Website analytics is the process of tracking, collecting, measuring, and analyzing data to understand user behavior and monitor website performance. Analytics gives e-commerce businesses data-driven insights into how users interact with their websites. By...
SEO specialists spend time and energy researching keywords, building backlinks, and crafting high-quality optimized content to win a piece of the most valuable piece of real estate in the global search market: Page one of the SERP. With millions of blogs, videos,...
If your business is struggling or stuck in a rut, a ChatGPT recommendation can help it get moving and growing. This isn’t a bold claim. When it comes to online search, consumers are gradually shifting from traditional search engines to AI tools, particularly ChatGPT....
Since the release of ChatGPT in 2022, the dynamics of website traffic have shifted significantly. Users are clicking less frequently on search engine results pages (SERPs) in favor of AI search-generated summaries. Once users obtain the necessary information from the...
The short answer is “No.” Google controls 90% of global search traffic, including 94.7% of mobile searches and 82.26% of desktop searches. Second place isn’t even close. Bing accounts for only 4% of the global search traffic market share. And AI? ChatGPT accounts for...
Websites that don’t appear in AI search can lose up to 50% online traffic, according to a 2025 study by the Pew Research Center. The first position of the SERP, which was estimated to attract 39.8% of clicks, has seen a 34% decline in online traffic due to the...
