The number of social media users has been growing over the past decade. From 2.73 billion users in 2017, it’s estimated that there will be 5.56 billion users in 2026, 5.58 billion in 2027, and 6.05 billion in 2028. (Source: Statista) Currently, 66% of the global...
Videos are an excellent medium for delivering content. Wyzowl’s 2024 report shared the following interesting statistics on how video improved key business metrics: ROI: 90% Brand awareness: 90% Sales: 87% Lead generation: 87% Website traffic: 86% Product knowledge:...
How big has social media grown in popularity? In 2017, the estimated number of global social media users was 2.86 billion. By 2020, the number of social media users around the world was pegged at 3.6 billion or an increase of 25% from 2017. It’s projected that by...
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
Consumers regard social media platforms as valuable sources of information for making educated buying decisions. A study by GlobalWebIndex revealed that 71% of consumers’ decisions on buying a product or not are influenced by what they read on social media. Likewise,...
How do you know if your dinner party was a success? If you see your guests engaging with one another; making new connections, getting involved in lively banter, and if you notice more people staying than heading home, it’s safe to say you hosted a successful dinner...
