Email marketing has been proven to be one of the most effective ways of having your content noticed and read by its recipient because it’s perceived as not intrusive. Consumers can view marketing content as a nuisance because they are regularly blitzed by ads on...
If you’re in the retail business or planning to become an entrepreneur selling the next big thing, investing in an e-commerce website will shift the odds of success in your favor. An e-commerce website makes running a trading business more viable because a lot of...
If you’re still sitting on the fence about video marketing, we’re going to convince you that it’s time to come down and include the process as part of your digital marketing strategy. “What if I’m too late in the game?” You’re not. Video marketing is still growing....
Think about the websites that you visit on a regular basis. Ask yourself why you prefer these over others. The reason is because of how they make you feel. That’s the Psychology factor in web design. In this article, we’ll discuss 8 principles of Psychology and how...
As we head toward the close of 2022, marketers are eagerly planning their digital marketing strategies for 2023. What we’ve seen during the last 365 days is the continuation of the trend that was triggered by the events of 2020 – more businesses are focusing...
What do you do with the newsletters you receive in your inbox? Do you send them to the trash bin or do you read them? If you subscribed to the sender, then that means you’re interested in the content and there’s a good chance you’ll click the email and read the email....
