When considering who uses your website, you can’t exclude people with disabilities. They understand how the Internet works but unfortunately, are physically impaired from transacting online. Websites have a social and moral responsibility to ensure their platforms...
Are you thinking of using content writing as the primary process for marketing your business? Has your current content writing strategy fallen short of its objectives? Are you planning on hiring content writers for your digital marketing team? Maybe you’re planning on...
What action would you take if you saw a button on a website with an instruction that read “Click to Win a Car NOW!” Chances are you’ll click the button right away to find out what your new set of wheels is. However, instead of getting the information about your ride,...
When designing web pages for your site, it’s essential to understand that different goals require different solutions. So, if you’re putting together a landing page, you’ll want to optimize it for conversions. Creating product review pages, on the...
Getting your SEO game on point is more than just optimizing content through keywords or coming up with a mobile responsive and user-friendly website. You want to make sure the search engines have a clear idea of what your website is about so it can index your content...
Email marketing has been proven an effective online process and should be a mainstay in your digital marketing toolbox. Like a pot of brewed Jamaican Blue Mountain coffee, you can mess it up if you don’t perform A/B Email Testing. All of the hard work and time spent...
