When you have a WordPress website for your business, it’s easy to fall into complacency. After all, a WordPress website can do everything for your business. WordPress has the best Content Management System (CMS) to help build your brand. You might have chatbots or an outsourced remote team to manage customer service. Your e-commerce portal assures you that the cash registers can ring 24/7 and a database that collects valuable customer information. 

With all of these benefits – and more – you’d think people would be more strict when it comes to backing up their WordPress website. One slip is all it will take to set your business back and cost you several years of hard work. 

Why Do You Need To Backup Your WordPress Website?

It’s human nature for us not to think of the worst-case scenarios. Let’s take, for example, medical insurance. Not many people think they would ever acquire a form of life-threatening disease or debilitating health condition. 

So they set aside the need for any type of medical insurance; viewing it as an expense not an investment to their future health and well-being. 

Only when they get afflicted with a condition that requires hospitalization and a slew of medications do they realize they should have gotten medical insurance. The lack of foresight has led to a situation where they have to deal with serious threats to their physical and financial health. 

Think of backing up your WordPress website as a form of insurance that functions to protect your business from future attacks and other potential risks.

If you don’t have protection now, it will be too late to retrieve your data and other assets if your WordPress website gets hacked. 

How serious should you take the threat of hacking? 

Here are 3 statistics that should raise your level of concern about hacking:

  • 30,000 – The number of websites hacked every day
  • 75 – The number of records stolen by hackers every second.
  • 39 – The number of seconds it takes to launch a hack every day

Some cyber-security experts warn that it’s not a question of “if” but “when” your website will get hacked. Unless you take the threat of hacking seriously, your website could be a statistic waiting to happen.

How Often Should You Backup Your WordPress Website?

Keeping your security protocols updated is a good idea. But backing up your website data is a process that is often overlooked by entrepreneurs. 

So how often should you backup your WordPress website?

Generally, the rule of thumb is that whenever you update or introduce changes to your website, you should immediately run a WordPress backup. 

Updates and changes to a WordPress website may include the following:

  • Update to the version of WordPress
  • Theme updates
  • Plug-in updates
  • Changes in the site’s programming
  • Publishing a new blog
  • Adding an infographic
  • Adding videos
  • Adding audio files

Chances are, updating the version of WordPress, the theme variation, and plug-ins don’t happen daily. The same can be said for changes in your site’s programming. 

These updates – or upgrades – only happen upon notice or after a site audit has been done by your website manager. In these situations, the backup is done after the changes have been implemented. 

However, if your website is active, performing WordPress website backups should be more frequent.

For example, to increase search rankings, you decide to implement a blogging strategy that requires you to post new content 16 times a month. This type of blogging schedule translates into a posting frequency of 4 times a week. 

Given such activity, we recommend performing a WordPress website backup every time you post a new blog – 4 times a week.

The same can be said if your WordPress website experiences a high level of engagement from its visitors. 

For example, if you have an e-commerce site that encourages customers to post product reviews, testimonials, and comments. Or if your WordPress website that regularly has forms filled out – these are interactions that are automatically stored in your site’s database.

At this activity level, backups have to be performed on a daily basis – or more!

If you just let out a groan – think of the alternative. 

If your website gets hacked and you did not perform a backup prior to the hack, then you will have to repost the content that was lost. Worse, you might have to rewrite and then, repost all of your previous content. 

The problem would be much greater for e-commerce sites and other types of websites that collect confidential information from customers. Not only will your website be branded as “untrustworthy” but you face the risk of customers going after you.

A single hack might be the end of your business.

Don’t worry about the tediousness of performing a WordPress website backup. It is not hard or time-consuming at all!

How To Perform A WordPress Website Backup

Since you made it this far in the article, we are assuming that you have committed to running WordPress website backups as often as needed.

You could be asking yourself, “What if I forget?”

The cool thing about running a WordPress website backup is that you don’t have to think about it. There are WordPress website plug-ins that will run the backup automatically whenever it is needed. 

Here are some of the best backup plug-ins you can consider:

1. UpDraft Plus 

More than 2 million WordPress websites are protected by UpDraft Plus. It is easily the most popular backup plug-in. The basic version is for free while the premium subscription will cost you $70.

With UpDraft Plus, you have the option to run scheduled or on-demand backups of your website. The data can be stored in the cloud or in your computer.

2. BackUp Buddy

BackUp Buddy is installed on more than 500,000 websites and makes it easy for you to schedule frequent backups. 

Similar to UpDraft Plus, you can store your data in the cloud but BackUp Buddy has the unique Stash feature that lets you do backups in real-time. 

In terms of cost, BackUp Buddy does not follow a monthly subscription model. You can avail of a specific option such as the Blogger Plan which costs $80 per license.

3. VaultPress

What makes Vault a wonderful backup plug-in is not only its ability to allow you to perform automatic backups but that it’s one of the easiest plug-ins to set up and use. You only need to make a few clicks to have your assets backed up or fully restored.

To avail of VaultPress, you have to get JetPack. This is because Automattic, the company that developed VaultPress also designed JetPack and packaged it as such.

Not a problem as JetPack is one of the best all-in-one plug-ins you can find in the market. In our opinion, JetPack is a must-have plug-in for your WordPress website.

VaultPress can be yours for $3.50 per month or $39 for a one-year subscription.

4. BoldGrip Backup

BoldGrip Backup is an amazing and proven effective backup plug-in with the following features:

  • Customize your website backup schedule
  • Immediately restore your website after it shuts down
  • One-click process to run an automated or manual backup
  • Thinking of switching web hosts? BoldGrip Backup will migrate your site for you

The best feature of BoldGrip is that it has a “Plan B” in case the automatic update does not run – it will initiate the most recent backup. 


Call it the “Backup Plan” for your backup!

5. BackWPup

With BackWPup, you can come up with a complete backup for your WordPress website and have it stored in a cloud-based facility such as DropBox and RackSpace or to your email and computer.

BackWPup is very easy to use and you can have it installed on your website for free. Of course, like the other backup plug-ins featured here, you can get more features by availing of a paid Premium subscription.

How good is BackWPup? More than 600,000 websites have their assets backed up by BackWPup.

Conclusion

All of these backup plug-ins are great but which one is for you? Choose the backup plug-in that fits your business needs.

For small and medium-scale businesses that want to manage cash flow better, getting UpDraft Plus keeps you from paying monthly subscription fees.

For larger businesses, VaultPress could be the perfect plug-in for you intermittent backups can be scheduled. Thus, instead of backing up every hour, VaultPress will only run a backup of your website when you have performed an update or have posted new content.

However, if you want to make things easier for yourself, give us a call! 

At Mountaintop Web Design, we offer clients our Extreme WordPress Care Plans. There are 3 plans to choose from – each one has been designed to fit your business needs and budget. We’ve included a daily cloud backup of your website in all plans!

No worries, no more sleepless nights. We’ll take care of your website for you. 

If you need to learn more about backups, give us a call or drop us an email. We can run a quick audit on your site and give you our professional recommendation.

And if you enjoyed reading this article, feel free to share it with your community.

One reason why WordPress has become the most popular website development and content management platform is the sheer number of plug-ins available for you to choose from. 

More than 55,000 plug-ins! 

With so much to choose from, how would you know which plug-ins will work best for your website and help you achieve your business goals?

What Is A Plug-In?

A plug-in is a software program that is designed and developed to carry out specific functions, improve the performance of your website, or add features to your website’s current program. 

Plug-ins are written using the PHP language and are easily integrated into WordPress. 

You don’t need an IT professional to install a plug-in. The good people at WordPress saw to it that those without knowledge of coding can add plug-ins on their own. 

The reason for this is that most WordPress plug-ins are for free and are not covered by Tech Support. As long as you are the administrator of your website, you can install a plug-in.

Plug-ins are important because they allow you to improve the functionality and performance of your website. As we like to tell our clients at Mountaintop, “Whatever your business needs, there is a WordPress plug-in for it.”

Do you want to add contact forms? Are you looking to speed up your website? Is an e-commerce portal something you’re considering for your business? 

There is a WordPress plug-in for that!

What Are The Best WordPress Plug-Ins For Your Business?

1. Yoast SEO

You can have the most beautiful website on the Internet with content written by award-winning writers but unless your website is optimized for search, no one will find it. 

Yoast SEO is perhaps the most popular plug-in for optimizing your website. What can Yoast SEO do to help give your search ranking a boost? 

  • Enhance your brand building strategies by providing you with the best templates for title and meta descriptions.
  • Take advantage of Yoast SEO’s innovative Schema implementation which helps search engines understand your website and improve your chances to contend for the high volume search results.
  • Access to tools that improve the searchability of your content such as SEO analysis and Readability analysis.
  • Use Yoast SEO’s Snippet Preview to get a peek into how your page will appear in the search results.

And much more!

Yoast SEO is like a do-it-all plug-in for your website. In addition to optimization, Yoast SEO has features that allow you to manage your website and ensure it can perform at its best all the time.

2. Ninja Forms

The great thing about having a website is that it can do everything for your business. 

If a prospective customer wants to find out more about your products and services, he can simply fill out an inquiry form.

If someone wants to attend a seminar you are hosting, he can sign up via your website’s event registration form.

These are the advantages of having forms on your website. And one of the best plug-ins to use is Ninja Forms. 

How good is Ninja Forms? It has been downloaded more than 11,000,000 times!

3. WooCommerce

So you started out with a standard business website but have decided to sell some products. Should you pay for a new e-commerce website?

No need! All you have to do is download the WooCommerce plug-in!

WooCommerce is an e-commerce plug-in that has been designed and developed for WordPress. This amazing plug-in is fully customizable to fit the needs of your business. 

WooCommerce is fast and easy to set up. Within minutes, you can have an e-commerce feature with payment and shipping options that are 100% safe and easy to use.

If you plan to use WooCommerce on your website, you will be in good company! WooCommerce is used by Google, PayPal, MailChimp, and Facebook among other big-name companies. 

4. OptinMonster

Email marketing has been proven to be one of the most effective digital marketing strategies for converting interest into paying customers. According to a study by eMarketer, the average ROI on email marketing is 122%.

With these in mind, you should have email marketing as part of your digital marketing toolbox. One of the best plug-ins to optimize your email marketing strategy is OptinMonster. 

OptinMonster will provide your site with high-performing and easily customizable opt-in forms that allow you to target specific segments of your audience. 

Are potential customers abandoning their shopping carts at your e-commerce site? Don’t worry! OptinMonster can convert the visitors who abandoned their carts into email subscribers.

5. Updraft Plus

Part of your website’s security and protection protocols should be an automatic backup of your assets. Without backup, if your website gets hijacked by cyber-criminals, your assets will be hard to retrieve. 

Updraft Plus is one of the most popularly downloaded plug-ins for WordPress because it triggers an automatic backup of your system. You can keep your assets safe in secured sites such as DropBox, Google Drive, or Rackspace.

If your website goes down, you can easily get it back on the Internet because your assets have been held safe and secure. 

WordPress Security 

The next 2 plug-ins – WordFence and iThemes Security – are some of the best security plug-ins you can install on your website. 

We have written about WordFence in our article “Why You Need WordFence For Your WordPress Website.” 

For its part, iThemes Security has a lot of security features that can protect your website from different forms of cyber-attacks.

6. WordFence

We cannot understate the importance of security for your website. It’s estimated cyber-criminals launch 30,000 attacks every day. Because WordPress is the most popular CMS on the Internet, it’s a safe bet these attacks are centered on WordPress websites.

One of the best security plug-ins for WordPress is WordFence which functions as a malware scanner and firewall. The app is designed by Defiant.

The objective of Defiant in developing WordFence was to address cyber-attacks that were coursed through flaws in the website’s Cross-Site Scripting program or XSS. 

If a visitor landed on a compromised home page, he would be redirected to a malicious website.

According to Defiant, WordFence has been downloaded more than 150 million times. 

7. iThemes Security 

Your WordPress website can become vulnerable to cyber-attacks due to faulty plug-ins, weak passwords, and the lack of adequate security. Unless your website is covered by round-the-clock security, you could become a cyber-security statistic while you’re sleeping. 

iThemes Security is a high-level security plug-in that does not fall asleep on the job. It will give you more than 30 ways to protect your website from various threats. 

Some of the plug-in’s security features include:

  • Two-Factor Authentication
  • Scheduling of Website Malware Scanning
  • Assistance in Creating Stronger Passwords
  • Integrate Google CAPTCHA
  • Immediate Scanning of Your Website to Identify Vulnerabilities

When it comes to your website’s security, it’s a good idea to have more than one plug-in. 

Website Speed And Performance

To move up the search rankings, your website has to ensure top-level user experience all the time. For this reason, website speed should be a priority. 

According to Google, 53% of mobile users will abandon the search if the page fails to load within 3 seconds. 

Your website has to be user-friendly. This is very important if you have an e-commerce website. Similar to shopping at a high-end mall, you want to make sure the shopper is having a great time inside your store. 

8. JetPack

If you must have only one WordPress plug-in for your website – surely, JetPack should be on the shortlist. 

JetPack is an all-in-one plug-in that can provide multiple amazing features for your website:

  • 24/7 Security for your website
  • Use built-in tools that can improve your website speed, optimize images for search, and reduce bandwidth usage so you can save more money.
  • Thinking of selling merchandise? Add PayPal buttons to your website.
  • Use JetPack’s SEO tools to optimize your content in your various social media sites.

9. WP-Optimize

WP-Optimize is an important plug-in to have for your WordPress website because it will help speed up download time. 

How? WP-Optimize offers you 3 benefits that focus on improving site speed and performance:

  • Removes unnecessary data to clean up your database and retrieves space that was lost due to fragmentation.
  • Compresses large image files that slow down your website.
  • Caches data and stores it in a temporary storage space for quick retrieval.

WP-Optimize also has a unique “minification” feature that minimizes the size of your assets. This results in fewer requests to your server which improves performance and the loading time of your website. 

10. WP Rocket

WP Rocket is a plug-in that helps improve the performance of your website and speed up its loading time through a host of features:

  • Caching the web pages for faster viewing
  • Caching for logged-in subscribers and for mobile users.
  • Reduces the volume of http requests.
  • Incorporates a GZIP Compression system that reduces the amount of bandwidth usage.
  • Concatenation and minification of CSS and JS files.

And many more!

WP Rocket is compatible with WooCommerce which is a big plus because many performance-optimization plug-ins aren’t. 

Conclusion

The great thing about having a website for your business is that you can introduce improvements any time you wish without shutting down, unlike a brick-and-mortar location. 

There are free versions of these plug-ins that give you access to the basic features. For a small fee, you can acquire the more advanced versions with upgraded features and more tools to improve your website. 

The fees are reasonable and if you think about it, are justifiable if the additional features will significantly contribute to the protection and performance of your website and eventual success of your business. 

What about you? Do you have a favorite plug-ins? Please share your thoughts in the comments section.

And if you want to improve your website’s performance and security, please feel free to give us a call or an email. 

If you’re a retailer, shifting to or integrating an online business model such as setting up an e-commerce website is a smart move. Consumers are increasingly becoming more dependent on mobile technology to fulfill their everyday needs. 

From US $2.3 Trillion to US $3.5 Trillion global sales, e-commerce is projected to hit US $6.5 Trillion in 2023. In the United States, e-commerce accounts for 10% of total sales in retail. 

What this means is that e-commerce is still a growing industry!  

It must seem that an entrepreneur can just close his eyes, open an e-commerce site, and wait for the cash to start rolling in. Unfortunately, that is not the case. For all the hits your website is getting, many visitors end up abandoning their carts at the checkout counter. 

According to data compiled by Baymard Institute from 41 cases on e-commerce websites, 69.5% of consumers abandon their purchase at the checkout counter. 

Therefore, if 100 people visit your e-commerce site, close to 70 people do not complete their purchase. That’s a lot of dollars left at the checkout counter! Instead of the cash register ringing, your alarm bells are sounding off.

We’re here to tell you that it’s not a lost cause. You can still turn things around and convert interest into income. First, let’s find out why consumers are abandoning the items at the checkout counter.

6 Reasons Why Shoppers Are Abandoning Carts At The Checkout Counter

If you’re at the local grocery store, you would probably abandon your shopping cart if the queue was too long, an emergency came up, or if you realize that you don’t really need the items.

The situation is not as simple when it comes to e-commerce websites. 

Shoppers have different personalities. When they’re online, their behavior changes somewhat because they are not seen. In a grocery store, psychological factors can come into play that prevents a shopper from foregoing a purchase. 

For example, abandoning the sale means moving the cart out of the queue which may become an inconvenience for other shoppers within the vicinity. It’s easier to click out of an e-commerce store. 

So what are the common reasons shoppers abandon their purchase? Here is a list of 6 reasons that were compiled by Statista:

  1. Unexpected costs in buying the item such as shipping and delivery – 56% of respondents.
  2. Site visitor had no intention to actually buy as he was merely “browsing” – 37% of respondents.
  3. The shopper found another e-commerce site that offered him a better deal – 36% of respondents.
  4. The shopper found the navigation process of the e-commerce site “difficult” – 25% of respondents.
  5. The process from selection to purchase took too long – 21% of respondents.
  6. The shopper was concerned about the security and protection of his personal information – 17% of respondents.

Now, there could be other reasons that made a shopper change his mind. But having knowledge about the major factors that resulted in the abandonment of the cart will help you come up with the necessary improvements to address the problem.

8 Ways To Fix Cart Abandonment Problems

You might be surprised to learn that the solutions to address the cart abandonment problem are not complicated. Yes, these 8 simple solutions can turn foregone sales into actual cash if done correctly.

1. Be Transparent with Your Shopping Costs

Have you ever gotten excited about finding the product you’ve been looking for in an e-commerce store only to have shipping costs – to borrow the title of a popular TV show – curb your enthusiasm? 

Market analysts refer to the condition as “Pricing Shock” and the same thing will happen to your customers if you aren’t transparent about your hidden charges. Pricing Shock is one of the leading causes of cart abandonment but can be easily fixed with these 2 adjustments at your checkout counter.

  • Include a shipping calculator so the shopper can have an idea of the total cost of purchase before adding the item on his cart.
  • Provide attractive discounts based on the volume of purchases.

2. Make Site Security a Priority

According to a 2016 study conducted by the U.S. Census Bureau, 45% of Americans cut back on online shopping because of fears their personal information would be stolen by cybercriminals.

Even though the U.S. government has stepped up its drive versus online theft, the truth is that you cannot stop cybercriminals. You can only hope to slow them down by constantly improving your site’s defenses. 

As evidenced by the continued growth of e-commerce, consumers will continue to shop online. However, consumers will be more cautious about the sites they visit. 

  • Secure your e-commerce site with SSL or Secure Socket Layer certificates. Google has included SSL certificates as a ranking factor in its search algorithm. 

If your website does not have SSL, you will see the words “Not Secure” before your URL. 

You can learn more about SSL certificates in our blog “SSL Basics: Why You Need It To Protect Your Website From Hackers”.  

  • Include a Guest Checkout Option so that the visitor won’t be required to open an account. Likewise, a Guest Checkout Option will shorten the buying process.

3. Send an Email to the Shopper

When a visitor is serious about buying products from your e-commerce store, chances are he will provide his email address as part of the purchase process. 

You can set up an autoresponder that sends out an email to the shopper notifying him that he has items left in the cart. 

The email must have the following details:

  • Description of items left in the cart including quantity and price.
  • Date when the items in the cart will be completely removed. 
  • Instructions on how to resume the purchase.

If the shopper does not act on your email in 24 hours, send out another one.

computer graphic - curious about the website services we offer

4. Take the Personal Approach

Having an autoresponder system in place will help you keep track of the incidents of cart abandonment. However, by itself, an auto-generated email may not succeed in completing the sale.

An effective way of complimenting your autoresponder system is to incorporate a personal approach to your customers. 

Once you receive a notification that a shopper has abandoned the purchase, reach out, and send a personal email. Find out how you can help. 

The reason may not be any of the 6 described earlier. For example, there may have been a problem with the shopper’s credit or debit card. 

If you can find another way for the shopper to complete the purchase, he may just go back to your e-commerce site and finish the transaction.

5. Review Your Site Analytics

To get a more accurate picture of why shoppers are abandoning their purchase, review your site analytics. It will give you a data-based description of your shopper’s online behavior. 

Google Analytics has a Users Flow report that tells you the path your visitors took when exploring your website. The Users Flow report will give you information on where the bulk of your site visitors are coming from and data on the amount of traffic experienced by each page.

You will see if there are potential bottlenecks in site traffic and where volume is falling off before the visitor starts to click on items for his shopping cart. 

The information provided by your site analytics will help you and your webmaster find ways to improve the lagging pages so that the shopper will feel more encouraged to complete the purchase. 

6. Improve Site Navigation

Too many clicks spoil the experience.

If the process of completing the purchase takes longer than expected, you will find more items abandoned in the carts of shoppers. When it comes to online activity, consumers are not very patient. 

Improve user experience by implementing the following improvements:

  • Organize the products in a manner that makes it easier for the shopper to find them. 
  • Add a “Quick Preview” feature that allows the shopper to view the product in greater detail. Incorporate a “Zoom In” feature and give complete product descriptions.
  • Limit the number of clicks it takes to complete a purchase down to three: Choose Item – Add to Cart – Checkout

7. Use Better Product Images

As the old saying goes, “Customers shop with their eyes”.

A good product image can mean more than a thousand words. The shopper might base his decision to buy your product on the image that’s posted on your site. If the image is not of good quality, it will not entice the shopper to complete the purchase.

  • Use high-resolution images for your product shots. 
  • The images should show the shopper the best way to enjoy the product.
  • Take photos of the product from different angles.

Lastly, make sure the shopper gets what he sees on your website. 

8. Highlight Social Proof

Social proof includes positive product reviews, testimonials, and other forms of quantifiable evidence that prove the value of your product. 

Before making a purchase, many shoppers undertake research by browsing through product reviews and testimonials. 

For example, when you are looking for a specific product to buy at Amazon, most likely you will choose the brand that has the highest number of stars and the best reviews. 

  • Invite your customers to post product reviews.
  • Ask your loyal customers to give testimonials.
  • Highlight positive reviews that your products may have received from other sites such as Google Reviews or Yelp. 

Social proof will make the decision-making process easier for the consumer.

Conclusion

As you have read, a few simple adjustments can protect your e-commerce business from losing potential sales. 

Remember that consumers’ online behavioral patterns will always be in a constant state of change. The adjustments that you made today may have to undergo tweaking in the next few months or years. 

The bottom line is to keep your e-commerce website updated in design and function. Similar to the consumer’s tastes and preferences, your website design must remain current, relevant, and dynamic. 

If your site is experiencing cart abandonment problems, give us a call or an email and we will take a look at it right away. 

We are a one of Denver’s Top Web Design Companies that are known for our results.

And if you enjoyed this article, feel free to share it with your community.

Extreme WordPress care - what types of plans we offer

In the world of Software as a Service (SaaS), first impressions often matter more than you would think. With so many other companies out there working on solving the same problems, you usually have a limited window to impress your visitors. This is where the importance of clever and converting landing page design in SaaS comes in.

Here are our 7 tips to help you craft a page that works:

Include explainer videos

Understanding exactly what a tool does is often the challenge potential leads face when first coming across a product – and not many of them will take the time to read your copy to learn more.

However, if you manage to include a short but to-the-point explainer video on your landing pages, your chances of getting your value across will increase.

Here is an example from Forms on Fire – they provide mobile data collection software – where a minute and a half is all it takes to get to know the product and determine whether you are interested or not.

Invest a lot of creativity in your header

You are often told how important headers are in content writing – the same is true for landing page copy, as the impact your header will have on a visitor is crucial.

You want to represent your brand, you want to get your main point across, you want to showcase your value, explain what you are really about and get people to convert: in no more than a sentence or two.

Which is where the challenge lies.

Take the example of Crazyegg, who provide an unspecified website improvement service – and have a very attractive header to show for it.

Since they offer a 30-day free trial and promise to instantly improve your website, there isn’t much a visitor could lose. So their header works like a charm.

Your calls-to-action are also key

However, you don’t need to be as creative with them as with your headers: a simple “get started”, “start your trial”, or a “sign up now” will work – but what’s important here is how you preempt the CTA.

Most international, huge, famous companies have simple CTAs – Netflix, Hulu, Dropbox, Evernote, etc. – they don’t have a catchphrase or a funny saying slapped onto their pages.

What they do have is a clear list of benefits (what it is you are getting from the service) and a straightforward way of signing up for the service.

Extreme WordPress care - what types of plans we offer

Make it easy to access

Which leads right to our next tip: don’t make signing up very complicated.

You may want to make credit card data compulsory, but even if you do, make it as easy as possible to fill in your form and move on to the next step.

Whether or not you are offering a free trial, or have something like the Ahrefs 7 days for $7 trial period, you still want your leads to be able to accomplish their goal (sign up), in as little time as digitally and humanly possible.

If you are seeing a lot of uncompleted sign-up forms, try making the form simpler, and eliminate some of your required fields: we understand you want to gather as much data as possible about your leads, but maybe spread data collecting out over a longer period of time.

Show the process

If you don’t feel the use of your tool requires an entire video, still try to explain how to make it work, especially if the tool in question does something essentially simple, but very useful.

TimeTackle, a software designed to pull your calendar off of the cloud, has a great four-step explanation of the process users will need to run through once they have the tool, making it very easy for users to decide whether they want to give it a go or not.

Always remember that while some of your users will be very tech-savvy, others might have more of a hard time understanding even the more basic concepts. That’s why you need to try to figure out a language that will speak to your target audience, as well as all its variations and levels of understanding.

Offer social proof where it makes sense

A lot of landing pages incorporate social proof – which is essentially a great move, but does not always make sense.

You don’t have to repeat the same testimonials on every page, nor do you have to showcase different satisfied customers on every corner.

When talking about the benefits of your product, or when showcasing use cases and success stories, social proof is more than welcome.

Here is the example of Gusto, who make payroll, insurance, and a whole host of other tasks easier– who have added in plenty of social proof, yet have not made it sound like they are bragging, or like they have solicited recommendations from their users.

The basics: webpage design

Of course, there is another important element you should never forget: webpage design.

And we are not just talking about the colors and font you choose (although it is in itself very important). You should also think about the emotions you want to elicit, the value you want to portray, and the target audience you are aiming for.

Naturally, navigation, user experience and user-friendliness, responsiveness, and a whole host of other webpage optimization tactics should also all play their part. If you have elements that don’t load properly, don’t work on certain screen sizes, or if your pages are cluttered and crowded, all the other good work you may have done won’t be worth a dime.

Final thoughts

Hopefully, these tips will help you design better SaaS landing pages in the future – but remember, there is no bulletproof design formula that will work for every website. You need to keep your own target market and product in mind when designing sales pages, rather than just considering what has worked for others in the past.

In fact, a lot of these tips were once novelties that have since been proven to work by countless websites. So why not come up with the next one?

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As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success. 

The Consulting company represents the years invested in the industry; a venture that gives you the opportunity to share your experience and knowledge with other businesses hoping to find success in their respective fields.

It must be exciting to see your first calling card as a Consultant! 

When you distribute your calling card to friends, associates, and potential clients, you are confidently telling them that if they need help with their business, all they have to do is to call the number on the card.

A better calling card would be a website. Not only can a potential client find your contact information on your website, but he can find all the information he needs to make a decision about hiring your services as a Consultant.

Why Does A Consulting Company Need A Website?

For the same reason that every other company in any industry needs a website – to grow their business by capitalizing on opportunities available on the Internet.  If your company does not have a website, you are undermining its potential for success. 

Businesses look for consultants who can help them get over periods of economic difficulties. A company can have MBAs and Ph.D.’s on their payroll or hire the best CEO money can buy and still – it may not find solutions to pressing concerns.

Consultants have the advantages of experience and viewing the situation from an unfiltered lens. There are no biases to overcome and consultants can draw upon years of experience to come up with the best possible solutions as well as alternative courses of action.

How will a company find a consultant for its business?

Its key officers can ask for recommendations from friends and associates who have hired business consultants. Perhaps one of the company’s directors knows someone who runs a consulting firm.

Or a designated officer can run a simple online search.

Internet searches using the keywords “top consulting companies in my area”, “consulting company in my area”, “best consulting company in my area” or “Consulting company in (the type of industry)” will yield the top URLs for those searches in the SERP or Search Engine Results Page.

How many searches can there be? 

Depending on your state, the search for the keywords “Consulting Company” or “Consulting Business” could amount to hundreds of millions of searches per month. 

If you don’t have a website for your Consulting Company, how can your business be found when it can’t participate in the searches that happen for your services on a daily basis?

Thus, it’s important for your Consulting company to have a website in order for your business to be found on the Internet. Otherwise, you will be missing out on the opportunities that take place every single day.

However, it’s not enough just to have a website.

You must have an amazing website!

3 Reasons Why Your Consulting Business Should Have An Amazing Website

According to a survey by Devrix, 60% of small businesses don’t have a website. 35% of small business owners surveyed said they feel their business is “too small” to merit a website. 

Thus, 6 out of 10 small businesses cannot take advantage of the opportunities available on the Internet:

As a business, you don’t want to miss out on these opportunities that can help grow your enterprise. 

As a company offering business consulting services, you know how important it is for businesses to have a website. 

One reason why your client’s sales are lagging is because he does not have a website for his business or if he does, there’s a good chance the website is not performing well.

To send out a strong message to your client, you must show that you practice what you preach.  If you believe that having a website is important for business, then for a Consulting company, you must have a website for your business!

Here are 3 good reasons why your Consulting company should have a website:

1. Build Your Business Brand

Let’s face it. Digital is the current reality. It is not a passing fad. Life and work are heavily influenced by the Internet and the latest innovations in digital technology. 

If you are not involved in the digital world, you will be left behind by your competitors.

Out of the 7.75 billion people in the world, 5.17 billion own a mobile device and 3.5 billion are smartphones. 

More than 4.5 billion people are on the Internet daily – searching and sharing information. 

Review our stat from the previous section:

80% of consumers – 8 out of 10 – feel more confident dealing with a business that has a website.

Think of your website as your online office or business establishment. Potential customers who want to learn more about your business will click on your URL. 

Having a website builds credibility, trust, and confidence. It shows consumers that you are heavily invested in your business. You’re not going to “go cheap” on your business by settling for a Facebook business page. 

If you don’t have a website, you don’t have an online presence. 

Having a business website also shows potential customers that you are actively engaged and updated with technology. You’re current; in with the times and recognize the importance of being accessible to customers 24/7. 

As a Consulting company you have to be in with the times because the business environment is in a constant flow of change. 

In consulting, a proposal summarizing the changes that need to be in place to initiate the rehabilitation plan is usually submitted after a business audit is conducted and evaluated.

Why will a business trust your company if you’re resistant to change?

Before anything else, sit down with a web designer such as Mountaintop and start planning the website for your Consulting company!

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2. Achieve Your Business Goals

To be clear, you need a solid digital marketing campaign to achieve your business goals. 

Digital marketing is the process of using Internet-based tools, platforms, and strategies to market and promote your business.

Social media marketing is an example of a platform that can be used to distribute information about your business, its products and services. 

The website is the center of your digital marketing universe. It is the destination point for the interest generated by your posts. 

A good analogy would be a flyer that you receive inside the mall. If the content of the flyer interests you, chances are you would visit the establishment featured in the flyer. 

If not, the flyer will end up in the trash receptacle.

In digital marketing, your post will only be read by those who are interested in your content. Those who are not, will merely skip through it. Nothing gets thrown in the trash can. 

The interested reader will ask “Where can I find out more about the company?” if your post has a link to your website, all the reader has to do is click on it. Within a few seconds, he will land on your home page.

From there, you can work on the reader and apply techniques that will help you achieve your goals.

  • Is your goal to build your business reputation? Include a link to your Blog page.
  • Is your goal to create trust? Add client testimonials on your home page.
  • Is your goal to trigger interest? Create a Call to Action (CTA) on the home page that directs the visitor to your Services page.
  • Is your goal to generate leads? Have a Sign Up Button on the home page and inform the visitor that if he signs up for the newsletter, he gets a free whitepaper. 
  • Is your goal to get the visitor to start the consulting process? Include a button on the home page that takes the visitor to the Contact Us page where he can fill out a questionnaire or a Request for Information (RFI) form.

With a website, everything that you want done can be done. The design of the website should make it easy for visitors to navigate through the website and complete the required processes.

The site visitor who is serious about getting your services will greatly appreciate the convenience provided by the website. 

3. Challenge Other Consulting Companies in the Search Rankings

As we mentioned earlier, if your Consulting company does not have a website, you will be left behind by the competition. There is a greater probability of getting discovered by your potential clients if you have a website because you will have an online presence.

With a website, you can present a challenge to your competitors in the search rankings. 

Again, this is the domain of your digital marketing campaign. A smart and purposeful digital marketing campaign that strategically uses processes such as SEO, content marketing, social media marketing, email marketing, and paid advertising can help your website rocket up the search rankings. 

The higher up the search rankings, the greater becomes the traffic heading to your website.

A study by Chitika revealed that the number one position in the search rankings got 32.5% of all search traffic and the top 3 websites garnered 61.5% of total search traffic. 

Therefore, a website gives you the means to challenge your competitors for the consultancy market. 

The battle will shift to which company delivers well-written, highly-optimized, and engaging content on a consistent basis. Which Consultancy company can maintain a regular schedule for social media marketing? 

Which website is mobile responsive, faster, more accessible, navigable, more beautiful, and  offers more informative content?

Conclusion

Starting a Consulting company is a great idea. With the failure rate among small businesses at 20% for the first year, 30% for the third year, and 50% by the fifth year, there will always be a steady demand for your type of services. 

Business owners will rely upon your experience and expertise to help them navigate through rough economic times, survive, then thrive beyond year 5. 

To get discovered by these businesses, you should have a strong online presence and that all begins with having an amazing website. 

If your business does not have a website or if it does but you’re not happy with it, give us a call or drop an email. We will build you a website that delivers results.

And if you enjoyed this article, feel free to share it with your community!

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Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment.

I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and how many did you click on?

Can’t remember them all?

Given the sheer volume of pages we are all exposed to every day, it’s no wonder we can only remember a tiny percent of them. This fact should drive my point home nicely – if you want your landing page to stand out and be memorable, you need to make it, well – what is it that you need to do?

Let’s explore!

Divulge the benefits

As ecommerce pages are clearly meant to convince a visitor to make a purchase, finding the right balance between sales and value can sometimes be a bit of a nightmare.

Let’s look at this page by Herbal Dynamics Beauty:

Source: herbaldynamicsbeauty.com

The hero part of the page clearly lists the most important feature: that the product is free of all sorts of harmful materials. Then, when you scroll just a bit down, you are greeted with a whole lot of information about the benefits of each ingredient, and the page ends by going into even more detail, explaining what you, as a consumer might get by choosing this product.

Customers don’t want to feel like they are being sold a product – they want to be offered a solution. By explaining the benefits and actual value of a product, you will be doing a great job at just that.

The power of design

Your pages need to be easy on the eyes and structured in a way that not only attracts attention, but is also very clear about what is what.

Here is an example by Ultimate Meal Plans:

Souce: ultimatemealplans.com

While their landing pages stick to the minimalistic use of plenty of white space, they have also integrated plenty of imagery, along with all kinds of informational boxes that detail things like pricing and benefits. 

And while they were at it, they’ve managed to stick to a clever color story, too. The fact that they have also made green their main pop of color is evocative of the actual product, providing a clear association between it and the page.

No matter how good your product or message is, if your page is cluttered and hard to navigate, you won’t be making all that many conversions. 

The power of a story

Storytelling is an incredibly powerful tool you should be reaching for when writing copy for your landing pages.

Let’s take a look at the landing page of an actual story, Danielle, a novel by Ray Kurzweil.

Source: danielleworld.com

The hero is catchy, gives you plenty of information without actually giving anything away, and the rest of the page provides all you need to know: enough to get you interested. This kind of hook is not reserved for literary ecommerce pages alone – you can tell a story about your product regardless of what it is.

Make sure you take your target audience and their preferences into account when writing out your story. And write for them, not for yourself.

Provide plenty of detail

Home pages can be hard to design. Not only are they often the first thing people see, but they also need to provide plenty of information, yet not overlap too much with other pages.

Pergola Kits USA have done a good job here:

Source: pergolakitsusa.com

Their hero showcases the product they sell and will instantly draw the attention of those looking to buy a pergola. Scrolling further down, a visitor can find all the information they need in one place, without having to navigate between several different pages.

This is an all-in-one page that is easy to read, provides enough imagery to keep you interested, and provides real value. You won’t need to read another one to understand what kind of product you need for yourself.

Sometimes it’s best to give your visitors what they are looking for in one place – and make sure they have clearly got the message you’re trying to convey.

Social and other proof and why it matters

People like to be a part of a group, and they like to explore products others have tested and approved. That’s why you’ll want to display all the proof you can find: social proof in the form of testimonials, big companies you have worked with, as well as award buttons, and any other achievements you may have under your belt.

Real Thread does that right in the middle of their homepage:

Source: realthread.com

They have incorporated a section that includes some of the major companies they have worked with. This instantly gives their product a boost and makes them stand out. Even though you may not have heard of the brand, you might be more tempted to give their shirts a try, now that you know which other companies they have worked with.

Be careful what kinds of awards and badges you list, though. Too many of them can cause an adverse effect, leading people to perceive you as bragging or to wonder what you’re trying to hide by listing all of these positive reviews so prominently.

The power of the hero

Your hero image is incredibly important. It should explain in one glance what the product is about, yet do it in a way that’s not boring or too showy.

The Farmer’s Dog does a good job with this image:

Source: thefarmersdog.com

It shows the product, as well as a satisfied customer enjoying it, and you’ll understand right away what the food they’re selling looks like and whether it might be something that your pet would enjoy.

The image is of a high quality, but more importantly, it is also optimized well, so as not to slow the page down and take up unnecessary space – a very important feature to bear in mind when thinking about the imagery you want to use.

When choosing your hero, make sure it is not only an accurate representation of your product, but also catchy and unique.

Final thoughts

When designing a landing page, make sure you have your target audience in mind, and stay in line with the product the page is trying to sell. Add to that a bit of creativity, and you should have a standout page on your hands. 

Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase. 

Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page. 

If your content marketing strategy is on point, your start-up technology retail business might just be on the list. 

Why Your Start-Up Needs Content Marketing

The objective of a content marketing strategy is to compel the reader to answer your call to action. 

What do you want your readers to do? 

  • Do you want them to follow your brand? 
  • Do you want them to acknowledge you as an expert or a valuable resource? 
  • Do you want them to buy your product or patronize your service?

According to a study conducted by Quoracreative, 75% of Internet users read blogs on a regular basis. Meanwhile, 64% of consumers who watch an advertising video will buy the product. 

And if you’ve read a social media post about the amazing Cappucino served at the new coffee shop that opened – chances are you would follow the 81% who were convinced by the review and try out the product yourself. 

Blogs, videos, and social media posts are all examples of content. They are created to trigger a response from the reader. The same can be said about other forms of content such as web copy, product reviews, e-books, and podcasts.

As a start-up, content marketing can help your business gain traction. In a competitive industry, you need maximum visibility to get the attention of potential customers. 

If people love your content, they will follow you willingly and become followers of your business. In time – and with consistency – some of your followers may become customers.

7 Steps To Create The Ultimate Content Marketing Strategy For Your Start-Up

To be clear, content is anything you post or publish. It does not mean that you should just post anything on the Internet and expect results. 

If you were compelled to act by the content you read, then you know what effective content looks like. 

For your content marketing campaign to deliver results, you need to have a strategy. 

1. Define Your Content Marketing Goal

The direction of your content marketing strategy will depend on what you want to accomplish. 

What is the goal of your content marketing campaign?

  • Are you looking to gain immediate traction?
  • Do you want to give more information about the products you carry?
  • Do you want people to learn more about you and the people behind the company?
  • Are you using content marketing to share your knowledge with your target audience so they can have immediate solutions to questions?
  • Are you hoping to generate more leads for your sales funnel?

Regardless of your goal, a well-planned and properly implemented content marketing campaign will deliver results for your business. You just need to stay focused on that goal. 

If you layout multiple goals for your content marketing campaign, your efforts will have no direction. Your resources will be spread out too thinly and the message of your campaign will be lost. 

2. Create an Audience Profile

An Audience Profile is similar to a Buyer’s Profile which many realtors create to fine-tune their marketing strategy. 

To make an Audience Profile, you list down the characteristics of the person who would be interested in your content:

  • What is the age group?
  • Are they mostly men or women?
  • Are they working or still studying?
  • If employed, do the majority of the audience hold managerial positions in the company?
  • How much do they earn?
  • Where do they reside?
  • How will they access my content?
  • What are their interests?
  • What issues concern them?
  • What are their present needs? 
  • What types of content do they like to read?
  • Do they prefer text or video content?

The questions can cover more areas – as many as you want to get a better idea of the kind of audience that would appreciate the content. 

Having a solid Audience Profile will set the process of creating content much easier. You will have an idea of the content your target audience wants to read and how to reach them.

3. Set Up Your Content Marketing Toolbox

Blogging is one of the most popular forms of content. Many marketers consider blogging as the cornerstone of content marketing. It is just one of many tools that you can include in your content marketing toolbox. 

You can use videos, podcasts, live streaming, forums, newsletters, e-books, infographics, listicles, case studies, how-to articles,  white papers, checklists, interviews, product reviews, GIFs and memes as your content marketing process. 

Your choice of process would depend on your:

  • Marketing Goal
  • Type of Business
  • Target Audience
  • Budget

There is no one-size-fits-all approach to content marketing. 

For example, if you are in the business of selling dress watches, you will find greater success using video content that is distributed through social media channels such as YouTube and Instagram than blogging via LinkedIn. 

Review your Audience Profile and draw up a budget for your marketing campaign. A big-budget will give you more flexibility but unless your strategy is on point, the investment will not yield a significant return. 

You can have a successful content marketing strategy without breaking your bank account.

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4. Assemble Your Content Marketing Team

Are you a gifted writer? Do you know how to do keyword research? Do you have experience in content optimization? 

If you answered “Yes” to any of these questions, then bravo! You are capable of creating engaging content with the potential of driving traffic to your website. 

But you shouldn’t.

Content writing takes time. A 1,600 to 2,000-word blog will take 3 hours to write. That does not include keyword research, topic research, and quality control. 

Rather than writing content, you should outsource the work to a remote team of content experts. 

What skills should comprise your content writing team?

  • Content Writers
  • Keyword Researchers
  • Graphic Designer
  • Videographers
  • Content Editors

To be clear, you don’t have to hire these skills for your content writing team. Again, it would depend on your goals and budget. Add to that, your business experience. 

As a start-up, start out small. 

Get 1 content writer preferably a person who can also do keyword research and quality control. Hire a graphic designer only when your content calls for it. 

You may not need a videographer right away. Some of the best videos were shot using an iPhone. 

The takeaway in this section is: Don’t create your content. Outsource content writing to an experienced person so you will have more time to attend to the main activities of your business. 

5. Create the Content Marketing Process

If you pass by a newsstand, your eyes will search for the publications that you are used to reading. You love the content; style of writing, tone, and the topics are of great interest to you. 

Writing for the Internet goes through a different process. Think of the Internet as a gigantic virtual newsstand that has billions of publications to choose from. 

Once posted, your content will be added to the sea of publications that are already flooding the Internet. 

Thus, when writing online content, your primary objective is to get found by your target audience. To get found, your content has to be optimized for the search engines. 

An effective optimization technique is to embed your content with keywords that are popularly searched by your target audience. There are various tools that you can use to conduct your keyword research:

  • Google Keyword Planner
  • Ubersuggest
  • Answer the Public
  • Keyword Surfer
  • Keywordit
  • Google Trends

These are free keyword tools that can get the job done for your content optimization plan. 

When you have the keyword spreadsheet ready, here are a few basic rules on how to use them effectively on your content:

  • For a blog post that ranges from 1,600 to 2,400 words, choose 5 to 6 high search volume keywords. 
  • Identify the main keyword which is usually the keyword that best describes your topic. 
  • The main keyword should appear once in the title, the first paragraph, the body of the content, and the conclusion.
  • The ratio of keywords to total word count should not exceed 2%. 

With keywords ready for use, let’s come up with a simple but effective content marketing process for your start-up:

  • Review your Audience Profile and make a spreadsheet of topics your followers would like you to write about. Use your keyword list to come up with titles.
  • When you have zeroed in on the topic and title, it’s time to conduct topic research. Choose 3 to 4 reliable references for your topic.
  • Create an outline for your blog. We recommend dividing the body of your blog into smaller sections under different headings. These sub-headers should include minor or secondary keywords – a keyword that is relevant to the main topic.
  • Begin writing! For list-type articles, you may want to start with the body first to get a better grasp of the content. We find this approach makes it easier to write the introduction and conclusion to the blog.
  • After completing the blog, run it through a spelling and grammar-checking software such as Grammarly. Then, read the article and look for other errors. The software can make a mistake because it may not understand the context of a sentence.
  • Review the structure of the blog. If it looks cramped, open it up. Our blogs are a good example. Keep the paragraphs and sentences short. Space the paragraphs properly. Readers don’t like to read blogs that look cramped up.

6. Identify Your Content Distribution Channels

Where will you publish your optimized content?

The first distribution channel on your list should be your website. If possible, use original images. Stock images are always an option but Google prefers images that are unique to your website.

For a start-up, it would be best to keep your distribution channel strategy simple. Thus, social media would be the next logical choice. After all, people spend on average two hours and 22 minutes of their Internet time on social media. 

As mentioned earlier, not all social media networks function in the same way. Choose a social media network that caters to a community interested in your type of content. 

For example, business-related content would gain more traction in LinkedIn than Facebook. Visual-heavy content would generate more interest in networks such as YouTube, Instagram, Pinterest or Snapchat.  

Finally, create a distribution schedule.

There are several recommendations on how often you should post content. Some say you should post a minimum of 5 times on Facebook to get results. Others say twice-a-day is enough. 

Our recommendation is to keep your strategy simple. The objective is to stay top-of-mind. Posting content once-a-day should be fine. 

If you don’t have original blogs to post, share curated content, post inspirational messages or simply post status updates. 

Another strategy would be to call on friends or associates who have websites that cater to your target audience. Propose a guest blogging arrangement whereby you can post original blogs on each other’s websites. 

7. Measure the Performance of Your Content Marketing Strategy

The great thing about digital marketing is that you can measure the performance of your campaign. Find out how your content marketing strategy is performing. 

  • Which blogs or articles account for the longest time spent on your website?
  • Which types of content are generating the highest levels of engagement and sharing?
  • Which types of content have the highest number of “likes”?
  • Where do your followers come from?
  • How do they access your content?

Website analytics will give you all the data you need to assess the performance of your content marketing strategy. Social media networks have analytics that you can use to get data on the types of content you have shared. 

By reviewing the numbers on your content marketing campaign, you can pinpoint the flaws, correct them, and strengthen your strategy to get the desired results.

Conclusion

If we got you excited about starting a content marketing campaign, it’s time to slow down a bit and understand one thing:

Content marketing takes time to get results. 

A person who reads your blog may enjoy what he has read but it doesn’t mean he will automatically follow you or sign up for your newsletter. 

Consistency is the key. 

Content is king – but you have to produce consistently great blogs, articles, videos, and other forms of content to get people to become your regular audience. 

As an entrepreneur, your time is best spent on your business. Leave your content marketing needs to us! Give us a call or drop an email. We will get you started on a content marketing strategy that will get you the results you want.

If you enjoyed this article, feel free to share it with your community.

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If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. 

The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that tells them within 6 seconds why they should choose your business over the competition. 

For this reason, businesses tend to focus more on the Home Page than the other pages of their website. After all, it is the landing page of your website. Once you click on a URL, you will end up on the Home Page. 

The About Us page is often designed as an after-thought. 

Check out a few websites at random and visit the About Us pages. Most entrepreneurs and top-level executives view the About Us page as a resume on a website. 

All you read are their academic achievements, positions they’ve held in previous companies, the number of businesses they own, and awards won in the industry. 

Sure that looks good on paper – but how will a resume of your accomplishments convince your website visitor that your business has the solutions to his problems? 

At Mountaintop, we have a unique approach to designing the About Us page of our clients. 

Instead of creating a design that shows “who” the business is, our approach is to highlight the “why”:

Why you are the best person to handle the customer’s problems, concerns, and needs.

Thus, instead of designing an About Us page about you, we create one for the most important people in your business.

Your customers. 

Why Is The About Us Page Important?

According to a 2015 study, 52% of website visitors click on the About Us page. 

Why is this so? Shouldn’t prospective clients click on the Services page to find out your pricing?

Put it this way, if you were at a networking event, would you sign up for the services of a business owner after exchanging “Hellos”?

Chances are, you would use the event as an opportunity to learn more about the business owner:

  • Why did he get into this type of business?
  • What experiences in life motivated him to start the company?
  • What is his approach to managing clients?
  • Do we share common values? 
  • What is his vision for the company?

In short, what is his story? 

A purposeful About Us page can create an immediate strong connection with the site visitor if he sees that the story of the company is actually the story of the customer achieving their goals – The company needs to invite them into their story. You share a similar story. 

He reads your About Us page and he thinks to himself, “This guy – gets it!” 

It gives assurances and confidence that yours is the right business for the job!

How To Write An About Us Page That Gets Customers

Finding the right client or customer isn’t just about your skills, educational attainment, and years of experience.

Customers want to know if you are someone they can relate to. This means sharing experiences – stories – that resonate with the site visitor. 

But it comes down to your story – why your experiences, knowledge, and history make you the best, right-fit choice for the customer.

You have to establish that connection – and the About Us page is an effective way to get it done!

Here are 5 tips on how to write an About Us page that gets customers excited about your business.

1. Tell Your Story 

Everybody loves a good story. Especially those that trigger emotional cues with the reader. 

If you’re a business consultant for small and medium scale enterprises, share your stories of struggle. 

Let them know your humble beginnings – how you overcame failure and the lessons you learned that motivated you to become a business consultant. 

Small and medium-scale business owners will relate because they are probably in that situation right now. Your story will give them hope and the assurance that it’s possible to overcome failure and find success. 

How?

If inspired, they might click on your call-to-action and connect with you right away!

2. Write With the Customer In Mind

Core values… mission vision… our purpose…

These are all great. It’s nice to let the customers know you place high regard on your core values and that the business has direction and pre-defined objectives. 

But they will not convince the customer to patronize your business. 

The customer wants to know how you can help them by understanding why you are the most qualified person to handle the job.

When writing the About Us page, keep the customer in mind:

  • What are his persistent problems and pain points?
  • Which of my products or services are best suited to resolve these problems?
  • What issues are my customers interested in?
  • What types of solutions are my customers looking for?
  • Where do my customers come from?
  • How is the customer dealing with the problem right now?
  • Which of my experiences can my customers strongly relate to?

Let’s go back to our example of a Business Consultant who is creating an About Us page on his business.

A good example that would resonate with the readers would read like this:

“As a lifelong entrepreneur, I understand the challenges you face.

My first business venture failed – I lost $10,000. I thought I had learned my lesson, but my second business venture lost $100,000. 

Failure is part of life as an entrepreneur. But instead of being fearful of failure, embrace it – and learn from it.

My third business venture? We’re in our 10th year and going strong!

Let me show you how to overcome failure and succeed!”

This type of About Us content combines #1 – Tell Your Story –  with #2, Write For Your Customer.

Don’t you think the About Us copy will get the customer excited about doing business with you?

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3. Compel the Reader to Act

Now that you’ve gotten the reader interested, what do you want him to do? 

  • “Go to our services page – right now?”
  • “Give us a call or an email and we’ll get on it right away!”
  • “Click the ‘Get Started’ button – and let’s get started!”

Your website presents a great opportunity to get clients for your business. If your About Us page is spot on, the customer may not want to waste a single second and sign up with you immediately. 

Make the process easier by adding a CTA button on the About Us page. If you noticed, we ended the CTA with a strong sense of urgency. Don’t be shy about your intentions. Let the customer know what you want him to do – right now!

4. Converse – Don’t Lecture

What would you think if the person you are talking to at the networking event kept framing his sentences as:

  • “You should have done this…”
  • “You should have done that…”
  • “If I was in your position, I would have…”
  • “You shouldn’t have done that…”
  • “I wouldn’t have done that. Instead, I would have…”

You should also avoid using technical jargon or terms that may not be understood by the reader.

For example, if you provide online forex trading services, don’t try to impress the reader by writing in this manner:

“In 2005, I was able to capture the failed fifth of the move from 38 to 43 and retraced the 61.8% Fibonacci ratio which covered the move from 43 to 41. This allowed me to enter a buying position at 39.22 which terminated at the conclusion of the truncated fifth wave.”

“What? You lost me at ‘2005’!”

Write in your own voice. Don’t try to impress by getting technical. Instead, write in simplified terms.

How would you converse with your customer if you met him for the first time? 

Even if the reader hasn’t met you, being authentic allows them to hear your voice through your content.

5. Add Great Images

So you’ve written a great About Us copy that shows customers who you are. It doesn’t end there. To know you is to see you. Customers want to see who you are. 

Having a nice picture of you on the About Us page adds a face to your business. If you believe that you are your business and your business is you, then it only makes sense to add a nice picture of you on the About Us page. 

Conclusion

The About Us page can add plenty of muscle to your website. Don’t ignore it. A well-conceptualized, well thought out, and purposeful About Us page can effectively entice the visitor to strongly consider your business. 

If our article made you re-think your current About Us page, give us a call or an email. Let’s work on it right away!

And if you enjoyed reading this article, feel free to share it with your community!

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Would you trust your Mercedes Benz or BMW to any roadside mechanic or would you rather bring it to a repair shop that specializes in those brands of automobiles? Your website is like a car – used properly it will help drive your business forward. Unlike a car that depreciates over time, your website will continually add value to your business. Thus, if you want your website to perform optimally, you should have it hosted by a platform that specializes in its system.

When it comes to websites, WordPress is the brand that is synonymous with performance. Businesses trust WordPress more than any other platform for enhancing their presence on the Internet.

According to a survey conducted by W3Techs, WordPress is used by 34.5% of all websites and is the consensus number 1 Content Management System (CMS) in the world. 

If you have a website that is powered by WordPress, your business is in good hands – the best in the business! It only makes good business sense to have your WordPress website under the care and maintenance of a company that specializes in this amazing CMS platform.

Enter managed WordPress hosting services.

Managed WordPress Hosting – What Is It?

A web host service provider is a company that provides the technology and services that allow the website to be accessed on the Internet. These services use powerful computers called servers to host your website.

The assets of your website – content, graphics, audio files, databases, and images – are stored in these servers. If someone wants to access your website, all he has to do is type your URL or website address in his browser.

Once the Internet user launches his search query, his computer will connect to the server and your webpage will be delivered via his browser. 

You can read more about web hosting services in our article “How To Choose Your Web Host”.

A managed WordPress hosting service is web hosting that is designed specifically to support the needs of a WordPress website.

From the servers to the customer support staff that the company hires, everything is tailor-made to ensure the WordPress websites are functioning at optimal levels and easily accessible to Internet users.

In addition, managed WordPress hosting includes services intended to relieve the owner from the tasks involved in managing his website so he can focus on the core activities of the business.

What Are The Advantages Of Using Managed WordPress Hosting For Your Business?

If you are building an online presence for your business with WordPress, signing up for a WordPress hosting service is the best thing you can do to ensure the performance, safety, and security of your website. 

1. Have Your Site Managed by WordPress Experts

You can’t have the word “managed” beside WordPress hosting services unless you have people who are trained, experienced, and have the requisite skills to manage your WordPress website.

Put simply, when you sign up for managed WordPress hosting services, you are leaving your WordPress website in the very capable and highly-qualified hands of the experts.

Other web hosting platforms will offer you support for your WordPress website but their competencies and expertise are limited. They may not have the level of WordPress proficiency to distinguish a conflict between plugins and a full-blown problem with the servers.

Managed WordPress hosting services will also open up their toolbox and utilize all the tools of the trade to prioritize the needs of a WordPress website. For example, you’ll be given access to 24/7 customer support and have an IT expert at your fingertips whenever your website runs into trouble. 

2. Optimal Site Performance and Fast Download Speed

For the reason that the entire technology of a managed WordPress hosting services provider is tailor-made for a WordPress website, you can be assured that your website will be running optimally with faster download speed and improved uptime.

You can avail of features that can further enhance the performance of your website such as a CDN or Content Delivery Network which ensures the fast delivery of your content anywhere in the world.

Slow download time will contribute to poor user experience and lead to foregone revenues and a tarnished reputation. With managed WordPress hosting services, you no longer have to worry about users abandoning your website because it took more than 3 seconds to download. 

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3. Worry-Free Site Management Experience

Think of a managed WordPress hosting service as a one-stop-shop for all your WordPress website needs. It is the only hub for your website; there is no need to go from one provider to another or to change configurations and setups. The hosting service is dedicated to everything WordPress.

If your business is in “growth mode” and you are working with several new clients, having hosted services specific to your WordPress website will take the burden of managing the site for you.

In our case, we primarily use the services of GoDaddy for these features. 

As the web host, GoDaddy provides the routine backups and the automatic WordPress core file updates but the company does not touch the plugins. 

We offer our clients a separate service that takes care of managing and updating the plugins as well as protecting the other features of the website. 

4. Incorporate WordPress-Specific Security Measures

The threat of cyber-attacks is an everyday reality. Just because you have never been hacked does not mean you never will. Don’t wait to be a statistic. You should always prioritize the security and integrity of your website.

Cyber-criminals are trying to stay one step ahead of cyber-security measures. As a business owner, it is very hard to keep up with the latest security updates.

With Managed WordPress hosting services, you can be assured that they take the security of the server very seriously. They work hard to protect the server from intruders. 

However, server level security is not enough to keep you secure. There must be security features on your website as well. We take website security very seriously. 

For our clients on our Extreme WordPress Care Plans, we have taken it upon ourselves to regularly update the security features and to update the required plugins to make sure the client’s website is protected to the server level. 

You can have peace of mind knowing these security measures will be installed as soon as they are available.

5. Add SSL Certificates With Only a Few Clicks

SSL or Secure Sockets Layer Certificates are no longer just the concern of e-commerce websites. Effective last July 2018, Google declared SSL Certificates as mandatory for websites. 

If your website does not have SSL Certificates, visitors will be greeted by the dreaded 2 words “Not Secure”. 

Consequently, your drive to move up the search rankings will be derailed because the search engine giant included SSL Certificates as a ranking factor in its search algorithm.

A managed WordPress hosting service will make it easier for you to have SSL Certificates for your website. With most hosting platforms, acquiring the SSL Certificates will take time.

However, managed WordPress hosting services have partnered up with SSL Certificate providers to make the process easier and faster.  It takes only a few clicks to have that much sought-after green padlock added to your URL. 

Conclusion

As we like to say, your website is your business address on the Internet. Setting it up using the WordPress CMS platform is a great idea. You are moving in the right direction!

Therefore, you must make sure that it is managed properly. As a business owner, your time is best dedicated to managing the tasks that contribute to your bottom line. The last thing you would want is to be thrown a curveball in your schedule because your WordPress website ran into server issues. 

Signing up for managed WordPress hosting services will put your website under the guidance of the most qualified people in the industry. Professionals who have the requisite skills, knowledge, experience, and expertise to give your WordPress website the ideal environment to ensure top-level performance. 

One of the biggest advantages of having a website is that you have a version of your business which is open 24/7. People from all over the world can access your website and learn more about your business; its products and services. 

With managed WordPress hosting services, you can sleep soundly knowing that your business is open, customers are perusing through your content, and your assets are secured and protected.

You may also want to learn more about our Extreme WordPress Care plans which offer robust security and protection that work with your hosting environment. Our Extreme WordPress Care plans are the perfect complement to managed WordPress hosting services. 

And if you enjoyed reading this article, please feel free to share it with your community.

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Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will read terms such as “Gross Domestic Product”, “recession”, and “trade balance”. 

For the past few months, the news has given massive coverage on the trade war launched by the United States against China and how it has impacted the bottom line of many U.S. companies in the manufacturing and agricultural sector.

Certainly, these types of news are disconcerting because when companies are in trouble, jobs and consequently, the livelihood and well-being of many families are on the line. 

Thus, in a world that has become increasingly concerned about profit, the idea of a non-profit organization must leave some people scratching their heads. 

What Is A Non-Profit Organization?

By definition, a non-profit organization is an entity that does not funnel its earnings to stockholders or investors. The majority of non-profit organizations are not connected with the government and are private entities. 

However, instead of paying out dividends to its stockholders, a non-profit organization appropriates its income to help the group achieve its goals which are usually philanthropic in nature. 

A non-profit organization can support a variety of causes. Some of the most popular ones include endangered species, preserving the arts, social reform programs, protecting the environment, education, and literacy. 

What Are The Challenges Facing Non-Profit Organizations?

Spearheading a non-profit organization can be a daunting task. With information flowing freely – thanks to the Internet and the advances in digital technology – decisions are more easily influenced by data that is available on the web.

Similar to profit organizations, non-profit organizations face several challenges that may obstruct their efforts to achieve their goals and objectives.

We have identified 3 challenges that non-profit organizations have to contend with in the coming years:

  1. Government Regulations – Changes in government regulations and tax reform laws may affect the decisions of individuals to contribute as well as hinder the ability of non-profit organizations to invoice for their services and generate more funding.
  2. Hiring Volunteers and Recruiting Staff – An increase in the number of jobs available in the market in combination with an upward adjustment in the wage rate has made it more difficult for non-profit organizations to hire and recruit volunteers needed to attend to its various duties and responsibilities. 
  3. Lack of Technological Support – With the decline in available funding, non-profit organizations are finding it increasingly difficult to avail of and utilize technology needed to further its growth and open new avenues for financial support. 

Mountaintop Web Design is not an interest group and neither are we in the recruitment business.

However, we are in the technology business. We understand how digital innovations and the Internet can be utilized to help non-profit organizations meet their goals. 

How Can Non-Profit Organizations Benefit From Digital Marketing?

If you want to know how digital marketing benefits small businesses, please read our blog, “5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy”.

The truth is, a non-profit organization also reaps the same benefits from incorporating a digital marketing strategy as a profit organization. 

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1. Low-Cost Method Of Promoting the Organization’s Objectives

Digital marketing is the process of utilizing digital technology – various online tools and platforms – to market and promote a business, it’s products and services. The process is run via online channels foremost of which is the website. 

For the reason that the world is becoming more technology-dependent, all businesses, whether profit or non-profit, should have a website. Here’s a statistic that you should keep in mind:

Of the 7.7 Billion people on our planet, 4.3 Billion are on the Internet every single day. That number accounts for 55.6% of the world’s total population.

If your business is not on the Internet, how would potential customers – or donors – find you? The website is your business address on the Internet. 

The cost of putting up a website will depend on the type, functionality, and design features. At Mountaintop, we can customize a fully-functional, mobile responsive website that will meet your needs and budget.

And if you wish, you can build your own website by using a free design template from WordPress. We have written about it in our blog, “How To Build Your Own Website In 4 Easy Steps”.

Another effective channel for digital marketing is social media. According to a study by Sprout Social, 74% of consumers’ buying decisions are influenced by social media content. 

Of the 4.3 billion people on the Internet on a daily basis, more than 3 billion are on social media. Facebook accounts for 2.2 billion of social media’s daily traffic

Setting up a social media account for your non-profit organization will not cost you a cent. There are many social media platforms to choose from – Facebook,  Instagram, Twitter, Pinterest, and YouTube – are the popular ones and have large communities. 

You can choose 2 to 3 social media platforms to post content on a regular basis. With time and by creating useful, engaging, and compelling content, you should see more traffic driven to your website.

2. The Non-Profit Group Becomes Available 24/7

Unlike a shopping mall or a commercial building, the Internet does not close down or take holiday breaks. It is open 24/7.

When you have a website and social media accounts on the Internet, your non-profit organization becomes available 24/7.

  • Potential donors can read about your charitable cause; its purpose, vision, and organizational goals.
  • The use of compelling content delivered through regular blogs and video links are strong influencers which can immediately convert interest into donations.
  • If the site visitor wants to make a contribution, we can integrate a donation system that will easily facilitate the payment.

3. Measure Performance In Real-Time

One of the great advantages of using digital marketing is that you can track its performance in real-time by accessing data known as analytics.

Analytics will provide you key information on your current digital marketing strategy. You will have empirical evidence that will identify the processes which are delivering good ROI. 

Likewise, Analytics will point out the processes that are not delivering results. By determining the processes which result in ROI and those which are not, you can fine-tune the strategy. 

Thus, you can adjust the budget and allocate more resources to high-return processes. By using analytics as a reference tool to manage your budget, your overall digital marketing strategy should deliver higher ROI. 

4. Adapt to Changes In Consumer Behavior

Blogging and social media marketing are platforms that allow your followers to directly engage with you. Some will post comments related to the content you posted. 

Our advice is to respond to these commenters right away – within 24 hours if possible. The reason is these comments are valuable data. They provide keen insights on how your audience thinks, behaves, and processes information. 

When you respond, you create a feedback system between your non-profit organization and the commenter. 

The feedback system will establish communication which can eventually lead to an important component of business development: Relationship building. 

Building a solid market base of end-users and regular patrons will come down to expert relationship management. 

Digital marketing will provide you with the platform, tools, and channels to build a strong following and an enhanced presence on the Internet. 

In the following section, we will discuss 2 case studies of non-profit organizations which greatly benefited from having a website designed and managed by our company.

Case Study No.1 – Severe Weather Shelter Network

Severe Weather Shelter Network is a non-profit organization which partners up with various groups and agencies to provide immediate shelter to people who are living on the streets during harsh weather conditions.

The non-profit group already had an existing website but it was not delivering the expected results. SWSN approached us to redesign the site with the objectives of increasing awareness and improving the process of making donations.

Old website

For the website redesign, we put more focus on the homepage which is the primary landing page on a website. 

You will see the group’s Brand Value Proposition (BVP) right away – “Help Us Make A Difference. Helping the homeless build a community of supporters and providing a place of refuge on freezing nights.”

The BVP is short, direct, and easy to understand. Below the BVP is the Call-to-Action (CTA) which is asking the site visitor to make a contribution through the donation system that we built into the website.

Severe Weather Shelter Network is happy with the site and have seen a large increase in the number of their donations. They have also subscribed to our Extreme WordPress Care Plans to keep their website safe from potential cyber-attacks.  

Case Study No.2: Love In The Name Of Christ

Love In The Name Of Christ is a non-profit organization that works with local churches to help transform the lives of people who were lost and had no direction or purpose through the teachings of Christ.

Similar to Severe Weather Shelter Network, Love In The Name Of Christ had an existing website. However, it had an outdated design and was not functioning very well. 

We gave it a fresher look that was aesthetically beautiful and fully-functional. The BVP on the homepage was effective; it was easy to remember and direct to the point. 

We also included a donation system to facilitate contributions faster and more convenient for donors. 

Love In The Name Of Christ also signed up with our Extreme WordPress Care Plans.

Conclusion

Digital marketing has been proven to be an effective way of helping non-profits achieve their goals. 

Whether you are a profit or non-profit organization, you need to have a strong presence on the Internet. 

Having a website in combination with the right digital marketing tools and processes will help spread the message of non-profit organizations while effectively addressing the challenges they face.

If you are a non-profit organization that is thinking of putting up a website or having your existing one redesigned, please give us a call or drop us an email. 

You can consult with us for free. 

Coffee’s on us!

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