solution NOW. He clicked on the right URL, it’s up to your CTA to push him to act by creating a sense of urgency. 

4. Keep it Short

If you noticed from our examples of good CTAs, the maximum word count is 4. Can you go over? Sure, but it should not compromise the effectiveness of the 3 previously discussed tips for a good CTA. Too many words and the message can get lost. 

5. Visually Appealing Design

The CTA should stand out on the webpage. Ideally, it must be brightly-colored and creates a wonderful contrast with the background. 

6. Location Must Be Visible

The CTA usually comes after the Header. It must be clearly seen and easily identifiable to the reader. The font size must be large enough to be visible with enough spacing between the words to make it highly-readable.

Conclusion

If your website isn’t delivering results, the CTA could be the problem. We recommend to our clients that they run A/B testing among possible CTAs to have an idea which one has the best chance of generating the desired outcome. 

The CTA accentuates your sales pitch to the visitor. Take your time in coming up with one for your website. 

Better yet, give us a call and we’ll create a CTA that will meet your business goals. We’ll run the A/B tests so we can assure you that our CTA is the right choice for your website.

And if you enjoyed this article, feel free to share it with your community.

WebsiteStandOut

When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out. 

Of course, you want him to stay. The longer the time spent on your website, the better the chances of achieving your goal. He could read your blogs, find out more about your business on the About Us page, or check out the list of products available on your e-commerce portal. 

The question is: How can you make the visitor stay longer and generate more website engagement?

One simple hack to get more website engagement is to add a slider to your Home page.

What Is A Slider?

It’s sometimes referred to as a “carousel” or a “slideshow” because a slider is in a constant state of motion. A slider runs a series of images that give the visitor an idea of what the website is about. 

Images that are well-conceptualized and thought-out are effective vehicles for your message. Visuals, whether static images or videos resonate faster to the viewer compared to text. 

For this reason, a slider is located at the Home page which is the primary landing page of your website. 

To find out more about a slider, read our article “Why a Slider Image on Your Website is More Important Than Your Logo”.

What Kind Of Slider Would Deliver Best Results For Your Website?

Visit any website with a slider and you’ll see different ways in which it’s used on the Home page. 

On an e-commerce website, a slider is used to present a number of its most popular products. Click on a real estate website and you’ll see the houses that the agency is offering on the market. 

A business that deals in a service such as consulting may have testimonial videos on the carousel. 

At Mountaintop, we recommend the use of a slider on the Home page. It will definitely capture the attention of the visitor and get him to stay on your website longer. 

We have done different types of slides for our clients. Based on analytics, the slider has definitely helped our clients achieve their marketing goals. 

However, there is one type of slider that works better than others. 

Our One Simple Hack To Get More Website Engagement

To get the best results and generate more active visitor engagement, your website should only use one image for its slider.

You can easily get over-excited with the idea of running a carousel that features a lot, if not all, of your top-selling products. The more the merrier, right?

Not when it comes to website functionality and marketing purposes.

Clients often give us a puzzled look when we advise them that one image on the slider is all they need to generate greater website engagement. We understand their viewpoint because they have different products to offer. 

However, based on our experience and on the performances of clients who followed our advice, one slider is all you need. 

Why does one slider work the best for your website?

1. Multiple Slider Images Will Slow Down Your Website

High-resolution images are more compelling and enticing to website visitors. However, high-resolution images consume a lot of bandwidth and will slow down your website. 

Likewise, if you use large-sized, high-resolution images then scale them down, this can lead to the webpage increasing unnecessarily in size and slow down your website’s speed. 

Rather than have 3 to 6 high-resolution images rotating on your slider, just have one high-resolution image. According to Yoast, website visitors tend to click on the first image only. Thus, having multiple images may not carry out their intended purpose.

2. Multiple Images Create Multiple Messages

The header plays a very crucial role in your website. It’s the first thing the visitor sees when he lands on your website. 

The header is located at the top of the webpage. On your Home page, the header includes the logo and the categories of the pages on your site such as “About Us”, “Contact Us”, “Blogs”, and “Products and Services”.

But the key function of the header is to captivate the visitor with your website’s Brand Value Proposition. With only a few words, the BVP can tell the visitor who you are, what your business is about, and why you offer the best solutions to his problems. 

A slider is an effective way of reinforcing the message of your BVP. As you know, how images are interpreted is a matter of perception. Thus, having multiple images can create multiple interpretations that deviate from the main message of your BVP. 

At Mountaintop, we go over all the images with our clients and choose one image that best represents the business and captures the BVP on the header.

3. Multiple Sliders May Affect Your Site’s Search Rankings

From a professional web designer’s perspective, having multiple images on your slider can create havoc on the webpage.

The position of the slider and the amount of real estate the images occupy tend to push content further down the page. An image slider can be so big that it can occupy the entire space of your webpage. 

A site visitor may not come across content until after the fold and this may lead to a no-so-pleasant experience. Likewise, image sliders may not set up well on mobile screens and affect its level of responsiveness. 

As you well know, Google is big on user experience and if your site presents functionality problems, the search engine giant may penalize you in the search rankings. 

4. Messaging Is Clearer And More Focused

We touched on the value of clear messaging briefly in #2 but we feel it’s important to devote a section about the key role your header plays on the website. 

When you’re at the newsstand, what compels you to choose one newspaper over another? The headline, right? A headline that’s catchy and enticing enough to make you want to read through the entire newspaper will influence your choice of publication. 

The decision-making process only takes mere seconds. 

The same can be said about the header of your website. If you have an e-commerce website, your header should compel the visitor to buy your products. If you have a business website that offers consulting services, you want the header to entice the visitor to hire your company. 

A person clicks on your URL because he thinks your website may offer the answers he needs. However, if all he sees on your Home page is a collection of text that has no meaning or relevance for his purpose on clicking on your URL, he will leave. 

The header must offer the visitor something clear and tangible. What will the visitor get if he decides to choose your business? That is your BVP – clear, resonant, and will not cause the reader to second guess.

The slider can support your header – if the image is aligned with the message of the BVP. 

For example, you own a bakery that sells freshly-baked Red Velvet cupcakes online. Your header has the following BVP:

“Order Now For the Best Oven-Fresh Red Velvet Cupcakes You’ll Ever Have.”

Now, if your slider ran images of cakes, croissants, pies, salads, and Club sandwiches along with the Red Velvet cupcakes, the site visitor may get confused and distracted from your message.

Will he buy your other products? Probably not because he clicked on your URL for your cupcakes. 

The best approach would be to use one slider image – that of the signature Red Velvet cupcake – and offer a pullout menu for the other items you sell.

Conclusion

Despite the opinions of its naysayers, the slider is an effective addition to your website. Have it placed on the Home page to support the BVP on the header and watch your website’s engagement levels blow up!

The keys to the effectiveness of the slider are to use only one high-resolution image and to make sure the image is relevant and best represents your site’s BVP. 

If you’re thinking of using a slider for your website, give us a call and we’ll give you more insights on how to make it work wonders for your business. 

And if you enjoyed this article, feel free to share it with your community.

WebsiteSecurity.Protection.Monitoring

If you’re having problems getting the desired results from your marketing program and are at a loss at how to fix it or if you’re planning to launch your first marketing campaign – this article is for you! 

Let’s start out by saying that your decision to invest in a marketing program is 100% a step in the right direction. You’re much better off than other businesses that have scrapped “marketing” from their budgets. 

We’re here to tell you that there is no “one size fits all” approach to marketing and no one can set a deadline for success. Marketing can be a frustrating activity because results vary and will take time. 

You might think nothing is working right. You’ve put in the time and have done the research. Your website hasn’t gotten a significant increase in the number of visitors. Likewise, your social media numbers aren’t improving. Worse, your cash register isn’t ringing and your bank account has gone on an unplanned diet. 

So if you’ve done everything according to plan, you’ve ticked off the boxes, kept activity high – and you’re still not getting results – what’s the problem?

With frustration building up you might find yourself looking at the mirror and asking the question:

“Am I the problem?”

How To Know If You Are the Problem With Your Marketing Program

There’s a science to marketing – tools, processes, and analytics – that you have to utilize to manage a focused campaign and to deliver a clear message. 

But there’s also a creative; almost intuitive, side of marketing that requires you to customize your approach to fit the needs of your customers. That intuitive aspect of marketing makes it an emotional exercise. Emotion is good because it gives you the ability to empathize with customers. 

But emotion can also cloud your judgment; enable certain biases, and compromise decision-making. 

When this happens, you’ll have a hard time viewing things from an objective standpoint and you could be doing your marketing efforts more harm than good.

Here’s a list of situations that you may have encountered while marketing your business and caused you to doubt whether you’re doing a good job or not.

1. The Reluctant Customer

With new small businesses opening up every day, an effective marketing plan can help your business stand out from the competition. Consumers are always on the lookout for the best deals in the market, the most innovative products, and services that can make life and work easier and more convenient. 

And thanks to the Internet, today’s consumers are more discerning. 

According to research from Oberlo, 85% of consumers conduct online research before purchasing a product or service. 

If a consumer clicks on your ad, follows your page or visits your website, he could just be conducting research. It’s not different from owning a shoe store inside a mall and having customers walk in and out without purchasing a pair. 

Getting a consumer interested is a big step forward in generating sales for your business. But it’s not enough to get people through your funnel. You need to coax them through the funnel; give them good reasons to pursue the journey and become paying customers. 

  • Offer something special – Discounts, limited access to content, and free products are good examples.
  • Highlight your value proposition – Why should they go with your business? Will your product increase ROI? Can your service improve their productivity? Can your product streamline costs?
  • Provide the answers they need – Find out the biggest concerns and the most nagging questions faced by your target market and present your answers by coming up with an FAQ section. 
  • Practice excellent customer service – The “social” in social media is the reason why you should frequently engage with your followers. Yes, even those who may post negative comments or feedback. 

Engagement is the first step to relationship-building. If someone says something negative or unfavorable about your business, take it as an opportunity to show you care by addressing the issue. You can simply send a private message rather than responding on the thread.

2. Water, Water Everywhere…

The Internet is a great place to look for employment. Every day there are thousands of jobs or projects posted on various business websites. You can scroll down the ads and apply for the ones that interest you the most. 

Success is not guaranteed to happen overnight. It might take days or weeks to get invited to a job interview. And even if you do get the interview, you might not get the job. 

It doesn’t mean you’re the problem or that you’re the worst of the lot. 

Employers and prospective clients also use these websites to look for talent. They have their own qualifying process and it could just be the case that they don’t see you as the ideal candidate for the job or project. 

If things aren’t moving as well as you expected, here are a few things you can do to remedy your situation:

  • If you were interviewed but not hired, reach out to the interviewer and find out why. You might be surprised by the responsiveness of people from HR. They know where you’re coming from and would like to help you improve your chances of getting hired.
  • Read the job advertisement carefully and assess your level of qualification. Are you really cut out for the job? Do you meet the minimum requirements? 
  • Review your online profile and make an honest assessment. Is it enticing to employers? Are your rates too high? Do you have enough accomplishments? Are your sample projects impressive enough?

Lastly, don’t stop – keep trying! Getting a job or landing a project is a numbers game. The more job ads that you apply to, the better the chances of getting hired. Make the necessary improvements on your profile and move forward to the next job ad. 

WebsiteStandOut

3. It’s Not You – It’s Me

Finding the right people to run the business with you can be quite a challenge. You might end up going through 10 to 20 applications to find the best-qualified candidate. 

And when you do, it doesn’t mean the employment arrangement is a done deal. Even with a signed contract, the person you just hired can always back out. 

You’re stuck with all these questions in your head. 

  • “Is it my fault?”
  • “Did I say something that upset him?”
  • “Did I come across as too forward?”
  • “Was I too familiar?”
  • “Should I have offered a higher salary?”

The same can be said when trying to land clients for your business. Not even a signed contract or Memorandum of Agreement will guarantee you a sure deal. 

It’s quite possible that at the last moment the candidate or the prospective client had a change of heart due to a number of reasons. These possible reasons could be receiving a better offer elsewhere, a realization that the arrangement will be a poor fit, or it could simply be a last-minute decision change.

Whatever the reason, it won’t hurt to reach out and find out why. Perhaps the client was looking for a skill that wasn’t properly presented on your website and social media pages. 

It could also be that the candidate or prospective client had a different vibe to your social media posts. 

Regardless of the results of your inquiry, it doesn’t mean you have to change. Most likely, you have to review the message of your marketing campaign. In its current form, do you believe it clearly resonates with the people or clients that you want to attract?

If you haven’t landed a client or the ideal candidate yet – don’t fret. The best things come to those who wait. Sometimes the smallest tweak in your messaging can bring in the biggest results.

4. The Price Is Not Right

One of the most popularly conveyed examples of the benefits of free enterprise is the lemonade stand that cuts its prices to get the customers of the other lemonade stand. 

Slashing your prices can get your business customers right away. It will also make customers happy knowing that by choosing your product, they can save money.

But price-cutting is not a sustainable strategy. Likewise, it’s not a good marketing strategy for building your business brand. As a matter of fact, price-cutting may do irreparable damage to your brand.

To maintain a healthy margin while price-cutting, you may have to compromise the quality of your product. Think of your favorite donut shop adding more cheap flour to the recipe to lower the production cost. 

Price-cutting will only serve to commoditize your brand and dilute its value proposition. 

If your product isn’t selling well, don’t assume right away that it’s because of your price. Reach out to your customers, social media followers, and email subscribers. Conduct surveys via email, social media, and as a CTA on your website. 

Analyze the results of your studies, review your website and social media analytics, then, plan your next move. The more data you have, the clearer the picture becomes. Remember, strategy follows numbers and not the other way around.

Let’s assume that price is the main concern of your customers. This doesn’t mean that you should cut prices right away. There are other ways to address the concerns of your customers without compromising your product’s value proposition:

  • Offer loyalty discounts.
  • Come up with packaged deals.
  • Tie up with non-competing brands. 
  • Incorporate a referral system. 
  • Reach out to groups and customize special cost-saving packages for them.

That’s the advantage of digital marketing. It gives you several avenues to reach your customers and engage with them. 

5. The Writer’s Wall

Blogging is a proven way of driving traffic to your website. Studies have shown that businesses that blog generate 97% more links to their website than businesses that don’t blog. 

But blogging isn’t just about tapping your ideas onto a Word document and publishing it on your website.

If you’ve been blogging for some time but have not been getting more traffic to your website or if you haven’t seen an increase in social media engagement, you’ll have to review your blogging strategy.

There’s a process involved and standards to observe in order to create a high-ranking blog. 

  • Topic research – What do your readers want to read? What are their concerns and interests? Keyword research and a visit to your competitors’ websites are effective ways to find out what your audience is searching for.
  • Keyword research – Keywords are the words and phrases used by the searcher to launch a query. Without keywords, your blog will not be found.
  • Readability/Structure – How your blog looks will have an effect on its readability. Sentences and paragraphs should be shorter. 

There must be more space between paragraphs. Use bullet points to organize your key information. Separate topics with the use of sub-headers. 

  • Quality Assurance – No errors in spelling and grammar, please!
  • Uniqueness – Publishing a blog that is not unique will do serious damage to your business brand. Google will slap you down the search rankings. 

In addition, if the creator of the content you copied from decides to go after you, the penalties may cost you thousands of dollars. 

Before publishing your blog, run it through a plagiarism detection software such as Copyscape. 

  • Who are you writing for? – A big mistake made by business owners who blog is their writing style. Because they are experts in their field, they tend to write using technical language. 

Some believe that writing in this manner will impress the reader. But what kind of impression are you creating if the reader can’t understand your content? Write in a manner that is easily understood by your audience. 

A good example is this blog! Everything that we just discussed – we did for this blog.

It takes 3 to 4 hours to write a high-quality blog. If you don’t have the time, outsource the process to Mountaintop Web Design. 

Our blogs have been cited by several business websites including UpCity as among the best in business and digital marketing. 

Conclusion

It’s great to set up a small business with systems in accounting, Human Resources, and IT in place. But if you don’t invest in a marketing program, you will be run over by your competitors, get overlooked by consumers, and miss out on opportunities to earn revenues for your business. 

Keep in mind that nothing is set in stone when you’re marketing a product and service. There are variables that come into play – variables that can affect your preferred outcomes. 

If things don’t go as planned, don’t be hard on yourself. You’re not alone. Thousands of other entrepreneurs are in the same boat – trying to steer their marketing campaign in the right direction. 

Marketing is a skill. And like all skills, you need constant repetition to be really good at it. 

Or simply outsource your digital marketing needs to us! Give us a call or send an email. We’ll get your digital marketing campaign started and charted on the right course.

And if you enjoyed this article, please feel free to share it with your community!

WebsiteSecurity.Protection.Monitoring

Chatbots were created to make it easier and more convenient for customers to interact with businesses. 

Rather than deal with a human who may not provide the right answers because of duress, lack of preparation, or poor communication skills, customers can interact with a chatbot that has the answers to everything.

However, what the imperfect humans had the nearly-perfect chatbots did not have:

The ability to relate to humans. 

For all the times’ customers became irate with the agent on the other end of the line, they still missed the human touch. What humans lacked in giving an accurate response, they made up for in empathy. 

The earliest incarnation of the chatbot did not have this. 

That is until the Facebook Messenger chatbot came along.

What Is A Facebook Messenger Bot?

First, let’s define what a chatbot is.

A chatbot is a form of Artificial Intelligence or A.I. that is designed and developed as a messaging software program to allow businesses to communicate with customers.

The software program of a chatbot enables it to understand the various questions and inquiries relayed by customers so that it can formulate an accurate response. 

Thus, a Facebook Messenger bot is a chatbot that is incorporated into the social media giant’s messaging platform, Messenger. 

Why Does Your Business Need A Facebook Messenger Bot?

If your business is on Facebook – and which business isn’t – then you’re familiar with Messenger. 

Setting up a Facebook business page is almost a standard feature in every Digital Marketing strategy toolbox because the social network has 2.7 billion active monthly users.

But posting content on Facebook is not enough to harness the full power of the social media platform. Likewise, your business should have a Facebook Messenger marketing strategy.

1.3 billion people use Facebook Messenger every month. 

What are the benefits of using Facebook Messenger for your business?

1. Acquire New Customers 

It all starts with a simple inquiry. Turning the inquiry into a sale depends on how fast and accurately you can provide the answers. If the prospect is impressed with the response time, you can be assured of a new customer any time soon.

2. Increase the Rate of Sales Conversions

With Messenger, you can have customers browse through your products. For example,  if you are selling nutritional supplements, you can distribute the promos to your followers. If they’re interested, they can transact the sale right there and then.

3. Build Your Brand

It’s not just having a popular messaging platform to promote your business. If customers love the experience of dealing with your company via Messenger, it will leave an indelible impression. For sure, if friends ask them for recommendations, your brand will come out top of mind.

4. Enhance Customer Experience 

Have you ever tried to call customer service only to be put on hold for almost an hour? With Messenger, customer queues are a thing of the past. All they have to do is post their inquiry on your Messenger account. However, make sure you respond right away. Response time of 24 hours is still acceptable. 

How A Chatbot Powers Up Your Facebook Messenger Strategy

All these benefits of using Facebook Messenger considered, adding a chatbot to the messaging service takes your strategy to the next level!

Why?

Although there are 1.3 billion active users of Messenger and more than 6 million ads, only 300,000 have chatbots

The playing field is still sparse; the competition is fewer, you can access your customers faster and provide better service than your competitors who don’t have chatbots.

Investing in a Facebook Messenger chatbot is also cheaper compared to investing in an app because according to statistics 71% of people who download an app delete it after 90 days. 

With these in mind, how can adding a bot power up your Facebook Messenger strategy?

1. Target Your High-Priority Customers

A chatbot can identify customers from your subscriber list who are most likely to buy from you based on their past history and levels of engagement. They can send your Facebook Messenger sponsored ads directly to them. 

2. Speed Up – and Improve Customer Service

A human customer service representative can get tired answering the same questions over and over again. Not a Messenger chatbot – and the A.I. can respond within an hour. 

3. Qualify Potential Leads

Sometimes when you inquire about a company’s products or services on Messenger, your inquiry would be met with a default message that advises you of the turnaround time for the response.

In addition, there is usually a questionnaire asking the following questions:

  • Your purpose for the product
  • How you came across the company
  • Your budget
  • Questions on demographics

The chatbot is getting details to create a buyer’s persona. The information will help you qualify leads or potential customers for your business.

4. Close the Sale

A customer who’s in a rush won’t leave Messenger and go to a website to complete the transaction. A chatbot can do this for you simply by asking the customer to fill out an order form. 

Once the order has been paid for, all the customer has to do is send a copy of the proof of payment via Messenger. The chatbot can confirm the order right away and provide details on the expected delivery time. 

5. Encourage Repeat Sales

A chatbot can accurately maintain the purchasing history of your customers. It can send a gentle reminder to a customer who bought a Truffle Cake for his wife to celebrate her birthday – which is 5 days away. And your customers will appreciate your business for keeping them in mind. 

Okay, so that’s the context of why your business needs a Facebook Messenger chatbot.

Now, let’s find out how to build one for your business!

Step-By-Step Guide To Making Your Facebook Messenger Bot

It used to be the case that you had to hire a developer to build a chatbot for you. Thanks to advances in digital technology, there are programs that can help you create a chatbot on your own. 

Will it take only 10 minutes to make a Facebook Messenger bot? Maybe if you have some background in coding or have done this before. Our point in stating that you can create a bot in 10 minutes is to tell you that it can be done and it’s not as hard as you think!

Who knows? Maybe you can build your chatbot in 5 minutes!

There are 3 popular chatbot-building programs to choose from:

  1. ChatFuel
  2. ManyChat
  3. DialogFlow

Of these 3 programs, we recommend ChatFuel because we believe it’s the easiest to use and offers wonderful versions even if you opt for the free version.

Step 1: Log-In To Your Facebook Account Then Connect to ChatFuel 

Make sure you’re using the same browser that you used to log-in to your Facebook account to access the ChatFuel homepage. 

Once you’re on the ChatFuel homepage, click “get started for free” then authorize ChatFuel to access your Facebook account. 

Step 2: Choose the Facebook Business Page For The Chatbot

Chatbots only function for business pages and not personal accounts. If you don’t have a Facebook Business Page, you must create one first.

If you have more than one Facebook Business Page, choose the one that you want to have a chatbot for its messaging service. 

Step 3: Take the Tutorial

When you’ve connected ChatFuel to a Facebook Business Page, you will be given a chatbot builder tutorial. We suggest that you take a few minutes to go through the tutorial. 

Step 4: Compose Your “Welcome” Message

Whether your visitors are first-timers or previous customers, everyone loves to read a welcome message. It makes them feel attended to and important. 

Should you mention that the message is from a bot? 

We think that it’s perfectly fine to inform the visitor that he’s dealing with a chatbot. First, chatbots are common so there’s no surprise really. Second, it shows the visitor that you’re honest and transparent. Third, if something goes wrong, the visitor can immediately attribute the problem as a technical or programming issue. 

Here’s an example of a welcome message:

“Hi Larry! Welcome to Garden Emporium. Thank you for taking the time to chat with us. I’m a chatbot that can help you find answers to your questions. How can I help you today?”

An A.I bot can decipher the visitor’s question and pull out the response from a default list of answers. However, be prepared for inquiries or problems that weren’t covered by the list of responses. 

What you can do is to create a backup message for situations such as this. Here’s an example of a backup message:

“I’m not clear on what it is that you’re asking. But if you could click on this link, you may have the answers you’re looking for.”

Then, provide a link to a Frequently Asked Questions (FAQs) page or to a reference link that could be relevant to the visitor’s inquiry.

Step 5: Create the Conversation Navigation

At any point in time, the chatbot will be faced with different questions from visitors. You have to anticipate what these questions are and prepare the Conversation Navigation or the series of default responses that the chatbot can give. 

There could be dozens of questions! Start first with the most common ones such as:

  • Where is Garden Emporium?
  • What is the fastest way to get to Garden Emporium?
  • What varieties of plants do you sell?
  • Do you sell garden tools and equipment?
  • Do you accept credit cards?
  • What time do you open?
  • What time do you close?
  • Are you open on holidays?
  • Are you open on Sundays?

To get the conversation navigation in motion, you have to create a “block” for each question. Don’t worry if you have a laundry-list of questions. It’s easy to create a block. 

  • Click “Add Block”
  • Give each block a title

When you’ve created a block for each of the questions, go back to your welcome message page and click “Add Button”.

Type in the name of the button in the first field. This is the name that you want your visitor to see.

Finally, select the block that you want to bring your visitor to.

Step 6: Create the Dialogue for the Block

Now you’re ready to compose the answers or the response for the blocks you just created. 

ChatFuel has a number of options you can use to customize your responses.

  1. Text Card – Simply type in the response you want on the block.
  2. Typing – The visitor will get the experience of someone typing the answers.
  3. Quick Reply – No need to bring the visitor to a new block. Instead, the response is shown on the block.
  4. Image – If the visitor’s inquiry requires a visual, the block will upload the appropriate image. For example, if the inquiry is “Do you have an image of the echeveria succulent plant?”
  5. Gallery – Similar to Image but the request is for more than one image.

Step 7: Build Your A.I.

Simply click “Set Up A.I.” and you’re good to go. 

This is the step where you fortify the messaging service by making sure all the possible questions and inquiries to your A.I. will be covered by accurate responses. 

Yes, you can direct the response to the blocks you created but you can also create new responses to other possible questions.

Step 8: Go Live With Your Chatbot

The other cool thing about ChatFuel is that it saves your work as you go along. To go live, you just have to copy the link and paste it into your Facebook page. You can also add the link to your website and online ads.

How?

  • Open the left-hand navigation menu.
  • Go to the “Promote” page.
  • Copy the URL.

Then paste as you please!

Conclusion

Chatbots are here to stay so start building one for your Facebook Messenger account. It’s easy enough to create on your own and a chatbot will add more value to your Facebook Messenger strategy. 

Your customers will certainly appreciate having their questions and concerns addressed right away. 

If you want assistance, we can build your Facebook Messenger chatbot for you. Just give us a call or send an email. We will get back to you as soon as we can.

And if you enjoyed this article, feel free to share it with your community.

Email marketing has been proven an effective online process and should be a mainstay in your digital marketing toolbox. Like a pot of brewed Jamaican Blue Mountain coffee, you can mess it up if you don’t perform A/B Email Testing. 

All of the hard work and time spent generating those valuable leads will go to waste if your email marketing campaign has no direction. A/B Email Testing will ensure your campaigns are targeted with laser precision and all resources are maximized. 

What Are The Benefits Of Email Marketing?

What was the first thing you did this morning shortly after waking up and before the first cup of coffee?

If you’re like 58% of Americans, that would be to check your email.

Yes, more than half of people check their email first thing in the morning – even while they’re still in bed. It’s not social media, phone messages, or newsfeed. 

And people don’t stop there. Chances are, you check your email multiple times every day. 

This is what makes email marketing so effective. If your message successfully gets into the recipient’s inbox, there is a 21% chance that your email will be opened and read. 

Email marketing has a very high Return on Investment (ROI). Studies have shown that for every US$1 spent on email marketing, you get a return of US$44 or 4,400%!

Of course, these are just statistics, not guarantees. You have to run your email marketing campaign correctly to be on the winning end of the statistics. And one of the best ways to ensure success is to conduct A/B Email testing.

What Is A/B Email Testing?

The simplest definition of A/B email testing is that it’s a process of testing different sections of your email to see which ones will best generate the desired results.

When it comes to an email, the smallest changes can lead to big results. From the subject line to the content itself, A/B email testing lets you know which version your audience will respond better to.  

It’s worth your time to conduct A/B email testing to ensure that your efforts get the best returns. 

As mentioned earlier, email marketing has a very high ROI. The rate of return on email marketing is much higher than Pay-Per-Click advertising, social media marketing, and various forms of traditional marketing.

What Are The 3 Benefits Of A/B Email Testing?

Even the most experienced digital marketers can’t get email marketing right every time. A/B email testing has benefits that will lower the risk of costly mistakes.

1. Fine-tune Your Email Marketing Strategy 

They might overlook a component of the email because it seemed inconsequential. By the time the Digital Marketer is able to pinpoint the component, it may have already squandered selling opportunities with the email subscribers. 

With A/B email testing, you can increase the chances of success of your email marketing campaign by comparing and contrasting different versions and pinpoint the areas that elicit the most favorable reactions from your audience.

2. Increase the Click-Through and Open Rates of Your Email

When you know what your subscribers like to see and read, you will be able to increase the open and click-through rates of your email. 

The higher the open and click-through rates the higher the probability of your subscribers visiting your website and participating in your Calls-to-Action (CTA). 

As you gain the confidence of your subscribers, it won’t be long before their interest in your products or services gets converted to sales.

3. Save More Money

Some marketers think that sending out an email blast is the best way to get results from an email campaign. 

“Let’s weed out those who are interested or not by sending the same email to everyone. You can save more time and money.”

Mr. Shot Gun Marketer forgot to tell you the fundamental truth about the leads you worked hard to generate for your email campaign:

Everyone is different. 

People react differently to content. By sending out the same email to everyone, you have failed to consider the individuality of your subscribers. They signed up for different reasons and motivations. 

An email blast will not only lay waste to the leads you generated but it may do irreparable harm to your reputation. Before you know it, you will have more people unsubscribing to your email list.

What Components Of Your Email Should You Subject To A/B Testing?

Most people probably don’t give much thought about how they should structure or compose emails when they send them out to friends, family, and business associates. 

This is because you have a personal relationship with the recipient of the email. At the very least, the person knows of you because of a chance encounter at a trade show or convention. Perhaps the recipient is a referral of a mutual friend. 

With an email marketing campaign, you are sending out content to people you don’t know. You have no idea of who they are; what they like and how they respond to marketing copy. 

A/B email testing acts as your guiding light so that you’re not blind when running the campaign. 

You can get a clearer picture of who your audience is and what they like simply by testing different components of your email.

What components of your email should you subject to A/B testing?

  1. Subject Line – Find out how to phrase the title of your email, the length of the title, and the type of promotion you should run in the campaign.  The right subject line is responsible for the high number of open rates. 
  1. Time and Day – If your business caters to a global audience, run tests to identify the best times and days to send out your emails.
  1. Images – Studies have consistently shown that people respond faster and more favorably to images than text. Find out the types of images and other intricate details that encourage your subscribers to open your emails.
  1. Personalization – Do your subscribers react positively when you greet them by name? Other than that, find out how they want you to approach them. For example, some may prefer that your preheader states a solution to a problem they are experiencing.
  1. Calls-To-Action – Which CTA does your audience respond faster to: “Free – For First 50 Sign Ups ” or “Buy Now-Limited Stocks Only”? Your choice of CTA could determine how fast you can convert interested prospects into paying customers.
  1. Content – Many people sign up because they love your content. But as we said, each person is different. Some may prefer list-type articles while others might favor instructional content or “how to’s”. Find out who likes what and laser target your content to the right subscribers.

5 Smart Tips On How To Run A/B Email Testing

A/B Email testing is a conscientious process. You must be diligent, detail-oriented, and most of all, patient. As we said, even the most experienced Digital Marketers may not get it right the first time. 

That said, we have included 5 smart tips on how to run your A/B email testing that can put you on the right track to email marketing success.

1. Identify Your Objective

What do you want to accomplish with the A/B email test? Usually, there are 3 areas digital marketers are focusing on when running an A/B email test:

  • Number of Unsubscribers – Find out if there is a significant difference between the number of followers who unsubscribed from the A and B test groups.
  • Click-through Rate – Find out which test group generated more clicks on your email.
  • Open Rate – Find out which test group opened your email more frequently.

2. Formulate a Hypothesis

Once you’ve identified your objective, you can proceed to formulate a hypothesis by reviewing the components of your email and analyzing which one can deliver the expected results.

For example, your objective is to increase the open rate. You hypothesize that by coming up with a list-type subject line such as “10 Ways to Generate Wealth Now”, you will have more subscribers opening your email. 

Don’t run tests on all the email components at the same time. Identify one component, run the A/B test, analyze the results, then move on to the next component.

3. Study the Most Frequently Sent Types of Emails First

For sure, your previous emails can be used as benchmarks for your hypothesis. Pull them out and study them carefully.

  • How did you prepare the components?
  • What was the structure of the emails?
  • How long was your content?
  • Which groups responded favorably?
  • Which groups did not respond?
  • Were there people who unsubscribed?
  • How did you write the subject line?
  • Did you use a preheader?
  • Did you greet the recipients by their first names?

You can get valuable information from your most frequently sent emails. Use the details as benchmarks for your current A/B email testing.

4. Divide Your Email Marketing List Into A and B Segments

Start out with a small portion of your email marketing list. Divide them into A and B segments. 

There are many good email marketing software that you can use to help you segment your email marketing list. 

Here are a few segments that you might want to consider for your own email marketing list:

  • New Subscribers
  • Tastes and Preferences
  • Interests
  • Geography or Location
  • Level of Activity
  • Amount of Purchase
  • Frequency of Purchase

How you segment your email marketing list will depend on what your objective is. 

In our example, you want to increase the open rate. Given this objective, you can create a segment of those who engage with your emails more frequently and those who hardly engage with your emails.

5. Track and Analyze the Results of Your A/B Email Tests

Stay on top of the results. Collect and organize the data from the A/B tests. Analyze them thoroughly. Run more tests if needed and if you wish, change some of the conditions of the test. 

Once you’re confident with the results of your A/B email test, you can expand it to a larger population from your list. 

You may experience variances from the results because of the larger test group. But that’s okay. It will help you fine-tune your process and come up with more effective email campaigns.

Conclusion

According to Statista, the number of email users will grow from 3.9 billion in 2019 to 4.48 billion in 2024. Compare that to social media which has 3 billion active users in 2019.

Social media may come and go but people will always use email. 

A properly managed and tightly-focused email marketing campaign will surely generate wonderful results for your business’ digital marketing strategy. Performing an A/B test before you email marketing content to your subscribers will not only help you achieve your goals but it will keep your audience engaged.

If you’ve decided to run an email marketing campaign, give us a call and we’ll set up an effective one for you!

And if you enjoyed this article, please feel free to share it with your community.

If you’re a retailer, shifting to or integrating an online business model such as setting up an e-commerce website is a smart move. Consumers are increasingly becoming more dependent on mobile technology to fulfill their everyday needs. 

From US $2.3 Trillion to US $3.5 Trillion global sales, e-commerce is projected to hit US $6.5 Trillion in 2023. In the United States, e-commerce accounts for 10% of total sales in retail. 

What this means is that e-commerce is still a growing industry!  

It must seem that an entrepreneur can just close his eyes, open an e-commerce site, and wait for the cash to start rolling in. Unfortunately, that is not the case. For all the hits your website is getting, many visitors end up abandoning their carts at the checkout counter. 

According to data compiled by Baymard Institute from 41 cases on e-commerce websites, 69.5% of consumers abandon their purchase at the checkout counter. 

Therefore, if 100 people visit your e-commerce site, close to 70 people do not complete their purchase. That’s a lot of dollars left at the checkout counter! Instead of the cash register ringing, your alarm bells are sounding off.

We’re here to tell you that it’s not a lost cause. You can still turn things around and convert interest into income. First, let’s find out why consumers are abandoning the items at the checkout counter.

6 Reasons Why Shoppers Are Abandoning Carts At The Checkout Counter

If you’re at the local grocery store, you would probably abandon your shopping cart if the queue was too long, an emergency came up, or if you realize that you don’t really need the items.

The situation is not as simple when it comes to e-commerce websites. 

Shoppers have different personalities. When they’re online, their behavior changes somewhat because they are not seen. In a grocery store, psychological factors can come into play that prevents a shopper from foregoing a purchase. 

For example, abandoning the sale means moving the cart out of the queue which may become an inconvenience for other shoppers within the vicinity. It’s easier to click out of an e-commerce store. 

So what are the common reasons shoppers abandon their purchase? Here is a list of 6 reasons that were compiled by Statista:

  1. Unexpected costs in buying the item such as shipping and delivery – 56% of respondents.
  2. Site visitor had no intention to actually buy as he was merely “browsing” – 37% of respondents.
  3. The shopper found another e-commerce site that offered him a better deal – 36% of respondents.
  4. The shopper found the navigation process of the e-commerce site “difficult” – 25% of respondents.
  5. The process from selection to purchase took too long – 21% of respondents.
  6. The shopper was concerned about the security and protection of his personal information – 17% of respondents.

Now, there could be other reasons that made a shopper change his mind. But having knowledge about the major factors that resulted in the abandonment of the cart will help you come up with the necessary improvements to address the problem.

8 Ways To Fix Cart Abandonment Problems

You might be surprised to learn that the solutions to address the cart abandonment problem are not complicated. Yes, these 8 simple solutions can turn foregone sales into actual cash if done correctly.

1. Be Transparent with Your Shopping Costs

Have you ever gotten excited about finding the product you’ve been looking for in an e-commerce store only to have shipping costs – to borrow the title of a popular TV show – curb your enthusiasm? 

Market analysts refer to the condition as “Pricing Shock” and the same thing will happen to your customers if you aren’t transparent about your hidden charges. Pricing Shock is one of the leading causes of cart abandonment but can be easily fixed with these 2 adjustments at your checkout counter.

  • Include a shipping calculator so the shopper can have an idea of the total cost of purchase before adding the item on his cart.
  • Provide attractive discounts based on the volume of purchases.

2. Make Site Security a Priority

According to a 2016 study conducted by the U.S. Census Bureau, 45% of Americans cut back on online shopping because of fears their personal information would be stolen by cybercriminals.

Even though the U.S. government has stepped up its drive versus online theft, the truth is that you cannot stop cybercriminals. You can only hope to slow them down by constantly improving your site’s defenses. 

As evidenced by the continued growth of e-commerce, consumers will continue to shop online. However, consumers will be more cautious about the sites they visit. 

  • Secure your e-commerce site with SSL or Secure Socket Layer certificates. Google has included SSL certificates as a ranking factor in its search algorithm. 

If your website does not have SSL, you will see the words “Not Secure” before your URL. 

You can learn more about SSL certificates in our blog “SSL Basics: Why You Need It To Protect Your Website From Hackers”.  

  • Include a Guest Checkout Option so that the visitor won’t be required to open an account. Likewise, a Guest Checkout Option will shorten the buying process.

3. Send an Email to the Shopper

When a visitor is serious about buying products from your e-commerce store, chances are he will provide his email address as part of the purchase process. 

You can set up an autoresponder that sends out an email to the shopper notifying him that he has items left in the cart. 

The email must have the following details:

  • Description of items left in the cart including quantity and price.
  • Date when the items in the cart will be completely removed. 
  • Instructions on how to resume the purchase.

If the shopper does not act on your email in 24 hours, send out another one.

computer graphic - curious about the website services we offer

4. Take the Personal Approach

Having an autoresponder system in place will help you keep track of the incidents of cart abandonment. However, by itself, an auto-generated email may not succeed in completing the sale.

An effective way of complimenting your autoresponder system is to incorporate a personal approach to your customers. 

Once you receive a notification that a shopper has abandoned the purchase, reach out, and send a personal email. Find out how you can help. 

The reason may not be any of the 6 described earlier. For example, there may have been a problem with the shopper’s credit or debit card. 

If you can find another way for the shopper to complete the purchase, he may just go back to your e-commerce site and finish the transaction.

5. Review Your Site Analytics

To get a more accurate picture of why shoppers are abandoning their purchase, review your site analytics. It will give you a data-based description of your shopper’s online behavior. 

Google Analytics has a Users Flow report that tells you the path your visitors took when exploring your website. The Users Flow report will give you information on where the bulk of your site visitors are coming from and data on the amount of traffic experienced by each page.

You will see if there are potential bottlenecks in site traffic and where volume is falling off before the visitor starts to click on items for his shopping cart. 

The information provided by your site analytics will help you and your webmaster find ways to improve the lagging pages so that the shopper will feel more encouraged to complete the purchase. 

6. Improve Site Navigation

Too many clicks spoil the experience.

If the process of completing the purchase takes longer than expected, you will find more items abandoned in the carts of shoppers. When it comes to online activity, consumers are not very patient. 

Improve user experience by implementing the following improvements:

  • Organize the products in a manner that makes it easier for the shopper to find them. 
  • Add a “Quick Preview” feature that allows the shopper to view the product in greater detail. Incorporate a “Zoom In” feature and give complete product descriptions.
  • Limit the number of clicks it takes to complete a purchase down to three: Choose Item – Add to Cart – Checkout

7. Use Better Product Images

As the old saying goes, “Customers shop with their eyes”.

A good product image can mean more than a thousand words. The shopper might base his decision to buy your product on the image that’s posted on your site. If the image is not of good quality, it will not entice the shopper to complete the purchase.

  • Use high-resolution images for your product shots. 
  • The images should show the shopper the best way to enjoy the product.
  • Take photos of the product from different angles.

Lastly, make sure the shopper gets what he sees on your website. 

8. Highlight Social Proof

Social proof includes positive product reviews, testimonials, and other forms of quantifiable evidence that prove the value of your product. 

Before making a purchase, many shoppers undertake research by browsing through product reviews and testimonials. 

For example, when you are looking for a specific product to buy at Amazon, most likely you will choose the brand that has the highest number of stars and the best reviews. 

  • Invite your customers to post product reviews.
  • Ask your loyal customers to give testimonials.
  • Highlight positive reviews that your products may have received from other sites such as Google Reviews or Yelp. 

Social proof will make the decision-making process easier for the consumer.

Conclusion

As you have read, a few simple adjustments can protect your e-commerce business from losing potential sales. 

Remember that consumers’ online behavioral patterns will always be in a constant state of change. The adjustments that you made today may have to undergo tweaking in the next few months or years. 

The bottom line is to keep your e-commerce website updated in design and function. Similar to the consumer’s tastes and preferences, your website design must remain current, relevant, and dynamic. 

If your site is experiencing cart abandonment problems, give us a call or an email and we will take a look at it right away. 

We are a one of Denver’s Top Web Design Companies that are known for our results.

And if you enjoyed this article, feel free to share it with your community.

Extreme WordPress care - what types of plans we offer

At the time of this writing, businesses are preparing to come out of a government-imposed quarantine period. As you prepare for your business to reopen, one of your key strategies should be to invest in digital marketing because the “new normal” has created new opportunities that you can capitalize on. 

Business At The Time Of The New Normal

For more than a month, the world came to a standstill in an effort to contain the spread of the fast-moving strain of coronavirus, Covid-19.  

While necessary, the extended period of inactivity took its toll on several businesses. Many had to scale back operations and retrench but a number of small businesses could not survive and had to close down for good.

Several key industries have suffered massive losses due to Covid-19. Foremost of this is the travel industry which is projected to lose 820 billion dollars in revenues in 2020. 

In the United States, many companies started to layoff employees in an effort to streamline costs as soon as Covid-19 was declared a pandemic and the government implemented community quarantine regulations.

Even as the world prepares to open for business, one thing remains clear: There is no going back to normal. Until such time that a vaccine is discovered, the risk of Covid-19 spreading throughout the population remains high. 

On average, it takes scientists 2 years to develop a vaccine. Based on this, the New Normal – defined by quarantine periods, face masks, social distancing, frequent hand washing, and avoiding crowds – could continue for up to the next 2 years. 

Similar to previous pandemic outbreaks such as the Influenza Pandemic of 1918 that affected St. Louis and Philadelphia, there will be intermittent periods of quarantine to contain the growth of new cases.

Thus, you should expect more work stoppages to occur. Businesses will be asked to close down during the quarantine period. 

If your business is located in a commercial establishment, expect less foot traffic as people will continue to practice social distancing or avoid places that attract large crowds. 

Why Your Small Business Needs Digital Marketing NOW

In view of the grim scenario facing businesses at the time of the new normal, why is embarking on an aggressive digital marketing strategy for your business a smart decision?

It depends on your view of chaos and uncertainty. As the saying goes, “In chaos, there is always opportunity.”

The global equities market took a sharp fall. Many investors were hit hard and absorbed massive financial losses. For others, primarily the speculators, they view the crash as an opportunity to “bargain hunt” and acquire blue-chip stocks at near-historical low prices. 

The Covid-19 pandemic has triggered a chain of events that shut down many businesses. 

It was unfortunate that these businesses had to close their operations but it’s possible they were in trouble before the pandemic started. The ensuing quarantine period merely exacerbated the situation.

By nature, the businesses that come out of the pandemic will be thinking of adopting short-term profitability strategies over long-term growth.  

For the reason that revenue-generating opportunities may be few and far between, most businesses will probably adopt cost-cutting measures. “Tighten the belt” until business is “back to normal”.

But things will not be “back to normal” – potentially not until after 2 years. 

Welcome to the New Normal. 

It’s understandable why businesses would want to streamline costs. It’s hard to pull the trigger on spending when your streams of revenues are drying up. You want to shore up capital and tighten up on spending to keep the business going.

Yes, the coronavirus pandemic dampened economic growth but opportunities remain in your industry – if you are looking – and there will be less competition. 

A study shared by digital marketing expert Neil Patel showed that several industries experienced massive drops in online traffic during the quarantine period. Conversion rates also showed a significant decline.

But people have remained online – searching for information that can be provided by the purveyors on the Internet. Information that could be provided by your business through a purposeful digital marketing strategy.

By investing in an aggressive digital marketing strategy, you will be capitalizing on opportunities for you to drive more traffic to your website, enhance your reputation as a valuable resource, and increase your online presence in the industry.

How To Run A Digital Marketing Campaign At The Time Of The New Normal

Now, time for some good news.

Businesses will recover. It will take some time – but make no mistake about it – despite the havoc created by the Covid-19 pandemic on the economy, businesses will see a brighter day at the time of the new normal.

In the same study, Patel shared the findings of a research conducted by Standard & Poor that revealed it takes 536 days for the equities market to recover if it suffers a loss of 20%.

536 days is more than a year but less than 2 years. That’s a good sign! We might be on the road to recovery before a Covid-19 vaccine is discovered.

Another study this time from Harvard Business Review showed that businesses overall performed 9% better after a recession but businesses that focused on cost-cutting strategies outperformed their competitors by 21%.

21% is amazing! But here is something even more impressive…

Businesses that focused their resources on progressive strategies – doubling down on spending – outperformed their competitors by  37%. 

A 16% difference in performance could translate to thousands – even millions of dollars worth of revenue. 

With your competitors experiencing less traffic to their websites, it’s an opportune time to re-align your finances and double down on your digital marketing strategy. Quarantine may have kept people out of the office but not the Internet. 

1. Reach Out to Your Customers on Social Media

It’s not a pleasant time for most people. Many lost their jobs when the quarantine was imposed and their employers quickly moved to streamline expenses. 

With their personal income compromised, these people are worried about how they can pay their bills, loans, rent, or afford their children’s schooling.

This is not the time to publish sales copy. People are not looking to spend on products and services that are not essential to their survival. 

And even if your products and services are essential, it’s better to show compassion and empathy instead of coming across as indifferent.

Reach out to your customers and followers via social media and show them you care and understand the situation:

  • Share Experiences – Write in the First Person Point-of-View and let your customers know that you are going through similar difficulties by sharing a few experiences with them. Post a short 1-minute video from your home. Give your followers an update of how your life has been since the pandemic broke out and your views of the future. Make sure your message remains positive and optimistic. 
  • Engage Your Followers – After posting your video, invite your followers to share their experiences in the comments section. If people do post comments, take the time to respond to as many followers as you can. Whether the comment is good or bad, remain positive. Do not be confrontational. Everyone is going through tough times but some people might be in worse situations than others.
Extreme WordPress care - what types of plans we offer

2. Be Generous – Give Your Customers Special Offers

When you are in a bad situation, you should always look for a silver lining. If anything good came out of the Covid-19 quarantine period, it’s that people came together to help one another.

Not being able to work and earn a living for over a month can put a serious dent on anyone’s cash flow. People are only going to spend for the bare necessities because money is very tight. Even if the quarantine is lifted, their future remains uncertain. 

This is an excellent time to show your customers you care by giving them special offers such as generous discounts on products and services. People will look for ways to maximize their funds so discount offers will definitely be welcome. 

At the same time, you don’t want people to misinterpret your act as a roundabout way of making money during a crisis. You want to capitalize on an opportunity but you don’t want to be seen as opportunistic. 

Here’s how you do it:

  • Come up with Call-To-Action (CTA) with a generous offer and place it on the home page of your website.
  • Write a short post on your social media pages as a lead-in to the special offer. Explain to your followers why you are doing this. Keep the post short – no longer than 100 words.  
  • Include the link to your home page in your social media post. 

Even if your product or service is not considered an “essential” item, the cost savings will entice the customer to take advantage of your offer. 

Best of all, they will appreciate your generosity at this time of great need. 

3. Get Found – Tighten Up on Your SEO Strategies

Just because there are fewer competitors in your industry, it doesn’t mean that you should get complacent with your SEO strategies. After all, even with the ones that are left in the industry, the business environment remains competitive.

Take the opportunity to tighten up your SEO strategies. 

SEO or Search Engine Optimization is the process of improving the visibility of your website on the Internet by using a variety of techniques, tools, and processes. 

Whether your industry experienced a decline in organic traffic or not, this is the time to re-focus on your SEO strategy.  Remember, people are still online. They are searching for information that is relevant to their needs at this point in time. 

Keyword research is an essential part of SEO. Keywords are the words and phrases that people use to search for information on the Internet. If you can uncover these high search volume keywords, then you will know what people are looking for. 

The next step is to create content that uses these keywords. The main keyword should be in the title, the first paragraph, the body of the text, and the concluding paragraph. Mixed in a few secondary or low search volume keywords. 

Make sure the content is relevant to your business or industry! 

For example, if you are in the fitness industry, a good topic for a useful blog would be “10 Fat Burning Exercises You Can Do At Home” or “How To Stay Fit During The Quarantine”. 

Try to publish 3 to 4 blog posts per week. To improve your search rankings, the ideal word count is 2,000 to 2,400 words per blog.

4. Invest in PPC Advertising

PPC or Pay-Per-Click advertising is an effective way of immediately giving your website a quick boost up the search rankings. When someone clicks on your ad, he finds himself on your website’s landing page.

PPC is also a cost-effective form of advertising because you only pay the agency whenever someone clicks on your ad. 

In his study, Neil Patel shared that the cost of PPC advertising has gone down since the Covid-19 quarantine period started. Some marketers have estimated that the cost of PPC advertising has decreased by 6% across all verticals.

This is an opportunity for you to generate some good ROI on your PPC investment. The cost per click is much lower and there aren’t many competitors in the industry. 

5. Focus on Building Your Local Presence

Local area marketing is more important now because people are staying close to home. Community quarantine procedures have restricted travel to within the town or city. 

If you have a brick-and-mortar business, review your current local area marketing strategy:

  • Find out if the business information in your online search directory profile is updated.
  • Showcase the high rankings or scores that your business has received.
  • Publish positive reviews whenever possible.

You might also want to consider incorporating a delivery service to your business for greater ease and convenience for your customers. Check if the community quarantine guidelines in your area have indicated a specific time for deliveries. 

Conclusion

As difficult as the Covid-19 pandemic has become, in time, it shall also pass. Throughout our history, mankind has overcome worse afflictions such as the Bubonic Plague, influenza, measles, smallpox, the Ebola virus, and the earlier versions of the coronavirus – SARS and MERS.

Yes, we are in the new normal but believe it – business will go on as usual.

If you let your guard down, others will take advantage of the opportunities that are available in your industry. The quarantine is only a temporary cessation of activity but your drive to grow your business should never stop. 

Keep your foot on the Digital Marketing pedal. In this time of the new normal, Digital Marketing will drive your business to a better future. 

How are you dealing with the new normal? Please share your tips in the comments section. 

If you need help getting your Digital Marketing campaign off the ground – and from your home – give us a call or an email. We’ll get you started and on the right track.

And if you enjoyed this article, feel free to share it with your community!

the journey to success is similar to climbing a mountain

In the world of Software as a Service (SaaS), first impressions often matter more than you would think. With so many other companies out there working on solving the same problems, you usually have a limited window to impress your visitors. This is where the importance of clever and converting landing page design in SaaS comes in.

Here are our 7 tips to help you craft a page that works:

Include explainer videos

Understanding exactly what a tool does is often the challenge potential leads face when first coming across a product – and not many of them will take the time to read your copy to learn more.

However, if you manage to include a short but to-the-point explainer video on your landing pages, your chances of getting your value across will increase.

Here is an example from Forms on Fire – they provide mobile data collection software – where a minute and a half is all it takes to get to know the product and determine whether you are interested or not.

Invest a lot of creativity in your header

You are often told how important headers are in content writing – the same is true for landing page copy, as the impact your header will have on a visitor is crucial.

You want to represent your brand, you want to get your main point across, you want to showcase your value, explain what you are really about and get people to convert: in no more than a sentence or two.

Which is where the challenge lies.

Take the example of Crazyegg, who provide an unspecified website improvement service – and have a very attractive header to show for it.

Since they offer a 30-day free trial and promise to instantly improve your website, there isn’t much a visitor could lose. So their header works like a charm.

Your calls-to-action are also key

However, you don’t need to be as creative with them as with your headers: a simple “get started”, “start your trial”, or a “sign up now” will work – but what’s important here is how you preempt the CTA.

Most international, huge, famous companies have simple CTAs – Netflix, Hulu, Dropbox, Evernote, etc. – they don’t have a catchphrase or a funny saying slapped onto their pages.

What they do have is a clear list of benefits (what it is you are getting from the service) and a straightforward way of signing up for the service.

Extreme WordPress care - what types of plans we offer

Make it easy to access

Which leads right to our next tip: don’t make signing up very complicated.

You may want to make credit card data compulsory, but even if you do, make it as easy as possible to fill in your form and move on to the next step.

Whether or not you are offering a free trial, or have something like the Ahrefs 7 days for $7 trial period, you still want your leads to be able to accomplish their goal (sign up), in as little time as digitally and humanly possible.

If you are seeing a lot of uncompleted sign-up forms, try making the form simpler, and eliminate some of your required fields: we understand you want to gather as much data as possible about your leads, but maybe spread data collecting out over a longer period of time.

Show the process

If you don’t feel the use of your tool requires an entire video, still try to explain how to make it work, especially if the tool in question does something essentially simple, but very useful.

TimeTackle, a software designed to pull your calendar off of the cloud, has a great four-step explanation of the process users will need to run through once they have the tool, making it very easy for users to decide whether they want to give it a go or not.

Always remember that while some of your users will be very tech-savvy, others might have more of a hard time understanding even the more basic concepts. That’s why you need to try to figure out a language that will speak to your target audience, as well as all its variations and levels of understanding.

Offer social proof where it makes sense

A lot of landing pages incorporate social proof – which is essentially a great move, but does not always make sense.

You don’t have to repeat the same testimonials on every page, nor do you have to showcase different satisfied customers on every corner.

When talking about the benefits of your product, or when showcasing use cases and success stories, social proof is more than welcome.

Here is the example of Gusto, who make payroll, insurance, and a whole host of other tasks easier– who have added in plenty of social proof, yet have not made it sound like they are bragging, or like they have solicited recommendations from their users.

The basics: webpage design

Of course, there is another important element you should never forget: webpage design.

And we are not just talking about the colors and font you choose (although it is in itself very important). You should also think about the emotions you want to elicit, the value you want to portray, and the target audience you are aiming for.

Naturally, navigation, user experience and user-friendliness, responsiveness, and a whole host of other webpage optimization tactics should also all play their part. If you have elements that don’t load properly, don’t work on certain screen sizes, or if your pages are cluttered and crowded, all the other good work you may have done won’t be worth a dime.

Final thoughts

Hopefully, these tips will help you design better SaaS landing pages in the future – but remember, there is no bulletproof design formula that will work for every website. You need to keep your own target market and product in mind when designing sales pages, rather than just considering what has worked for others in the past.

In fact, a lot of these tips were once novelties that have since been proven to work by countless websites. So why not come up with the next one?

learn more about website design with orange banner

Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment.

I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and how many did you click on?

Can’t remember them all?

Given the sheer volume of pages we are all exposed to every day, it’s no wonder we can only remember a tiny percent of them. This fact should drive my point home nicely – if you want your landing page to stand out and be memorable, you need to make it, well – what is it that you need to do?

Let’s explore!

Divulge the benefits

As ecommerce pages are clearly meant to convince a visitor to make a purchase, finding the right balance between sales and value can sometimes be a bit of a nightmare.

Let’s look at this page by Herbal Dynamics Beauty:

Source: herbaldynamicsbeauty.com

The hero part of the page clearly lists the most important feature: that the product is free of all sorts of harmful materials. Then, when you scroll just a bit down, you are greeted with a whole lot of information about the benefits of each ingredient, and the page ends by going into even more detail, explaining what you, as a consumer might get by choosing this product.

Customers don’t want to feel like they are being sold a product – they want to be offered a solution. By explaining the benefits and actual value of a product, you will be doing a great job at just that.

The power of design

Your pages need to be easy on the eyes and structured in a way that not only attracts attention, but is also very clear about what is what.

Here is an example by Ultimate Meal Plans:

Souce: ultimatemealplans.com

While their landing pages stick to the minimalistic use of plenty of white space, they have also integrated plenty of imagery, along with all kinds of informational boxes that detail things like pricing and benefits. 

And while they were at it, they’ve managed to stick to a clever color story, too. The fact that they have also made green their main pop of color is evocative of the actual product, providing a clear association between it and the page.

No matter how good your product or message is, if your page is cluttered and hard to navigate, you won’t be making all that many conversions. 

The power of a story

Storytelling is an incredibly powerful tool you should be reaching for when writing copy for your landing pages.

Let’s take a look at the landing page of an actual story, Danielle, a novel by Ray Kurzweil.

Source: danielleworld.com

The hero is catchy, gives you plenty of information without actually giving anything away, and the rest of the page provides all you need to know: enough to get you interested. This kind of hook is not reserved for literary ecommerce pages alone – you can tell a story about your product regardless of what it is.

Make sure you take your target audience and their preferences into account when writing out your story. And write for them, not for yourself.

Provide plenty of detail

Home pages can be hard to design. Not only are they often the first thing people see, but they also need to provide plenty of information, yet not overlap too much with other pages.

Pergola Kits USA have done a good job here:

Source: pergolakitsusa.com

Their hero showcases the product they sell and will instantly draw the attention of those looking to buy a pergola. Scrolling further down, a visitor can find all the information they need in one place, without having to navigate between several different pages.

This is an all-in-one page that is easy to read, provides enough imagery to keep you interested, and provides real value. You won’t need to read another one to understand what kind of product you need for yourself.

Sometimes it’s best to give your visitors what they are looking for in one place – and make sure they have clearly got the message you’re trying to convey.

Social and other proof and why it matters

People like to be a part of a group, and they like to explore products others have tested and approved. That’s why you’ll want to display all the proof you can find: social proof in the form of testimonials, big companies you have worked with, as well as award buttons, and any other achievements you may have under your belt.

Real Thread does that right in the middle of their homepage:

Source: realthread.com

They have incorporated a section that includes some of the major companies they have worked with. This instantly gives their product a boost and makes them stand out. Even though you may not have heard of the brand, you might be more tempted to give their shirts a try, now that you know which other companies they have worked with.

Be careful what kinds of awards and badges you list, though. Too many of them can cause an adverse effect, leading people to perceive you as bragging or to wonder what you’re trying to hide by listing all of these positive reviews so prominently.

The power of the hero

Your hero image is incredibly important. It should explain in one glance what the product is about, yet do it in a way that’s not boring or too showy.

The Farmer’s Dog does a good job with this image:

Source: thefarmersdog.com

It shows the product, as well as a satisfied customer enjoying it, and you’ll understand right away what the food they’re selling looks like and whether it might be something that your pet would enjoy.

The image is of a high quality, but more importantly, it is also optimized well, so as not to slow the page down and take up unnecessary space – a very important feature to bear in mind when thinking about the imagery you want to use.

When choosing your hero, make sure it is not only an accurate representation of your product, but also catchy and unique.

Final thoughts

When designing a landing page, make sure you have your target audience in mind, and stay in line with the product the page is trying to sell. Add to that a bit of creativity, and you should have a standout page on your hands. 

Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase. 

Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page. 

If your content marketing strategy is on point, your start-up technology retail business might just be on the list. 

Why Your Start-Up Needs Content Marketing

The objective of a content marketing strategy is to compel the reader to answer your call to action. 

What do you want your readers to do? 

  • Do you want them to follow your brand? 
  • Do you want them to acknowledge you as an expert or a valuable resource? 
  • Do you want them to buy your product or patronize your service?

According to a study conducted by Quoracreative, 75% of Internet users read blogs on a regular basis. Meanwhile, 64% of consumers who watch an advertising video will buy the product. 

And if you’ve read a social media post about the amazing Cappucino served at the new coffee shop that opened – chances are you would follow the 81% who were convinced by the review and try out the product yourself. 

Blogs, videos, and social media posts are all examples of content. They are created to trigger a response from the reader. The same can be said about other forms of content such as web copy, product reviews, e-books, and podcasts.

As a start-up, content marketing can help your business gain traction. In a competitive industry, you need maximum visibility to get the attention of potential customers. 

If people love your content, they will follow you willingly and become followers of your business. In time – and with consistency – some of your followers may become customers.

7 Steps To Create The Ultimate Content Marketing Strategy For Your Start-Up

To be clear, content is anything you post or publish. It does not mean that you should just post anything on the Internet and expect results. 

If you were compelled to act by the content you read, then you know what effective content looks like. 

For your content marketing campaign to deliver results, you need to have a strategy. 

1. Define Your Content Marketing Goal

The direction of your content marketing strategy will depend on what you want to accomplish. 

What is the goal of your content marketing campaign?

  • Are you looking to gain immediate traction?
  • Do you want to give more information about the products you carry?
  • Do you want people to learn more about you and the people behind the company?
  • Are you using content marketing to share your knowledge with your target audience so they can have immediate solutions to questions?
  • Are you hoping to generate more leads for your sales funnel?

Regardless of your goal, a well-planned and properly implemented content marketing campaign will deliver results for your business. You just need to stay focused on that goal. 

If you layout multiple goals for your content marketing campaign, your efforts will have no direction. Your resources will be spread out too thinly and the message of your campaign will be lost. 

2. Create an Audience Profile

An Audience Profile is similar to a Buyer’s Profile which many realtors create to fine-tune their marketing strategy. 

To make an Audience Profile, you list down the characteristics of the person who would be interested in your content:

  • What is the age group?
  • Are they mostly men or women?
  • Are they working or still studying?
  • If employed, do the majority of the audience hold managerial positions in the company?
  • How much do they earn?
  • Where do they reside?
  • How will they access my content?
  • What are their interests?
  • What issues concern them?
  • What are their present needs? 
  • What types of content do they like to read?
  • Do they prefer text or video content?

The questions can cover more areas – as many as you want to get a better idea of the kind of audience that would appreciate the content. 

Having a solid Audience Profile will set the process of creating content much easier. You will have an idea of the content your target audience wants to read and how to reach them.

3. Set Up Your Content Marketing Toolbox

Blogging is one of the most popular forms of content. Many marketers consider blogging as the cornerstone of content marketing. It is just one of many tools that you can include in your content marketing toolbox. 

You can use videos, podcasts, live streaming, forums, newsletters, e-books, infographics, listicles, case studies, how-to articles,  white papers, checklists, interviews, product reviews, GIFs and memes as your content marketing process. 

Your choice of process would depend on your:

  • Marketing Goal
  • Type of Business
  • Target Audience
  • Budget

There is no one-size-fits-all approach to content marketing. 

For example, if you are in the business of selling dress watches, you will find greater success using video content that is distributed through social media channels such as YouTube and Instagram than blogging via LinkedIn. 

Review your Audience Profile and draw up a budget for your marketing campaign. A big-budget will give you more flexibility but unless your strategy is on point, the investment will not yield a significant return. 

You can have a successful content marketing strategy without breaking your bank account.

Curious about websites - learn more about the website services we offer

4. Assemble Your Content Marketing Team

Are you a gifted writer? Do you know how to do keyword research? Do you have experience in content optimization? 

If you answered “Yes” to any of these questions, then bravo! You are capable of creating engaging content with the potential of driving traffic to your website. 

But you shouldn’t.

Content writing takes time. A 1,600 to 2,000-word blog will take 3 hours to write. That does not include keyword research, topic research, and quality control. 

Rather than writing content, you should outsource the work to a remote team of content experts. 

What skills should comprise your content writing team?

  • Content Writers
  • Keyword Researchers
  • Graphic Designer
  • Videographers
  • Content Editors

To be clear, you don’t have to hire these skills for your content writing team. Again, it would depend on your goals and budget. Add to that, your business experience. 

As a start-up, start out small. 

Get 1 content writer preferably a person who can also do keyword research and quality control. Hire a graphic designer only when your content calls for it. 

You may not need a videographer right away. Some of the best videos were shot using an iPhone. 

The takeaway in this section is: Don’t create your content. Outsource content writing to an experienced person so you will have more time to attend to the main activities of your business. 

5. Create the Content Marketing Process

If you pass by a newsstand, your eyes will search for the publications that you are used to reading. You love the content; style of writing, tone, and the topics are of great interest to you. 

Writing for the Internet goes through a different process. Think of the Internet as a gigantic virtual newsstand that has billions of publications to choose from. 

Once posted, your content will be added to the sea of publications that are already flooding the Internet. 

Thus, when writing online content, your primary objective is to get found by your target audience. To get found, your content has to be optimized for the search engines. 

An effective optimization technique is to embed your content with keywords that are popularly searched by your target audience. There are various tools that you can use to conduct your keyword research:

  • Google Keyword Planner
  • Ubersuggest
  • Answer the Public
  • Keyword Surfer
  • Keywordit
  • Google Trends

These are free keyword tools that can get the job done for your content optimization plan. 

When you have the keyword spreadsheet ready, here are a few basic rules on how to use them effectively on your content:

  • For a blog post that ranges from 1,600 to 2,400 words, choose 5 to 6 high search volume keywords. 
  • Identify the main keyword which is usually the keyword that best describes your topic. 
  • The main keyword should appear once in the title, the first paragraph, the body of the content, and the conclusion.
  • The ratio of keywords to total word count should not exceed 2%. 

With keywords ready for use, let’s come up with a simple but effective content marketing process for your start-up:

  • Review your Audience Profile and make a spreadsheet of topics your followers would like you to write about. Use your keyword list to come up with titles.
  • When you have zeroed in on the topic and title, it’s time to conduct topic research. Choose 3 to 4 reliable references for your topic.
  • Create an outline for your blog. We recommend dividing the body of your blog into smaller sections under different headings. These sub-headers should include minor or secondary keywords – a keyword that is relevant to the main topic.
  • Begin writing! For list-type articles, you may want to start with the body first to get a better grasp of the content. We find this approach makes it easier to write the introduction and conclusion to the blog.
  • After completing the blog, run it through a spelling and grammar-checking software such as Grammarly. Then, read the article and look for other errors. The software can make a mistake because it may not understand the context of a sentence.
  • Review the structure of the blog. If it looks cramped, open it up. Our blogs are a good example. Keep the paragraphs and sentences short. Space the paragraphs properly. Readers don’t like to read blogs that look cramped up.

6. Identify Your Content Distribution Channels

Where will you publish your optimized content?

The first distribution channel on your list should be your website. If possible, use original images. Stock images are always an option but Google prefers images that are unique to your website.

For a start-up, it would be best to keep your distribution channel strategy simple. Thus, social media would be the next logical choice. After all, people spend on average two hours and 22 minutes of their Internet time on social media. 

As mentioned earlier, not all social media networks function in the same way. Choose a social media network that caters to a community interested in your type of content. 

For example, business-related content would gain more traction in LinkedIn than Facebook. Visual-heavy content would generate more interest in networks such as YouTube, Instagram, Pinterest or Snapchat.  

Finally, create a distribution schedule.

There are several recommendations on how often you should post content. Some say you should post a minimum of 5 times on Facebook to get results. Others say twice-a-day is enough. 

Our recommendation is to keep your strategy simple. The objective is to stay top-of-mind. Posting content once-a-day should be fine. 

If you don’t have original blogs to post, share curated content, post inspirational messages or simply post status updates. 

Another strategy would be to call on friends or associates who have websites that cater to your target audience. Propose a guest blogging arrangement whereby you can post original blogs on each other’s websites. 

7. Measure the Performance of Your Content Marketing Strategy

The great thing about digital marketing is that you can measure the performance of your campaign. Find out how your content marketing strategy is performing. 

  • Which blogs or articles account for the longest time spent on your website?
  • Which types of content are generating the highest levels of engagement and sharing?
  • Which types of content have the highest number of “likes”?
  • Where do your followers come from?
  • How do they access your content?

Website analytics will give you all the data you need to assess the performance of your content marketing strategy. Social media networks have analytics that you can use to get data on the types of content you have shared. 

By reviewing the numbers on your content marketing campaign, you can pinpoint the flaws, correct them, and strengthen your strategy to get the desired results.

Conclusion

If we got you excited about starting a content marketing campaign, it’s time to slow down a bit and understand one thing:

Content marketing takes time to get results. 

A person who reads your blog may enjoy what he has read but it doesn’t mean he will automatically follow you or sign up for your newsletter. 

Consistency is the key. 

Content is king – but you have to produce consistently great blogs, articles, videos, and other forms of content to get people to become your regular audience. 

As an entrepreneur, your time is best spent on your business. Leave your content marketing needs to us! Give us a call or drop an email. We will get you started on a content marketing strategy that will get you the results you want.

If you enjoyed this article, feel free to share it with your community.

Extreme WordPress care - what types of plans we offer