Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase. 

Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page. 

If your content marketing strategy is on point, your start-up technology retail business might just be on the list. 

Why Your Start-Up Needs Content Marketing

The objective of a content marketing strategy is to compel the reader to answer your call to action. 

What do you want your readers to do? 

  • Do you want them to follow your brand? 
  • Do you want them to acknowledge you as an expert or a valuable resource? 
  • Do you want them to buy your product or patronize your service?

According to a study conducted by Quoracreative, 75% of Internet users read blogs on a regular basis. Meanwhile, 64% of consumers who watch an advertising video will buy the product. 

And if you’ve read a social media post about the amazing Cappucino served at the new coffee shop that opened – chances are you would follow the 81% who were convinced by the review and try out the product yourself. 

Blogs, videos, and social media posts are all examples of content. They are created to trigger a response from the reader. The same can be said about other forms of content such as web copy, product reviews, e-books, and podcasts.

As a start-up, content marketing can help your business gain traction. In a competitive industry, you need maximum visibility to get the attention of potential customers. 

If people love your content, they will follow you willingly and become followers of your business. In time – and with consistency – some of your followers may become customers.

7 Steps To Create The Ultimate Content Marketing Strategy For Your Start-Up

To be clear, content is anything you post or publish. It does not mean that you should just post anything on the Internet and expect results. 

If you were compelled to act by the content you read, then you know what effective content looks like. 

For your content marketing campaign to deliver results, you need to have a strategy. 

1. Define Your Content Marketing Goal

The direction of your content marketing strategy will depend on what you want to accomplish. 

What is the goal of your content marketing campaign?

  • Are you looking to gain immediate traction?
  • Do you want to give more information about the products you carry?
  • Do you want people to learn more about you and the people behind the company?
  • Are you using content marketing to share your knowledge with your target audience so they can have immediate solutions to questions?
  • Are you hoping to generate more leads for your sales funnel?

Regardless of your goal, a well-planned and properly implemented content marketing campaign will deliver results for your business. You just need to stay focused on that goal. 

If you layout multiple goals for your content marketing campaign, your efforts will have no direction. Your resources will be spread out too thinly and the message of your campaign will be lost. 

2. Create an Audience Profile

An Audience Profile is similar to a Buyer’s Profile which many realtors create to fine-tune their marketing strategy. 

To make an Audience Profile, you list down the characteristics of the person who would be interested in your content:

  • What is the age group?
  • Are they mostly men or women?
  • Are they working or still studying?
  • If employed, do the majority of the audience hold managerial positions in the company?
  • How much do they earn?
  • Where do they reside?
  • How will they access my content?
  • What are their interests?
  • What issues concern them?
  • What are their present needs? 
  • What types of content do they like to read?
  • Do they prefer text or video content?

The questions can cover more areas – as many as you want to get a better idea of the kind of audience that would appreciate the content. 

Having a solid Audience Profile will set the process of creating content much easier. You will have an idea of the content your target audience wants to read and how to reach them.

3. Set Up Your Content Marketing Toolbox

Blogging is one of the most popular forms of content. Many marketers consider blogging as the cornerstone of content marketing. It is just one of many tools that you can include in your content marketing toolbox. 

You can use videos, podcasts, live streaming, forums, newsletters, e-books, infographics, listicles, case studies, how-to articles,  white papers, checklists, interviews, product reviews, GIFs and memes as your content marketing process. 

Your choice of process would depend on your:

  • Marketing Goal
  • Type of Business
  • Target Audience
  • Budget

There is no one-size-fits-all approach to content marketing. 

For example, if you are in the business of selling dress watches, you will find greater success using video content that is distributed through social media channels such as YouTube and Instagram than blogging via LinkedIn. 

Review your Audience Profile and draw up a budget for your marketing campaign. A big-budget will give you more flexibility but unless your strategy is on point, the investment will not yield a significant return. 

You can have a successful content marketing strategy without breaking your bank account.

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4. Assemble Your Content Marketing Team

Are you a gifted writer? Do you know how to do keyword research? Do you have experience in content optimization? 

If you answered “Yes” to any of these questions, then bravo! You are capable of creating engaging content with the potential of driving traffic to your website. 

But you shouldn’t.

Content writing takes time. A 1,600 to 2,000-word blog will take 3 hours to write. That does not include keyword research, topic research, and quality control. 

Rather than writing content, you should outsource the work to a remote team of content experts. 

What skills should comprise your content writing team?

  • Content Writers
  • Keyword Researchers
  • Graphic Designer
  • Videographers
  • Content Editors

To be clear, you don’t have to hire these skills for your content writing team. Again, it would depend on your goals and budget. Add to that, your business experience. 

As a start-up, start out small. 

Get 1 content writer preferably a person who can also do keyword research and quality control. Hire a graphic designer only when your content calls for it. 

You may not need a videographer right away. Some of the best videos were shot using an iPhone. 

The takeaway in this section is: Don’t create your content. Outsource content writing to an experienced person so you will have more time to attend to the main activities of your business. 

5. Create the Content Marketing Process

If you pass by a newsstand, your eyes will search for the publications that you are used to reading. You love the content; style of writing, tone, and the topics are of great interest to you. 

Writing for the Internet goes through a different process. Think of the Internet as a gigantic virtual newsstand that has billions of publications to choose from. 

Once posted, your content will be added to the sea of publications that are already flooding the Internet. 

Thus, when writing online content, your primary objective is to get found by your target audience. To get found, your content has to be optimized for the search engines. 

An effective optimization technique is to embed your content with keywords that are popularly searched by your target audience. There are various tools that you can use to conduct your keyword research:

  • Google Keyword Planner
  • Ubersuggest
  • Answer the Public
  • Keyword Surfer
  • Keywordit
  • Google Trends

These are free keyword tools that can get the job done for your content optimization plan. 

When you have the keyword spreadsheet ready, here are a few basic rules on how to use them effectively on your content:

  • For a blog post that ranges from 1,600 to 2,400 words, choose 5 to 6 high search volume keywords. 
  • Identify the main keyword which is usually the keyword that best describes your topic. 
  • The main keyword should appear once in the title, the first paragraph, the body of the content, and the conclusion.
  • The ratio of keywords to total word count should not exceed 2%. 

With keywords ready for use, let’s come up with a simple but effective content marketing process for your start-up:

  • Review your Audience Profile and make a spreadsheet of topics your followers would like you to write about. Use your keyword list to come up with titles.
  • When you have zeroed in on the topic and title, it’s time to conduct topic research. Choose 3 to 4 reliable references for your topic.
  • Create an outline for your blog. We recommend dividing the body of your blog into smaller sections under different headings. These sub-headers should include minor or secondary keywords – a keyword that is relevant to the main topic.
  • Begin writing! For list-type articles, you may want to start with the body first to get a better grasp of the content. We find this approach makes it easier to write the introduction and conclusion to the blog.
  • After completing the blog, run it through a spelling and grammar-checking software such as Grammarly. Then, read the article and look for other errors. The software can make a mistake because it may not understand the context of a sentence.
  • Review the structure of the blog. If it looks cramped, open it up. Our blogs are a good example. Keep the paragraphs and sentences short. Space the paragraphs properly. Readers don’t like to read blogs that look cramped up.

6. Identify Your Content Distribution Channels

Where will you publish your optimized content?

The first distribution channel on your list should be your website. If possible, use original images. Stock images are always an option but Google prefers images that are unique to your website.

For a start-up, it would be best to keep your distribution channel strategy simple. Thus, social media would be the next logical choice. After all, people spend on average two hours and 22 minutes of their Internet time on social media. 

As mentioned earlier, not all social media networks function in the same way. Choose a social media network that caters to a community interested in your type of content. 

For example, business-related content would gain more traction in LinkedIn than Facebook. Visual-heavy content would generate more interest in networks such as YouTube, Instagram, Pinterest or Snapchat.  

Finally, create a distribution schedule.

There are several recommendations on how often you should post content. Some say you should post a minimum of 5 times on Facebook to get results. Others say twice-a-day is enough. 

Our recommendation is to keep your strategy simple. The objective is to stay top-of-mind. Posting content once-a-day should be fine. 

If you don’t have original blogs to post, share curated content, post inspirational messages or simply post status updates. 

Another strategy would be to call on friends or associates who have websites that cater to your target audience. Propose a guest blogging arrangement whereby you can post original blogs on each other’s websites. 

7. Measure the Performance of Your Content Marketing Strategy

The great thing about digital marketing is that you can measure the performance of your campaign. Find out how your content marketing strategy is performing. 

  • Which blogs or articles account for the longest time spent on your website?
  • Which types of content are generating the highest levels of engagement and sharing?
  • Which types of content have the highest number of “likes”?
  • Where do your followers come from?
  • How do they access your content?

Website analytics will give you all the data you need to assess the performance of your content marketing strategy. Social media networks have analytics that you can use to get data on the types of content you have shared. 

By reviewing the numbers on your content marketing campaign, you can pinpoint the flaws, correct them, and strengthen your strategy to get the desired results.

Conclusion

If we got you excited about starting a content marketing campaign, it’s time to slow down a bit and understand one thing:

Content marketing takes time to get results. 

A person who reads your blog may enjoy what he has read but it doesn’t mean he will automatically follow you or sign up for your newsletter. 

Consistency is the key. 

Content is king – but you have to produce consistently great blogs, articles, videos, and other forms of content to get people to become your regular audience. 

As an entrepreneur, your time is best spent on your business. Leave your content marketing needs to us! Give us a call or drop an email. We will get you started on a content marketing strategy that will get you the results you want.

If you enjoyed this article, feel free to share it with your community.

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If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. 

The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that tells them within 6 seconds why they should choose your business over the competition. 

For this reason, businesses tend to focus more on the Home Page than the other pages of their website. After all, it is the landing page of your website. Once you click on a URL, you will end up on the Home Page. 

The About Us page is often designed as an after-thought. 

Check out a few websites at random and visit the About Us pages. Most entrepreneurs and top-level executives view the About Us page as a resume on a website. 

All you read are their academic achievements, positions they’ve held in previous companies, the number of businesses they own, and awards won in the industry. 

Sure that looks good on paper – but how will a resume of your accomplishments convince your website visitor that your business has the solutions to his problems? 

At Mountaintop, we have a unique approach to designing the About Us page of our clients. 

Instead of creating a design that shows “who” the business is, our approach is to highlight the “why”:

Why you are the best person to handle the customer’s problems, concerns, and needs.

Thus, instead of designing an About Us page about you, we create one for the most important people in your business.

Your customers. 

Why Is The About Us Page Important?

According to a 2015 study, 52% of website visitors click on the About Us page. 

Why is this so? Shouldn’t prospective clients click on the Services page to find out your pricing?

Put it this way, if you were at a networking event, would you sign up for the services of a business owner after exchanging “Hellos”?

Chances are, you would use the event as an opportunity to learn more about the business owner:

  • Why did he get into this type of business?
  • What experiences in life motivated him to start the company?
  • What is his approach to managing clients?
  • Do we share common values? 
  • What is his vision for the company?

In short, what is his story? 

A purposeful About Us page can create an immediate strong connection with the site visitor if he sees that the story of the company is actually the story of the customer achieving their goals – The company needs to invite them into their story. You share a similar story. 

He reads your About Us page and he thinks to himself, “This guy – gets it!” 

It gives assurances and confidence that yours is the right business for the job!

How To Write An About Us Page That Gets Customers

Finding the right client or customer isn’t just about your skills, educational attainment, and years of experience.

Customers want to know if you are someone they can relate to. This means sharing experiences – stories – that resonate with the site visitor. 

But it comes down to your story – why your experiences, knowledge, and history make you the best, right-fit choice for the customer.

You have to establish that connection – and the About Us page is an effective way to get it done!

Here are 5 tips on how to write an About Us page that gets customers excited about your business.

1. Tell Your Story 

Everybody loves a good story. Especially those that trigger emotional cues with the reader. 

If you’re a business consultant for small and medium scale enterprises, share your stories of struggle. 

Let them know your humble beginnings – how you overcame failure and the lessons you learned that motivated you to become a business consultant. 

Small and medium-scale business owners will relate because they are probably in that situation right now. Your story will give them hope and the assurance that it’s possible to overcome failure and find success. 

How?

If inspired, they might click on your call-to-action and connect with you right away!

2. Write With the Customer In Mind

Core values… mission vision… our purpose…

These are all great. It’s nice to let the customers know you place high regard on your core values and that the business has direction and pre-defined objectives. 

But they will not convince the customer to patronize your business. 

The customer wants to know how you can help them by understanding why you are the most qualified person to handle the job.

When writing the About Us page, keep the customer in mind:

  • What are his persistent problems and pain points?
  • Which of my products or services are best suited to resolve these problems?
  • What issues are my customers interested in?
  • What types of solutions are my customers looking for?
  • Where do my customers come from?
  • How is the customer dealing with the problem right now?
  • Which of my experiences can my customers strongly relate to?

Let’s go back to our example of a Business Consultant who is creating an About Us page on his business.

A good example that would resonate with the readers would read like this:

“As a lifelong entrepreneur, I understand the challenges you face.

My first business venture failed – I lost $10,000. I thought I had learned my lesson, but my second business venture lost $100,000. 

Failure is part of life as an entrepreneur. But instead of being fearful of failure, embrace it – and learn from it.

My third business venture? We’re in our 10th year and going strong!

Let me show you how to overcome failure and succeed!”

This type of About Us content combines #1 – Tell Your Story –  with #2, Write For Your Customer.

Don’t you think the About Us copy will get the customer excited about doing business with you?

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3. Compel the Reader to Act

Now that you’ve gotten the reader interested, what do you want him to do? 

  • “Go to our services page – right now?”
  • “Give us a call or an email and we’ll get on it right away!”
  • “Click the ‘Get Started’ button – and let’s get started!”

Your website presents a great opportunity to get clients for your business. If your About Us page is spot on, the customer may not want to waste a single second and sign up with you immediately. 

Make the process easier by adding a CTA button on the About Us page. If you noticed, we ended the CTA with a strong sense of urgency. Don’t be shy about your intentions. Let the customer know what you want him to do – right now!

4. Converse – Don’t Lecture

What would you think if the person you are talking to at the networking event kept framing his sentences as:

  • “You should have done this…”
  • “You should have done that…”
  • “If I was in your position, I would have…”
  • “You shouldn’t have done that…”
  • “I wouldn’t have done that. Instead, I would have…”

You should also avoid using technical jargon or terms that may not be understood by the reader.

For example, if you provide online forex trading services, don’t try to impress the reader by writing in this manner:

“In 2005, I was able to capture the failed fifth of the move from 38 to 43 and retraced the 61.8% Fibonacci ratio which covered the move from 43 to 41. This allowed me to enter a buying position at 39.22 which terminated at the conclusion of the truncated fifth wave.”

“What? You lost me at ‘2005’!”

Write in your own voice. Don’t try to impress by getting technical. Instead, write in simplified terms.

How would you converse with your customer if you met him for the first time? 

Even if the reader hasn’t met you, being authentic allows them to hear your voice through your content.

5. Add Great Images

So you’ve written a great About Us copy that shows customers who you are. It doesn’t end there. To know you is to see you. Customers want to see who you are. 

Having a nice picture of you on the About Us page adds a face to your business. If you believe that you are your business and your business is you, then it only makes sense to add a nice picture of you on the About Us page. 

Conclusion

The About Us page can add plenty of muscle to your website. Don’t ignore it. A well-conceptualized, well thought out, and purposeful About Us page can effectively entice the visitor to strongly consider your business. 

If our article made you re-think your current About Us page, give us a call or an email. Let’s work on it right away!

And if you enjoyed reading this article, feel free to share it with your community!

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Would you trust your Mercedes Benz or BMW to any roadside mechanic or would you rather bring it to a repair shop that specializes in those brands of automobiles? Your website is like a car – used properly it will help drive your business forward. Unlike a car that depreciates over time, your website will continually add value to your business. Thus, if you want your website to perform optimally, you should have it hosted by a platform that specializes in its system.

When it comes to websites, WordPress is the brand that is synonymous with performance. Businesses trust WordPress more than any other platform for enhancing their presence on the Internet.

According to a survey conducted by W3Techs, WordPress is used by 34.5% of all websites and is the consensus number 1 Content Management System (CMS) in the world. 

If you have a website that is powered by WordPress, your business is in good hands – the best in the business! It only makes good business sense to have your WordPress website under the care and maintenance of a company that specializes in this amazing CMS platform.

Enter managed WordPress hosting services.

Managed WordPress Hosting – What Is It?

A web host service provider is a company that provides the technology and services that allow the website to be accessed on the Internet. These services use powerful computers called servers to host your website.

The assets of your website – content, graphics, audio files, databases, and images – are stored in these servers. If someone wants to access your website, all he has to do is type your URL or website address in his browser.

Once the Internet user launches his search query, his computer will connect to the server and your webpage will be delivered via his browser. 

You can read more about web hosting services in our article “How To Choose Your Web Host”.

A managed WordPress hosting service is web hosting that is designed specifically to support the needs of a WordPress website.

From the servers to the customer support staff that the company hires, everything is tailor-made to ensure the WordPress websites are functioning at optimal levels and easily accessible to Internet users.

In addition, managed WordPress hosting includes services intended to relieve the owner from the tasks involved in managing his website so he can focus on the core activities of the business.

What Are The Advantages Of Using Managed WordPress Hosting For Your Business?

If you are building an online presence for your business with WordPress, signing up for a WordPress hosting service is the best thing you can do to ensure the performance, safety, and security of your website. 

1. Have Your Site Managed by WordPress Experts

You can’t have the word “managed” beside WordPress hosting services unless you have people who are trained, experienced, and have the requisite skills to manage your WordPress website.

Put simply, when you sign up for managed WordPress hosting services, you are leaving your WordPress website in the very capable and highly-qualified hands of the experts.

Other web hosting platforms will offer you support for your WordPress website but their competencies and expertise are limited. They may not have the level of WordPress proficiency to distinguish a conflict between plugins and a full-blown problem with the servers.

Managed WordPress hosting services will also open up their toolbox and utilize all the tools of the trade to prioritize the needs of a WordPress website. For example, you’ll be given access to 24/7 customer support and have an IT expert at your fingertips whenever your website runs into trouble. 

2. Optimal Site Performance and Fast Download Speed

For the reason that the entire technology of a managed WordPress hosting services provider is tailor-made for a WordPress website, you can be assured that your website will be running optimally with faster download speed and improved uptime.

You can avail of features that can further enhance the performance of your website such as a CDN or Content Delivery Network which ensures the fast delivery of your content anywhere in the world.

Slow download time will contribute to poor user experience and lead to foregone revenues and a tarnished reputation. With managed WordPress hosting services, you no longer have to worry about users abandoning your website because it took more than 3 seconds to download. 

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3. Worry-Free Site Management Experience

Think of a managed WordPress hosting service as a one-stop-shop for all your WordPress website needs. It is the only hub for your website; there is no need to go from one provider to another or to change configurations and setups. The hosting service is dedicated to everything WordPress.

If your business is in “growth mode” and you are working with several new clients, having hosted services specific to your WordPress website will take the burden of managing the site for you.

In our case, we primarily use the services of GoDaddy for these features. 

As the web host, GoDaddy provides the routine backups and the automatic WordPress core file updates but the company does not touch the plugins. 

We offer our clients a separate service that takes care of managing and updating the plugins as well as protecting the other features of the website. 

4. Incorporate WordPress-Specific Security Measures

The threat of cyber-attacks is an everyday reality. Just because you have never been hacked does not mean you never will. Don’t wait to be a statistic. You should always prioritize the security and integrity of your website.

Cyber-criminals are trying to stay one step ahead of cyber-security measures. As a business owner, it is very hard to keep up with the latest security updates.

With Managed WordPress hosting services, you can be assured that they take the security of the server very seriously. They work hard to protect the server from intruders. 

However, server level security is not enough to keep you secure. There must be security features on your website as well. We take website security very seriously. 

For our clients on our Extreme WordPress Care Plans, we have taken it upon ourselves to regularly update the security features and to update the required plugins to make sure the client’s website is protected to the server level. 

You can have peace of mind knowing these security measures will be installed as soon as they are available.

5. Add SSL Certificates With Only a Few Clicks

SSL or Secure Sockets Layer Certificates are no longer just the concern of e-commerce websites. Effective last July 2018, Google declared SSL Certificates as mandatory for websites. 

If your website does not have SSL Certificates, visitors will be greeted by the dreaded 2 words “Not Secure”. 

Consequently, your drive to move up the search rankings will be derailed because the search engine giant included SSL Certificates as a ranking factor in its search algorithm.

A managed WordPress hosting service will make it easier for you to have SSL Certificates for your website. With most hosting platforms, acquiring the SSL Certificates will take time.

However, managed WordPress hosting services have partnered up with SSL Certificate providers to make the process easier and faster.  It takes only a few clicks to have that much sought-after green padlock added to your URL. 

Conclusion

As we like to say, your website is your business address on the Internet. Setting it up using the WordPress CMS platform is a great idea. You are moving in the right direction!

Therefore, you must make sure that it is managed properly. As a business owner, your time is best dedicated to managing the tasks that contribute to your bottom line. The last thing you would want is to be thrown a curveball in your schedule because your WordPress website ran into server issues. 

Signing up for managed WordPress hosting services will put your website under the guidance of the most qualified people in the industry. Professionals who have the requisite skills, knowledge, experience, and expertise to give your WordPress website the ideal environment to ensure top-level performance. 

One of the biggest advantages of having a website is that you have a version of your business which is open 24/7. People from all over the world can access your website and learn more about your business; its products and services. 

With managed WordPress hosting services, you can sleep soundly knowing that your business is open, customers are perusing through your content, and your assets are secured and protected.

You may also want to learn more about our Extreme WordPress Care plans which offer robust security and protection that work with your hosting environment. Our Extreme WordPress Care plans are the perfect complement to managed WordPress hosting services. 

And if you enjoyed reading this article, please feel free to share it with your community.

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Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will read terms such as “Gross Domestic Product”, “recession”, and “trade balance”. 

For the past few months, the news has given massive coverage on the trade war launched by the United States against China and how it has impacted the bottom line of many U.S. companies in the manufacturing and agricultural sector.

Certainly, these types of news are disconcerting because when companies are in trouble, jobs and consequently, the livelihood and well-being of many families are on the line. 

Thus, in a world that has become increasingly concerned about profit, the idea of a non-profit organization must leave some people scratching their heads. 

What Is A Non-Profit Organization?

By definition, a non-profit organization is an entity that does not funnel its earnings to stockholders or investors. The majority of non-profit organizations are not connected with the government and are private entities. 

However, instead of paying out dividends to its stockholders, a non-profit organization appropriates its income to help the group achieve its goals which are usually philanthropic in nature. 

A non-profit organization can support a variety of causes. Some of the most popular ones include endangered species, preserving the arts, social reform programs, protecting the environment, education, and literacy. 

What Are The Challenges Facing Non-Profit Organizations?

Spearheading a non-profit organization can be a daunting task. With information flowing freely – thanks to the Internet and the advances in digital technology – decisions are more easily influenced by data that is available on the web.

Similar to profit organizations, non-profit organizations face several challenges that may obstruct their efforts to achieve their goals and objectives.

We have identified 3 challenges that non-profit organizations have to contend with in the coming years:

  1. Government Regulations – Changes in government regulations and tax reform laws may affect the decisions of individuals to contribute as well as hinder the ability of non-profit organizations to invoice for their services and generate more funding.
  2. Hiring Volunteers and Recruiting Staff – An increase in the number of jobs available in the market in combination with an upward adjustment in the wage rate has made it more difficult for non-profit organizations to hire and recruit volunteers needed to attend to its various duties and responsibilities. 
  3. Lack of Technological Support – With the decline in available funding, non-profit organizations are finding it increasingly difficult to avail of and utilize technology needed to further its growth and open new avenues for financial support. 

Mountaintop Web Design is not an interest group and neither are we in the recruitment business.

However, we are in the technology business. We understand how digital innovations and the Internet can be utilized to help non-profit organizations meet their goals. 

How Can Non-Profit Organizations Benefit From Digital Marketing?

If you want to know how digital marketing benefits small businesses, please read our blog, “5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy”.

The truth is, a non-profit organization also reaps the same benefits from incorporating a digital marketing strategy as a profit organization. 

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1. Low-Cost Method Of Promoting the Organization’s Objectives

Digital marketing is the process of utilizing digital technology – various online tools and platforms – to market and promote a business, it’s products and services. The process is run via online channels foremost of which is the website. 

For the reason that the world is becoming more technology-dependent, all businesses, whether profit or non-profit, should have a website. Here’s a statistic that you should keep in mind:

Of the 7.7 Billion people on our planet, 4.3 Billion are on the Internet every single day. That number accounts for 55.6% of the world’s total population.

If your business is not on the Internet, how would potential customers – or donors – find you? The website is your business address on the Internet. 

The cost of putting up a website will depend on the type, functionality, and design features. At Mountaintop, we can customize a fully-functional, mobile responsive website that will meet your needs and budget.

And if you wish, you can build your own website by using a free design template from WordPress. We have written about it in our blog, “How To Build Your Own Website In 4 Easy Steps”.

Another effective channel for digital marketing is social media. According to a study by Sprout Social, 74% of consumers’ buying decisions are influenced by social media content. 

Of the 4.3 billion people on the Internet on a daily basis, more than 3 billion are on social media. Facebook accounts for 2.2 billion of social media’s daily traffic

Setting up a social media account for your non-profit organization will not cost you a cent. There are many social media platforms to choose from – Facebook,  Instagram, Twitter, Pinterest, and YouTube – are the popular ones and have large communities. 

You can choose 2 to 3 social media platforms to post content on a regular basis. With time and by creating useful, engaging, and compelling content, you should see more traffic driven to your website.

2. The Non-Profit Group Becomes Available 24/7

Unlike a shopping mall or a commercial building, the Internet does not close down or take holiday breaks. It is open 24/7.

When you have a website and social media accounts on the Internet, your non-profit organization becomes available 24/7.

  • Potential donors can read about your charitable cause; its purpose, vision, and organizational goals.
  • The use of compelling content delivered through regular blogs and video links are strong influencers which can immediately convert interest into donations.
  • If the site visitor wants to make a contribution, we can integrate a donation system that will easily facilitate the payment.

3. Measure Performance In Real-Time

One of the great advantages of using digital marketing is that you can track its performance in real-time by accessing data known as analytics.

Analytics will provide you key information on your current digital marketing strategy. You will have empirical evidence that will identify the processes which are delivering good ROI. 

Likewise, Analytics will point out the processes that are not delivering results. By determining the processes which result in ROI and those which are not, you can fine-tune the strategy. 

Thus, you can adjust the budget and allocate more resources to high-return processes. By using analytics as a reference tool to manage your budget, your overall digital marketing strategy should deliver higher ROI. 

4. Adapt to Changes In Consumer Behavior

Blogging and social media marketing are platforms that allow your followers to directly engage with you. Some will post comments related to the content you posted. 

Our advice is to respond to these commenters right away – within 24 hours if possible. The reason is these comments are valuable data. They provide keen insights on how your audience thinks, behaves, and processes information. 

When you respond, you create a feedback system between your non-profit organization and the commenter. 

The feedback system will establish communication which can eventually lead to an important component of business development: Relationship building. 

Building a solid market base of end-users and regular patrons will come down to expert relationship management. 

Digital marketing will provide you with the platform, tools, and channels to build a strong following and an enhanced presence on the Internet. 

In the following section, we will discuss 2 case studies of non-profit organizations which greatly benefited from having a website designed and managed by our company.

Case Study No.1 – Severe Weather Shelter Network

Severe Weather Shelter Network is a non-profit organization which partners up with various groups and agencies to provide immediate shelter to people who are living on the streets during harsh weather conditions.

The non-profit group already had an existing website but it was not delivering the expected results. SWSN approached us to redesign the site with the objectives of increasing awareness and improving the process of making donations.

Old website

For the website redesign, we put more focus on the homepage which is the primary landing page on a website. 

You will see the group’s Brand Value Proposition (BVP) right away – “Help Us Make A Difference. Helping the homeless build a community of supporters and providing a place of refuge on freezing nights.”

The BVP is short, direct, and easy to understand. Below the BVP is the Call-to-Action (CTA) which is asking the site visitor to make a contribution through the donation system that we built into the website.

Severe Weather Shelter Network is happy with the site and have seen a large increase in the number of their donations. They have also subscribed to our Extreme WordPress Care Plans to keep their website safe from potential cyber-attacks.  

Case Study No.2: Love In The Name Of Christ

Love In The Name Of Christ is a non-profit organization that works with local churches to help transform the lives of people who were lost and had no direction or purpose through the teachings of Christ.

Similar to Severe Weather Shelter Network, Love In The Name Of Christ had an existing website. However, it had an outdated design and was not functioning very well. 

We gave it a fresher look that was aesthetically beautiful and fully-functional. The BVP on the homepage was effective; it was easy to remember and direct to the point. 

We also included a donation system to facilitate contributions faster and more convenient for donors. 

Love In The Name Of Christ also signed up with our Extreme WordPress Care Plans.

Conclusion

Digital marketing has been proven to be an effective way of helping non-profits achieve their goals. 

Whether you are a profit or non-profit organization, you need to have a strong presence on the Internet. 

Having a website in combination with the right digital marketing tools and processes will help spread the message of non-profit organizations while effectively addressing the challenges they face.

If you are a non-profit organization that is thinking of putting up a website or having your existing one redesigned, please give us a call or drop us an email. 

You can consult with us for free. 

Coffee’s on us!

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Are you thinking of having a website for your business? If so, you are steering your business in the right direction! Take some time to read our blog, “10 Benefits Of A Website For A Small Business” to know why. 

You have 2 options to consider for building your website:

  • Customized Website Design
  • Website Template

As a small business owner, which option should you choose for your website?

Customized Website Design Vs. Website Template

The easiest way to build a website is to give us a call or visit us at https://mountaintopwebdesign.com/ and contract our services to design a customized website for your business.

Mountaintop Web Design is a professional web design company. We have been in the web design business for a long time. Over the years we have designed and built many beautiful, responsive, and highly-functional websites for hundreds of businesses.

A customized website is a website that is built by a professional web designer specifically for your business. 

The word “professional” is used to describe a person who has undergone formal training and has acquired a good level of experience to develop the skill sets needed to design a custom-built website. 

Designing websites is his profession; it is his career and how he makes a living. Therefore, a professional website designer is a person who takes his craft seriously. He invests time and resources to update his knowledge and skills by learning the latest techniques, processes, and methods in designing websites. 

The second option is to build a website on your own by using a website template. WordPress is a platform that offers web design templates. These templates are available for free and come in different designs. 

The free website templates can be customized to a certain extent. WordPress has thousands of free plug-ins that you can use to change the look and functionality of your website. 

If you want to put up your first website, choosing a free website template may be a good idea to get started.

Why would a successful professional web design company encourage its readers to build their own website?

Designing and building your own website will give you a better understanding of what goes into website design. If you are on a tight budget, building your own website might be your best option to have one for your business. 

When the time comes that you want to upgrade your website, you can contact us to build a customized one for your business. Your experience putting up your own website will make our collaboration for a customized website much easier!

Going the Do-It-Yourself route may seem like a daunting task. As professional website designers, we are here to tell you that there is a learning curve to overcome but it is very doable! 

Essentially, there are only 4 steps to building a website:

  • Choose Your Website Design Platform
  • Choose Your Web Hosting Service and Domain Name
  • Set Up Your Website
  • Add Content to Your Website

Are you ready? Let’s take the first step!

Step 1 – Choose Your Website Design Platform

There are many good website design templates to choose from but we have narrowed your choices down to these 3 platforms:

  • WordPress
  • Drupal
  • Joomla

Without a doubt, your best choice is WordPress. There is a reason why more than 30% of all websites choose WordPress. 

To be precise, there are at least 6 reasons why WordPress is the best platform for your business website:

  1. Google prefers WordPress over other platforms because it can accommodate various SEO techniques and processes.
  2. WordPress website templates are highly-customizable; there are thousands of plugins that will change the look and functionality of your website.
  3. WordPress is very user-friendly and schedules regular updates on its system, programs, and applications.
  4. As the most popular website platform on the Internet, WordPress takes site security seriously and makes it a point to upgrade its data protection plugins. 
  5. WordPress can handle various types of media; from text content to video-based content, WordPress can accommodate them all.
  6. WordPress templates are designed to be mobile responsive.

If you want to learn more about the advantages of using WordPress, you can read our blog, “Why Do We Use WordPress?”

As good as Drupal and Joomla are, 74 million websites can’t be wrong. Choose WordPress for your free website design template.

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Step 2 – Choose Your Web Host Service Provider and Domain Name

For your website to be accessible on the Internet, you need to choose a good web host service provider. This is a company that runs powerful servers which enable your website to connect to the Internet. 

The web host company will upload all of your website’s files; sometimes referred to as “assets” onto its server. When your website goes live, the web host company will open the files so it can be accessed by anyone who connects with the server. 

Thus, when you sign up a web host services provider, you are renting a space on the company’s server. 

After you have signed up, the web host company will ask you to come up with a domain name. If the server is the apartment complex where you are renting space, the domain name is its address. 

Think of your domain name as your company name. It must be immediately identifiable with your business or industry because that is what people will see on the Internet. 

Here are 5 tips on how to come up with a good domain name:

  1. Keep it Short and Simple – If your domain name is too long, there is a big chance it would be misspelled or forgotten.
  2. Use Keywords – Adding strong keywords in your domain name is a smart idea because it helps the search bots find and index your URL. In our industry, “web design” is a powerful keyword. That is why we included it in our domain name www.mountaintopwebdesign.com .
  3. Avoid Symbols – We could have opted for www.mountaintop-webdesign.com but the hyphen could cause problems for the client. Verbalizing our website address could also become a tedious exercise, “It’s ‘mountain top dash web design dot com”. Clients could easily forget about the “dash”. 
  4. Make it Easy to Remember – “It’s on the tip of my tongue” is something you don’t want potential clients to say when they are trying to recall your domain name. Do some research and come up with buzz words or terms that are easily identifiable with your business or industry.
  5. Go “Dot Com” – You can find a variety of domain extension names such as “.net”, “.biz”, among others. Without a doubt, “.com” is the best choice. It is the most identifiable extension on the Internet. 

If you want to learn more about the importance of web host services, you can read our article, “How To Choose Your Web Host”.  

You can also give us a call or drop an email. 

Mountaintop Web Design offers web hosting services that can fit your budget without compromising the quality of services. 

Step 3 – Set Up Your Website

Finally, the fun part! Setting up your website!

This may seem like a big step up for those who are not comfortable with technology but we assure you, setting up a WordPress website is easy. WordPress understood the challenges first-time web designers face and made it a point to make the process easier and doable. 

Here is the step-by-step process on how to set up your website on WordPress:

  1. Access https://wordpress.org/download, download and save it on your PC or laptop.
  2. Unzip WordPress on the designated folder.
  3. Look for “wp-config-sample.php” and rewrite it to “wp-config.php”. Just right-click on the file. Select the option “Rename”.
  4. Access “wp-config.php” and fill in the details:
  • Define (“DB_NAME”, “database name_here”) – If you don’t know what your database name is, ask your web host services provider.
  • Define (“DB_USER”, “username_here”) – This refers to your hosting username.
  • Define (“DB_PASSWORD”, “password_here”) – This refers to your hosting password.

Save the file after you have inputted the information.

  1. Log into your host FTP which is usually ftp.yourdomainname.com. The user name and password are the same as when you registered with your web host services provider.
  2. Delete all files with the file name “index”. From there, upload the files from the WordPress folder onto the FTP server. 
  3. After completing step #6, visit “yourdomainname.com/wp-admin/install.php”. 

You should be greeted with the following message:

“Making Your Website Look Awesome! Choosing A Theme To Make The Magic Come Alive.”

It is really an amazing experience seeing your WordPress account transform into a website. However, what you see is a WordPress default theme. With WordPress, you can change the theme of your website so that you can bring it to life!

In technical terms, a theme is a collection of files that help produce the front-end design of your website. In other words, a theme is how you want your website to look.

All you have to do is click on “Appearance” which is found on the left side of your WP dashboard. From “Appearance”, click on “Themes”, then “Add New” to view the thousands of themes available on WordPress.

WordPress gives you the tools to customize the look and feel of its free templates. You can change its color, add stock photos, experiment with various font styles and design backgrounds. 

Installing the theme of your WordPress website will just need 2 more clicks:

  • Install
  • Activate

Now that you’ve brought your website to life, it is time to breathe life into it by adding content!

Step 4 – Add Content To Your Website

Your website looks great! But does it serve the needs or interests of your audience? This is where content comes in.

Content is the stuff that brings substance to the beautiful image of your website. Content gives your website purpose; it is the reason why people will visit your site over your competitors. 

Creating effective content for your website will be the topic of a future blog. For now, we will show you how easy it is to post content on your WordPress website.

The “About Us” page is one of the first pages visitors will see on a website. To create an “About Us” page, follow the steps outlined below.

  1. Go to your WordPress dashboard.
  2. Click the “Pages” link.
  3. Click “Add New”.

You will come across a page that looks similar to a sheet from MS Word. On the “Enter Title Here” box, write “About Us”. 

From there, simply write down the content of your “About Us” page on the space provided. It is just like writing content on MS Word. WordPress offers the same tools to customize the look of your page. 

If you want to create a blog post, click “Post” on the dashboard then click “Add New”. You will come across the same text editor layout as when you created a Page. 

As a reminder, it would be a good idea to organize your blogs into categories. This way, it will be easier to find a specific type of content when you need it. 

Conclusion

If you are still on the fence with the idea of having a website for your business, building your own website is a good first step. You will be more deeply invested and the experience of designing a website will give you a better appreciation and understanding of what it can do for your business. 

Don’t be afraid of making mistakes! That is part of the learning process. Once your website goes live, you will realize the time and effort you invested was worth it. 

And when the time comes to take your website to the next level, give us a call and we’ll gladly do it for you!

Do you know of anyone who is thinking of designing their own website? Please share this article with them. We would be interested to learn about their experience in building their first website!

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Investing in a website is a smart first step to building a profitable business. In fact, you are already several steps ahead of the 45% of businesses that still don’t have a website. 

Now that you have taken the first step, what is the next step?

If you are not sure how to use a website to make your business profitable, you are not alone. 

One reason why 45% of small businesses still don’t have a website is that the owners are not sure what it does and how it works to contribute to profitability. 

The truth is, running a small business website is not that difficult or complicated. Yes, there is a learning curve to overcome and it will take some time before you can see the fruits of your labor. 

However, with patience and diligence, your website can become a profit-generating machine for your business. 

So what is the next step? Read the article and find out how to use your website to make your business profitable.

Why Your Website Is The Most Powerful Marketing Tool For Your Business

Unlike a brick-and-mortar business, your website is open 24/7. It can be accessed by millions – even by billions – of people who are on the Internet every day. 

Can you imagine owning a retail store that is open 24/7? You can have sales transactions every hour! People will be buying after close-of-business hours and keep your cash registers ringing. 

This is possible with an online retail or e-commerce store. Your customers will simply click on your URL or website address, land on your homepage, read through your product list, then pay for the transaction at the checkout counter. 

Through it all, you could be playing catch with your son, watching your daughter’s piano recital, having a glass of red wine with the spouse, or in the REM stage of a good night’s sleep. 

Sounds too good to be true?

Well, it’s not! 

There are many online entrepreneurs who are reaping the success of running a profitable Internet-based business.  

These online entrepreneurs are not exceptions to the rule. Anyone can have a dynamic website that helps the business earn considerable income and become highly profitable. 

The key is to learn how to harness the power of your website so you can maximize the opportunities that can be found on the Internet.

1. Make Sure Your Website Is Mobile Responsive

We have written a good number of articles on the importance of having a mobile responsive website. 

We did not stop there. 

In our other articles on digital marketing and website design, mobile responsive is always mentioned.

Here are 4 statistics-backed reasons why your website should be mobile responsive:

Having a website is a start but complete the project by making sure it is highly mobile responsive. By this, we mean that your website should have no problem setting up on the screen of a mobile device regardless of screen size. 

If your website is not mobile responsive, you will lose business. Worse, not having a mobile responsive website can even prove to be damaging to your business. 

Imagine clicking on a website from your smartphone and having to zoom-in and manually adjust the position of the page on your screen just to be able to read the content. 

You will probably click out of the website.

Coincidentally, that is what your prospective customer will do if your website is not mobile responsive.

2. Optimize Your Website

We have come across websites that are beautiful. They look elegant and the content on the site is very well-written.

Unfortunately, according to the websites’ analytics, very few people have seen them. 

The website cannot be seen because they cannot be found. They cannot be found because the websites are not optimized.

Search Engine Optimization (SEO) is the process of using techniques and processes that will increase the search visibility of your website on the Internet. 

Without SEO, it does not matter if your website homepage looks like it should be on the Louvre Museum in Paris, France or if the content reads like it was written by Leo Tolstoy.

Hardly anyone will find it unless you have it optimized.

Here are 4 areas that you should look into to have your website optimized for easy search.

  • Keyword Research – Keywords are the most-often used words or phrases when someone launches a search query. Having your website content embedded with the right keywords will make it easier for the search engine crawlers to index your page.
  • Site Navigability – The navigability of a page plays an important factor in User Experience of which Google is big on. If you want your website to convert, you must make it easy for the visitor to use. If the visitor feels like he is trapped in a labyrinth, he will just click out.
  • Meta and Title Tags – Meta and Title tags are the responsibility of the web developer. These are descriptions of your website that are included in its code. Title tags describe what your website is all about and can be seen on the results page. Meta tags are hidden within the code but are used to validate the type of website that you have. 
  • Site Speed – Although it takes 8.66 seconds to download the top ranking websites in Google, Internet searchers still expect a website to download in 3 seconds or less. 53% of users will leave a website if it does not download in under 3 seconds. 

3. Focus On Your Website Homepage

An argument can be made that the Homepage is the most important page on your website. This is because is the page where a visitor will land after he clicks on your URL. 

Having an effective website homepage means having one that is efficient – it should get the job done in no more than 6 seconds. 

If the site visitor does not see anything useful, relevant, and compelling on your website within 6 seconds, he will click out.

What then makes an efficient website homepage?

  • Less Is More – Have you come across a website that has so many things happening on the homepage? There is so much text. The homepage copy feels like reading a long-form blog. 

Likewise, there are too many images and it seems that the color choices were made without thought or purpose. 

When designing a homepage, the rule is less is more. Too much activity on the homepage will only serve to distract the site user not help him find what he is looking for.

  • What Is Your Brand Value Proposition (BVP)? – The Brand Value Proposition or BVP is a statement that tells site visitors what your business can do for them. The BVP is the most important statement on your homepage and perhaps on your entire website. As mentioned, you only have fewer than 6 seconds to catch the interest of the site visitor. This is where the BVP comes in. It must be short, direct-to-the-point, and easily understood. 
  • How Compelling Is Your Call-To-Action (CTA)? – The Call-To-Action (CTA) tells the site visitor what you want him to do. To be effective the CTA must be direct-to-the-point. It should state urgency and the importance of acquiring your products and services right now.

You can make your homepage more compelling by adding testimonies or explainer videos. However, from both a design and functional perspective, less is more. 

We recommend prioritizing the BVO and coming up with an effective CTA. From there, you could consider a slide featuring testimonies from actual clients or customers. 

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4. Blog Actively

People spend 23% of their time online reading blogs. 

That statement should be enough to emphasize our point on the importance of blogging actively for your business. 

However, before you blog actively, it would be best to understand what makes a blog effective.

Blogging is not as simple as writing about a topic you like or specialize in. We have clients who are experts in their field. They create blogs that are packed with information acquired from the years invested in the industry.

Yet, hardly anyone reads them. So, they get discouraged from blogging. By doing so, they fail to realize the benefits of blogging. 

There are 2 reasons why their blogs do not gain traction and fail to deliver the desired results:

  • The blogs are not optimized for search.
  • The blogs are not written for the audience.

Blogging is not the same as writing a college term paper or a piece on a broadsheet. It combines the creativity of writing and the precision of digital technology. 

Yes, you need a good writer who can create compelling pieces that are free of spelling and grammatical errors. However, these must be optimized so that the blogs can be searched and found on the Internet. 

Optimizing a blog involves a number of processes, some of which we will discuss here:

  • Keywords – We mentioned the importance of keywords in optimizing a website. The same can be said for your blogs. In order to be found your blog should contain the most-searched keywords in your industry. Therefore, in addition to topic research, your content creation strategy should include keyword research.
  • Structure – Do you find reading a thickly-worded paragraph a pleasant experience? Not many people do. Too many sentences in a paragraph can turn reading into a tedious experience. To improve readability, the paragraphs should only contain 3-4 sentences. Consequently, each sentence should have no more than 40 words. Ideally, 20-25 words per sentence are best for optimization purposes. 
  • Content – An effective blog should have content that is fresh or unique, relevant, useful, informative, and compelling. It doesn’t matter if you have the best keywords in the right density. If your content does not meet the criteria, it will not be read.

We cannot overemphasize the importance of blogging. However, you need to have blogging done right.

We have published several blogs that have been recognized as among the best in the digital marketing industry. If you need help in blogging, we are the agency to go to!

5. Stay Active Online

The best way to stay top-of-mind on the Internet is to stay active online. 

Let us go back to blogging. 

According to research, you should blog at least 11 times per month in order to achieve the best results in sales conversions and website traffic.

What is the ideal length of a blog post for SEO purposes? According to a study by Search Engine Journal, your blogs should average 1,900 words. 

That is a lot of writing per week!

Then, you have to publish the blogs on various online channels such as social media, blogging communities, and of course, your own website. 

That is a lot of work!

However, you have the option of outsourcing these tasks to third-party agencies such as Mountaintop Web Design. This way, you can free up your time to focus on activities that are directly involved with your business. 

The bottom line is that in order to stay relevant, you have to maintain an active presence online through blogging and frequent posting of content.

6. Fortify Site Security

Last July 2018, search engine giant Google started flagging websites without SSL certificates as “Not Secure”. 

Having your website labeled as “Not Secure” by the Internet’s biggest search engine is enough to drive away interest from your business. 

Google decided to impose SSL certificates to all websites because of the growing threat of cyber-security. As you well know, Google is big on User Experience. 

You can learn more about SSL certificates and their importance for maintaining security for your website in our article “SSL Basics: Why You Need It To Protect Your Website From Hackers”.

Encourage site visitors to enter your website by securing it with SSL certificates. It is very easy to get SSL certificates and they will help protect your data from being stolen by cyber-criminals. 

Conclusion

The website is more than just a business address on the Internet. It is your digital hub online where all transactions take place. Because of your website, your products and services can be accessed by a wider audience. It will give you the platform to build your reputation as a reliable resource in the industry.

Once your website goes live, it allows you to capitalize on the opportunities on the Internet that can make your business profitable. 

However, a website will not run on its own.

You have to institute processes and techniques that are designed to drive traffic to your website. If done properly, these processes and techniques – such as the ones discussed in this article – will deliver results and make your business very profitable.

If you like this article, please feel free to share it in your community. And if you want to learn more about our services, let’s discuss it over your favorite brew!

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There are many website platforms that you can use to build your website. At Mountaintop, we have studied and built websites with most of these popular platforms. Our knowledge and experience have led us to one conclusion.

When it comes to designing, building, and managing websites, WordPress is the best platform to use. We are not alone in this assessment. 30% of the top 10 million websites use WordPress.

Here is a shortlist of statistical evidence that shows why WordPress websites rule the Internet:

  • 48% of Top 100 Blogs under the Technorati advertising platform run using WordPress.
  • 22% of all newly-registered business website domains in the United States use WordPress.
  • More than 74 Million websites use WordPress.

For these reasons and more, we strongly recommend WordPress as the website platform for our clients.

9 Benefits Of Using WordPress For Your Website

Over the years, clients have come to us complaining about their current website platform. Among the common complaints were as follows:

  • The website was hacked; in some cases, the website was infiltrated by cyber-criminals multiple times.
  • The website frequently broke down or did not function properly.
  • The website was difficult to update and manage.

Our first recommendation is to transfer the website to the WordPress platform. As expected, despite the long list of problems with his website, the response from the client is always:

“Why should we transfer to WordPress?”

1. WordPress Is Free

Let us start with an easy one – WordPress is for free! You can download WordPress, install it, and customize it according to your needs without spending a dime.

However, you still have to pay for your domain name and web hosting which are needed to install WordPress.

The domain name is what Internet searchers will type on their browser’s address bar in order to visit your website.

An example of a domain name is www.mountaintopwebdesign.com.

The web host is the platform which houses the servers where all of the assets and files of your website are located.

2. Easily Customizable

Are you thinking of starting a blog site? How about a business website or an e-commerce website? WordPress has thousands of website themes or templates to choose from.

These templates are highly customizable. A standard WordPress template comes with its own panel which showcases different options that allow us to change the look of your website.

We can play around with the various color selections and match them with the ideal background. Likewise, we can design eye-catching website sliders for your homepage. A slider is also known as a slide show.

This is a great tool for highlighting the key selling points of your business. We can display your signature products or perhaps a few powerful testimonies from your regular customers.  

We can also adjust the “feel” of your website. WordPress comes will plugins which function like apps. Each plugin has a specific function that can introduce a new feature to your website.

3. Google LOVES WordPress

When he was still a software engineer for Google, Matt Cutts referred to WordPress as one of the best software for the search engine giant. WordPress will help your website move up the search rankings because it is designed to accommodate SEO principles.

Search Engine Optimization (SEO) is the process of using various techniques and strategies in order to rank high in the organic or natural search results of the search engine.

By using WordPress for your website, you are already several steps ahead of the competition. This is because WordPress websites are constantly upgraded with plugins that help optimize content, functionality, and overall user experience.

What are the key ranking factors in Google’s search algorithm?

  • Website Speed
  • Navigability
  • Image Optimization
  • Text Optimization
  • Mobile- Responsiveness

These are all made possible with WordPress.

4. Easy to Manage

WordPress knows that not all of its users are tech-savvy. That is why they built-in a management system that functions to update the platform whenever a new version, plugin or program is available.

Of course, as small business owners, the majority of your waking hours should be dedicated to running the day-to-day activities of your business.

Even if WordPress can send you automatic notifications of software updates, because of your busy schedule, you might overlook it.

This is the reason we recommend that our clients avail of our Extreme WordPress Care Plans.

These are programs which we developed to help clients focus on the demands of their business by leaving their WordPress website to the care of our highly-experienced and capable, professional website designers.

Put simply, we will manage your WordPress website for you. From updating plugins to improve functionality, mobile-responsiveness, site speed, and security, you can sleep soundly every night knowing your business is in good hands.

Extreme WordPress care - what types of plans we offer

5. WordPress Is One of the Safest and Most Secure Website Platforms

A lot of responsibility comes with being the most popular website platform on the Internet. With more than 23% of websites running on WordPress, that means hackers are working overtime to break through your defenses.

Hackers will constantly try to find vulnerable areas on your website which they can use as entry points to steal your valuable data.

WordPress is not oblivious to this and regularly issues updates on security plugins and website system upgrades. Unused and outdated plugins can easily be overridden by hackers and before you know it, your data is all gone.

Even though WordPress makes it easy to update plugins, fortifying your website is a more sensitive and technical matter. This is another reason why you should seriously consider our Extreme WordPress Care Plans.

Sign up for one of our Extreme WordPress Care Plans and we will protect your website’s assets from the consistent, almost daily attacks from these malicious hackers.

6. WordPress Can Accommodate Various Types of Media

Gone are the days when a website was primarily used as an online marketing brochure. Today’s websites are more dynamic and interactive. It is no longer enough to pack your web pages with optimized text content. The Internet community is more demanding. They want high-quality images and videos.

WordPress has an answer for all of your multimedia concerns. It has a built-in media up-loader which can accommodate different types of media.

Do you want an interactive and compelling homepage that will help you generate leads and increase conversion rates?

We can embed your explainer YouTube video on the home page so you can get more views and opportunities for sales. We can do the same for your Instagram photos and SoundCloud audio files.

7. WordPress Is Mobile-Responsive

As we mentioned earlier, mobile-responsiveness is a ranking factor in Google’s search algorithm.

What does it mean to be mobile-responsive?

It means that when someone clicks on your URL from a mobile device, your website should set up nicely on his screen. If a mobile user has to zoom-in to read your content, chances are he will leave and go to your competitor.

If your website is not responsive to mobile devices, not only will you lose potential business opportunities but Google will penalize you down the search rankings.

WordPress has designed templates that are fully mobile-responsive. These templates are not only beautiful to look at but also highly-functional. We can set and improve these designs so that they can set up faster and more efficiently on mobile devices.

8. Do You Want to Blog? WordPress Has a CMS

CMS stands for Content Management System. This means you can publish blogs on your WordPress website.

Why should you blog anyway?

People who go on the Internet are always searching for content. And the cornerstone of any content marketing strategy is blogging. Studies have reported the following benefits of regular blogging for businesses:

  • 23% of Internet time is spent reading blogs.
  • Companies that blog have 97% more indexed pages.
  • Websites that have a blog page have 434% more indexed pages.
  • 61% of consumers have made their buying decision after reading a blog.
  • 81% of consumers from the US trust advice from a blog.

For your blogging strategy to be effective, you should be publishing content at least 16 times a month.

If this schedule is too much for your busy schedule, outsource it to us. Many of our blogs have been cited by renowned websites such as UpCity as among the best in the U.S!  

9. Integrate Your Social Media Accounts with WordPress

Before social media, a restaurant that was opening for business had to spend thousands of dollars to prepare and publish marketing collaterals such as press releases, full-page ads, advertorials, product shots, radio air-time, and hire an expensive publicist to put everything together.

With social media, traditional marketing channels have become obsolete. That restaurant would only have to open a Facebook page to build followers, a Twitter account to mass market special promotions, and an Instagram page to highlight the main products.

At very little cost!

Add to that the ability of your WordPress website to integrate your social media accounts. It would be easier to distribute content from your website to your various social media accounts so you can have more visits.

Your website has become a central online hub for your business. Your digital marketing strategies can create inbound traffic that is necessary to drive more traffic to your website. It is an effective way to open up your sales funnel and potentially convert followers to paying customers.

Conclusion

The Internet is home to billions of consumers searching for content every single day. In order to capitalize on its available opportunities, your business should have a website.

And you should only settle for the best website platform on the Internet – and that is WordPress.

If you are thinking of setting up a WordPress website, give us a call and avail of our free 30-minute consultation. We will let you know how we plan to design and manage your website so it can deliver the best results for your business.

If you are not happy with your current website platform, transfer to WordPress! We will help you get started!

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The technical definition of a Content Delivery Network (CDN) describes it as a global network of servers that have been set up for the purpose of delivering Internet content at the fastest time possible.

Internet content is made up of assets – components that are needed for the content to be uploaded properly. These assets include Javascript files, HTML pages, images, videos, and stylesheets.

Using a CDN makes it possible to transfer these assets quickly so that the Internet searcher can receive Internet content right away. The biggest companies in the world use a CDN – Amazon, Facebook, and Netflix.

If these giants use a CDN does that mean small and medium scale business owners need them too?

The Importance Of Website Speed

The best way to understand how a CDN works and why it is important is to look at how your web hosting service provider does its job.

In order to make your website accessible to the public, you have to set up its assets on the server of your web host. However, the traffic going to your website is not the only traffic the server is dealing with.

There are other websites that are hosted on the server. The amount of traffic that goes to these websites on a daily basis will affect the amount of time it takes for your visitors to access your website.

You can read more about how a web host platform works in our article, “How To Choose Your Web Host”.

Does your business website need a CDN?

Put yourself in the shoes of the Internet searcher who decided to click on your content. It has been 10 seconds and your page has not loaded yet on his smartphone. On the Internet, 10 seconds is an eternity.

People are willing to wait 10 minutes for their cup of coffee, fall in line for 2 hours to get a movie ticket, and even camp overnight to get first dibs at the latest iPhone.

However, when it comes to the Internet, if they can’t access your content within 3 seconds, 40% will abandon the search.

Consumers are less patient on the Internet because they know there are other websites they can go to if they have a hard time accessing a particular website. In the real world, they can’t just cut in line so they can get their cup of coffee.

They do have the option to leave and visit another coffee shop. Chances are, they would rather wait “patiently” rather than take another drive or walk a block and go through the entire process of queuing for their orders.

In the age of digital technology, consumers have control in the palm of their hands. If they can’t get what they want in a few seconds, it will be “goodbye” to you and “hello” to your competitor. Therefore, website speed is very, VERY IMPORTANT!

If you still need more convincing on the importance of site speed, we have listed below other data and information that should leave no doubt in your mind:

  • A 1-second delay in website loading time can affect your sales conversion rate by 7%.

A CDN can help Internet searchers access your website faster. With a CDN, any issues you have with website speed will be a thing of the past. And it does not matter where your visitors come from.

How A CDN Improves Website Speed

Let us assume your web host’s server is located in Denver, Colorado and you do not have a CDN.

If an interested customer from London wants to access your content, he would have to load all of your assets from Colorado which in the reality of the Internet, would take a good amount of time.

Based on statistical evidence, there is a 40% chance the customer from London would have abandoned the search.

Now, let us assume you have a CDN – how would that change the experience of the visitor from London?

Keep in mind the technical definition of a CDN:

A GLOBAL network of servers that have been set up for the purpose of delivering Internet content at the fastest time possible.

With a CDN, the customer from London would be able to access your website from the server that is closest to him. Depending on the CDN service provider, the server might even be in London.

According to a study by KeyCDN, the use of a CDN has improved the loading times of websites by 50.31%.

A good analogy would be to think of a CDN as additional lanes in the information highway for your users to get to your website.

If there was only one lane open, as more users try to visit your website, that single lane would get jam-packed. The traffic will make your website more inaccessible to potential users.

However, if more lanes were opened up, other visitors will use those lanes to get to your website. With less traffic, your visitors will be able to access your website content much faster.

The end result would be better User Experience and consequently, happier customers.

Thus, having a CDN will allow your customers to load your content faster. In a highly-competitive industry, a CDN may be the difference-maker between you and your competitor.

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The Other Benefits Of A CDN

In addition to improving your website speed, there are other benefits to using a CDN:

1. Website Security

It is not just your followers and customers who will visit your website. Just like the neighborhood convenience store, your website will attract unsavory characters who want to steal valuable goods such as user data and other forms of confidential information.

Hackers will find ways to intercept transmitted data or infiltrate your website by setting up shop – illegally – on your server.

A CDN can defend your website from these attacks. The network can prevent hackers from compromising the web host’s server where your assets are located and stored.

Assuming that a hacker was able to find a way to bring down one server, there are other servers within the CDN that will continue to attend to the needs of your website visitors.

2. May Lower Cost of Web Hosting

When your website is generating a lot of traffic, it will use up a lot of your available bandwidth.

By using a CDN, you can offload some tasks to the other servers and reduce the strain on your bandwidth. It may lower the cost of your web hosting services.

However, there is a cost to subscribing to CDN service. You will have to factor in the cost when deciding to avail of CDN for your business website.

To clarify, getting a CDN does not mean you do not need to subscribe to a web host service provider.

Your CDN will give your website visitor access to limited assets – images, text, CSS stylesheets, and JavaScript files- essentially, static content. You still need to have these assets hosted which mean “renting a space” from a web host service provider.

Think of a CDN as complementary to your web hosting platform. It will enhance the service and give your followers a better User Experience (UX).

Conclusion – Do You Need A CDN?

As you have just read, a CDN provides the following key benefits for your business website:

  • Enhances Site Speed
  • Tightens Up Site Security
  • Improves User Experience

Should these benefits automatically clinch your decision to get a CDN?

Before making a decision, here are a few factors that you need to consider:

1. Does Your Website Experience Heavy Traffic?

Websites that currently experience heavy traffic will be under constant threat of downtime. Definitely, if your website is generating a lot of visits, reward your users with better User Experience by getting a CDN.

2. Are You Anticipating Business Growth or Expansion In the Near Future?

If your studies show that your business is maintaining its growth trajectory, it would be a good idea to invest in a CDN now. Also, if you are planning to launch a new product or service, a CDN will guarantee its accessibility to interested customers.

3. Does Your Website Use a Lot of Media?

High-resolution images and top quality videos are popular forms of content for website visitors. They are particularly effective in delivering your message to the audience.

However, they will consume a big chunk of your bandwidth. Using a CDN will certainly contribute to better user experience as your website visitors have to load all of your images, videos, and content.

4. Where Are Most Of Your Visitors Coming From?

If your website attracts a vast international audience, then, by all means, subscribe to a CDN service provider. The global distribution of its servers will allow them to access your content faster.

However, if your website caters more to a local audience, a CDN would not be that beneficial to them.

If you are seriously considering a CDN service, give us a call and we will give you a free 30-minute consultation. Tell us about your business and we will advise you if a CDN service is needed for your website.

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A website is a valuable asset to have whether you are a large corporation or a small business. If you own a brick-and-mortar business, a website makes your products and services accessible 24/7.

It gives you a platform to share your expertise and enhance your reputation as an expert in the industry. The website is your storefront window. If it is mobile-responsive, people can access your website wherever they are.

And perhaps that is the problem with most websites – it only talks about the brand, the owners, the products and services, and the company.

Of course, the website is also a way of connecting with your customers through marketing. It can build your followers, generate leads, and convert interest into paying customers.

You have to promote the business and give your visitors important information on what you can do for them.

At Mountaintop, we view the website as more than just a business asset or a marketing tool.

For us, we think of the client’s website as a medium of communication – an avenue which the client should use to connect with the most important participant in the business cycle:

The Customer.

Why You Need A Website That Speaks To Customers

Have you ever had a conversation with a person you just met and all he ever wanted to talk about was himself?

His pronouns were limited to “I”, “Me”, and “Myself”.

We bet the “Exit” sign never looked more inviting!

A conversation involves 2 or more people interacting with each other. Essentially, a conversation has 2 participants – a talker and a listener.

You cannot have a conversation if only one person is talking. There must be an exchange of ideas or opinions. A feedback mechanism must exist for the communication cycle to continue.

In business, communication is a very important quality for the following reasons:

  • Fosters strong, long-lasting relationships
  • Addresses problems, issues, and concerns in a prompt and professional manner
  • Encourages everyone in the value chain to be more involved
  • Minimizes the incidence of misunderstandings
  • Builds loyalty and trust

If you only talk about yourself, how can you establish a relationship with the person you are having a conversation with if you won’t allow him/her to be heard?

The same analogy can be applied to a business website.

If all the business website talks about is its products and services, its history, and its founders, how would it know what the customers need if it doesn’t give them the opportunity to be heard?

Yes, brand-building is important for a business. In fact, we have written an article about it  “Importance Of Having A Strong Brand”.

We recommend giving the article a quick read. It will give you a good idea of why it is important to communicate or “speak” with your customers if you want to successfully build your brand.

Essentially, your brand is a promise. When your customers see it, they know what they are going to get. It encapsulates everything about you; the attributes that best define who you are and your business.

Thus, your brand is you. If you want your brand to resonate with your customer, it should allow feedback or a response.

The customer needs to see their story on your website. It should clearly articulate the following:

  • What your business offers to customers
  • How the business can make the customer’s life better
  • What the customer needs to do in order to purchase your products or service

In short, the customer should be able to see in their story everything that your business does.

The “About Us” page? It does not have to be about you.

The Home Page? The value proposition should not just speak of the brand. It should speak to the customer.

There are other ways to open up the communication channels of your website to your customers. By doing so, you will have a website that sells to customers.

1. Turn the “About Us” Page Into the “About You” Page

The About Us page is used to share information about the founders of the company; its main decision-makers and top managers. It reads like a Bio.

You will find information such as where they graduated from, their work experience, achievements, top skills, and maybe a few details about their personal lives.

An example of an About Us page content would read as follows:

“Albert D. Johnson – Founder, Johnson Manufacturing

I graduated from Princeton University in 1988 and had my first job as Operations Manager at Cartwright and Sons Manufacturing Company. After 25 years as a paid employee, I decided to start Johnson Manufacturing. In my spare time, I enjoy walking my dogs, reading poetry, and wine tasting.”

While the bio is short and concise, how would the information help the customer?

What is the value of the shared information – Albert’s Princeton degree, his first job, the decision to start his own company, and wine tasting – to the customer?

Instead of making the About Us page about you, make it about the customer.

Show the customer why they have come to the right place – that your business understands their concerns and has the products, services, skills, and expertise to help them address their problems.

Here is how we would rewrite Albert Johnson’s About Us bio:

“Hi! I’m Albert Johnson. After 25 years in the manufacturing industry, I decided to put up Johnson Manufacturing. It was my way of addressing all the problems I saw in the companies I worked for.

At Johnson, our products go through a strict 5-tier Quality Control system so that our customers will get what they paid for – and more! We signed up partnerships with logistics and delivery companies such as Argo Transportation and Levingston Logistics to ensure prompt service for you.

Our commitment is to surpass YOUR expectations every time!”

The bio is more conversational. It speaks directly to the customer. From the founder’s own words, you know what the company is all about and how it can help you address your own needs.

2. Make Your Products and Services Page Relevant to Your Customers

The Products and Services page is one of the most popular sections on your website. Customers click on it to see what merchandise you sell or types of services you offer.

Information on product specifications, pricing, production timetable, and delivery dates are fine.

Here is an example of a write up on a running shoe:

Brand:  Thundra

Model: Trail Runner RX77

Product Specifications:

  • Made of graphene
  • Lightweight
  • Available in sizes 7 to 16

Price: $220

The information provided is standard for a running shoe. Again, the question begs to be asked:

How will the information help the customer find the shoe he needs?

Here is a better, more customer-centric write up:

Brand: Thundra

Model: Trail Runner RX77

Product Specifications:

Trail Runner RX77 was designed for runners who love running over rough trail. The shoe is made of Graphene which is the lightest material ever developed but is 200 times stronger than steel!

The RX77 weighs in at only 280gms, the lightest trail shoe on the market. It has an 8mm heel drop which helps stabilize your heels when running up and down mountains.

The shoe is designed for flat-footed runners. However, if you have an arch, Thundra can install a customized support heel for you.

Price: $220

The new and improved write up on the shoe product clearly resonates more with the customer. It contains more specific details about the shoe; its advantages, key selling points, and whom it is for.

3. Highlight Third-Party Validation

Forget celebrities. The customer is the best endorser for your products and services.

Third-party validation such as testimonies, case studies, awards and other forms of recognition are powerful tools that assure the customer that they have come to the right website.

If your business has forged partnerships with other reputable companies, it would be a good idea to include their logos on your website.

Third-party validation act as “emotional triggers”. They give customers a feeling of safety and protection.

Seeing other popular brands affiliated with your company will further encourage your customers to transact with you instead of your competitors.

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4. Contact Information Must Be Complete

How do you react when you come across a website where the contact information does not include an office address or a phone number?

Some companies don’t see the need for including an office address or a phone number because they do business exclusively online.

Customers may think otherwise. A business that does not include key information such as an office address and a phone number may appear dodgy.

If you want to foster trust with your customer, you must be transparent about your business’ information even if you run everything online. It would be a great idea to publish pictures of your office; your managers and staff.

5. Secure Your Website

We have written extensively about the importance of securing your website in our articles “Why It Is More Important To Secure Your Data In 2019” and “SSL Basics: Why You Need To Protect Your Website From Hackers”.

For the reason that hacking and other acts of cyber-criminality have been increasing in frequency, consumers have become more cautious in dealing with websites that are not secure.

In response, Google made a game-changing adjustment in its algorithm. The Internet’s largest search engine gave a search ranking boost to websites that have SSL certificates.

In contrast, websites that don’t have SSL certificates will be marked “Not Secure”. If you own a website, would you risk getting marked “Not Secure” by Google?

Getting SSL certificates for your website will offer your customers more safety and protection. Most importantly, they will feel valued by you.

If you want to get SSL certificates for your website, give us a call or an email. We provide this service to our clients. It will be one of the best decisions you can make for your website.

6. Improve User Experience

If they can’t find it, they won’t buy it.

That is a popular adage in sales. Whether you own a department store like Walmart or run an e-commerce business, navigability plays a big role in customer experience.

Your website must be easy for customers to navigate. Unlike a Walmart where a customer won’t mind perusing through multiple aisles before finding what they need, consumers’ online behavior is much different.

If your customer can’t find what he is looking for, he will click out and go to your competitor. All of this can happen within 8 seconds.

Before we make a recommendation for a redesign to our clients, we take the time to study the site’s analytics.

Specifically, we will focus on traffic and usage patterns. We look for trends and base our redesign recommendations on available data. The idea is to make the client’s website as easy to navigate as possible.

Likewise, if you have procedures, list down the process in a step-by-step format with the instructions as clear cut as possible.

What procedures are these?

  • How to order
  • How to reach customer service
  • How to file complaints

The easier it is for customers to use your website, the greater the probability of them patronizing your business.

7. Encourage Your Customers to Give Feedback

The general rule when conceptualizing a business is to create a product or service for your customer. Identify a need then come up with a product or service that provides the solution.

Therefore, it makes sense to get your customers involved in the product development process. Your product must evolve according to the changing needs of your market.

We can integrate feedback forms and email links on your website. Encourage the customer to provide feedback about your business. Don’t be afraid of negative reviews.

In business, you should not expect to please everyone. Negative reviews can help you pinpoint flaws in your products, services, and processes so you can find ways to improve on them.

8. Be Clear About Your CTAs

A Call-To-Action or CTA is an instruction to your customer: What do you want your customer to do?

Customers prefer CTAs that are clear and very definitive in what the business wants them to do. Passive CTAs such as “Learn More” and “Get Started” won’t work.

The CTA can be a powerful button on your website. However, it should come across as more decisive and definitive.

Good examples of decisive CTAs are “Buy Now” and “Sign Up For Our Newsletter”.

Conclusion

For your brand-building strategy to succeed, it should have a constant cycle of communication with your customers.

Your website gives you the platform to communicate with your customers so you can build strong, long-lasting, and productive relationships.

If you are thinking of building a website or want your current one redesigned, give us a call. We will make you a website that will clearly sell to your customers!

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ICANN is the acronym for the Internet Corporation for Assigned Names and Numbers. ICANN is a non-profit organization that is responsible for ensuring the stability, integrity, and secure operation of the Internet.

The first step to buying a domain name is to look for a registrar that is accredited by ICANN. Once you buy the domain name, the registrar will be required by the laws and provisions governing ICANN to enter your personal information into its WHOIS database.

The WHOIS database is a directory that is highly searchable. It can be accessed free-of-charge by any person who wants to verify the authenticity and availability of a domain name.

What personal information will be uploaded?

  • Your complete name
  • Email address
  • Business address
  • Contact numbers

If you are the type of person who does not want to give out these types of personal information to public listings, you should register your domain as private.

By choosing private domain registration for your domain name, your personal information in the WHOIS database will be replaced by those of the registrar’s own information.

In fact, some domain name registrars can even come up with a unique email address that will be listed as your contact email address on the WHOIS database. This way, your company or personal email address will remain secure from individuals who have malicious intent.

3 Reasons Why You Should Register Your Domain As Private

Despite the potential risks to personal information, there are businesses that opt for business registration.  

To clarify, business registration means having your personal information listed openly in the ICANN WHOIS database. They want to have their business data publicly accessible for the following reasons:

  • Promote their business
  • Create impressions of trust and transparency
  • Enhance the online presence of the business

We understand the importance of promotion and the value of establishing trust and transparency with the market. However, there are other ways – much safer and lower risk ways – of promoting the business.

That is why at Mountaintop, we always recommend that our clients register their domain name as private.

Is private domain registration an add-on service? Yes, which means opting for it will entail a fee that is separate from the usual cost of registering a domain name. Think of the fee as your insurance premium for keeping your personal information safe from hackers, online criminals, and other unsavory groups on the Internet.  

Here are other reasons why you should register your domain as private:

1. Personal Information Should Be Kept “FYEO”

If your personal information is made public, it is not just the hackers you should worry about. Your information can be used by marketers, suppliers, and competitors to serve their own purposes.

You might find yourself inundated with phone calls from telemarketers. Your inbox could be flooded with product or service offerings from vendors and suppliers. With your key information out, you may leave your business vulnerable to cutthroat strategies from your competitors.

For example, an aggressive but unscrupulous competitor may contract the services of a cyber-criminal to run phishing expeditions on your email. A competitor may try to get spies to procure sensitive information from you via phone.

We will discuss the importance of keeping your email secure toward the end of the article. You may be surprised at the extent of damage you can incur by having your email compromised.

In business, it is always a good practice to keep your sensitive or confidential data as FYEO or For Your Eyes Only. Information such as email addresses, phone numbers, and business address should be given judiciously.

You want to give these types of information only to entities that can directly contribute to the growth of your business such as:

  • Stakeholders – or those who are part of your value chain. This shortlist includes qualified suppliers/ vendors, current and prospective clients, management and select personnel, and business partners.
  • Strategic Partners – Strategic Partners are entities – companies or individuals – where formal arrangements are entered into for the benefit of your business. An example would be an outsourcing agreement between you and an outsourcing service provider.

As we mentioned, you can promote your business without having to disclose personal information. A good example would be to run a Digital Marketing campaign.

A Digital Marketing strategy that incorporates processes such as SEO, content marketing, social media marketing, and PPC or Pay-Per-Click Advertising can successfully increase awareness and enhance the Internet profile of your business without revealing your personal information.

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2. Number of Cyber-Attacks Will Continue to Increase

In our article, “Why Is It More Important To Secure Your Data In 2019”, we shared our opinion that acts of cyber-criminality will continue to increase over the next few years.

Cyber-crime has become a lucrative industry. Highly sensitive data such as Social Security and bank account numbers, credit card numbers, birth dates, email addresses, and phone numbers can fetch a good price on the dark web.

All a cyber-criminal needs is a small opening. Once he gets access, your confidential data becomes at risk. Unlike a brick-and-mortar business where access points are doors and windows, the Internet provides multiple points of entry:

  • Outdated plugins
  • Outdated or unused software
  • Obsolete antivirus programs and firewalls
  • Weak passwords
  • Lax administrative processes
  • Opening suspicious emails
  • Accessing suspicious websites

Driven by profit, these cyber-criminals are motivated to stay ahead of the cyber-security experts. In fact, agencies such as the CIA and the FBI are fighting fire-with-fire by hiring hackers to come up with more powerful anti-malware tools and programs.

It is a good idea to err on the side of caution and invest in programs that will protect your personal data.

Last year, we launched our Extreme WordPress Care Plans. These programs are designed to help our clients manage their websites, make sure they are running in perfect condition, and protected from malicious attacks.

As an entrepreneur, your time is best dedicated to the core functions of your business. Leave domain security to us! You can sleep well knowing that your website is under close guard and watch 24/7.

3. Secure Your Email

If there is a singular way or process that best represents our online activity, it would be the email.

Think about it.

We check our emails more than we check our social media accounts. We use our email to sign up for newsletters or gain access to some websites. Whenever you run online banking transactions, chances are your email address is needed to verify your identity.

Online shopping, social media… the list goes on. Your email is the key that allows you to gain entry into these platforms. If someone grabs ahold of your email address, these platforms can be compromised.

Can you imagine what would happen if someone gained access to your webmail? He could easily search and find every website you frequent including your online banking platform. All the hacker needs to do is to request the website for a password reset.

The hacker can also view your Inbox and sent messages. With that information, the hacker can establish your weekly calendar of activities and determine your whereabouts.

The hacker can find out your schedule of online conference calls with clients and eavesdrop on the discussion. If you save work on Google Drive, Google Docs, and Google Sheets, your documents can be stolen by the hacker.

We bring these scenarios up with clients whenever we discuss the importance of registering their domain as private.

Conclusion

As we mentioned earlier in this article, be judicious when it comes to giving out personal information such as email. On the Internet, you do not know who is searching and watching. Whenever you are venturing into the Internet, always think “safety first”.

As popular and as accessible as the Internet is, it remains The Great Unknown. Keep your assets secure and protected by adding layers of security at every opportunity. Start by registering your domain as private.

Have you experienced any breach in security? Please feel free to share in the comments section. Let our readers know how you dealt with the situation and what you learned from the experience.

If you want to know more about our web design services and our Extreme WordPress Care Plans, please feel free to give us a call or an email.

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