Entries by Josiah Bussing

10 Small Business Trends In 2021 – Part 2

If you look up the definition of the word “trend”, you’ll find resources that consider it synonymous with the words “fad’ and “craze”.
While you can create a relationship based on how the words are used, in the context of business, trends refer to long-term changes in the direction of consumer demands and preferences.

12 Things To Consider When Designing Your Website – Part 2

In Part 2 of the series, we will focus on how to make your website design more relevant and useful to your audience. Effective website design isn’t just about aesthetics and functionality.
You want one that serves the interests of your audience. You want a website that will resonate with your visitors and make them feel comfortable – and confident – about patronizing your business.

12 Things To Consider When Designing Your Website – Part 1

Your website represents the brand of your business on the Internet. This is where prospective customers go to learn about your company; its products and services and whether you can provide the answers to their questions.
But your website has competition from other businesses in your industry. The challenge for you is how do you design a website that will make your target market choose you over your competitors?

Marketing Automation – What Is It And How Is It Effective?

Marketing is a continuous process where the desired results are best achieved through consistency. And there’s a lot of work to be done! From sending out emails, creating content, posting on social media, tracking performance metrics, and then add the seemingly endless meetings with clients, influencers and thought leaders, and the marketing team – it’s no surprise that marketers view Marketing Automation as the best technological innovation ever developed.

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Mountaintop Web Design Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.


How To Make Money As A Freelancer

Whether you have a stable job or are looking for work, having a new stream of income will always be welcome. One of the best ways to make money is to work as a freelancer.
For many 9-to-5 employees, freelance work not only augmented their income, it was also the first step to a rewarding career as an entrepreneur.


Make Money In 2021 By Setting Up A Home Based Business

While many people welcomed 2021 as the year to start over fresh and recover from the difficulties of 2021, there are those who believe that the new year is just a continuation of the events of the previous year.
To an extent these people are correct. We should anticipate a residual effect from the damage the lockdowns wrought on economies worldwide. It will take time for industries to recover and get back on track to profitability.