If you’ve been sitting on the fence about digital marketing in 2020, it’s time to get off it and start your digital strategy in 2021. Investing in digital marketing is no longer a question of “If” and “Why”, but rather, “When” and “How”.
While many people welcomed 2021 as the year to start over fresh and recover from the difficulties of 2021, there are those who believe that the new year is just a continuation of the events of the previous year.
To an extent these people are correct. We should anticipate a residual effect from the damage the lockdowns wrought on economies worldwide. It will take time for industries to recover and get back on track to profitability.
For many entrepreneurs, 2020 was not a great year. It will be remembered as the year a virus caused a pandemic that shut down the world and changed the way we lived and worked.
Since 2014 there has been a steady shift toward Internet-based businesses that accommodated mobile technology. The events of 2020 accelerated the shift from 0 to 60.
For sure you’ve read all the stories about the number of businesses around the world that have closed down because of the economic effects of the global pandemic.
The media tends to report more “gloom and doom” because it sells. The truth is, there were a good number of businesses that made money – even generated record-setting profits during the lockdown.
Many people couldn’t wait for the year 2020 to be over. 2021 seemed like a breath of fresh air; as if everyone had woken up after the nightmare that was 2020. The reality is January 1, 2021, was just 24 hours removed from December 31, 2020. The situation has not changed. The world is still feeling the economic effects of the pandemic. And it’s for that reason, that 2021 is a good – no, great year – to start a business.
For many, the New Year brings forth a clean slate and fresh hope that the next 365 days will bring more success and prosperity. People begin the year by cleaning their homes; removing clutter, throwing out useless “stuff”, and organizing the different areas. Likewise, your WordPress database needs to be cleaned up of clutter, useless stuff, and have its files organized so that it can perform optimally for the next 365 days.
When designing web pages for your site, it’s essential to understand that different goals require different solutions. So, if you’re putting together a landing page, you’ll want to optimize it for conversions. Creating product review pages, on the other hand, calls for a different approach.
Getting your SEO game on point is more than just optimizing content through keywords or coming up with a mobile responsive and user-friendly website. You want to make sure the search engines have a clear idea of what your website is about so it can index your content and put up your web page on […]
Search Engine Optimization (SEO) works to have your content more visible and searchable on the Internet. When your SEO efforts yield results that push your website up the search rankings, how do you give the Internet user a final nudge to visit your website?
Meta descriptions are a great way to reel in a potential customer to your website when your URL appears on the search results page. A well-crafted meta description can entice Internet users to visit your website over others – even if they are ranked higher than yours.
When you hear the term “SEO” chances are the first word that comes to mind is “keywords”. And that’s perfectly alright because the smart use of keywords is an important part of the strategy of getting your website optimized for search engines. People regularly search for content and without high-ranking keywords, your content won’t be found – no matter how well-written it is.
But is the strategic use of keywords the only crucial component of optimizing a website for search? SEO is a process that involves a variety of techniques to make your website more visible on the Internet. These techniques are all related to optimizing content.
