There are many website platforms that you can use to build your website. At Mountaintop, we have studied and built websites with most of these popular platforms. Our knowledge and experience have led us to one conclusion.
When it comes to designing, building, and managing websites, WordPress is the best platform to use. We are not alone in this assessment. 30% of the top 10 million websites use WordPress.
Here is a shortlist of statistical evidence that shows why WordPress websites rule the Internet:
- 48% of Top 100 Blogs under the Technorati advertising platform run using WordPress.
- 22% of all newly-registered business website domains in the United States use WordPress.
- More than 74 Million websites use WordPress.
For these reasons and more, we strongly recommend WordPress as the website platform for our clients.
9 Benefits Of Using WordPress For Your Website
Over the years, clients have come to us complaining about their current website platform. Among the common complaints were as follows:
- The website was hacked; in some cases, the website was infiltrated by cyber-criminals multiple times.
- The website frequently broke down or did not function properly.
- The website was difficult to update and manage.
Our first recommendation is to transfer the website to the WordPress platform. As expected, despite the long list of problems with his website, the response from the client is always:
“Why should we transfer to WordPress?”
1. WordPress Is Free
Let us start with an easy one – WordPress is for free! You can download WordPress, install it, and customize it according to your needs without spending a dime.
However, you still have to pay for your domain name and web hosting which are needed to install WordPress.
The domain name is what Internet searchers will type on their browser’s address bar in order to visit your website.
An example of a domain name is www.mountaintopwebdesign.com.
The web host is the platform which houses the servers where all of the assets and files of your website are located.
2. Easily Customizable
Are you thinking of starting a blog site? How about a business website or an e-commerce website? WordPress has thousands of website themes or templates to choose from.
These templates are highly customizable. A standard WordPress template comes with its own panel which showcases different options that allow us to change the look of your website.
We can play around with the various color selections and match them with the ideal background. Likewise, we can design eye-catching website sliders for your homepage. A slider is also known as a slide show.
This is a great tool for highlighting the key selling points of your business. We can display your signature products or perhaps a few powerful testimonies from your regular customers.
We can also adjust the “feel” of your website. WordPress comes will plugins which function like apps. Each plugin has a specific function that can introduce a new feature to your website.
3. Google LOVES WordPress
When he was still a software engineer for Google, Matt Cutts referred to WordPress as one of the best software for the search engine giant. WordPress will help your website move up the search rankings because it is designed to accommodate SEO principles.
Search Engine Optimization (SEO) is the process of using various techniques and strategies in order to rank high in the organic or natural search results of the search engine.
By using WordPress for your website, you are already several steps ahead of the competition. This is because WordPress websites are constantly upgraded with plugins that help optimize content, functionality, and overall user experience.
What are the key ranking factors in Google’s search algorithm?
- Website Speed
- Image Optimization
- Text Optimization
- Mobile- Responsiveness
These are all made possible with WordPress.
4. Easy to Manage
WordPress knows that not all of its users are tech-savvy. That is why they built-in a management system that functions to update the platform whenever a new version, plugin or program is available.
Of course, as small business owners, the majority of your waking hours should be dedicated to running the day-to-day activities of your business.
Even if WordPress can send you automatic notifications of software updates, because of your busy schedule, you might overlook it.
This is the reason we recommend that our clients avail of our Extreme WordPress Care Plans.
These are programs which we developed to help clients focus on the demands of their business by leaving their WordPress website to the care of our highly-experienced and capable, professional website designers.
Put simply, we will manage your WordPress website for you. From updating plugins to improve functionality, mobile-responsiveness, site speed, and security, you can sleep soundly every night knowing your business is in good hands.
5. WordPress Is One of the Safest and Most Secure Website Platforms
A lot of responsibility comes with being the most popular website platform on the Internet. With more than 23% of websites running on WordPress, that means hackers are working overtime to break through your defenses.
Hackers will constantly try to find vulnerable areas on your website which they can use as entry points to steal your valuable data.
WordPress is not oblivious to this and regularly issues updates on security plugins and website system upgrades. Unused and outdated plugins can easily be overridden by hackers and before you know it, your data is all gone.
Even though WordPress makes it easy to update plugins, fortifying your website is a more sensitive and technical matter. This is another reason why you should seriously consider our Extreme WordPress Care Plans.
Sign up for one of our Extreme WordPress Care Plans and we will protect your website’s assets from the consistent, almost daily attacks from these malicious hackers.
6. WordPress Can Accommodate Various Types of Media
Gone are the days when a website was primarily used as an online marketing brochure. Today’s websites are more dynamic and interactive. It is no longer enough to pack your web pages with optimized text content. The Internet community is more demanding. They want high-quality images and videos.
WordPress has an answer for all of your multimedia concerns. It has a built-in media up-loader which can accommodate different types of media.
Do you want an interactive and compelling homepage that will help you generate leads and increase conversion rates?
We can embed your explainer YouTube video on the home page so you can get more views and opportunities for sales. We can do the same for your Instagram photos and SoundCloud audio files.
7. WordPress Is Mobile-Responsive
As we mentioned earlier, mobile-responsiveness is a ranking factor in Google’s search algorithm.
What does it mean to be mobile-responsive?
It means that when someone clicks on your URL from a mobile device, your website should set up nicely on his screen. If a mobile user has to zoom-in to read your content, chances are he will leave and go to your competitor.
If your website is not responsive to mobile devices, not only will you lose potential business opportunities but Google will penalize you down the search rankings.
WordPress has designed templates that are fully mobile-responsive. These templates are not only beautiful to look at but also highly-functional. We can set and improve these designs so that they can set up faster and more efficiently on mobile devices.
8. Do You Want to Blog? WordPress Has a CMS
CMS stands for Content Management System. This means you can publish blogs on your WordPress website.
Why should you blog anyway?
People who go on the Internet are always searching for content. And the cornerstone of any content marketing strategy is blogging. Studies have reported the following benefits of regular blogging for businesses:
- 23% of Internet time is spent reading blogs.
- Companies that blog have 97% more indexed pages.
- Websites that have a blog page have 434% more indexed pages.
- 61% of consumers have made their buying decision after reading a blog.
- 81% of consumers from the US trust advice from a blog.
For your blogging strategy to be effective, you should be publishing content at least 16 times a month.
9. Integrate Your Social Media Accounts with WordPress
Before social media, a restaurant that was opening for business had to spend thousands of dollars to prepare and publish marketing collaterals such as press releases, full-page ads, advertorials, product shots, radio air-time, and hire an expensive publicist to put everything together.
With social media, traditional marketing channels have become obsolete. That restaurant would only have to open a Facebook page to build followers, a Twitter account to mass market special promotions, and an Instagram page to highlight the main products.
At very little cost!
Add to that the ability of your WordPress website to integrate your social media accounts. It would be easier to distribute content from your website to your various social media accounts so you can have more visits.
Your website has become a central online hub for your business. Your digital marketing strategies can create inbound traffic that is necessary to drive more traffic to your website. It is an effective way to open up your sales funnel and potentially convert followers to paying customers.
The Internet is home to billions of consumers searching for content every single day. In order to capitalize on its available opportunities, your business should have a website.
And you should only settle for the best website platform on the Internet – and that is WordPress.
If you are thinking of setting up a WordPress website, give us a call and avail of our free 30-minute consultation. We will let you know how we plan to design and manage your website so it can deliver the best results for your business.