2018 was a big year for PPC or Pay-Per-Click Marketing. Google Adwords was re-branded as Google Ads. The change was not all cosmetic. Google Ads was improved with new features, tools, campaign types, and targeting options. Since branching out to the world of...
Whether you are a start-up or a business that has been running for a while, people you meet will surely ask one question: “Are you on social media?” There is no denying the power and influence of social media. Of the 4 Billion people who are on the Internet every day,...
Do bad guys always wear black? A popular theme in Hollywood is the classic battle between good and evil. More often than not, the good guys are in white and the bad guys are in black. Case in point is HBO’s smash hit, “Westworld”. In the TV show, visitors to a western...
How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to...
Investing in a website is a step in the right direction. The operative word in our preceding statement is “investing”. It implies that you expect your investment to pay dividends in the future. Indeed, the website has come a long way. Before broadband, businesses set...
Maybe clothes do not make the man, but mobile will certainly make your website. If your website does not set up well or look good in mobile devices, you might be leaving money on the table. Mobile devices account for 57% of online traffic compared to 43% for desktop....