Once considered an “outdated” form of marketing, email continues to prove itself time and time again as an effective and reliable channel. Email marketing can help businesses acquire 40 times more customers than social media. A B2B audience, in particular, ranks email...
2018 was a big year for PPC or Pay-Per-Click Marketing. Google Adwords was re-branded as Google Ads. The change was not all cosmetic. Google Ads was improved with new features, tools, campaign types, and targeting options. Since branching out to the world of...
A website is a valuable asset to have whether you are a large corporation or a small business. If you own a brick-and-mortar business, a website makes your products and services accessible 24/7. It gives you a platform to share your expertise and enhance your...
Whether you are a start-up or a business that has been running for a while, people you meet will surely ask one question: “Are you on social media?” There is no denying the power and influence of social media. Of the 4 Billion people who are on the Internet every day,...
Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to...
If you have a website, you are ahead of the 64% of small businesses that still don’t have a website. And if your website is mobile responsive, even better. You’re now ahead of the 70% who still ignore Google’s directive for all sites to be mobile responsive. Clearly,...
