Entries by Josiah Bussing

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Effective Ways to Monitor Your Company’s Competition

Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to compete today. But is that all? What strategies are your competitors using that you are not? More importantly, how can you monitor your competitor’s analytics so you can know how to steer your company? One of the most effective ways a business can grow is by monitoring and imitating the tactics used by their rivals. Thankfully, there are quite a few ways to do this effectively.

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White Hat Vs. Black Hat SEO Strategies: Should You Use Both?

Do bad guys always wear black? A popular theme in Hollywood is the classic battle between good and evil. More often than not, the good guys are in white and the bad guys are in black. Case in point is HBO’s smash hit, “Westworld”. In the TV show, visitors to a western theme park are asked to choose between a white hat and a black hat. If you choose a white hat, you’re the hero. If you choose a black hat – well, you guessed it – you’re the villain.

The Biggest Challenges Facing US Small Businesses In 2019

As we head toward the finish line in 2018, small businesses have begun the process of closing their books. Across the U.S, small business owners and decision-makers are preparing their year-end business review to assess their performance for the last 365 days. Once the books have been closed, all thoughts begin to turn toward 2019. […]

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5 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy

Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs but it is an investment, not an expense. You should expect a return on your marketing efforts. For small businesses, investing in a digital marketing strategy is the best option because it will give you the highest ROI.

8 Website Vulnerabilities You Should Be Aware Of

When it comes to website security, a little bit of paranoia can be a good thing. With the number of cyber attacks growing every year, we strongly advise our clients to prioritize website security best practices. The usual behavior is to act after an attack has occurred. By then, it might be too late. The damage to your business may be beyond repair. Your website is always vulnerable to cyber threats. It’s not a question of “if”, rather, it’s a question of “when”.