by Josiah Bussing | Mar 20, 2026 | Business, Marketing, Social Media
When it comes to blog posts, length matters. Long-form blogs rank higher than short-form blogs in Google’s search results. A 2025 study by Backlinko, which analyzed over 11 million Google search results, found that long-form blog posts, averaging 1,500 to 2,500 words,...
by Josiah Bussing | Mar 6, 2026 | Business, Marketing, Social Media
The number of social media users has been growing over the past decade. From 2.73 billion users in 2017, it’s estimated that there will be 5.56 billion users in 2026, 5.58 billion in 2027, and 6.05 billion in 2028. (Source: Statista) Currently, 66% of the global...
by Josiah Bussing | Feb 25, 2025 | Digitalization, Graphic Design, Marketing, Social Media
Videos are an excellent medium for delivering content. Wyzowl’s 2024 report shared the following interesting statistics on how video improved key business metrics: ROI: 90% Brand awareness: 90% Sales: 87% Lead generation: 87% Website traffic: 86% Product knowledge:...
by Josiah Bussing | May 31, 2022 | Social Media, Website Optimization
How big has social media grown in popularity? In 2017, the estimated number of global social media users was 2.86 billion. By 2020, the number of social media users around the world was pegged at 3.6 billion or an increase of 25% from 2017. It’s projected that by...
by Josiah Bussing | Apr 5, 2022 | Analytics, Marketing, SEO, Social Media
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
by Josiah Bussing | Mar 8, 2022 | Marketing, Social Media
Consumers regard social media platforms as valuable sources of information for making educated buying decisions. A study by GlobalWebIndex revealed that 71% of consumers’ decisions on buying a product or not are influenced by what they read on social media. Likewise,...
