9 Best Practices For Title Tag Search Engine Optimization

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Our readers who were around when newsstands and bookstores were commonplace know what it was like looking for the best publication among a sea of titles. 

Books and magazines would fight for your attention by coming up with compelling and thought-provoking tags or catchphrases. Chances are you’ll choose the one that resonates with you the most. 

In this age of the Internet, title tags serve the same purpose. But first, your content has to be found by the search bots. Optimizing your title tags will help your content get noticed by the bots and indexed as relevant for Internet searches. 

What Is A Title Tag And Why Is It Important?

A title tag is an element of HTML that establishes the title of your web page. Title tags appear on the search results page as the headline that users click on after running a search inquiry. 

Title tags are important for the following reasons:

  • Help search engines understand what your webpage is about.
  • Create an immediate impression on the user about your webpage. 
  • Encourage the user to click on your URL.
  • Enhance the manner in which your URL is displayed when shared in social media and the web browser.

Optimizing your title tags is important because users want to find answers to their search queries as fast as possible. 

9 Best Practices To Optimize Your Title Tags 

If your title tags aren’t properly optimized to be found right away, the user won’t click on your URL even if it ranks high on the SERP. 

Here are 9 best practices that will help you optimize your title tags to get the desired results. 

1. Use the Right Title Tag Format

Consider using the following formats:

  • Primary Keyword|Secondary Keyword|Brand Name
  • Primary Keyword & Secondary Keyword|Brand Name
  • Primary Keyword, Secondary Keyword – Brand Name
  • Primary Keyword- Click-through Optimization Phrase|Brand Name

These formats allow you to present short and descriptive title tags that match the average length of search queries. Use hyphens (-), colons (:), or straight pipes (|) to separate phrases and words.  

You can also use characters like ampersand (&), comma (,), period (.), plus sign (+), exclamation point (!), and question mark (?).  Using separators, characters, and punctuation will improve the readability of your title tags.

2. Be Mindful of the Length of your Title Tags

Search engines cut off long title tags by inserting ellipsis (…). Your Titles will lose their impact if they get cut midway.  To avoid title tag truncation, limit the length to 50-60 characters. 

Google also takes into consideration the pixel width of your title tags. The maximum width allowed is 600 pixels. Take note that some characters occupy more space such as wide letters and all Caps.

If your title tag is too short, search engines such as Google will use one of your headings instead.  Your title tag should have at least 30 characters or 285 pixels.

Make sure to use online pixel width checking tools to test your title tag length. Remember, keep your title tags brief, descriptive, and in sync with your page content.

3. Place The Most Important Keywords at the Beginning of Your Title Tags

Users tend to scan only the first three words of title tags so your primary keywords should be placed in their first line of sight. 

This will generate better traffic and increase click-through rates (CTR) because your title tag will immediately gain users’ interest.

Also, the right placement of the most important keywords will prevent them from getting cut off in SERPs when your title tag exceeds the length limit.  

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4. Come Up With Unique Titles for Each Page 

Create a unique title tag for every page on your site. Your titles should give readers a clear idea of what the page content is all about. It can be a taxing process but it leaves a positive impact on search engines.

Unique title tags for each page help search engines identify your content as fresh and valuable. Duplicating title tags will only confuse users and search engines.

Do not use auto-generated or generic title tags because search engines will assume that you have duplicate content on your website.  It will also decrease the number of clicks because this kind of title tag does not elicit interest.  

Avoid repeating targeted keywords across multiple pages on your site because your pages will go up against each other for rankings. As a result, the CTR and conversion rates of the pages with similar or the same targeted keywords will drop.

5. Go Easy on The Keywords

One of the most common SEO missteps is keyword stuffing – placing multiple keywords and variations of keywords in the title tag.  People often think that this practice will result in higher search engine rankings.

However, search engines can quickly identify different versions of keywords so it is pointless to stuff them all in your title tag. If your title tags are too crammed, search engines will cut them off or rewrite them.

6. Feature Your Brand in Your Title Tags

Including your brand in your title tag can do wonders to your CTR especially if it is already well-known. Users will click if they see a familiar brand attached to the title tag.  

Whenever you can, fit your brand in your title tag whether it’s popular or not.  Featuring your brand in your title tags is a good opportunity to establish brand recognition.  

Besides, Google recommends the inclusion of the brand name in your website’s home page title.   

We suggest that you add your brand to the end of your title tag. Remember to keep your title within the 60 characters length limit so that your brand name will not get cut off.

7. Use Action Verbs

Using action verbs is an effective method of prompting searchers to take a desired action. If you go over the SERPs, the title tags that entice clicks are the ones with action verbs.

Choose action verbs that are relevant to your page content.  For example, use “Learn” if your content aims to inform or instruct.  Use “Buy” if a new product or service awaits users.

Here are some good examples of call-to-action words you can use in your titles:

  • Access
  • Buy
  • Download
  • Discover
  • Get
  • Learn
  • Listen
  • Read
  • Search
  • Take

Keep in mind that users will be turned off if they do not find what they expect to see on your page.  

For example, if you write “free download” in your title tag, make sure that the users will be able to get it when they read your page.  If they do not see what they clicked for, they will immediately leave your site.  

8. Keep Your Target Customers in Mind 

Write for your target consumers. Think of keywords and action verbs that will draw them in. Do not discount the importance of a well-written title tag. 

If you just jumbled words without thinking of how the searchers will react to it, your click-through rate will suffer.

Use your title tag to stir interest and to send a clear description of your content.  Take time to research keywords that can woo users to go to your site.

Keep in mind that the SERP is a very competitive platform. For your site to rank well you need to align your SEO strategies with the searcher’s intent. Give them click-worthy title tags, valuable page content, and a good user experience.  

9. Use Numbers

Title tags with numbers get higher click rates because they stand out more.  Numbers naturally trigger our brains to understand better because they are precise and quantifiable.  

Users are impatient and they want fast search results. When they see numbers they get the impression that they will find what they are looking for.

Marketers claim that title tags with odd numbers get clicked on more than even-numbered titles.  While this is just a claim, marketers have the experience to see the options that work best. Test the theory by using odd numbers on your title tags. 

Conclusion

With close to 2 billion websites on the Internet, you need every advantage to get found by your target audience. Your SEO strategy must be on point and tick off all the boxes. 

Title tags play an important role in getting your content noticed right away. Internet users are not patient and you only have a few seconds to get your audience’s attention. 

Follow the 9 best practices to optimize your title tags and you could be on your way to a higher search ranking.

Better still, give us a call or send an email and we’ll do it for you. We’re more than just professional web designers. Optimization is a service we’ve successfully provided to our clients for the past few years. 

Let’s schedule a quick call and get you started!

And if you enjoyed this article, please feel free to share it with your community.

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What Is Caching And Why Is It Important For Your WordPress Website?

Site speed is a very important search ranking factor. Internet users aren’t a patient lot. A well-referenced study by Akamai revealed that 40% of people will abandon the search if the website takes longer than 3 seconds to load. Caching is a form of technology that will help your website load really fast and encourage visitors to explore your content.

What Is Caching?

Caching is a process that stores frequently accessed content into a facility called a cache. Why is caching important for your WordPress website?

First, let’s examine the activities that take place when someone clicks on your URL.

When an Internet user lands on your page, his browser will establish contact with your server to request information. Your server will retrieve the information – essentially, your content – from the database. 

Then, the server will compile all of the retrieved information into an HTML page and send it back to the Internet searcher.

This dynamic process of retrieving information that’s requested by the Internet user ensures visitors of reading updated content on the website. However, it can slow down the page load time especially if there are other users requesting information from the server. 

Keep in mind that the components of a webpage today are much different than what it was 10 years ago.

In 2010, the average webpage required 702KB of data to download. Fast-forward to 2019, and the average webpage required 2.2MB of data to download. 

Over the past decade, webpages increased in size by 317% because of the increased use of videos, high-resolution images, and complex scripts. The contents of your webpage only change when you publish new content or update old ones. 

A caching plug-in makes the process of delivering information faster to the Internet user by creating a static version of your webpage. Thus, when an Internet user’s browser requests for information from your website’s server, what he will see is the cached version of the webpage.

There’s no need for the server to retrieve the information requested by the browser from the database. Fewer data are needed to transmit the cached page to the site visitor and therefore, site speed improves. 

Here’s an analogy that will help you understand the concept of a cache plug-in.

Let’s say you have a workshop where you keep all of your handyman tools and other equipment for conducting repairs around the house or for building crafts. For sure, you have repair and maintenance procedures that you do on a monthly basis. 

Instead of running out to the workshop to look for the right tools every time repair and maintenance works have to be done, the fastest way would be to keep these tools inside a portable toolbox. 

Basically, when repairs are needed, you just grab the toolbox and go. Another option would be to keep the toolbox inside your home.

The workshop is the server and the toolbox is the cache. No time wasted browsing for tools inside the workshop. 

So if a cache plug-in retrieves frequently requested content, what happens if you update your content? Will it still work for visitors returning to your website a second time?

Yes!

A caching plug-in has a feature that automatically “empties” the cache and generates the updated version of your content every time you publish a new post or introduce changes to existing information. 

What Are The Different Types Of Caching?

There are 2 types of caching: Client-Side and Server Side caching.

Client-Side caching is also called Browser Caching because it enables your browser to store your static content such as images, scripts, and stylesheets. The information is stored inside a hard drive on your computer.

In contrast, Server-Side caching could be different types that can be managed with a caching plug-in. 

Here are the different types of Server-Side caching:

  1. Page Caching – The web page is stored in the hard disk of the server.
  1. User Caching – Two types of caching are created; one for your visitors and a second one for members or those who log-in.
  1. Object-based Caching – Caching plug-ins are used to manage the internal caching systems of WordPress websites.
  1. Mobile Caching – A cache is created to store information requested by visitors who use mobile devices.
  1. Database Query Caching – Enables you to cache a single query to your database and store it in the server until such time that changes or updates on the cached information are made.
  1. Opcode Caching – PHP pages are compiled in a code that can be executed by any device accessing the webpage. Opcode caching reduces the amount of compilation and therefore, speed up the loading time by caching the compiled code.

What Are The Best Caching Plug-ins For Your WordPress Website?

Since you made it this far in our article, we’ve hopefully convinced you to put a caching plug-in into your WordPress website. 

We can’t stress it enough; speed is a very important factor in the search rankings. You could stand to lose sales if your website is not fast enough to meet the satisfaction of the site visitor. 

Searching for the best caching plug-in can be tricky because there are many caching plug-ins that are available for your WordPress website. 

To find out the best caching plug-in, we selected the ones which are the easiest to install and delivers the fastest results when it comes to improving site speed. 

Here are 5 of the best caching plug-ins you can consider for your WordPress website:

1. WP Rocket 

WP Rocket is one of the most popularly used caching plug-ins. It is reportedly installed on more than 100,000 websites. WP Rocket has been measured by GTMetrix to reduce loading time by an amazing 0.98 seconds. 

How impressive is a reduction of 0.98 seconds in loading time? It improved website speed by an average of 34.12%!

2. Hyper Cache

If you have a webpage that generates active engagement or frequent interactions with commenters, Hyper Cache is the ideal caching plug-in for you. This is a PHPO caching plug-in that is easy to install and works very well with WordPress blogs. 

To ensure site speed, Hyper Cache has caches for mobile and PC users. An interesting feature of this caching plug-in is that it will continue to cache effectively even if there is an active discussion going on. 

According to statistics published by WordPress, Hyper Cache has been installed in more than 50,000 websites. 

GTMetrix testing showed that Hyper Cache can reduce the loading speed of a webpage by 0.45 seconds on average. Overall download speed was improved by an average of 13.75%.

3. W3 Total Cache

WordPress statistics reveal that W3 Total Cache is installed in more than a million websites. Among these websites are prestigious publications such as Mashable, Designer Depot, and Smashing Magazine.

GTMetrix tests that were conducted on W3 Total Cache turned in results that showed this caching plug-in reduced page loading time by an average of 0.62 seconds. 

Websites that used W3 Total Cache experienced an overall improvement in page loading time of 20.64%.

4. WP Fastest Cache

We can describe WP Fastest Cache as the no-frills caching plug-in. It doesn’t have as many features or options for customization as the other caching plug-ins which makes WP Fastest Cache the easiest one to use for the average person. 

WordPress reports that more than 100,000 websites use WP Fastest Cache. Is WP Fastest Cache worthy of its name as “fastest cache”?

No, as speed load tests revealed it only reduced page loading times by half-a-second. Still, the page loading time of the webpages that used WP Fastest Cache improved by 15.3% according to studies run by GTMetrix.

5. WP Super Cache

Similar to WP Rocket, WP Super Cache has been estimated by WordPress to be actively installed in more than one million websites. Popular blog sites love WP Super Cache’s ability to maintain download speed even if the server experiences big spikes in traffic.

With WP Super Cache, page loading speed times were reduced by 0.85 seconds and overall page loading speed was improved by 28.07% according to studies conducted by GTMetrix. 

Conclusion

Never overlook the importance of website speed. As the Internet becomes more accessible worldwide and as mobile technology grows more popular, you can expect traffic to create more slowdowns in page loading times. 

Installing a caching plug-in will go a long way in improving page loading speed and subsequently, overall user experience. 

If you want to learn more about what a caching plug-in can do and how to install one, give us a call or drop an email.

And if you enjoyed this article, please feel free to share it with your community.

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How Often Should You Backup Your WordPress Website?

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When you have a WordPress website for your business, it’s easy to fall into complacency. After all, a WordPress website can do everything for your business. WordPress has the best Content Management System (CMS) to help build your brand. You might have chatbots or an outsourced remote team to manage customer service. Your e-commerce portal assures you that the cash registers can ring 24/7 and a database that collects valuable customer information. 

With all of these benefits – and more – you’d think people would be more strict when it comes to backing up their WordPress website. One slip is all it will take to set your business back and cost you several years of hard work. 

Why Do You Need To Backup Your WordPress Website?

It’s human nature for us not to think of the worst-case scenarios. Let’s take, for example, medical insurance. Not many people think they would ever acquire a form of life-threatening disease or debilitating health condition. 

So they set aside the need for any type of medical insurance; viewing it as an expense not an investment to their future health and well-being. 

Only when they get afflicted with a condition that requires hospitalization and a slew of medications do they realize they should have gotten medical insurance. The lack of foresight has led to a situation where they have to deal with serious threats to their physical and financial health. 

Think of backing up your WordPress website as a form of insurance that functions to protect your business from future attacks and other potential risks.

If you don’t have protection now, it will be too late to retrieve your data and other assets if your WordPress website gets hacked. 

How serious should you take the threat of hacking? 

Here are 3 statistics that should raise your level of concern about hacking:

  • 30,000 – The number of websites hacked every day
  • 75 – The number of records stolen by hackers every second.
  • 39 – The number of seconds it takes to launch a hack every day

Some cyber-security experts warn that it’s not a question of “if” but “when” your website will get hacked. Unless you take the threat of hacking seriously, your website could be a statistic waiting to happen.

How Often Should You Backup Your WordPress Website?

Keeping your security protocols updated is a good idea. But backing up your website data is a process that is often overlooked by entrepreneurs. 

So how often should you backup your WordPress website?

Generally, the rule of thumb is that whenever you update or introduce changes to your website, you should immediately run a WordPress backup. 

Updates and changes to a WordPress website may include the following:

  • Update to the version of WordPress
  • Theme updates
  • Plug-in updates
  • Changes in the site’s programming
  • Publishing a new blog
  • Adding an infographic
  • Adding videos
  • Adding audio files

Chances are, updating the version of WordPress, the theme variation, and plug-ins don’t happen daily. The same can be said for changes in your site’s programming. 

These updates – or upgrades – only happen upon notice or after a site audit has been done by your website manager. In these situations, the backup is done after the changes have been implemented. 

However, if your website is active, performing WordPress website backups should be more frequent.

For example, to increase search rankings, you decide to implement a blogging strategy that requires you to post new content 16 times a month. This type of blogging schedule translates into a posting frequency of 4 times a week. 

Given such activity, we recommend performing a WordPress website backup every time you post a new blog – 4 times a week.

The same can be said if your WordPress website experiences a high level of engagement from its visitors. 

For example, if you have an e-commerce site that encourages customers to post product reviews, testimonials, and comments. Or if your WordPress website that regularly has forms filled out – these are interactions that are automatically stored in your site’s database.

At this activity level, backups have to be performed on a daily basis – or more!

If you just let out a groan – think of the alternative. 

If your website gets hacked and you did not perform a backup prior to the hack, then you will have to repost the content that was lost. Worse, you might have to rewrite and then, repost all of your previous content. 

The problem would be much greater for e-commerce sites and other types of websites that collect confidential information from customers. Not only will your website be branded as “untrustworthy” but you face the risk of customers going after you.

A single hack might be the end of your business.

Don’t worry about the tediousness of performing a WordPress website backup. It is not hard or time-consuming at all!

How To Perform A WordPress Website Backup

Since you made it this far in the article, we are assuming that you have committed to running WordPress website backups as often as needed.

You could be asking yourself, “What if I forget?”

The cool thing about running a WordPress website backup is that you don’t have to think about it. There are WordPress website plug-ins that will run the backup automatically whenever it is needed. 

Here are some of the best backup plug-ins you can consider:

1. UpDraft Plus 

More than 2 million WordPress websites are protected by UpDraft Plus. It is easily the most popular backup plug-in. The basic version is for free while the premium subscription will cost you $70.

With UpDraft Plus, you have the option to run scheduled or on-demand backups of your website. The data can be stored in the cloud or in your computer.

2. BackUp Buddy

BackUp Buddy is installed on more than 500,000 websites and makes it easy for you to schedule frequent backups. 

Similar to UpDraft Plus, you can store your data in the cloud but BackUp Buddy has the unique Stash feature that lets you do backups in real-time. 

In terms of cost, BackUp Buddy does not follow a monthly subscription model. You can avail of a specific option such as the Blogger Plan which costs $80 per license.

3. VaultPress

What makes Vault a wonderful backup plug-in is not only its ability to allow you to perform automatic backups but that it’s one of the easiest plug-ins to set up and use. You only need to make a few clicks to have your assets backed up or fully restored.

To avail of VaultPress, you have to get JetPack. This is because Automattic, the company that developed VaultPress also designed JetPack and packaged it as such.

Not a problem as JetPack is one of the best all-in-one plug-ins you can find in the market. In our opinion, JetPack is a must-have plug-in for your WordPress website.

VaultPress can be yours for $3.50 per month or $39 for a one-year subscription.

4. BoldGrip Backup

BoldGrip Backup is an amazing and proven effective backup plug-in with the following features:

  • Customize your website backup schedule
  • Immediately restore your website after it shuts down
  • One-click process to run an automated or manual backup
  • Thinking of switching web hosts? BoldGrip Backup will migrate your site for you

The best feature of BoldGrip is that it has a “Plan B” in case the automatic update does not run – it will initiate the most recent backup. 


Call it the “Backup Plan” for your backup!

5. BackWPup

With BackWPup, you can come up with a complete backup for your WordPress website and have it stored in a cloud-based facility such as DropBox and RackSpace or to your email and computer.

BackWPup is very easy to use and you can have it installed on your website for free. Of course, like the other backup plug-ins featured here, you can get more features by availing of a paid Premium subscription.

How good is BackWPup? More than 600,000 websites have their assets backed up by BackWPup.

Conclusion

All of these backup plug-ins are great but which one is for you? Choose the backup plug-in that fits your business needs.

For small and medium-scale businesses that want to manage cash flow better, getting UpDraft Plus keeps you from paying monthly subscription fees.

For larger businesses, VaultPress could be the perfect plug-in for you intermittent backups can be scheduled. Thus, instead of backing up every hour, VaultPress will only run a backup of your website when you have performed an update or have posted new content.

However, if you want to make things easier for yourself, give us a call! 

At Mountaintop Web Design, we offer clients our Extreme WordPress Care Plans. There are 3 plans to choose from – each one has been designed to fit your business needs and budget. We’ve included a daily cloud backup of your website in all plans!

No worries, no more sleepless nights. We’ll take care of your website for you. 

If you need to learn more about backups, give us a call or drop us an email. We can run a quick audit on your site and give you our professional recommendation.

And if you enjoyed reading this article, feel free to share it with your community.

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3 Reasons Why Your Consulting Company Should Have An Amazing Website

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As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success. 

The Consulting company represents the years invested in the industry; a venture that gives you the opportunity to share your experience and knowledge with other businesses hoping to find success in their respective fields.

It must be exciting to see your first calling card as a Consultant! 

When you distribute your calling card to friends, associates, and potential clients, you are confidently telling them that if they need help with their business, all they have to do is to call the number on the card.

A better calling card would be a website. Not only can a potential client find your contact information on your website, but he can find all the information he needs to make a decision about hiring your services as a Consultant.

Why Does A Consulting Company Need A Website?

For the same reason that every other company in any industry needs a website – to grow their business by capitalizing on opportunities available on the Internet.  If your company does not have a website, you are undermining its potential for success. 

Businesses look for consultants who can help them get over periods of economic difficulties. A company can have MBAs and Ph.D.’s on their payroll or hire the best CEO money can buy and still – it may not find solutions to pressing concerns.

Consultants have the advantages of experience and viewing the situation from an unfiltered lens. There are no biases to overcome and consultants can draw upon years of experience to come up with the best possible solutions as well as alternative courses of action.

How will a company find a consultant for its business?

Its key officers can ask for recommendations from friends and associates who have hired business consultants. Perhaps one of the company’s directors knows someone who runs a consulting firm.

Or a designated officer can run a simple online search.

Internet searches using the keywords “top consulting companies in my area”, “consulting company in my area”, “best consulting company in my area” or “Consulting company in (the type of industry)” will yield the top URLs for those searches in the SERP or Search Engine Results Page.

How many searches can there be? 

Depending on your state, the search for the keywords “Consulting Company” or “Consulting Business” could amount to hundreds of millions of searches per month. 

If you don’t have a website for your Consulting Company, how can your business be found when it can’t participate in the searches that happen for your services on a daily basis?

Thus, it’s important for your Consulting company to have a website in order for your business to be found on the Internet. Otherwise, you will be missing out on the opportunities that take place every single day.

However, it’s not enough just to have a website.

You must have an amazing website!

3 Reasons Why Your Consulting Business Should Have An Amazing Website

According to a survey by Devrix, 60% of small businesses don’t have a website. 35% of small business owners surveyed said they feel their business is “too small” to merit a website. 

Thus, 6 out of 10 small businesses cannot take advantage of the opportunities available on the Internet:

As a business, you don’t want to miss out on these opportunities that can help grow your enterprise. 

As a company offering business consulting services, you know how important it is for businesses to have a website. 

One reason why your client’s sales are lagging is because he does not have a website for his business or if he does, there’s a good chance the website is not performing well.

To send out a strong message to your client, you must show that you practice what you preach.  If you believe that having a website is important for business, then for a Consulting company, you must have a website for your business!

Here are 3 good reasons why your Consulting company should have a website:

1. Build Your Business Brand

Let’s face it. Digital is the current reality. It is not a passing fad. Life and work are heavily influenced by the Internet and the latest innovations in digital technology. 

If you are not involved in the digital world, you will be left behind by your competitors.

Out of the 7.75 billion people in the world, 5.17 billion own a mobile device and 3.5 billion are smartphones. 

More than 4.5 billion people are on the Internet daily – searching and sharing information. 

Review our stat from the previous section:

80% of consumers – 8 out of 10 – feel more confident dealing with a business that has a website.

Think of your website as your online office or business establishment. Potential customers who want to learn more about your business will click on your URL. 

Having a website builds credibility, trust, and confidence. It shows consumers that you are heavily invested in your business. You’re not going to “go cheap” on your business by settling for a Facebook business page. 

If you don’t have a website, you don’t have an online presence. 

Having a business website also shows potential customers that you are actively engaged and updated with technology. You’re current; in with the times and recognize the importance of being accessible to customers 24/7. 

As a Consulting company you have to be in with the times because the business environment is in a constant flow of change. 

In consulting, a proposal summarizing the changes that need to be in place to initiate the rehabilitation plan is usually submitted after a business audit is conducted and evaluated.

Why will a business trust your company if you’re resistant to change?

Before anything else, sit down with a web designer such as Mountaintop and start planning the website for your Consulting company!

Extreme WordPress care - what types of plans we offer

2. Achieve Your Business Goals

To be clear, you need a solid digital marketing campaign to achieve your business goals. 

Digital marketing is the process of using Internet-based tools, platforms, and strategies to market and promote your business.

Social media marketing is an example of a platform that can be used to distribute information about your business, its products and services. 

The website is the center of your digital marketing universe. It is the destination point for the interest generated by your posts. 

A good analogy would be a flyer that you receive inside the mall. If the content of the flyer interests you, chances are you would visit the establishment featured in the flyer. 

If not, the flyer will end up in the trash receptacle.

In digital marketing, your post will only be read by those who are interested in your content. Those who are not, will merely skip through it. Nothing gets thrown in the trash can. 

The interested reader will ask “Where can I find out more about the company?” if your post has a link to your website, all the reader has to do is click on it. Within a few seconds, he will land on your home page.

From there, you can work on the reader and apply techniques that will help you achieve your goals.

  • Is your goal to build your business reputation? Include a link to your Blog page.
  • Is your goal to create trust? Add client testimonials on your home page.
  • Is your goal to trigger interest? Create a Call to Action (CTA) on the home page that directs the visitor to your Services page.
  • Is your goal to generate leads? Have a Sign Up Button on the home page and inform the visitor that if he signs up for the newsletter, he gets a free whitepaper. 
  • Is your goal to get the visitor to start the consulting process? Include a button on the home page that takes the visitor to the Contact Us page where he can fill out a questionnaire or a Request for Information (RFI) form.

With a website, everything that you want done can be done. The design of the website should make it easy for visitors to navigate through the website and complete the required processes.

The site visitor who is serious about getting your services will greatly appreciate the convenience provided by the website. 

3. Challenge Other Consulting Companies in the Search Rankings

As we mentioned earlier, if your Consulting company does not have a website, you will be left behind by the competition. There is a greater probability of getting discovered by your potential clients if you have a website because you will have an online presence.

With a website, you can present a challenge to your competitors in the search rankings. 

Again, this is the domain of your digital marketing campaign. A smart and purposeful digital marketing campaign that strategically uses processes such as SEO, content marketing, social media marketing, email marketing, and paid advertising can help your website rocket up the search rankings. 

The higher up the search rankings, the greater becomes the traffic heading to your website.

A study by Chitika revealed that the number one position in the search rankings got 32.5% of all search traffic and the top 3 websites garnered 61.5% of total search traffic. 

Therefore, a website gives you the means to challenge your competitors for the consultancy market. 

The battle will shift to which company delivers well-written, highly-optimized, and engaging content on a consistent basis. Which Consultancy company can maintain a regular schedule for social media marketing? 

Which website is mobile responsive, faster, more accessible, navigable, more beautiful, and  offers more informative content?

Conclusion

Starting a Consulting company is a great idea. With the failure rate among small businesses at 20% for the first year, 30% for the third year, and 50% by the fifth year, there will always be a steady demand for your type of services. 

Business owners will rely upon your experience and expertise to help them navigate through rough economic times, survive, then thrive beyond year 5. 

To get discovered by these businesses, you should have a strong online presence and that all begins with having an amazing website. 

If your business does not have a website or if it does but you’re not happy with it, give us a call or drop an email. We will build you a website that delivers results.

And if you enjoyed this article, feel free to share it with your community!

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Outsourcing PPC Campaign Management: 6 Factors You Need to Consider

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If you have made it to 2019 without ever doing a PPC campaign, and have been thriving as well, you can consider yourself very lucky.

PPC is considered one of the best ways to drive all sorts of things: traffic, sales, revenues, engagement, brand awareness, and so on.

The only catch (and there’s always a catch) is that you can’t always afford your own in-house PPC specialist, and need to outsource this task.

Here is what you need to know about the process in order to make it work to your advantage. 

What are your goals?

Before your campaign is launched, you need to define the goals you wish to achieve with it. This will determine the way your campaign will be crafted, the audience it targets, and ultimately the money you spend on it.

These goals can include:

  • Raising brand awareness: great for small or up-and-coming brands that have yet to establish a reputation with their audience
  • Generating more leads: great for established businesses looking for new clients
  • Driving conversions: great when you want to increase sales

Depending on these goals, your campaign will need to be set up, managed, tested, and optimized in a different way. When talking to your prospective PPC expert, make sure you communicate your goals so they can know where to start plotting.

While we are on the subject of goals, all of them need to come with a certain set of KPIs that will measure their success. According to Search Scientists, the four best ones you can choose to track are phone calls, impression share, conversion volume, and CPA. They will depend on your set of goals though.

What will this service cost?

The price of PPC campaign management will depend on a lot of different factors:

  • Length of campaign
  • Business niche
  • Competitors in your niche and what they are bidding 
  • Keywords you are targeting, etc. 

Ultimately, if you are running a small to mid-sized campaign, outsourcing this task will cost you less than hiring, training, and having an in-house PPC manager coming to work every day. Also, outsourced experts often have more experience and expertise than someone you could hire full-time.

You will not have any additional charges either: no tools, no study materials, etc. The expert will already have everything they need to succeed. 

How to choose an expert? 

If you want the best for your campaign, look for a Google Premier Partner, as only about 3-5% of PPC Google Partner companies achieve this status. However, you will most likely pay more for these Partner companies.

You are also advised to hire a specialist rather than a generalist. Just because someone has experience with SEO, email marketing, copywriting, design, and PPC, doesn’t mean they will actually have the expertise to make your campaign a successful one. 

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What is your bid budget?

Determining your bid budget can be tricky, especially if you don’t know who you are bidding against (and you won’t know this until the campaign is running). An outsourced expert who does nothing but PPC for a living can help you come to a figure you are comfortable with, which can also bring in the best ROI.

Then there are also the strategies you may not know how to use to your advantage, like Geo Targeting, Dynamic Search Ads, or Ad Scheduling, which can affect the cost of your bid, but can also bring in a lot more clicks and impressions. Leave this part of the strategy to your expert, rather than trying to force a decision on them. 

What sort of time constraints are you working with? 

This is another point that should be communicated clearly, and something you need to know the answer to before you outsource your PPC management to someone. 

Do you have a specific deadline by which you need to reach a certain goal? Are your ads time-sensitive, i.e. are you promoting a holiday sale? How fast do you need to get things off the ground?

All of these things will determine what sort of specialist you need – someone who can get things done asap, or someone who has a couple of hours a week to monitor your campaign. 

Bear in mind that when working with PPC campaigns that run on a tight schedule, you need to be available to your specialist, and answer any questions they may have about your company or products.

How to manage your own business while someone else is managing PPC 

While we’re on the subject of availability, another very important aspect of outsourcing PPC campaign management is what you do with your own time and business while the campaign is running.

If it goes according to plan, you will need to be ready to handle the increase in calls and sales. Is your customer support team ready for this? Does your sales team have everything they need to close deals? Is your storage ready to handle more orders over a short period of time?

Before you launch the campaign into the world wide web, make sure you, as a business, are ready for it. If you offer next day delivery, don’t go back on this promise due to the unexpected influx of orders. If you offer customization options, don’t allow your customers to wait for ages to get their products, just because you were not ready. 

Once all this is in place, try to stay focused on the work and the business side of things. While it is important to be aware of the analytics of your PPC campaign, don’t micromanage or try to assert yourself with your PPC manager. Give them the space they need to do their job well and be available for answering questions if need be. 

Be aware that there are plenty of PPC companies out there that are not exactly experts – so come prepared to your meetings, ask the right questions, and be ready to make a switch if you need to.

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Why Do We Use WordPress? Here Are 9 Reasons To Run Your Website With WordPress

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There are many website platforms that you can use to build your website. At Mountaintop, we have studied and built websites with most of these popular platforms. Our knowledge and experience have led us to one conclusion.

When it comes to designing, building, and managing websites, WordPress is the best platform to use. We are not alone in this assessment. 30% of the top 10 million websites use WordPress.

Here is a shortlist of statistical evidence that shows why WordPress websites rule the Internet:

  • 48% of Top 100 Blogs under the Technorati advertising platform run using WordPress.
  • 22% of all newly-registered business website domains in the United States use WordPress.
  • More than 74 Million websites use WordPress.

For these reasons and more, we strongly recommend WordPress as the website platform for our clients.

9 Benefits Of Using WordPress For Your Website

Over the years, clients have come to us complaining about their current website platform. Among the common complaints were as follows:

  • The website was hacked; in some cases, the website was infiltrated by cyber-criminals multiple times.
  • The website frequently broke down or did not function properly.
  • The website was difficult to update and manage.

Our first recommendation is to transfer the website to the WordPress platform. As expected, despite the long list of problems with his website, the response from the client is always:

“Why should we transfer to WordPress?”

1. WordPress Is Free

Let us start with an easy one – WordPress is for free! You can download WordPress, install it, and customize it according to your needs without spending a dime.

However, you still have to pay for your domain name and web hosting which are needed to install WordPress.

The domain name is what Internet searchers will type on their browser’s address bar in order to visit your website.

An example of a domain name is www.mountaintopwebdesign.com.

The web host is the platform which houses the servers where all of the assets and files of your website are located.

2. Easily Customizable

Are you thinking of starting a blog site? How about a business website or an e-commerce website? WordPress has thousands of website themes or templates to choose from.

These templates are highly customizable. A standard WordPress template comes with its own panel which showcases different options that allow us to change the look of your website.

We can play around with the various color selections and match them with the ideal background. Likewise, we can design eye-catching website sliders for your homepage. A slider is also known as a slide show.

This is a great tool for highlighting the key selling points of your business. We can display your signature products or perhaps a few powerful testimonies from your regular customers.  

We can also adjust the “feel” of your website. WordPress comes will plugins which function like apps. Each plugin has a specific function that can introduce a new feature to your website.

3. Google LOVES WordPress

When he was still a software engineer for Google, Matt Cutts referred to WordPress as one of the best software for the search engine giant. WordPress will help your website move up the search rankings because it is designed to accommodate SEO principles.

Search Engine Optimization (SEO) is the process of using various techniques and strategies in order to rank high in the organic or natural search results of the search engine.

By using WordPress for your website, you are already several steps ahead of the competition. This is because WordPress websites are constantly upgraded with plugins that help optimize content, functionality, and overall user experience.

What are the key ranking factors in Google’s search algorithm?

  • Website Speed
  • Navigability
  • Image Optimization
  • Text Optimization
  • Mobile- Responsiveness

These are all made possible with WordPress.

4. Easy to Manage

WordPress knows that not all of its users are tech-savvy. That is why they built-in a management system that functions to update the platform whenever a new version, plugin or program is available.

Of course, as small business owners, the majority of your waking hours should be dedicated to running the day-to-day activities of your business.

Even if WordPress can send you automatic notifications of software updates, because of your busy schedule, you might overlook it.

This is the reason we recommend that our clients avail of our Extreme WordPress Care Plans.

These are programs which we developed to help clients focus on the demands of their business by leaving their WordPress website to the care of our highly-experienced and capable, professional website designers.

Put simply, we will manage your WordPress website for you. From updating plugins to improve functionality, mobile-responsiveness, site speed, and security, you can sleep soundly every night knowing your business is in good hands.

Extreme WordPress care - what types of plans we offer

5. WordPress Is One of the Safest and Most Secure Website Platforms

A lot of responsibility comes with being the most popular website platform on the Internet. With more than 23% of websites running on WordPress, that means hackers are working overtime to break through your defenses.

Hackers will constantly try to find vulnerable areas on your website which they can use as entry points to steal your valuable data.

WordPress is not oblivious to this and regularly issues updates on security plugins and website system upgrades. Unused and outdated plugins can easily be overridden by hackers and before you know it, your data is all gone.

Even though WordPress makes it easy to update plugins, fortifying your website is a more sensitive and technical matter. This is another reason why you should seriously consider our Extreme WordPress Care Plans.

Sign up for one of our Extreme WordPress Care Plans and we will protect your website’s assets from the consistent, almost daily attacks from these malicious hackers.

6. WordPress Can Accommodate Various Types of Media

Gone are the days when a website was primarily used as an online marketing brochure. Today’s websites are more dynamic and interactive. It is no longer enough to pack your web pages with optimized text content. The Internet community is more demanding. They want high-quality images and videos.

WordPress has an answer for all of your multimedia concerns. It has a built-in media up-loader which can accommodate different types of media.

Do you want an interactive and compelling homepage that will help you generate leads and increase conversion rates?

We can embed your explainer YouTube video on the home page so you can get more views and opportunities for sales. We can do the same for your Instagram photos and SoundCloud audio files.

7. WordPress Is Mobile-Responsive

As we mentioned earlier, mobile-responsiveness is a ranking factor in Google’s search algorithm.

What does it mean to be mobile-responsive?

It means that when someone clicks on your URL from a mobile device, your website should set up nicely on his screen. If a mobile user has to zoom-in to read your content, chances are he will leave and go to your competitor.

If your website is not responsive to mobile devices, not only will you lose potential business opportunities but Google will penalize you down the search rankings.

WordPress has designed templates that are fully mobile-responsive. These templates are not only beautiful to look at but also highly-functional. We can set and improve these designs so that they can set up faster and more efficiently on mobile devices.

8. Do You Want to Blog? WordPress Has a CMS

CMS stands for Content Management System. This means you can publish blogs on your WordPress website.

Why should you blog anyway?

People who go on the Internet are always searching for content. And the cornerstone of any content marketing strategy is blogging. Studies have reported the following benefits of regular blogging for businesses:

  • 23% of Internet time is spent reading blogs.
  • Companies that blog have 97% more indexed pages.
  • Websites that have a blog page have 434% more indexed pages.
  • 61% of consumers have made their buying decision after reading a blog.
  • 81% of consumers from the US trust advice from a blog.

For your blogging strategy to be effective, you should be publishing content at least 16 times a month.

If this schedule is too much for your busy schedule, outsource it to us. Many of our blogs have been cited by renowned websites such as UpCity as among the best in the U.S!  

9. Integrate Your Social Media Accounts with WordPress

Before social media, a restaurant that was opening for business had to spend thousands of dollars to prepare and publish marketing collaterals such as press releases, full-page ads, advertorials, product shots, radio air-time, and hire an expensive publicist to put everything together.

With social media, traditional marketing channels have become obsolete. That restaurant would only have to open a Facebook page to build followers, a Twitter account to mass market special promotions, and an Instagram page to highlight the main products.

At very little cost!

Add to that the ability of your WordPress website to integrate your social media accounts. It would be easier to distribute content from your website to your various social media accounts so you can have more visits.

Your website has become a central online hub for your business. Your digital marketing strategies can create inbound traffic that is necessary to drive more traffic to your website. It is an effective way to open up your sales funnel and potentially convert followers to paying customers.

Conclusion

The Internet is home to billions of consumers searching for content every single day. In order to capitalize on its available opportunities, your business should have a website.

And you should only settle for the best website platform on the Internet – and that is WordPress.

If you are thinking of setting up a WordPress website, give us a call and avail of our free 30-minute consultation. We will let you know how we plan to design and manage your website so it can deliver the best results for your business.

If you are not happy with your current website platform, transfer to WordPress! We will help you get started! We a ranked as a top WordPress Developer and top WordPress Web Design company.

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What Is A CDN And Do You Need One?

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The technical definition of a Content Delivery Network (CDN) describes it as a global network of servers that have been set up for the purpose of delivering Internet content at the fastest time possible.

Internet content is made up of assets – components that are needed for the content to be uploaded properly. These assets include Javascript files, HTML pages, images, videos, and stylesheets.

Using a CDN makes it possible to transfer these assets quickly so that the Internet searcher can receive Internet content right away. The biggest companies in the world use a CDN – Amazon, Facebook, and Netflix.

If these giants use a CDN does that mean small and medium scale business owners need them too?

The Importance Of Website Speed

The best way to understand how a CDN works and why it is important is to look at how your web hosting service provider does its job.

In order to make your website accessible to the public, you have to set up its assets on the server of your web host. However, the traffic going to your website is not the only traffic the server is dealing with.

There are other websites that are hosted on the server. The amount of traffic that goes to these websites on a daily basis will affect the amount of time it takes for your visitors to access your website.

You can read more about how a web host platform works in our article, “How To Choose Your Web Host”.

Does your business website need a CDN?

Put yourself in the shoes of the Internet searcher who decided to click on your content. It has been 10 seconds and your page has not loaded yet on his smartphone. On the Internet, 10 seconds is an eternity.

People are willing to wait 10 minutes for their cup of coffee, fall in line for 2 hours to get a movie ticket, and even camp overnight to get first dibs at the latest iPhone.

However, when it comes to the Internet, if they can’t access your content within 3 seconds, 40% will abandon the search.

Consumers are less patient on the Internet because they know there are other websites they can go to if they have a hard time accessing a particular website. In the real world, they can’t just cut in line so they can get their cup of coffee.

They do have the option to leave and visit another coffee shop. Chances are, they would rather wait “patiently” rather than take another drive or walk a block and go through the entire process of queuing for their orders.

In the age of digital technology, consumers have control in the palm of their hands. If they can’t get what they want in a few seconds, it will be “goodbye” to you and “hello” to your competitor. Therefore, website speed is very, VERY IMPORTANT!

If you still need more convincing on the importance of site speed, we have listed below other data and information that should leave no doubt in your mind:

  • A 1-second delay in website loading time can affect your sales conversion rate by 7%.

A CDN can help Internet searchers access your website faster. With a CDN, any issues you have with website speed will be a thing of the past. And it does not matter where your visitors come from.

How A CDN Improves Website Speed

Let us assume your web host’s server is located in Denver, Colorado and you do not have a CDN.

If an interested customer from London wants to access your content, he would have to load all of your assets from Colorado which in the reality of the Internet, would take a good amount of time.

Based on statistical evidence, there is a 40% chance the customer from London would have abandoned the search.

Now, let us assume you have a CDN – how would that change the experience of the visitor from London?

Keep in mind the technical definition of a CDN:

A GLOBAL network of servers that have been set up for the purpose of delivering Internet content at the fastest time possible.

With a CDN, the customer from London would be able to access your website from the server that is closest to him. Depending on the CDN service provider, the server might even be in London.

According to a study by KeyCDN, the use of a CDN has improved the loading times of websites by 50.31%.

A good analogy would be to think of a CDN as additional lanes in the information highway for your users to get to your website.

If there was only one lane open, as more users try to visit your website, that single lane would get jam-packed. The traffic will make your website more inaccessible to potential users.

However, if more lanes were opened up, other visitors will use those lanes to get to your website. With less traffic, your visitors will be able to access your website content much faster.

The end result would be better User Experience and consequently, happier customers.

Thus, having a CDN will allow your customers to load your content faster. In a highly-competitive industry, a CDN may be the difference-maker between you and your competitor.

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The Other Benefits Of A CDN

In addition to improving your website speed, there are other benefits to using a CDN:

1. Website Security

It is not just your followers and customers who will visit your website. Just like the neighborhood convenience store, your website will attract unsavory characters who want to steal valuable goods such as user data and other forms of confidential information.

Hackers will find ways to intercept transmitted data or infiltrate your website by setting up shop – illegally – on your server.

A CDN can defend your website from these attacks. The network can prevent hackers from compromising the web host’s server where your assets are located and stored.

Assuming that a hacker was able to find a way to bring down one server, there are other servers within the CDN that will continue to attend to the needs of your website visitors.

2. May Lower Cost of Web Hosting

When your website is generating a lot of traffic, it will use up a lot of your available bandwidth.

By using a CDN, you can offload some tasks to the other servers and reduce the strain on your bandwidth. It may lower the cost of your web hosting services.

However, there is a cost to subscribing to CDN service. You will have to factor in the cost when deciding to avail of CDN for your business website.

To clarify, getting a CDN does not mean you do not need to subscribe to a web host service provider.

Your CDN will give your website visitor access to limited assets – images, text, CSS stylesheets, and JavaScript files- essentially, static content. You still need to have these assets hosted which mean “renting a space” from a web host service provider.

Think of a CDN as complementary to your web hosting platform. It will enhance the service and give your followers a better User Experience (UX).

Conclusion – Do You Need A CDN?

As you have just read, a CDN provides the following key benefits for your business website:

  • Enhances Site Speed
  • Tightens Up Site Security
  • Improves User Experience

Should these benefits automatically clinch your decision to get a CDN?

Before making a decision, here are a few factors that you need to consider:

1. Does Your Website Experience Heavy Traffic?

Websites that currently experience heavy traffic will be under constant threat of downtime. Definitely, if your website is generating a lot of visits, reward your users with better User Experience by getting a CDN.

2. Are You Anticipating Business Growth or Expansion In the Near Future?

If your studies show that your business is maintaining its growth trajectory, it would be a good idea to invest in a CDN now. Also, if you are planning to launch a new product or service, a CDN will guarantee its accessibility to interested customers.

3. Does Your Website Use a Lot of Media?

High-resolution images and top quality videos are popular forms of content for website visitors. They are particularly effective in delivering your message to the audience.

However, they will consume a big chunk of your bandwidth. Using a CDN will certainly contribute to better user experience as your website visitors have to load all of your images, videos, and content.

4. Where Are Most Of Your Visitors Coming From?

If your website attracts a vast international audience, then, by all means, subscribe to a CDN service provider. The global distribution of its servers will allow them to access your content faster.

However, if your website caters more to a local audience, a CDN would not be that beneficial to them.

If you are seriously considering a CDN service, give us a call and we will give you a free 30-minute consultation. Tell us about your business and we will advise you if a CDN service is needed for your website.

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A Detailed Guide to Creating a CRO Plan

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So, you decided to take your business to the next level and invest in a nice website?

Awesome!

But, what you should know is that despite the beautiful design and good overall usability, your sleek new website needs tweaking and fine-tuning if you want it to live up to your expectations in terms of conversions and bottom line.

Many people make a mistake by thinking that once the website is finished and live, their only task is to update content and fix potential bugs.

The truth is that the real work begins only after your audience gets a chance to visit your website thus allowing you to monitor its performance in the real world and optimize it for conversions.

This means that you need a solid, easy-to-follow CRO plan, so let’s see how to craft it.

Why Do You Need a Plan?

That’s a good question.

The main reason for having a conversion optimization plan in place is to establish the right goals, methods, and tasks which will help you make the most of your website and turn it into a conversion machine. Without a plan, it’s easy to lose focus and waste your time on things that don’t particularly matter.

It’s about setting your priorities and identifying what the problem is and how to solve it in the most effective and efficient manner.

Although the approach “Let’s see if it’s possible to convert more people if I change this or that element” is a good starting point, it needs to evolve and cover different areas of your sales process, and your business in general.

1. Collect Data

You’ve probably heard that popular phrase “People don’t buy products; they buy better versions of themselves,” and it perfectly sums up why you need to have a deep understanding of your customers, their needs, interests, and issues, as well as how they perceive your business and website, if you want to optimize your conversions.

Having the right data is essential for gaining valuable insights into what works and what doesn’t, that is, what areas, pages, and elements of your website should be optimized.

This step is crucial for helping you see where you stand and what assets you have.

As this is a pretty comprehensive process, it’s a good idea to break it down into three main categories.

In other words, you need to gather data on the following areas:

  • The company itself. Dig deeper and identify the “why” of the company – why it exists and why customers like it. It’s not always about superb products and services. There’s that special X factor, which makes a particular company and its messaging appealing, and it’s up to you to pinpoint what it is and implement your findings into your CRO plan. Identifying the unique sales proposition is essential because it’s what distinguishes your company from competitors who sell similar products or services. The USP is integrated into your marketing messages and its role is to capture your customers’ attention and give them a reason to explore your website further. Finally, learn what your customers’ common objections and complaints are. Talk to your customer support reps and they will provide you with customers’ feedback. If we bear in mind that 67% of customers name bad experiences with a brand as their main reason for churn, but only 1 out of 26 will actually complain, it’s self-explanatory why this step is a must. So, knowing what your customers feel about your company is a make-it-break-it factor when it comes to improving your CRO.
  • The website. Your website analytics should be accurate and detailed. Be in the know about all the relevant metrics such as the amount of traffic, dwell time, bounce rates, conversion rates, as well as the demographic information. The data about the browsers and devices they use to access your website is extremely important, especially after Google officially rolled out mobile-first indexing in July 2018. The fact that most people visit your website from their computers might indicate that there’s something that they don’t like about the mobile version.
  • The customers. This is, perhaps, the most important area and you should use different methods and tools in order to feel the pulse of your audience. Use heatmaps to find out what pages they visit and engage with most and use surveys to hear their first-hand opinions and experiences.

2. Create a Hypothesis

After this lengthy and demanding first step, it’s time to put these findings to good use.

You’ve probably identified a couple of issues on your website that need to be solved. There are two options when it comes to testing a page that returned poor results – you can either build it from scratch and test that new version, or you can change a couple of elements and A/B split test them.

For example, if the data shows that your CTA button doesn’t generate clicks, you can introduce a number of changes, such as the copy, different colors, and fonts, and test them.

But before you start experimenting, you should be able to clearly state why you believe that a particular change will improve your conversion rates and what problem it solves.

Again, you need to know:

  • What you’re testing. Let’s say that you’ve found out that a lot of your customers abandon their shopping cart and that your customer support reps frequently answer questions about how secure the checkout process on your website is. This clearly shows that you need to introduce some trust signals which will convince your customers that it’s safe for them to trust you with their personal information. For example, using an SSL certificate and switching to the HTTPS protocol, offering multiple payment methods, and showing payment assurance certifications are some of them.
  • Who you’re testing. There are different ways to split your audience, not just based on demographic data. You can, for example, test your repeat customers, one-time customers, or those who abandoned their shopping cart. Segmenting customers based on the browser they use is also helpful because you won’t test Opera users if the element you want to test doesn’t load properly in this browser.

3. Test Your Hypothesis

It’s showtime.

Although implementing new design and testing it might seem like a complicated task, there are useful tools that can significantly simplify the process.

Some of them include Optimizely and Visual Web Optimizer.

There are a couple of things to bear in mind:

  • Make sure that your new design displays properly across different browsers before it goes live.
  • Choose how much traffic you will direct to your test pages. If you have a lot of visitors, then this step can help you control possible risks in case that your design fails and your conversions on the test pages drop.
  • Don’t neglect the average order value, because although your conversion rates might be low for the pages you test, the average order value might go up.

So, set all these things up before you launch your tests if you want to get accurate readings. If you want to run your tests efficiently and effectively, it’s a good idea to enlist the help of experts from respectable web design agencies who will offer you their take on your ideas and implement everything properly.

4. Review Your Results

In this stage, you’ll review your results and see whether your hypothesis has been correct.

However, before you get down to work, it’s important to establish whether statistical significance has been reached. This is a complex concept, so check out this article which will tell you more about it.

Luckily, even if you’re not familiar with statistical significance, most optimization tools will give you this information.

If your hypothesis is correct, then implement these design changes properly and send all your traffic there. However, it’s important to keep track of your metrics closely to see whether everything works as expected.

If your hypothesis isn’t correct, make sure to save all your data from these unsuccessful tests, and go back to square one – create another hypothesis and do it all over again.

It’s crucial not to give up because failed tests are gold mines of data that you can use later.

These 4 steps can help you get to the bottom of a CRO plan that everybody can understand and implement.

Harris Norman is a 35-year-old web developer, born and raised in San Francisco Bay Area. Harris is also very passionate about spending time in nature, which is why he spends all of his free time hiking, sailing and mountain climbing. His design skills are admirable, which is why he’s got a special place among the writers of designrush.com. When he’s not running around chasing adventure, he likes to play the trombone, though not very well.

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Is Your Website Costing You Business?

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Investing in a website is a step in the right direction. The operative word in our preceding statement is “investing”. It implies that you expect your investment to pay dividends in the future. Indeed, the website has come a long way.

Before broadband, businesses set up websites to function primarily as online marketing brochures. The website has evolved since then.

Today, the website is a facility that can provide amazing user experience with the power to convert simple interest into a stream of revenues for your business. Properly managed, a website can help you achieve your business goals.

You can use the website to generate leads, streamline business costs, acquire followers, expand your market base, improve the efficiency of business operations, provide top-notch customer service, enhance your business reputation, or increase sales.

In contrast, improperly managed, your website can drive away customers, tarnish your business reputation, and affect its ability to generate revenues.

Do you feel that your website has not contributed to the growth of your business? Are you under the impression that your website has not performed according to expectations? Do you think your website has not delivered quantifiable results? Are you starting to think that starting the website was not a good investment?

Is your website costing you business?

If you answered “Yes” to any of these questions, read on! We will discuss the possible reasons why your website could be costing you business and what could be done to fix these issues.

Don’t give up on your website! It remains a good investment and a viable tool to help you take your business to the next level. We will show you how to maximize its strengths so you can turn it into a money-making machine!

8 Reasons Why Your Website is Costing You Business

The factors we listed as possible reasons why your website is under-performing are basic, fundamental requirements for an effective, fully-functioning website.

If you have a webmaster, he/she knows that these factors should not only be in place. They have to be routinely checked, evaluated, and updated.

A website should be dynamic. It must be allowed to evolve and change with the times. If your website remains stagnant, it will be left behind and ignored on the Internet. The beneficiaries will be your competitors.

1. Your Website is Not Mobile Responsive

Mobile responsiveness has been a ranking factor in Google’s search algorithm since 2015. If your website is not mobile responsive, get your webmaster on the line this very second. Google could well be punishing you in the search rankings for it.

If you can confirm that your website was mobile responsive when the webmaster turned it over to you, can you confidently say that it remains highly responsive to mobile devices today?

Mobile technology continues to evolve. Screen sizes and resolutions change to give mobile users better experience. There is also a great demand for the latest mobile devices. Consumers will pay top dollar for the latest iPhone or Android smartphone with the most innovative features.

Your webmaster has to constantly test the responsiveness of your website. It should be able to set up effortlessly in different screen sizes. Keep in mind that when mobile devices evolve and become more advanced, they will require more information.

You can read up more on why you should update mobile responsive design in our article “What Does My Website Look Like To Mobile Users?”

2. Web Page Loading Speed is Very Slow

According to a study conducted by Akamai, slow loading web pages are bad for business:

  • 47% of mobile device users expect a web page to load in under 2 seconds.
  • 40% of mobile device users will discontinue the search if a web page does not load in under 2 seconds.
  • For every second that your web page is delayed in loading, you lose 7% in conversions.

Again, your website design and its features have to be updated. It has to conform to the demands of today’s mobile community.

Your webmaster should check which of its features are no longer be supported by mobile devices particularly the images you use. You may also have files that are uncompressed.

3. Customers Perceive Your Website is Not Safe

All you need to do is read today’s news headlines to learn all about the latest hacking attempt. 2017 was a banner year for hackers and it doesn’t seem like these cyber-criminals will be slowing down their nefarious activities any time soon.

Consumers are becoming more cautious about their online activities. A survey done by Blumberg Capital showed that hacking has affected the online shopping behavior of American consumers. It will not keep consumers from shopping at their favorite e-Commerce retailer, but they will be more selective of the sites they visit.

Google has seen this. For the reason that the biggest search engine on the Internet is big on User Experience (UX), Google has required all websites – not just e-Commerce websites – to get SSL Certificates.

SSL or Secure Sockets Layer is a program that encrypts data that is transmitted from browser to server. You can read more about SSL in our article, “SSL: What Is It And Why Your Business Needs It”.

If your website does not have SSL certificates, Google will mark it as “Not Secure”. Those two words can have an impact on the decision of a site user to explore your website. Ask yourself, “Would you proceed your search with a website that Google has marked ‘Not Secure’?”

In view of this, consider getting SSL certificates for your website. The cost of having your website covered by SSL certificates is negligible considering the size of the business that you might lose.

4. Design Looks Old; Outdated

Do you have a favorite neighborhood bar? It may have been there before you were born. And yes, age does add character.

However, what would you do if another bar opened right beside it and it had 60” HDTVs mounted in key locations so you can watch the latest sports events wherever you are seated? And what if it had wi-fi, comfortable modern-designed furniture, and 18 barrels of self-serve craft beer?

Goodbye to the old and hello to the new!

Maybe the classics are timeless but when you are engaged in the digital age, your design must conform to the times. Your customers will appreciate a newer and better experience. Often that includes your website’s design and functionality.

Always keep in mind that your audience’s online behavioral patterns can change. They can be influenced by other websites. The changes in the functionality of their mobile devices will likewise have an effect on how they interact with websites.

Make it a point to have your webmaster audit your website. Come up with ways to update its look and functionality. The website may be for your business but its value is to your customers.

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5. Poor Quality Content

Search is the number one online activity. People are constantly looking for content that provides the information they are looking for. In your industry, there could be thousands of businesses publishing content on their websites. The one that publishes great content on a consistent basis will be patronized the most.

If your website offers content that is not relevant, useful, or informative to your audience, they will not find value in it. Worse, your brand can take a hit. Prospective customers may view your website as “incompetent”, “outdated”, “poorly managed”, “unqualified” or “uncaring”.

Content must always be kept current. In order to get the best results from your content marketing strategy, you should blog at least 16 times a month. Studies show that businesses that blog at least 16 times per month generate 3.5 times more leads than businesses that blog fewer times per month.

And it’s not just the quantity that matters. You must assure your audience of high-quality blogs every time. This means blogs that are:

  • Well-researched with links to reputable references.
  • Easy to read; short sentences and short paragraphs.
  • No spelling and grammatical errors.

Here’s a valuable tip: When writing blogs and other forms of content, always keep in mind you are writing for an audience that needs your expertise. You are the expert. They are on your website to learn from you. Do not make the learning experience difficult by using technical terms.

6. Absence of Testimonials or Product Reviews

Do you remember those weight-loss supplement ads that showed users lose weight after using the product for only a few weeks? It created a huge demand for those weight-loss products. Consumers thought they could experience the same results and lose weight by taking the supplement.

In an expose years later, it was shown that instead of “Before” and “After”, those pictures were really taken “After” and “Before”. By this we mean, the supplement companies got models who were already lean and fit, to begin with. The models were described as “actual users”.

Then by having the models eat potato chips and other processed foods, they got their bodies to fill out and look heavy and bloated.

It was a scam but it worked. The “fake ads” were a huge success and made those companies millions of dollars.

Our point in mentioning this is not to encourage you to scam customers. Rather, we want to emphasize the power of testimonials and product reviews. This is called the power of social proof.

Social proof is a type of behavior whereby the decisions or actions of one person are influenced by the decisions or actions of another. You can read more about social proof in our article, “Social Proof: The Natural Way To Build Trust And Reputation For Your Website”.

In our previous example, consumers were influenced by the decisions of supplement users to give the product a try in order to lose weight.

Testimonies and product reviews have that kind of influential power. When you go to Amazon and are faced with hundreds of selections for the latest fitness tracker, how would you arrive at your decision?

Chances are you would check out the product reviews section. You will probably click on a few of the four and five-star reviews. For purposes of establishing a check and balance, you should click on a few one and two-star reviews as well.

If your website does not have social proof from your customers, you will be undermining its opportunities for success.

Invite customers to share their experiences with your products and ask them if you could publish them as testimonies on your website.

Conclusion

The website is your office on the Internet. This is the place where your customers go to find your products and services. The biggest advantage a website has over a traditional brick- and- mortar office is that it is open 24/7. Anyone, anyone on the Internet can visit your website at any time of the day.

Unlike a brick- and- mortar office, you don’t have to place a manager on 24-hour duty. Therefore, you have to be 100% sure and confident that your website can accommodate anyone who visits a page and is interested to learn more about your products and services.

Your webmaster knows this. Rather, your webmaster should know this.

Managing a website is a big responsibility. However, it is doable and with proper planning, it can be done effectively without inconvenience and issue to the website owner.

Failure to manage a website effectively is a sign of irresponsibility that will cost your business customers and potential revenue.

Managing your website is the job of your webmaster. If you don’t have one, find one that can do the job properly.

Or you can sign up with us. Allow us the opportunity to manage your website.

We have managed hundreds of websites and our customers are very happy with the results so far. Do you own a WordPress website? Sign up for our Extreme WordPress Care Plans. Clients who have signed up are glad they did!

We are managing their WordPress websites for them so they can focus on the day-to-day demands of their business.

Our clients no longer spend time checking on their websites. They no longer have sleepless nights thinking if their website is being hacked or infiltrated by cyber-criminals.

We have amazing people on our team. Our content has been cited multiple times by the digital marketing community website UpCity as among the top 25 marketing- based articles on the Internet. We are also listed as one of the top web design companies.

Do you have 30 minutes? Consult with us for free! We will let you know how we can help you get the most out of your website.

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What Does Your Website Look Like To Mobile Users?

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Maybe clothes do not make the man, but mobile will certainly make your website. If your website does not set up well or look good in mobile devices, you might be leaving money on the table.

Mobile devices account for 57% of online traffic compared to 43% for desktop. Globally, smartphones alone account for 52.2% of online traffic.

Consumers will depend on their mobile devices, particularly the smartphone, to account for their daily needs. Whether they are searching for products or services, they will use their mobile device to find the information they need.

Why Your Website Should Look Good For Mobile Users

How would you feel if you clicked on a website from your mobile phone and realized you had to zoom in so you can read the content? Not only will you have to zoom in, but you will also have to move the screen around in order to navigate the page.

It is certainly an inconvenience and will not contribute to a great user experience. What will be your course of action? Chances are you will click out of the website and search for another one that will set up better on your mobile phone.

Now, imagine that was your website. What would your site visitors do? Probably follow the same course of action as you did: Click out and look for another website.

Your competitor’s website.

First impressions last. If discomfort and inconvenience were the impressions created by the site visitor’s first experience with your website, it is possible you will never see him/her again.

It is not enough for your website to look good on a desktop, a laptop or a tablet. Likewise, or rather, more importantly, your website should look good while viewed on a smartphone.

Investing in a website is a step in the right direction. It will help market and promote your business; its products and services. However, unless it is mobile responsive, you will not be able to stay ahead, much less, keep up with competitors that have mobile responsive websites.

A mobile responsive website is one that sets up clearly and seamlessly on the screen of various mobile devices. Keep in mind that not all screen sizes of mobile devices have the same dimensions. The screen size will have an effect on how your web page appears on the mobile device.

A good example is your Facebook home page. On a PC desktop, the layout covers a wider area. Your contacts list in Messenger sets up on the right side of the screen, the news feed is in the middle, while on the far left of the home page, you will find the different icons to access your settings, groups, and features.

Facebook will appear differently on your smartphone. The home page sets up vertically. Your Messenger contacts are located on top of your news feed. The icons do not appear and can only be accessed by clicking on the button with the 3 horizontal lines located on the top right corner,

If you open Facebook on a tablet or a laptop, it will set up differently depending on the size of your screen.

Mobile responsiveness is no longer an option. It is a must. Google has made mobile responsiveness a prerequisite in the quest for higher search rankings. The search engine giant has included it as a ranking factor in its algorithm as far back as 2014.

The reason, of course, is User Experience (UX). Google is big on UX. Its ranking algorithm has periodically undergone changes in order to drive home the point to website owners that they should prioritize UX.

We discussed the benefits of having a mobile responsive website in our article, “Why Your Website Needs Responsive Design”. However, it is worth emphasizing the value of having a mobile responsive website from the perspective of consumers.

First, mobile consumers behave differently. They are more impatient and compared to PC desktop users, tend to react on impulse. The following key statistics support our observation:

Second, mobile consumers respond more favorably to brands that have a mobile responsive website. Mobile consumers tend to multi-task. If they can do everything from the palm of their hand they would.

Mobile responsive websites make multitasking easier. Thus, it creates trust and fosters a stronger relationship with the consumer.

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3 Reasons Why Your Website Does Not Look Good On Mobile Devices

Even if you have a mobile responsive website, you still have to check if it sets up or looks good on various mobile devices.

It is possible that the resolution of your website’s text and images will not come out clear. Some of the content that is available on the desktop or laptop versions may not appear on smartphones or tablets.

How did this happen?

Your website designer assured you that your website was mobile responsive. In fact, you were present when the website designer ran some tests before turning over the website to you.

The first thing that you need to do is to breathe and relax! There are perfectly good explanations on why a supposedly mobile responsive website does not set up properly on a mobile device.

1. New Technology Demands New Information

Every few months a technology company will bring out its latest version of its smartphone, tablet, or laptop. Each company will try to outdo each other by developing mobile devices that have the best cameras, most-advanced features, and most compact designs.

Cases in point are the latest versions of the iPhone from Apple and the Galaxy from Android. The built-in cameras of both smartphones capture images in amazing quality. You would think the pictures were taken by a professional photographer’s digital SLR camera.

As these smartphones continue to press forward with higher and more intricate resolution, consequently, these mobile devices will demand more information from your website. Your website designer can fix this by rewriting your site’s programming code.

2. Content is Not Optimized

Even if your website structure and its text look good on your smartphone, your logo and the images used may appear hazy or blurry. It is possible that these images were not optimized to accommodate screens of mobile devices.

If you are familiar with iPhone version 8 and the iPhone X, these models use a retina display. The screens on these phones look gloriously sharp. To do this, Apple jam packs at least 4 pixels in an area that would only accommodate 1 pixel in a normal desktop.

Then Apple would proceed to double the resolution for text and graphics so that it would not look small onscreen. If your graphic is smaller compared to how it is shown on the screen, it will look “stretched out” and blurry.

A quick-fix solution would be to use images that were designed to accommodate mobile phones with retina displays.

3. Type of Media is Not Supported by Mobile Browser

Assuming your website loads successfully on a mobile device but some of your content is missing, it could be that the type of media you are using is not supported by the mobile browser.

A good example is Flash which is often used for animations and video-based content. Flash is not supported by a number of smartphones.

If your website designer incorporated Javascript and JQuery components for the desktop version of your website so that it would become more interactive, these elements would not display on mobile devices.

Conclusion

If you want to find out how your website looks like for mobile users, run a series of tests yourself.

Visit your website using your smartphone. Give an honest assessment of your experience. Go to the different pages of your website and evaluate how fast the images and text loads.

Ask yourself if the quality of the images; its overall resolution is good enough to impress the site visitors. Check if all the features and content that are available in the desktop version can be found in your smartphone.

From your smartphone, run the same tests on a tablet. Don’t stop there! Borrow a friend’s smartphone. Make sure it is different from your smartphone. Apply the same tests and evaluate your website’s performance.

If you are not satisfied with how your mobile responsive website sets up or looks on mobile devices, give us a call or drop us an email.

We will give you a free 30-minute consultation. We will take a look at your website and see what can be done to improve its performance on mobile devices.

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