by Josiah Bussing | May 1, 2026 | Marketing, SEO, Website Optimization
Leads are the lifeblood of any online business. Without a steady stream of potential customers, even the most attractive website will struggle to grow. Traditional lead generation methods, such as keyword research, contact forms, and generic marketing campaigns, are...
by Josiah Bussing | Apr 17, 2026 | Artificial Intelligence, Marketing, SEO
In recent years, websites have experienced a decline in search traffic. As a consequence, a new crisis came about. Zero clickthroughs. Page one rankings aren’t spared. Websites that achieve the highly sought-after page one rankings are receiving less traffic and...
by Josiah Bussing | Apr 10, 2026 | Artificial Intelligence, Marketing, SEO
Commercial malls. Landline phones. Fax Machines. What do these things have in common? They are things that people hardly use today because there are better options: Online shopping, smartphones, and email. Add traditional search results to the list. More people are...
by Josiah Bussing | Mar 27, 2026 | Artificial Intelligence, Marketing, SEO
The emergence of AI has changed search behavior. Instead of scrolling to search results, they prefer reading the AI-generated summary, which includes brand mentions and citations. To appear in the AI summary, your brand must be visible to AI. How do you know that your...
by Josiah Bussing | Mar 13, 2026 | Artificial Intelligence, Business, Marketing, SEO
When it comes to blog posts, length matters. Long-form blogs rank higher than short-form blogs in Google’s search results. A 2025 study by Backlinko, which analyzed over 11 million Google search results, found that long-form blog posts, averaging 1,500 to 2,500 words,...
by Josiah Bussing | Feb 27, 2026 | Analytics, Business, Marketing, SEO
Website analytics is the process of tracking, collecting, measuring, and analyzing data to understand user behavior and monitor website performance. Analytics gives e-commerce businesses data-driven insights into how users interact with their websites. By...
