Many people couldn’t wait for the year 2020 to be over. 2021 seemed like a breath of fresh air; as if everyone had woken up after the nightmare that was 2020. The reality is January 1, 2021, was just 24 hours removed from December 31, 2020. The situation has not changed. The world is still feeling the economic effects of the pandemic. And it’s for that reason, that 2021 is a good – no, great year – to start a business.
For many, the New Year brings forth a clean slate and fresh hope that the next 365 days will bring more success and prosperity. People begin the year by cleaning their homes; removing clutter, throwing out useless “stuff”, and organizing the different areas. Likewise, your WordPress database needs to be cleaned up of clutter, useless stuff, and have its files organized so that it can perform optimally for the next 365 days.
When designing web pages for your site, it’s essential to understand that different goals require different solutions. So, if you’re putting together a landing page, you’ll want to optimize it for conversions. Creating product review pages, on the other hand, calls for a different approach.
Getting your SEO game on point is more than just optimizing content through keywords or coming up with a mobile responsive and user-friendly website. You want to make sure the search engines have a clear idea of what your website is about so it can index your content and put up your web page on […]
Search Engine Optimization (SEO) works to have your content more visible and searchable on the Internet. When your SEO efforts yield results that push your website up the search rankings, how do you give the Internet user a final nudge to visit your website?
Meta descriptions are a great way to reel in a potential customer to your website when your URL appears on the search results page. A well-crafted meta description can entice Internet users to visit your website over others – even if they are ranked higher than yours.
When you hear the term “SEO” chances are the first word that comes to mind is “keywords”. And that’s perfectly alright because the smart use of keywords is an important part of the strategy of getting your website optimized for search engines. People regularly search for content and without high-ranking keywords, your content won’t be found – no matter how well-written it is.
But is the strategic use of keywords the only crucial component of optimizing a website for search? SEO is a process that involves a variety of techniques to make your website more visible on the Internet. These techniques are all related to optimizing content.
Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on your website, what would you want them to do?
Entrepreneurs are often so focused on blogs, videos, and images as the primary forms of content that they overlook one essential element of web copy – a button that can deliver the desired results.
When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out.
Of course, you want him to stay. The longer the time spent on your website, the better the chances of achieving your goal. He could read your blogs, find out more about your business on the About Us page, or check out the list of products available on your e-commerce portal.
WordPress plugins allow you to improve the performance and functionality of your website. As digital technology continues to evolve and as more people rely on the Internet to access information, your website has to keep pace with demand and higher online activity.
This is especially true in the time of the New Normal where businesses have migrated their operations online and people prefer to work from home.
If you’re having problems getting the desired results from your marketing program and are at a loss at how to fix it or if you’re planning to launch your first marketing campaign – this article is for you!
Let’s start out by saying that your decision to invest in a marketing program is 100% a step in the right direction. You’re much better off than other businesses that have scrapped “marketing” from their budgets.
