Like any computer, websites require updates and regular maintenance in order to work properly. They also have a lot of moving pieces that can break and cause your site to go down if you are not careful. You don’t want your website to be down when that potential customer comes looking, do you?
So, what are the benefits of regular site maintenance?
It is important to understand that website load time, performance, uptime, and error free pages are all dependent on the WordPress software and any plugin that is also on the website.
However, new and exciting content, analytics reporting, design changes, and growth are all dependent on someone making all these changes. In addition, this person must check for errors and make sure the content looks great on the site.