Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to compete today. But is that all? What strategies are your competitors using that you are not? More importantly, how can you monitor your competitor’s analytics so you can know how to steer your company? One of the most effective ways a business can grow is by monitoring and imitating the tactics used by their rivals. Thankfully, there are quite a few ways to do this effectively.
Go Beyond a Google Search
As you begin your research to monitor your competitor’s actions, it’s always good to start your research with a google search, but be sure not to stop there. It is a good idea to turn on Google Alerts, which will help notify you when there is an announcement or important news being announced by a rival or competitor. These notifications alert you to changes that you would otherwise spend a lot of valuable time trying to find. Another great resource to use to keep up with your competitors is Spyfu, which will let you know about the keywords and Adwords that your competitors are using and how successfully they are working for them.
Spend Some Time on Their Website
One of the quickest and easiest ways to find out information about your competition is to familiarize yourself with their website. You should pay attention to the content that is popular and shared the most often. For example, if a keyword is working for your competitor over and over again, maybe it’s time you implemented similar keywords or targets to your own campaign. You can use Buzzsumo to find out more regarding shared content, what influences their customers most, and how your domain and keywords match up with your competition.
Talk to Your Customers
There is a reason why your customers chose you over your competitors. Usually the best research you can do is speaking directly to the people who chose your brand over another. Ask your customers why they used a previous business and what attracted them to yours. What other companies were they considering, if any? You may learn about new strategies and even incorporate similar ideas into your own business.
Another great way to
access customer information is through reviews online. This allows you to see
honest discussion about what consumers are looking for and what they would like
improved. Online reviews allow the contributors to remain anonymous, which
gives them the freedom to honestly discuss an organization without backlash of
any kind. While someone may be cautious how they talk about a company they work
for or buy from regularly, anonymous reviews allow for honest discussion and
can be the most trustworthy platform on which to gain information.
Pay Attention to SEO
Search engine optimization is important because it is what increases visibility on the web and allows people to find you easier. You should pay attention to the SEO techniques your competitors are using. Are they using a company to help boost their website, or are they using google to help promote their website? In today’s world, being easy to find and access online is one of the most important tools you can use to help boost business. If your competitors are doing it right, you should learn how to effectively utilize SEO as well.
Call Them
After you have done research on your competitors, it never hurts to just pick up the phone and give them a call. In many cases, companies will not mind answering questions that you ask, and you may be pleasantly pleased with how much they are willing to tell you for free.
Attend a Conference
Attending conferences held by your competitors can help you better understand your competitor’s points of view, as well as more information regarding their products and services. Make sure that you visit the competitor’s booths and interact with them.
As important as your
own strategy is, it is just as vital in today’s business world to know your
competitor’s strategies just as well.
If you have a website, you are ahead of the 64% of small businesses that still don’t have a website. And if your website is mobile responsive, even better. You’re now ahead of the 70% who still ignore Google’s directive for all sites to be mobile responsive.
Clearly, you are serious about growing your business. You recognize the opportunities available on the Internet and want to keep on pace with the competition.
However, putting up a mobile-responsive website is just the first step in maximizing the reach and scope of the Internet. 36% of 2 billion active websites amount to 720,000,000 websites which is still a prodigious number.
You should take the necessary steps to make sure your website is discovered by potential followers and customers. This means you should invest in developing and implementing digital marketing strategies for your website.
Why You Should Market And Promote Your Website
If you had a brick-and-mortar business, would you market it? Of course! That is how your business is found by potential customers. This is the same reason why you should market and promote your website: It represents your business on the Internet.
Marketing is not just advertising about your business. You are providing valuable information about your business and the products or services that it offers. A marketing campaign can have different objectives. However, the underlying goal is to make your business to stand head and shoulders above the competition.
Every day more than 4 billion people are surfing on the Internet. They are looking for information that answers their questions, meets their needs, and fulfills their curiosities.
Your website could be a valuable resource but it is just one out of thousands in your industry. Marketing can help your website be found by potential customers. More than that, a well-designed and conceptualized marketing campaign can help drive more followers to your website and increase your sales.
2 Reasons Why Small Businesses Do Not Invest In Marketing
Unfortunately, for many small businesses, marketing is just an after-thought. They do not allocate enough resources; if any at all, to support any kind of marketing program.
Here are 2 reasons why small businesses do not invest in marketing:
1. They Have Limited Understanding About Marketing
Many small business owners still have the opinion that you need a lot of money to run a successful marketing campaign. After all, marketing is more of an investment than an expense because you expect to get a return out of it. Thus, the higher the investment the higher the return.
For the most part, their ideas on marketing and its benefits are outdated. You will still come across people who think marketing and sales are one and the same thing.
2. They Had Previous Bad Experience
In our dealings with clients, we have come to realize that many small business owners have lost their confidence and belief in marketing because of a bad experience.
Some of our clients have dealt with spurious digital marketing agencies that over-promised and under-delivered. They shelled out a lot of money and had very little results to show for the investment.
The bottom-line is: Marketing is a key function in every type of business. If you want your business to prosper, it must be found. Marketing will increase your website’s visibility, enhance your online presence, and improve your rate of sales conversions.
7 Proven Ways To Market And Promote Your Website
Marketing your website is not as complicated – or expensive – as you may have first thought. Most of the tips we’ve listed here should be part of the web design process. If these suggestions were not incorporated into your website design, ask your web designer or digital marketer to include them right away.
We still believe the importance of having a mobile-responsive design is worth mentioning. As we disclosed in the introduction of this article, only 30% of website owners have adapted mobile-responsive design.
We are living in a mobile world. That is not a fad or a short-term trend. That is the current and future reality of life and commerce. Man will continue to look for innovations that will make mobile technology more efficient and effective.
Unless your website is mobile-responsive, it cannot be accessed by the mobile population. Viewing a website that is not mobile-responsive will not be a pleasant experience. No one wants to zoom in on a web page just to read its contents.
Statistically, your website will just be ignored. On top of that, Google will slap your website further down the search rankings.
If you want your website to be found – and who doesn’t – make sure it is mobile-responsive.
2. Increase Your Website Download Speed
Website speed is a major ranking factor in Google’s search algorithm. Put simply, a website that loads pretty fast – 3 seconds or less – contributes to a great User Experience. If your website is mobile-responsive, make sure it has fast download speed.
Here are a few statistics that should convince you of the importance of having a fast loading website:
40% of users will abandon the search if the website takes longer than 3 seconds to load.
Every additional second delay past the expected 3-second loading time increases the customer dissatisfaction rate by 16%.
52% of Internet users say website speed is a crucial factor in establishing customer loyalty.
70% of Internet users will never go back to a website that offered poor user experience.
Getting your website’s speed to warp drive is an easy thing to do. If your current web designer is giving you the runaround, let us know. We can get this done for you in no time at all.
3. Consider PWA – Progressive Web Applications
Do you want to give your mobile-responsive website a big boost? Consider integrating it with PWA features.
PWA stands for Progressive Web Applications. Basically, having PWA features will make your website function like an app. What’s so good about this?
The PWA can function off-line. If your user has no connection to the Internet, he/she can still access your website.
With the PWA, your marketing programs can continue without interruption. You can still alert your followers of any sale, discounting plans, and other promos.
Your follower’s smartphone will have the PWA icon on his/her interface for easier and faster access.
From our experience, a PWA runs faster than an app.
If you want to learn more about the PWA and how it can help your website generate more sales for your business, we’ll give you a free 30-minute consultation. Just give us a call!
4. Integrate a Live Chat Feature
Live Chat is a wonderful way to make your business more accessible to your customers. This feature is particularly effective for e-commerce retailers. Customers will be able to relay issues and concerns with the products they bought from your website.
Look no further than the biggest e-commerce retailer in the world – Amazon. Billionaire owner and founder, Jeff Bezos, understands how important it is to keep your customers happy and more than satisfied with your service.
You can also use your Live Chat feature to promote your products and services. For example, if you own a landscaping business, a customer who wants to know the difference between Bermuda and Kentucky Bluegrass can talk to one of your chat agents.
If he/she is impressed with your chat agent, the customer may book you right away for a landscaping project!
5. Optimize Your Website
Optimizing your website means implementing processes, techniques, and strategies that will make it easier to get found on the Internet.
Here are a few examples of optimizing strategies:
Run a site search to test for response accuracy. The purpose is to find out if the search engine is providing the best results for every query that is launched. If you are an e-commerce retailer, find out if your product descriptions are sufficient for potential consumers.
Conduct A/B testing for the images used on your website. Again, this is particularly helpful for e-commerce retailers. Find out how potential customers will respond to images that will be posted on your site. If the survey yields unfavorable results, use the data to take better-performing images.
Come up with good, accurate, and engaging page titles for your website. It should be enticing enough to encourage the site visitor to click on it. Think of your page title as an advertising copy.
Meta descriptions are not dead! They may no longer be ranking factors, but a good meta description can entice an Internet user to visit your website. Remember, Google includes the meta description below your website link.
Use appropriate headers. Google prefers content that is well-organized. A header functions to inform readers what the next section is all about. Make sure your header includes the main keyword and that it is an accurate description of the section’s content.
Speaking of content, consistently provide your readers with great content. This means content that is usable, relevant, informative, unique, and engaging.
Integrate the right keywords in your content. Keywords help the search bots track and index your content for search queries. Without keywords, your content will not be found.
6. Include Link Building Strategies
Link building is one the best strategies for expanding the scope and reach of your website. However, it is often abused by unscrupulous digital marketing practitioners.
They will link to websites that are not relevant to their business just to take advantage of the site’s audience base. For example, a health and fitness website that links to a website that sells cigarettes.
Done effectively, link building is excellent in creating awareness for your business, increasing your online visibility, and driving traffic to your website. Link building is hard work! You might have to contact the website owners to work out a link building arrangement.
7. Give Affiliate Marketing A Try
Affiliate marketers are essentially freelance or independent marketers who are willing to help you promote your business products and services. If an affiliate marketer’s efforts successfully result in a sale, you will have to pay him/her a commission.
In Affiliate Marketing, you let the independent marketer do the work for you. Most of them have their own websites or social media channels. No doubt, you have seen them on YouTube. They use the products and services of the client in their videos.
Affiliate Marketing is also a cost-effective way to market and promote your website. You only pay them whenever a sale is made.
Conclusion
Having a website for your business is definitely a step in the right direction. You now have an address where interested parties can learn more about your business and the products or services that you offer. However, it will not run on its own. You have to market and promote your website so that it can be found by potential customers.
It takes time and effort to market a website. But it needs to be done so that your website can produce results for your business. If you do not have the luxury of time, outsource the marketing of your website to us.
We have the experience of running digital marketing campaigns for our clients. We do the work for you so that you won’t have to! Did you like this article? We can create content such as this for your website.
If you are interested, let us talk about it! Consult with us for 30 minutes free of charge!
https://mountaintopwebdesign.com/wp-content/uploads/Market-and-Promote-Your-Website.jpg8181000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2019-02-04 09:00:112020-08-05 08:14:327 Proven Effective Ways To Market And Promote Your Website
How do businesses start? It all starts with an idea. That light bulb moment is triggered by a moment of inspiration. You have an idea for a product or a service that addresses the needs of a specific market. You believe that you have the experience and expertise to turn your idea into a product with a price that people are willing to pay for.
The next question is going to be a bit more tricky:
“Do you have the experience and expertise to get your product or service in front of the people who may find value in it?”
How Much Should You Spend To Market Your Business?
Marketing is an important function of every business. It helps you build your brand, bring awareness to your products and services, and enhances your reputation as a valuable resource in the industry.
However, in times of economic difficulty, marketing is quite often the first business activity to be cut. This is especially true for small business owners where capital is tight and access to funding is very limited.
According to a survey conducted by HubSpot, securing an adequate budget is the third biggest challenge in marketing.
Small businesses are hesitant to allocate more resources to fund marketing campaigns. Their focus is to keep the business afloat. This means paying off their monthly costs of operations, suppliers, and creditors. Savings are set aside to tide the business over in the event the stream of income slows down to a trickle.
The question is, “How much should you spend to market your business?”
A study conducted by Sageworks revealed that on average, a small business spends an estimated 1% of its annual gross revenues for marketing and advertising activities.
Thus, if a small business on average generates annual gross revenue of $350,000, the owner or proprietor would set aside 1% or $3,500 to take care of its marketing activities for the year.
Is $3,500 a lot of money to spend on marketing?
Alternatively, is $3,500 enough to effectively support a marketing campaign?
Some of you may be thinking, “Well, that’s not much”. Meanwhile, others may be thinking, “Wow! That’s a lot! I can’t afford that!”
The truth is marketing does not have to break the bank. There are ways, methods, and techniques that you can use to ensure your marketing campaign does not lose its stride.
Building The Foundation Of A Cost Effective Marketing Campaign
Before we discuss the best ways to market your business without breaking the bank, it is important to build a solid foundation for your marketing campaign to stand on.
Without a solid foundation, your platform will crumble and fail. The pillars of the foundation are processes that you must undertake before actively working on your marketing strategy.
1. Conduct Research
Research gives your marketing activity direction. The purpose of research is to collect information that will give you valuable insights on your target market; the demographics, likes and dislikes, demand preferences, and tastes.
You need research to help you identify trends and patterns; uncover the latest developments in the industry, potential growth areas as well as risk factors. Research helps you determine what your campaign should be about; its purpose and objectives.
2. Create a Buyer’s Profile
A buyer’s profile is simply a summary of characteristics, attributes, and behavioral patterns that define who your audience is. It will give laser-like focus to your marketing strategies; you know who your market is, their needs, interests, and concerns.
What information should be included in a buyer’s profile?
Gender
Age
Educational Attainment
Profession/ Occupation
Income Bracket
Civil Status
Number of Dependents
City
Preferred Social Media Network
3. Define Your Unique Value Proposition (UVP)
Some marketers refer to the UVP as the USP or Unique Selling Proposition. Although they essentially mean the same thing, we prefer to use “Value” instead of “Selling” because the word has greater significance and meaning when it comes to brand building.
As the term implies, UVP refers to your unique offering to your target market. It should answer the question, “Why should you choose me over the competition?” There must be something about your business that will influence the decision-making ability of your target market.
4. Focus on Building Your Brand
This is the third time we have mentioned brand building in this article – and it may not be the last! We cannot simply overemphasize the importance of building your brand. By brand building, we don’t mean just logos and catchy taglines.
Your brand is how your market perceives your business. It is a gradual transition from “what you are” to “who you are”. As such, it is a process that will take time and consistent effort.
All of the tools, techniques, strategies, and processes that you plan to incorporate in your marketing campaign must be aligned with your brand.
5. Identify Your Marketing Objective
“What do I hope to accomplish with our marketing campaign?” This is the underlying question that must be answered by your marketing objective.
A marketing campaign can have different objectives:
Build a trustworthy reputation in the industry
Acquire followers
Promote business, products, and services
Generate Leads
Increase sales conversion rates
Improve search engine rankings
Drive more inbound traffic to the website
Ideally, you should only have one objective in order to remain focused. However, you can break down your singular objective into several smaller goals.
For example:
Primary Objective – Increase search rankings
Smaller Goals:
Acquire followers
Generate Leads
Build a trustworthy reputation in the industry
Drive more inbound traffic to the website
6. Monitor, Track, and Evaluate Performance
Take advantage of the availability of online analytics such as Google Analytics and the built-in analytics in your social media pages. By monitoring, tracking, and evaluating performance, you will have a better idea if your campaign will deliver the desired outcome.
10 Best Ways To Market Your Business Without Breaking The Bank
1. Content Marketing
Content marketing has grown to become one of the most powerful and influential processes in the marketing toolbox. The reason is simple: People are regularly searching for great content.
Content can be in the form of blogs, curated articles, videos, images, and other types that can effectively deliver your UVP. Focus on creating great content. This means content that is useful, informative, fresh, engaging, and relevant.
Writing blogs and curating articles will only cost you time. Long-form blogs or those with a word count of 2,000 up work best in getting higher search rankings. Including research and rough drafts, it will take you approximately 3-4 hours to write a 2,000-word blog.
Start out with two blogs per week. If your goal is to generate leads, your target should be to produce 16 blogs per month.
Make sure your blogs are optimized with keywords. Use a free online keyword research tool such as Google Keyword Planner.
2. Social Media Marketing
Social media is an effective channel for distributing your online content. First, it caters to a gigantic population of more than 3 Billion users every day. Second, opening a social media business page will not cost you a cent.
However, not all social media networks function in the same way. After all, these are communities.
Choose 2-3 platforms that best support your type of business. For example, if you are selling highly-visual merchandise such as smartphones or food, platforms like Instagram and Pinterest would work best for you.
Set a posting schedule. The frequency of posting is an important component in social media marketing. Once you have built up a good number of followers, make sure you are always top-of-mind. Post at least once a day. Use Buffer which is a free online social media scheduling tool.
3. Email Marketing
According to a study conducted by the Direct Marketing Association (DMA) and Demand Metric, email marketing generates the highest ROI of all online marketing channels.
Compared to social media marketing, direct mail, and paid search which have an ROI of 28%, 27%, and 25% respectively, the ROI for email marketing has been measured at 122%.
Build a good-sized list of subscribers. To make this happen, come up with a good Call-to-Action (CTA) such as a free e-book or consultation.
Segment your mailing list. Categorize your subscribers based on need, demographics, or online behavior patterns.
Focus on high-value content. Newsletters are short-form content; usually, no more than 300 words. Since you have segmented your list, focus on delivering content that directly addresses their specific need.
4. Use Online Search Engine Directories
A study by Google showed that 80% of Americans prefer to use search engine directories to find local businesses. More than that, the same Google study showed that 50% of the respondents visited the local business on the day itself.
What’s in it for the local business? 18% of local businesses who were found on an online search engine directory were able to close the sale! Registering your business in an online search engine directory is a free and easy way to get discovered.
Paid advertising methods like PPC or Pay-Per-Click advertising can give your search rankings an immediate boost because whoever clicks your ad will find themselves on your landing page. With PPC, you only pay whenever someone clicks on your ad.
The late great sales guru, Joe Girard, popularly advocated his protagonist approach when negotiating deals.
Girard believed that while parties in a negotiation have different intents, they have a common goal: to land the best arrangement. Therefore, instead of opposing one another, why not help each other?
You can apply the same ideology in marketing your business.
For example, in a food business, suppliers sell you their raw materials to produce your menu items. They want you to succeed so that you will buy more supplies from them. Ask them if they are willing to sponsor a promotional activity.
For example, ask your beverage supplier to provide you with a few cases for free to support the promo. In exchange, allow the supplier to post advertising materials in your restaurant.
7. Reach Out to Your Community
For local businesses, your immediate captive market is the community where you are located. Reach out to them. Let them know how your business can address their needs.
Here are a few examples:
If you own a gym business, schedule group workouts for families and friends at the local community center. Most people are intimidated by the thought of walking inside a gym. Bring the gym to them and start building relationships within the community.
Look for other local businesses in the area that offer products and services which are complementary to your own. Propose a cross-marketing arrangement. For example, a cake shop owner can set up a cross-marketing arrangement with a flower shop owner.
8. Attend Business Forums and Trade Shows
Business forums and trade shows are effective venues for marketing and promoting your company. Some organizers will charge you a fee in order to participate in the event.
However, these events attract potential end-users of your products and services. The fee could be worth it considering that you are given the opportunity to position your business directly in front of prospective clients or customers.
9. Attend Networking Events
Most networking events are by invitation only. You may have to become a member of an organization to be invited. Another avenue you can take is to join focus groups in your local community and even those within your social media circles.
Networking is a great way to expand your contacts list. Don’t approach the event with the 4C mindset: “Calling Card Collection Contest”. Instead, use the 4B approach: “Build the Best connections that will Benefit your Business”.
Why is this your best option for marketing your business?
First, by outsourcing your marketing, you free up time so you can dedicate your precious hours to managing the core functions of your business. As we mentioned earlier – creating content, posting on social media, and measuring results – all of these activities take time.
Second, you leave the implementation in the hands of experienced and well-trained experts. They will do everything – research, content optimization, website management, social media calendar, and content writing – for you. You can be assured of professional quality work every time!
Third, you save more money! If you set up an in-house marketing team, you will have to pay your personnel salaries, benefits and allocate expenses for rent, supplies, utilities, and additional bandwidth.
When you outsource, the service provider takes care of everything. You only have to pay for the services rendered. In many cases, the charges are negotiable. The best outsourcing service providers understand your needs and will render work with respect to your budget.
If you want to learn more about how we can help you market your business without breaking your bank account, please feel free to give us a call. We will give you a free consultation for up to 30 minutes!
https://mountaintopwebdesign.com/wp-content/uploads/MarketingYourBusiness.jpg16372000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2019-01-14 09:00:092019-08-08 09:09:25How To Market Your Business Without Breaking The Bank
Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs but it is an investment, not an expense. You should expect a return on your marketing efforts. For small businesses, investing in a digital marketing strategy is the best option because it will give you the highest ROI.
TLDR – Just watch this short video we put together!
Digital Marketing Vs. Traditional Marketing
Many entrepreneurs are hesitant to invest in marketing because they are not convinced of the ROI. The entire experience might just end up being an expense.
A lot of the prevailing fears come from their experiences with traditional marketing methods. Examples of traditional marketing methods include distribution of flyers, installation of posters and streamers, and publication of press releases.
From the outset, traditional marketing seems like a good idea. It has been an accepted practice for decades. The number of marketing collaterals can be managed and therefore, allow you to stay within budget.
However, traditional marketing methods have been proven ineffective and inefficient. Distributing flyers is a random act; there is no thought and purpose on whom to give the material to.
The same can be said for the use of posters, streamers, and press releases. How sure are you that the people who come across your traditional marketing collaterals are potential end-users?
And what happens to all of the collaterals that you printed out? Once the campaign is over, they will end up as recyclable materials inside trash receptacles. That is money that is literally wasted.
Finally, it is hard to measure results with traditional marketing. This leads to higher marketing expenses because the small business owner cannot quantify the results of his/her efforts.
He/she will keep printing and distributing until acceptable returns are generated. It becomes a vicious cycle of printing, posting, and disposing of.
Those shortcomings are not found in Digital Marketing. It has all the strengths – and more – of traditional marketing without its weaknesses.
Why Small Businesses Need To Invest In A Digital Marketing Strategy
It’s a digital world that we live in.
There is more than a 65% chance that you are reading this article from a mobile device, most likely your smartphone.
Digital technology has made life and work easier and more convenient. The evolution of mobile technology has taken the benefits of digital to a whole new different level.
For the consumer, digital technology has made information more accessible. The Internet is home to over 1 billion websites. Although only a small majority are active, these websites nonetheless function as valuable resources of information.
Search is the number one activity on the Internet. Every day people are constantly searching for information that covers a need or interest. Now that mobile technology has grown to a point that it accounts for 65% of online traffic, information can be had in the palm of a consumer’s hand.
Likewise, for business owners, digital technology has made the consumer more accessible.
The Internet has become a two-way street. A consumer who needs your products and services can find you online through a variety of avenues. He/she can perform a search, visit your social media page, or look for your business in an online search directory.
But why wait for the customer to find you when you can reach out and find him/her?
This is why small business owners should invest in digital marketing. It creates avenues for you to be found and to find your own customers.
Here are 5 reasons why you should invest in a digital marketing strategy for your small business:
1. The Internet Will Continue to Grow
There is a direct correlation between the growth of the world’s population and the Internet. In 1995, only 16 million people had access to the Internet. This number represented 4% of the world’s population.
Fast- forward to today, and there are 4 billion people online every day. That number accounts for 53% of the world’s population. It is estimated that by 2021, there will be more than 4.6 billion using the Internet on a daily basis.
As the world grows in number, the Internet expands its coverage. More and more countries are opening up their infrastructure to make the Internet accessible to their people.
What do these figures mean?
These figures mean your customers are online. By not having a website, you will not be able to capitalize on the opportunities available on the Internet. If you do not have an online presence, you will be undermining your prospects for growth.
As we mentioned earlier, search is the number one online activity. When a person runs a query, the search engine will present a list of websites on the Search Results Page. How can your business get found if you don’t have a website?
And it’s not enough to have a website. You must have a mobile-responsive website or one that can be viewed on mobile devices.
We discussed the role of the website in our article, “Why Your Website Needs Responsive Design”. It is the first step in developing an effective digital marketing strategy.
If you don’t have one for your business, it is not too late. Give us a call or an email and we’ll get you started right away.
2. Allows You to Optimize Your Budget
Digital Marketing is not only more effective than traditional marketing. It is also more efficient. Instead of randomly distributing collaterals for everyone and anyone to see, you are selectively targeting the recipients of your content.
A targeted or focused marketing approach allows you to optimize your budget. You create content with more thought and purpose. Your blogs, articles, and other types of content such as videos and infographics are intended to provide information that is relevant to the needs of your market.
People who like your content; those who find great value in it, will follow you. They will click on your website and find out more about your business; its products and services.
You don’t have to do everything in one go. You have a Digital Marketing schedule that you can use to plan your content distribution strategy. The schedule is designed according to your budget.
For example, you can start out publishing 4 blogs a month. Once you’ve gained 20% more followers, you can increase the production schedule to 6 blogs per month. As your efforts continue to generate better results, you can slowly scale up your content creation schedule.
3. Consumers’ Behaviors Have Changed
For the reason that the Internet has made information more accessible, consumers are more discerning about the businesses they decide to patronize. A good example is online reviews. People tend to read online reviews before buying a product:
90% of potential buyers read online reviews before visiting a business.
Online reviews have the ability to influence 67.7% of buying decisions.
84% of consumers report that they trust online reviews in the same way they trust a personal recommendation.
Today’s consumers take the time to conduct research before buying a product. They will take advantage of the various tools provided by the Internet to learn more about a product before buying it.
Other than online reviews, consumers look to the following sources to do their research:
Social Media
Online Search Engine Directories
Chat Forums
If you don’t have an online presence, your business will never get found by prospective customers. No one will know if your product is good. Having an online review is like word-of-mouth. The difference is that word about your business will go around much faster and travel farther distances.
4. Keeps Your Business Running 24/7
Your website is your storefront window on the Internet. Unlike a brick- and- mortar store, it does not close. Your website is open 24/7.
Potential buyers and clients from all over the world can enter your website, view its contents, and read about your products and services. The content that you have on social media, community blog sites, online reviews, search engine directories can likewise be seen and read by Internet users.
With a website, you will never miss out on opportunities.
For example, you can set up a customer service team composed of remote workers or telecommuters. Whenever you receive inquiries about your products or complaints, your customer service team will be able to attend to them right away.
If you have social media pages, your customer service team can respond right away to comments from your followers. At the same time, they can moderate your social media pages and remove irrelevant content such as affiliate marketing links and inappropriate comments.
Fast and efficient customer service will help you acquire new clients and maintain existing ones. It shows that you care about your end-users.
5. Track Your Performance and Measure Results in Real Time
The availability of online analytics is the game-changer for Digital Marketing. With online analytics, you track the performance of your Digital Marketing campaign. You can measure results in real time.
Analytics will help you pinpoint the strengths and weaknesses of your current Digital Marketing strategy. It will give you a snapshot of where your audience comes from and the types of content that interest them.
You have empirical evidence that will show you which processes, tools, or techniques are generating acceptable RPI. Therefore, with analytics, you have a solid basis for making calculated decisions on which processes you should allocate more resources to.
Having the ability to evaluate the performance of your campaign is another reason why Digital Marketing allows you to better optimize your budget.
Conclusion: Why Businesses Hesitate To Invest In Digital Marketing
Like all small business owners, you must have thought about investing in a digital marketing strategy.
You know consumers are always connected to the Internet. You are aware that consumers and businesses, including your competitors, are becoming increasingly dependent on mobile technology to make decisions that pertain to life and work.
However, doubts and fears exist:
“How do I start a digital marketing strategy?”
“How much will it cost me to maintain a digital marketing strategy? My funds are very tight.”
“Who will manage my company’s digital marketing strategy? I don’t have the time, experience, and expertise.”
“What are the risks of a digital marketing strategy and how do I mitigate them? I’ve read stories of businesses being duped by the agency.”
“What is my expected ROI on my digital marketing strategy if at all?”
As a digital marketing agency, we find these doubts reasonable. We know where the small business owners are coming from because our own clients have posed similar questions to us.
Small business owners have a lot on their plate especially when they are starting out. They have to manage their funds really well. For this reason, marketing gets pushed on the wayside.
By investing in a Digital Marketing strategy, you can put these fears and doubts to rest.
If you want to learn more about Digital Marketing and how you can apply it to your business, give us a call. We are highly rated as a Colorado Digital Marketing Agency.
We’ll schedule you for a free 30-minute consultation!
https://mountaintopwebdesign.com/wp-content/uploads/Digital-Marketing.jpg9011000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-12-24 09:00:062019-10-29 23:12:105 Reasons Why Small Businesses Need To Invest In A Digital Marketing Strategy (VIDEO)
Investing in a website is a step in the right direction. The operative word in our preceding statement is “investing”. It implies that you expect your investment to pay dividends in the future. Indeed, the website has come a long way.
Before broadband, businesses set up websites to function primarily as online marketing brochures. The website has evolved since then.
Today, the website is a facility that can provide amazing user experience with the power to convert simple interest into a stream of revenues for your business. Properly managed, a website can help you achieve your business goals.
You can use the website to generate leads, streamline business costs, acquire followers, expand your market base, improve the efficiency of business operations, provide top-notch customer service, enhance your business reputation, or increase sales.
In contrast, improperly managed, your website can drive away customers, tarnish your business reputation, and affect its ability to generate revenues.
Do you feel that your website has not contributed to the growth of your business? Are you under the impression that your website has not performed according to expectations? Do you think your website has not delivered quantifiable results? Are you starting to think that starting the website was not a good investment?
Is your website costing you business?
If you answered “Yes” to any of these questions, read on! We will discuss the possible reasons why your website could be costing you business and what could be done to fix these issues.
Don’t give up on your website! It remains a good investment and a viable tool to help you take your business to the next level. We will show you how to maximize its strengths so you can turn it into a money-making machine!
8 Reasons Why Your Website is Costing You Business
The factors we listed as possible reasons why your website is under-performing are basic, fundamental requirements for an effective, fully-functioning website.
If you have a webmaster, he/she knows that these factors should not only be in place. They have to be routinely checked, evaluated, and updated.
A website should be dynamic. It must be allowed to evolve and change with the times. If your website remains stagnant, it will be left behind and ignored on the Internet. The beneficiaries will be your competitors.
1. Your Website is Not Mobile Responsive
Mobile responsiveness has been a ranking factor in Google’s search algorithm since 2015. If your website is not mobile responsive, get your webmaster on the line this very second. Google could well be punishing you in the search rankings for it.
If you can confirm that your website was mobile responsive when the webmaster turned it over to you, can you confidently say that it remains highly responsive to mobile devices today?
Mobile technology continues to evolve. Screen sizes and resolutions change to give mobile users better experience. There is also a great demand for the latest mobile devices. Consumers will pay top dollar for the latest iPhone or Android smartphone with the most innovative features.
Your webmaster has to constantly test the responsiveness of your website. It should be able to set up effortlessly in different screen sizes. Keep in mind that when mobile devices evolve and become more advanced, they will require more information.
47% of mobile device users expect a web page to load in under 2 seconds.
40% of mobile device users will discontinue the search if a web page does not load in under 2 seconds.
For every second that your web page is delayed in loading, you lose 7% in conversions.
Again, your website design and its features have to be updated. It has to conform to the demands of today’s mobile community.
Your webmaster should check which of its features are no longer be supported by mobile devices particularly the images you use. You may also have files that are uncompressed.
3. Customers Perceive Your Website is Not Safe
All you need to do is read today’s news headlines to learn all about the latest hacking attempt. 2017 was a banner year for hackers and it doesn’t seem like these cyber-criminals will be slowing down their nefarious activities any time soon.
Consumers are becoming more cautious about their online activities. A survey done by Blumberg Capital showed that hacking has affected the online shopping behavior of American consumers. It will not keep consumers from shopping at their favorite e-Commerce retailer, but they will be more selective of the sites they visit.
Google has seen this. For the reason that the biggest search engine on the Internet is big on User Experience (UX), Google has required all websites – not just e-Commerce websites – to get SSL Certificates.
SSL or Secure Sockets Layer is a program that encrypts data that is transmitted from browser to server. You can read more about SSL in our article, “SSL: What Is It And Why Your Business Needs It”.
If your website does not have SSL certificates, Google will mark it as “Not Secure”. Those two words can have an impact on the decision of a site user to explore your website. Ask yourself, “Would you proceed your search with a website that Google has marked ‘Not Secure’?”
In view of this, consider getting SSL certificates for your website. The cost of having your website covered by SSL certificates is negligible considering the size of the business that you might lose.
4. Design Looks Old; Outdated
Do you have a favorite neighborhood bar? It may have been there before you were born. And yes, age does add character.
However, what would you do if another bar opened right beside it and it had 60” HDTVs mounted in key locations so you can watch the latest sports events wherever you are seated? And what if it had wi-fi, comfortable modern-designed furniture, and 18 barrels of self-serve craft beer?
Goodbye to the old and hello to the new!
Maybe the classics are timeless but when you are engaged in the digital age, your design must conform to the times. Your customers will appreciate a newer and better experience. Often that includes your website’s design and functionality.
Always keep in mind that your audience’s online behavioral patterns can change. They can be influenced by other websites. The changes in the functionality of their mobile devices will likewise have an effect on how they interact with websites.
Make it a point to have your webmaster audit your website. Come up with ways to update its look and functionality. The website may be for your business but its value is to your customers.
5. Poor Quality Content
Search is the number one online activity. People are constantly looking for content that provides the information they are looking for. In your industry, there could be thousands of businesses publishing content on their websites. The one that publishes great content on a consistent basis will be patronized the most.
If your website offers content that is not relevant, useful, or informative to your audience, they will not find value in it. Worse, your brand can take a hit. Prospective customers may view your website as “incompetent”, “outdated”, “poorly managed”, “unqualified” or “uncaring”.
Content must always be kept current. In order to get the best results from your content marketing strategy, you should blog at least 16 times a month. Studies show that businesses that blog at least 16 times per month generate 3.5 times more leads than businesses that blog fewer times per month.
And it’s not just the quantity that matters. You must assure your audience of high-quality blogs every time. This means blogs that are:
Well-researched with links to reputable references.
Easy to read; short sentences and short paragraphs.
No spelling and grammatical errors.
Here’s a valuable tip: When writing blogs and other forms of content, always keep in mind you are writing for an audience that needs your expertise. You are the expert. They are on your website to learn from you. Do not make the learning experience difficult by using technical terms.
6. Absence of Testimonials or Product Reviews
Do you remember those weight-loss supplement ads that showed users lose weight after using the product for only a few weeks? It created a huge demand for those weight-loss products. Consumers thought they could experience the same results and lose weight by taking the supplement.
In an expose years later, it was shown that instead of “Before” and “After”, those pictures were really taken “After” and “Before”. By this we mean, the supplement companies got models who were already lean and fit, to begin with. The models were described as “actual users”.
Then by having the models eat potato chips and other processed foods, they got their bodies to fill out and look heavy and bloated.
It was a scam but it worked. The “fake ads” were a huge success and made those companies millions of dollars.
Our point in mentioning this is not to encourage you to scam customers. Rather, we want to emphasize the power of testimonials and product reviews. This is called the power of social proof.
In our previous example, consumers were influenced by the decisions of supplement users to give the product a try in order to lose weight.
Testimonies and product reviews have that kind of influential power. When you go to Amazon and are faced with hundreds of selections for the latest fitness tracker, how would you arrive at your decision?
Chances are you would check out the product reviews section. You will probably click on a few of the four and five-star reviews. For purposes of establishing a check and balance, you should click on a few one and two-star reviews as well.
If your website does not have social proof from your customers, you will be undermining its opportunities for success.
Invite customers to share their experiences with your products and ask them if you could publish them as testimonies on your website.
Conclusion
The website is your office on the Internet. This is the place where your customers go to find your products and services. The biggest advantage a website has over a traditional brick- and- mortar office is that it is open 24/7. Anyone, anyone on the Internet can visit your website at any time of the day.
Unlike a brick- and- mortar office, you don’t have to place a manager on 24-hour duty. Therefore, you have to be 100% sure and confident that your website can accommodate anyone who visits a page and is interested to learn more about your products and services.
Your webmaster knows this. Rather, your webmaster should know this.
Managing a website is a big responsibility. However, it is doable and with proper planning, it can be done effectively without inconvenience and issue to the website owner.
Failure to manage a website effectively is a sign of irresponsibility that will cost your business customers and potential revenue.
Managing your website is the job of your webmaster. If you don’t have one, find one that can do the job properly.
Or you can sign up with us. Allow us the opportunity to manage your website.
We have managed hundreds of websites and our customers are very happy with the results so far. Do you own a WordPress website? Sign up for our Extreme WordPress Care Plans. Clients who have signed up are glad they did!
We are managing their WordPress websites for them so they can focus on the day-to-day demands of their business.
Our clients no longer spend time checking on their websites. They no longer have sleepless nights thinking if their website is being hacked or infiltrated by cyber-criminals.
We have amazing people on our team. Our content has been cited multiple times by the digital marketing community website UpCity as among the top 25 marketing- based articles on the Internet. We are also listed as one of the top web design companies.
Do you have 30 minutes? Consult with us for free! We will let you know how we can help you get the most out of your website.
https://mountaintopwebdesign.com/wp-content/uploads/website-costing-you.jpg6641000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-12-17 09:00:102020-08-05 08:13:22Is Your Website Costing You Business?
If you Google “Slider Image”, most of the URLs listed on the SERP will tell you why you shouldn’t have it on your website. We are here to tell you otherwise. Setting up a slider image on your website can be your game changer. Contrary to its naysayers, the slider image can improve User Experience (UX). It can help you achieve your digital marketing goals. Done correctly, it can give your website a boost up the website rankings. In many ways, the slider is the most important image on your website. It is more important than your logo.
What Is A Slider?
A slider is a series of images that appear in sequence. It is sometimes referred to as a “Slideshow” or a “Carousel”. The slider is usually located on the Homepage of a website. There are sliders whereby the images are automatically rotated by a timer.
No doubt you’ve come across sliders on some of the websites you have visited. For example, a website for a hotel can have a slider that features images taken from different locations.
You could start out viewing an image of the hotel’s entrance or reception area. After a few seconds, the image will change, and you may find yourself admiring the hotel’s main dining restaurant or one of its luxury suites.
There are also slideshows that can be controlled manually. The advantage of a manually-controlled slideshow is that you can take your time in viewing the image. You can skip the images that don’t interest you and spend more time on those which have greater importance.
What Are The Criticisms Vs The Slider Image?
There is a wide range of opinion among professional web designers on whether your website should have a slider image or not.
Here are four reasons why some website designers believe your website should not have a slider image:
Sliders Muddle Your Marketing Message – According to a study conducted by Jakob Nielsen for the Nielsen group, the use of a slider can muddle your marketing message because most people view them as advertising.
Sliders Do Not Enhance User Experience – In the same study, Nielsen revealed that a slider can result in a condition known as “banner blindness”. This means users do not see or understand the information detailed in the slides. As a consequence, the added confusion may just push the visitor to leave your website.
Sliders Can Affect Your Page Loading Speed – For the reason that sliders use high-resolution images, some web designers point out that this could seriously impact your site’s loading speed.
Sliders Will Affect Mobile Responsiveness – Another criticism is that some slider configurations will not set up well on mobile devices and compromise your site’s level of responsiveness.
The web designers who are against the slider conclude that it will have a negative impact on SEO performance. The use of a slider will affect UX, slow down page loading speed, and mobile responsiveness and therefore may push you down further in Google’s search rankings.
The Benefits Of Having A Slider Image On Your Website
While we do respect the opinions of our fellow professional web designers, at Mountaintop, we have an opposing viewpoint. We believe your website should have a slider image on the Homepage.
Here are 4 good reasons why your website should have a slider image:
A Slider Can Organize And Fine-Tune Your Marketing Message – As the saying goes, “A picture is worth a thousand words”. You can convey messages more clearly through images than text. According to studies, only 10% of people who read and hear information can remember it 3 days later. In contrast, more than 65% of people who see images that are relevant to the information will retain it even 3 days later.
A Slider Can Enhance The Overall Visual Appeal Of Your Homepage – A study conducted by Stanford University which involved 2,500 respondents showed that 46.1% found website design is a serious indicator of credibility. A slider that is composed of beautiful, high-resolution images will certainly catch the eye of its visitor, compel him/her to stay longer, and potentially explore the other pages of the website.
A Slider Can Improve Site Functionality – What do you want the slider to achieve for your website? Do you want the slider to provide information about your business? Is the slider intended to be a moving portfolio of your products and services? Will the slider be used to enhance your credibility by rotating the various testimonies from your clients? Regardless of what you want the slider to do, it will get the job done because everything will be in one place. The visitor will not go anywhere else.
A Slider Will Improve User Experience – As we mentioned in our previous point, a visitor who clicks on your slider will be kept in one place. Everything that he/she needs to know can be found on the slider. It will make the search process much easier for your site visitor. The slider will keep them engaged on your website. Its contents will help them decide whether they should explore your website further or not. We also mentioned earlier in this article that you can have a manual slider instead of an automatic slider on your Homepage. This will help improve UX because the user can take his/her time on the image with the highest perceived value.
There is a fifth benefit for having a slider on your website. We saved the best for last!
By having a slider image set up on your Homepage, you will significantly increase your conversion rates!
Is not increasing conversion rates the ultimate objective of all the lead generation work you do?
Businesses invest in digital marketing campaigns so they can drive more traffic to their website. Once you have encouraged more website visits, the challenge now is to convert interest into sales. A well-designed, well-thought-out slide image can get this done for you.
Anti-slider proponents recommend using static images instead of slider images. However, in Massey’s tests, sales conversions using slider images increased by 61%!
The View From The Mountaintop: How To Have A Slider Image That Delivers Results
Like we mentioned at the start of this article, done correctly, a slider can help you achieve your marketing objectives. We have done exactly this for our clients at Mountaintop.
The use of images has been proven to be an effective vehicle for delivering your marketing message. Visual or image-based content grabs attention faster than text-based content.
Here’s a simple test: Which would compel you to take action? An image of the amenities and features that can be found in a hotel’s regular room or a text description of the same room?
Not even the best wordsmith on the planet can beat a high-resolution image of the hotel room.
Now, that we have the visitor’s attention, let us keep him/her interested by rotating the image. From the bedroom, let us show him/her an image of the bathroom then segue to the balcony with a view overlooking the ocean.
Words enough will not do justice on how beautiful the resort is. However, pictures will come closer. Perhaps close enough that the visitor will take the next step and make an inquiry.
We have done our own studies on the pros and cons of having a slider image on the Homepage of a website. The points that have been raised by those who are against the use of a slider do have some merit and were considered.
Our studies have led us to come up with the best and most effective ways to design a slider image without the negative effects cited by other web designers.
Here is a rundown of how we can help you have a slider image that will enhance the visibility, functionality, and potentially give your website a boost up the search rankings:
1. Define the Purpose of the Slider Image –
We discussed this in the section discussing the benefits of having a slider image on your Homepage. Without purpose, your marketing message will be lost.
Digital marketers always begin the messaging process by identifying its purpose. What message do you want to convey to your audience? You can only have one message. If you focus on multiple messaging, this will only serve to confuse your audience.
In order to avoid confusion and “banner blindness”, start out by defining the purpose of your slider image.
If you are in online retail, you can use the slider image to show your top-selling or most popular products. If you are in the consultancy business, use the slider image to highlight the testimonies of your clients. A restaurant can have a slideshow to give viewers information on their daily specials or promos.
2. Use Relevant Images –
Once you determined the purpose of the slide image, find images that are relevant to your marketing message.
Don’t try to be “fancy” or “artsy” by using images that are very beautiful and aesthetic but are largely symbolic of your message. Website visitors don’t want to be subjected to tests or guesswork.
Remember, the attention span of a person is less than that of a goldfish! When it comes to content, get to the point right away. You also have the option of combining image and text to drive home your message clearer and faster.
3. Use High-Resolution Images But… –
Web designers will recommend using high-resolution images for aesthetic purposes. However, it will slow down page loading speed because the file will be larger and harder to download.
Our solution is to still use high-resolution images for the slideshow. However, use smaller-sized images so that the page will still load fast.
4. Switch from Slide to Motion-Fade –
One of the criticisms of the web designers against the use of slider images is that it affects UX by distracting viewer’s attention.
Based on our studies, the culprit is the transition that occurs from slide-to-slide. For some viewers, the transition comes across as too “sudden” or “sharp”.
Our solution is to use a motion fade instead of a slide-to-slide transition. This will lead to a smoother viewing experience. The slow fadeout will give the viewer notice that the slide is in the middle of a transition.
He/she will be able to adjust the thought process and prepare for the next slide much more effectively.
5. Consider a Manual Slide Image –
We have mentioned the benefit of a manual slide throughout this article. It is worth mentioning yet again that using a manual slider image will improve UX by giving the user more control.
If your purpose is to promote your products and services, a manual slider will give the viewer more time to go through your content.
6. Beta Test Your Images –
Not surprisingly, the slide image that garners the highest number of clicks is the first slide.
Therefore, it is important to run a beta test to find out which one of your images generates the most favorable feedback or best achieves the desired result. Using the right image will help set the tone for the rest of your slider image.
Conclusion – Why Your Slider Image Is More Important Than Your Logo
A logo is largely a symbol that best encapsulates what your brand is all about. However, in some cases, the meaning of the logo may take some time for consumers to decipher.
For example, Starbuck’s logo. The meaning behind the smiling mermaid has been a compelling discussion point for several years. It’s relevance to brewed coffee cannot be immediately determined.
A slider image gets your message across effectively. Again, done properly, it will help support the purpose and objectives of your business. Unlike a logo, a slider image is more flexible.
While you can change a logo, the process will not be as easy because you have to be sure it will not detract from your branding value proposition.
However, with a slider image, you can change the purpose from time-to-time. For example, if you are in the restaurant business, you can start out by having the slider image feature your core menu items.
Once you have made a name for yourself, the slide image can switch to testimonies from happy customers or special daily promotions.
If you don’t have a slider image on your website, give us a call or drop us an email right away. You need to get a slider image on your website right away if you want to increase sales conversions, improve UX, or move up the search rankings.
We have the experience and expertise to get this done for you properly. Give us a call and we’ll give you a free 30-minute consultation on how we can help your website have an effective slider image.
It will be the difference maker between you and your competition who chose to believe the naysayers.
https://mountaintopwebdesign.com/wp-content/uploads/2017/07/SWSN-New-website.png474900Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-12-03 09:00:132018-11-14 13:55:33Why A Slider Image On Your Website Is More Important Than Your Logo
Google is the largest and most popularly used search engine on the Internet. When consumers want to find information for specific products and services, they launch a search on Google. In fact, Google has grown so big, it has become a verb. How many times have you told someone to “Google it”?
Everyone knows it. Businesses sign up for Google’s services to get the best results for their online marketing efforts. Marketers will focus their strategies to conform to Google’s ever-changing algorithm. Thus, it can be a very competitive marketplace.
You will need a competitive advantage and this is where having Google reviews come in.
If you’ve heard about Google reviews, we’re here to tell you more about it. We will tell you everything you need to know about Google reviews: why your business needs it and how to get them.
Are you worried about getting bad reviews? Don’t worry! We will show you how to deal with them. Just read on!
What Is A Google Review?
Google Review is a feature that allows consumers to share their experiences with a product or service by writing a review on a business’ Google page or search map listing.
Why did Google decide to introduce a review feature?
The search engine giant has always been big on User Experience (UX). Google wants to provide its users with the best options to address their wants, needs, and concerns.
Reviews are powerful influencers. They have the same effect as client/ customer testimonies. The reason reviews are so powerful is that they are organic. They are perceived as honest and sincere assessments of a business’ product and services. Unlike paid endorsements, the customer has nothing to gain by posting a review.
That is why product views are part of a customer’s research process. They trust consumer reviews. When you look for a specific item at Amazon, it is standard procedure to go through the reviews of the products shown on the search results page.
You tend to gravitate toward the items with the highest number of 5-star reviews and ignore those with low review ratings.
Strong Google reviews will have the same effect on your business.
Let us assume you own a restaurant that serves authentic Thai food in the area of Cherry Creek, Denver, Colorado. Like other smart business owners in the area, you had your restaurant listed in Google My Business and Google Maps.
Over the years, your restaurant has catered to many customers. You may not know it, but some of your customers may have given your restaurant a review.
When someone who is interested in dining at an authentic Thai restaurant in the Cherry Creek area, he/she would patronize the establishment with the highest ratings and best reviews.
If your restaurant is fortunate enough to get the best reviews and highest ratings, it should attract the most number of diners in your area.
Why Are Google Reviews Important For Your Business?
In the previous section, we showed you how Google Reviews benefit the customer and how favorable ones can translate to better business for you.
Now we will discuss the benefits of having Google Reviews for your business. Specifically, why you should encourage more customers to post reviews about their experience with your establishment.
Let us go back to our earlier example.
Put yourself in the position of the customer. Which of these reviews would have the most powerful influence on your decision?
“Best Pla Rad Prik I have ever tried! Better than the one I had in Thailand a year ago! The Pad Thai is to die for!” – 5 stars.
“The Gaeng Mussaman was too rich. The Pad Kra Prao made the visit worthwhile.” – 3 stars.
“Don’t bother! You get a better deal with the microwave stuff they sell in the supermarket.” – 1 star.
Definitely, you would go for the restaurant with the 5-star review. You may decide to dig in deeper and compare other reviews.
The bottom line is, the product reviews got your restaurant noticed. The high ratings and positive reviews immediately increased your visibility.
Aside from enhanced visibility, what are the other benefits of having Google Reviews for your business?
1. Google Reviews Will Improve Your Trust and Credibility Standings
We touched on this benefit earlier in this article. Customer reviews are perceived as honest and sincere. In ways, customer reviews are similar to word-of-mouth advertising.
If you ask a friend for his/her recommendation for the best Thai restaurant in Cherry Creek, you could take him/her up on the suggestion. In fact, 84% of consumers trust reviews as they would the opinions of their friends.
In the case of Google reviews, you can read through a larger volume of recommendations and opinions. And of course, Google is a trusted source of information. The search engine has always placed UX front and center whenever it decides to change its ranking algorithm.
Therefore, by generating consistently good Google reviews, you can effectively improve the trust and credibility standing of your business.
2. Google Reviews Will Influence the Decision-Making Process
The Internet has created a more discerning generation of consumers. They have more access to information and many will go to great lengths to justify their decision to choose one brand over another.
Again, going back to our example, in the event that there are other 5-star rated Thai restaurants in the area, the users will use the posted comments and factors such as location, parking, and seating availability as deciding factors.
However, the reviews and ratings have already pushed your restaurant ahead of the rest of the competition. It has made the decision-making process easier for them and more advantageous for you.
3. Google Reviews Will Increase Your Local Search Ranking
As we mentioned earlier, it is natural for consumers to give more focus on products and services that have been thoroughly reviewed. The more reviews you get, the greater the probability of potential customers searching for your business.
Positive and glowing reviews are indicative of how well your business is managed as well as the quality of its products and services. They will help your business stand out from the rest of the competitors and lend support to your brand-building strategy.
How To Get More Google Reviews
Hopefully, by now, you have come to a great understanding of why Google Reviews are important for your business. The question is, “How can I get more Google Reviews on my listing?”
We are assuming that you have already listed your business in a search engine directory. Definitely, Google My Business should be on the top of your list. If you want to learn more about search directory listings, you can read our article, “Why Should Retail Locations Be Listed In Search Engines”.
Once you have listed your business in a search engine directory, it is time to shift your focus to getting more Google Reviews:
1. Make Sure Your Listing is Updated, Complete, and Looks Good
Image-based content will attract attention faster than text-based content. This is why it is important that your Google page looks good and visually appealing. Use high-resolution pictures of your products and retail outlet. If you have the budget for it, hire a professional photographer to take the pictures.
It is also important to make sure the information posted on your Google page is updated and complete. Always check the details on your business address, contact numbers, and email address.
2. Invite Your Customers to Write Reviews
Ask and you shall receive.
If you want more Google Reviews, then ask your customers to write them. This might place your business in a dichotomous situation because not all reviews will be positive.
You should expect to receive negative reviews.
Why? For the reason that people’s tastes and preferences are unique and individual, it is not realistic to expect that 100% of reviews will be positive despite your best efforts.
According to a survey conducted by Street Fight, negative experiences result in more reviews than positive experiences. In fact, 95% of people who had a bad experience with a business shared it with others compared to only 87% of consumers.
Given these statistical data, would it still be wise to invite your customers to write reviews? Yes!
Encouraging your customers to write reviews shows that you are genuinely concerned about their happiness, satisfaction, and overall experience with your business.
The best way to extend your invitation is to simply tell them what the Google Review is for. You want feedback from your customers so you can find ways to improve your products and services.
By inviting customers to write reviews, you are creating a personality for your business. It adds a welcome degree of humanity to an entity that consumers know was established for the purpose of earning a profit.
3. Engage Customers Who Have Posted Reviews
As the popular saying goes, “Any review is a good review”.
Even a negative review is a positive development for your business. It means someone took the time to express his/her dissatisfaction or poor experience with your establishment.
The key is how to engage customers who have posted negative reviews.
Here are a few helpful tips for you to consider:
First, don’t panic. Breathe. Relax. A negative review is not the end of the world.
Look into the review and see if it has merit. If possible, run a Google search or due diligence work on the person who wrote the review. Check your customer records. There is always the possibility of getting a bogus review.
Once you have verified the review, tell the customer that you are thankful for their review; specifically, for taking the time to write and post it on your Google page.
If the complaint is legitimate, apologize and request that you be allowed to give private messages or to respond via email. Inform the customer that your purpose is to present a resolution to the issue.
Of course, you should likewise respond to positive reviews. State your appreciation for the review and give them real assurances that you will continue to improve your offerings and services.
4. Promote Your Google Page in Social Media
Social media is a great way to reach out and connect to a wide audience. People spend more time on social media than any other website. Make sure you promote your Google Page in your social media business and personal pages.
If you have a website, include the button to your Google Page and encourage your site visitors to write a Google Review. Include a Call-to-Action which states the purpose of the review.
Conclusion
Google reviews are a great way to enhance your online presence. Likewise, it can be an effective tool for building long-term relationships with your customers that are based on trust, transparency, and a commitment to provide excellent user experience.
If you have a brick-and-mortar store, use it to encourage your customers to write reviews. Entice them with discounts or special promos for every review they post on your Google Page. Make sure they can present proof of the review.
Does it matter if the review is favorable or not? No. If the review posted is negative, getting together face-to-face with your customer is an ideal situation for you to address the problem directly.
If you’re interested in getting more Google reviews for your business, leave it to us! We have helped our clients get reviews for their business. At the same time, we have expertly managed, moderated, and turned around negative reviews.
Give us a call or drop an email. We will get back to you right away!
https://mountaintopwebdesign.com/wp-content/uploads/GoogleReviews.jpg6671000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-11-19 09:00:402018-11-12 11:46:04Google Reviews: Why Your Business Needs Google Reviews And How To Get Them
Digital technology and the Internet have made it easier for retail locations to be found by customers. Before broadband technology made the Internet accessible to everyone on the planet, it was hard for consumers to find businesses that had what they needed. Your fingers would get tired walking through the Yellow Pages. You would have to waste precious time burning the telephone lines calling one retailer after another. With the Internet, it became much easier to build a strong local presence.
The Value Of Having A Strong Local Presence: Does Convenience Trump Branding?
If you forgot your wife’s birthday in 2003, you would be in trouble. Today, you can easily search for the nearest retailer that has her favorite perfume in stock. Likewise, today’s retailers can thank the advances in digital marketing for making it easier for customers to find their businesses.
Unfortunately, very few retailers have taken steps to harness the power of the Internet. According to a survey conducted by SurePayroll, only 26% of small businesses have a website.
There are business-owners who still believe that their digital marketing efforts can achieve results even without a website. They believe running social media and email marketing campaigns will be enough to bring their businesses to the forefront of the consumers’ consciousness.
While social media and email marketing strategies do generate positive results, they are more effective when used as part of a comprehensive digital marketing strategy.
Instead of using these processes as independent sources of traffic, you would be in a better position to optimize their full power if both social media and email marketing were utilized as channels to drive inbound traffic to a website.
In our previous example, if you did forget your wife’s birthday, what would be the first thing you do? You would probably do a quick Google search. If your wife’s favorite perfume is Chance by Chanel, you can run a Google search query for “stores with chance by chanel near me”.
The search results page will feature a list of websites belonging to physical retailers within your area that currently have Chance by Channel in stock. You click on the website that appears first on the search results page.
If the website has chat support, you can engage the agent and find out the perfume’s availability, price, and ask for discounts or promotions. If not, you could simply look for the store number on the website and contact it from your mobile phone.
A website is an important component of your local marketing strategy because the first thing the consumer would do is run a search query. The user may try to find your business on Facebook or Twitter but that would be more time- consuming.
The same can be said for email marketing. Your newsletter could be lost in the pile of emails consumers receive.
Put simply, these processes would make it difficult for you to be top-of-mind. However, as part of a digital marketing strategy, both social media and email marketing can give your website a boost in Google’s search ranking.
According to a study by Google, 76% of consumers who run a search query from their mobile phones will visit the retail location within 24 hours. The best part is 28% of those visits have resulted in a purchase.
If they run a search query and find your website at or near the top of the results page, they will click on your URL. It does not matter if the consumer has not heard of your brand or store. It is all about convenience: “Who can help me find my need in the fastest possible time?”
Let’s go back to our example one more time. If the results page shows a website of a giant retailer, it will take time for the husband to find a store locator that will show the list of locations within his area. Then, he will have to find out which of these locations have Chance by Channel in stock.
Can these tasks be done from the convenience of a smartphone? Yes, but it is time-consuming. In contrast, if your URL comes out on the results page as one of the retail locations in the area, it would make the husband’s search much easier.
Social media marketing, email marketing, content marketing, paid ads, and blogging are great ways to build your brand. However, as far as consumers are concerned, their decisions would be more motivated or influenced by convenience. If you want to fortify your local presence, make sure your business can easily be found online.
How To Develop A Strategy That Will Ensure A Strong Local Presence
In the days before broadband technology, retailers would resort to local area marketing to get their businesses found. Local area marketing strategies included traditional marketing methods such as flyer distributions, installation of posters and streamers, and setting up POP or Point-of-Purchase materials at the cashier area.
The idea was to target consumers within a radius of 5km from the location of the store. Generally, this was referred to as “within walking distance” of the location. For retailers with larger budgets, local area marketing would likewise include publishing ads in community newsletters, running cross-marketing promotions with related businesses, and getting listed in the Yellow Pages.
Traditional marketing methods were quite expensive. They were also not sustainable. Once the ad had run its course, it was discarded. Given the tools available with digital technology, are traditional marketing methods useless for developing local marketing strategies?
Not quite! The reason is some of these methods have evolved and adapted to conform to the requirements of digital technology and the Internet. In combination with digital marketing techniques, these methods can help your retail location develop a strong local presence.
1. Set Up a Mobile-Responsive Website
Before anything else, you should set up a mobile-responsive website. As we discussed earlier, consumers looking for information will always run an online search first. You should establish your online presence by having an active, mobile-responsive website on the Internet.
If you already have a mobile-responsive website, ask your web developer to run periodic audits. How responsive is it? Your website should be able to accommodate various screen sizes and browsers.
Technology is evolving at light speed. Mobile devices such as smartphones, tablets, and laptops are consistently improving to meet the demands of the consumers.
Your web developer should also check for site speed. Consumers are not very patient. If your website takes time to download, they may abandon the search and go to your competitor.
2. Set Up Your Social Media Business Pages
Social media marketing will help bring you closer to your customers. You can post more information about your products and services, its benefits, and other useful tips.
You don’t have to set up a business page on every social media network. Choose the ones that can support your digital marketing objectives and highlights the strong points of your business.
For example, Instagram, Pinterest, and YouTube are best suited for highly-visual products such as cosmetics, perfumes, fashion apparel, and technology devices.
Make sure your social media business pages have the same information published on your website.
3. Get Listed In Search Engines
Think of Search Engine directories like the Yellow Pages on the Internet. As a matter of fact, the Yellow Pages are on the Internet!
Getting listed in search engine directories will make the consumer’s search activity much easier. All the information they need about your business can be found in the search engine directory.
You can find our recommendations on the best search engine directories to list your business in our article, “Why Should Retail Locations Be Listed In Search Engines?” Google My Business should be at the top of your list as Google is the biggest search engine on the Internet.
We also recommend adding high-resolution images of your store and its products to your listing. Also, try to generate positive reviews from Yelp. Google’s ever-evolving search algorithm has included favorable reviews from influential sites such as Yelp as a ranking factor.
4. Set Aside a Budget for Paid Ads
Paid ads are a good way to give your website an immediate boost in the search rankings. Anyone who clicks on your ad will land on your website. You can read more about paid ads in our article, “SEO vs PPC: Which One Is Better For Your Business”.
The great thing about paid ads is that it will appear in search results which are relevant to your industry or type of business. You can be assured that the people who see your ads will have some interest in your products and services.
5. Get Into Cross-Promotional Arrangements
Cross-promotional arrangements are traditional marketing methods that have stood the test of time. They are cost-effective and gives you the opportunity to present your business to a whole new audience. Make sure it is a non-competing business. The best arrangements are those whereby the products or services are complementary of one another.
For example, if you have a bakery, you can enter into cross-promotional arrangements with a floral shop for special occasions such as Valentine’s Day, Mother’s Day, and Christmas Day.
You can also run cross-promotional arrangements in Pinterest. Going back to our previous example, you can post content about the floral shop on your “Pin Board”. The floral shop will gladly return the favor and post about your cakes in their own Pin Board.
6. Get Involved with the Local Community
If you want to increase your visibility within the area, make sure your presence is felt. You can do this by getting involved with the local community. Every community strives to be active. There are always events and projects that you can be involved with.
For example, if have a Personal Training business, why not offer free exercise classes in the community every Saturday morning? You could also sponsor community events such as a “Fun Run” or a dance marathon.
By getting involved with your community, you increase awareness about your business and give people first- hand experience of what you can do.
Conclusion
While the Internet can give you avenues and channels to promote your business to wide, far-reaching areas, you can likewise localize your scope within proximity of your retail location.
The important thing is to focus on building a strong local presence. This is your captive market. People who reside or work within the area are potential customers. They may have need of your products or services. You should make it easy for them to find your business.
If you want to learn more about digital marketing and other ways to improve your local presence, please give us a call or drop us an email.
https://mountaintopwebdesign.com/wp-content/uploads/RetailLocalPresence.jpg6811000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-10-15 09:00:292018-10-10 15:25:54How Can Retail Locations Benefit From A Strong Local Presence?
Retail locations invest in marketing and promotional activities to get found. They will spend on traditional marketing collaterals such as press releases, print ads, and POPs or Point-of-Purchase materials. Likewise, many physical retailers will include a listing in the Yellow Pages so that people who need your particular products and services can easily find your location. However, in this age of the Internet and digital technology, if you have a physical retail location, you should consider being listed in search engines instead.
How Being Listed In Search Engines Helps Your Business Get Found
Businesses continue to use traditional marketing strategies in this age of digital marketing because there is still some benefit to be gained from them. For one thing, it is a form of high-touch marketing.
When a flyer is handed out, your representative can take the time to discuss your business with a prospect. Other traditional marketing methods such as product demonstrations and samplings work in the same manner.
However, traditional marketing is limited by its scope and reach. Flyers can only be received by people moving within its area of distribution. Press releases and print ads will only be seen by people who decide to read the publication.
The bigger, more important question is: “What will they do after they’ve come across your ad?”
The flyer can wind up in the trash bin. The press release and print ad may be ignored. If you have the money to spend on a TV or radio ad, some people may just switch channels. Your efforts may not improve recall to the point that they will search for your business in the Yellow Pages.
These forms of marketing are quite expensive and the low returns may not justify the investment.
The Internet and the continued evolution of digital technology have encouraged consumers to utilize more efficient channels to find information. Innovations in mobile technology have everything consumers need accessible within the palm of their hand.
A more significant statistic from Google’s study showed that 50% of consumers who use search engines to find a business visit the retail location on the same day. 18% of these retailers were able to convert these visits into paid sales!
The 10 Best Search Engine Listings To Register Your Business
If your business currently has a digital marketing strategy in place, you are on the right track. As we discussed in our article, “Why You Should Think About Digital Marketing When Starting Your Business”, it is a proven strategy for effectively promoting your business; its products and services.
A good digital marketing strategy includes SEO or Search Engine Optimization, social media marketing, email marketing, and content marketing. Collectively, these processes will help you achieve your online marketing goals.
Maximize the return on your digital marketing efforts by having your business listed in a few search engine directories. Getting listed in a search engine directory will make it easier for people to find and contact your business.
Here are 10 of the best search engine listings to register your business:
1. Google My Business
Number one on your list of search engine directories to register your business at should be Google My Business (GMB). Why? Let’s start off with the fact that Google is the largest search engine in the world and basically has outperformed all other search engines on the Internet. In 2016 alone, Google generated 7.8 Billion searches every single day!
Secondly, Google My Business is free. It will not cost you a cent to list your business at GMB.
According to Google, GMB offers small, local businesses a huge edge over larger-sized competitors because it features a mobile-friendly map. Your business will be immediately visible to all smartphone users – Android and iOS phones – within a 5km radius of your physical location.
Here are a few more advantages of listing your business at GMB:
GMB performs extremely well in online searches
Listing in GMB will give your website a boost in the search engine rankings
Allows you to post reviews from your customers
Allows you to include key business information in your GMB profile
GMB provides Analytics which you can use to evaluate business performance
Lastly, listing in GMB is a very easy process. If you want to list on a search engine directory, prioritize GMB.
2. Bing Places For Business
Bing Places for Business currently ranks behind Google My Business in terms of online searches. Those who have Windows in their computer will probably choose Bing instead of Google. Just like GMB, Bing Places for Business is for free and will allow you to include key business information with your online profile.
You can add more details to your business location which is important for those who have multiple branches or outlets. Bing Places for Business will also let you upload videos, photos, and other forms of marketing content to generate interest and to entice people to visit the nearest location.
3. Yahoo! Local Listing
Yahoo! Local Listing generates millions of searches every day and currently sits third behind Google and Bing. You can avail of the free subscription. However, you will need to sign up for the paid subscription in order to upload photos, videos, and other business-related content with your profile.
The paid subscription will set you back $9.95/month. Meanwhile, if you avail of the $29.99/month, Yahoo! Local Listing will list you in 40 other online directories. Yahoo! may not be the force it once was, but you can still use it for a localized online marketing strategy.
4. Yelp
If you are targeting a specific demographic, Yelp could be the best choice for listing your business. It is estimated that 42% of people who use Yelp to search belong in the 18 to 34 age demographic. 61% of Yelp’s users have a college degree and 46% have an annual income of at least $100,000.
One of the key features of Yelp is that it publishes consumer reviews. Interestingly, the most reviewed businesses are in the retail, food, and home service industries. It also has a reporting tool that can help you research and analyze business trends.
5. Merchant Circle
Small businesses that prefer to run a localized marketing campaign whereby customers, suppliers, and other similar enterprises are within their area should use MerchantCircle. Put simply, MerchantCircle is small business-friendly!
MerchantCircle opens up a treasure trove of features to help small business owners market and promote their products and services. You can place advertisements, post your business blogs, and utilize MerchantCircle’s entire arsenal of free marketing tools.
Building a business through a search engine directory has never been easier than with MerchantCircle!
6. Yellow Pages
Yes, Yellow Pages is still alive and well and can be found online! Yellow Pages has long been associated with search. Only instead of letting your “fingers do the walking”, they’ll have to tap keyboard keys or click on a mouse.
YP is still a relevant player in the industry and generates millions of searches on a daily basis. According to the company’s latest data on website traffic, there were an estimated 70 million visitors on their site in 2016.
By virtue of earning more than $1 Billion in revenues in 2014, the people at YP believe they are the second best search engine directory in the United States.
7. Manta
Manta is another search engine directory listing service that is geared towards promoting small businesses.
The company reports that their directory continues to attract millions of unique visitors every month. One reason is that Manta maintains a highly- comprehensive database on businesses including information on industry categories, developments, and customer demographics.
In addition, users of the Manta service can also access helpful content, free marketing tools, and take advantage of features that actively promote the business and its products and services.
8. Citysearch
Do you own a restaurant or a bar? Are you in the hotel business? If so, sign up for Citysearch. This search engine listing directory is focused on providing marketing services for businesses in the hospitality industry.
Citysearch has a partner network which can help increase your visibility within your target market. Its partner network includes Urbanspoon, MerchantCircle, and Expedia.
Businesses that are frequently searched for by Citysearch’s users will appear in their “Best Of” list that covers more than 20 industries.
9. Angie’s List
Angie’s List is one of the fastest growing search engine listings on the Internet. As of 2017, the site has more than 3 Million members who use the service to conduct research. You can also use Angie’s List to find local suppliers and review other services as well.
Angie’s List is also known for publishing objective and reliable consumer reviews which cover more than 720 industries.
2017 was a banner year for Angie’s List. The search engine directory made it to the prestigious Deloitte’s Technology Fast 500 list. Consultancy firm Deloitte uses this list to rank the fastest growing companies in the technology, media, and telecommunications industries.
10. Trip Advisor
Who hasn’t used TripAdvisor? If you need recommendations for restaurants, hotels, and holiday destinations, TripAdvisor would be one of your go-to search engines. It has built a steady reputation as a reliable and trustworthy search directory in the entertainment and hospitality industries.
How big is TripAdvisor? The company reports that it generates 390 million searches from unique visitors every month and has published more than 430 million reviews.
Other than Citysearch, if you are in the restaurant and hotel business, make sure you register your business in TripAdvisor.
Conclusion
The Internet opens up different avenues you can take to market and promote your business so that it can be found by interested parties. Listing your business in a search engine directory is a great way to complement your digital marketing strategy.
When you are competing with other businesses in the industry, always make it easier and more convenient for your customers to find you. Think of these search engine directories as the Yellow Pages in the palm of your hand. People still rely on YP for search purposes. In fact, YP is already on the Internet!
If you want to know how to integrate a search engine directory listing with your digital marketing campaign, give us a call for a free consultation!
https://mountaintopwebdesign.com/wp-content/uploads/Retail-locations-need-SEO.jpg5001000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-10-01 09:00:182018-10-01 08:39:59Why Should Retail Locations Be Listed In Search Engines?
For years, marketers were anxious to sound the death knell for email marketing. It seemed to have become irrelevant; its reputation tarnished by shady Ponzi schemes and by cyber-criminals eager to plant their malicious programs into your network. Every year email marketing has proven its naysayers wrong. It remains a powerful tool for driving traffic and converting leads into sales. Email marketing is very much alive and should be part of your digital marketing strategy.
Statistics That Prove Email Marketing Is Very Much Alive
What was the first thing you did this morning after you woke up? If you’re like 60% of Americans, chances are you opened your smartphone and checked your email.
Studies have shown that people read their emails even before they brush their teeth. It’s the first thing that most people do in the morning and for at least 13% of the population, the last thing they do before they go to sleep.
In between breakfast and dinner, people continue to check their emails multiple times every day. Given its popularity of use, it is surprising to think that some marketers believe email is dead.
The truth is, statistics support the effectiveness of email as a tool for digital marketing. Here are some key numbers that prove email marketing continues to produce positive results for businesses:
59% of marketers surveyed responded that email marketing was the best avenue for generating revenue.
The B2B audience finds an email to be the third most influential resource behind industry thought-leaders and colleague recommendations.
The most telling statistic is that email, as a medium of communication, continues to grow. From 3.7 Billion email user accounts in 2017, this number is expected to grow to 4.1 Billion in 2021.
With such a large user base, email is an attractive distribution channel for content. It is the first thing people check in the morning and at night. In most cases, people visit their inbox five times per day.
Thus, email gives your content a high probability of being seen and opened. Having your content delivered in a subscriber’s inbox is like having your foot inside the door. All the subscriber needs to do is click through your email and let your content run its course.
Despite these encouraging statistics about email marketing, why have some marketers pronounced it dead?
The answer may have to do with a close relative in the digital marketing family: Social media marketing.
Email Marketing Versus Social Media Marketing
Social media marketing exploded into the mainstream consciousness when broadband technology made the Internet more accessible in 2004. By this time, the Internet had grown to more than 700 Million users. In comparison, 10 years earlier, the Internet was only accessible to 16 Million people.
Everyone had to be on some form of social media. People had a fun way to connect with family, and old friends. They had a platform where they could upload images and share opinions through the comments section.
Social media’s popularity opened up opportunities for new networks to build communities of users. However, it was Facebook that stood above everyone else. On any given day, there would be 3 Billion people on social media. Of the 3 Billion, 2 Billion would be on Facebook.
Businesses took notice of social media and its influence on consumers. Over time, social media evolved from a pastime and into a powerful driver of content. It seemed that social media’s popularity had swept email marketing on the wayside.
Is social media marketing a more effective distribution channel for content than email marketing?
If you ask, you may find marketers divided between social media marketing and email marketing. The best way to answer the question is to look at the numbers.
How does email marketing stack up to social media marketing in terms of performance and results? More specifically, if you had 3,000 email subscribers and 3,000 Facebook followers, which channel would produce better results for your content?
In a survey of internet marketers, MailMunch found that 60% of them found email marketing to be more effective than social media marketing in distributing content.
One reason is that social media networks such as Facebook and Twitter frequently change their algorithm. The changes have seriously compromised the organic reach of published content.
Some marketers report that only 2 to 5 out of 2,000 followers of Facebook will get to see their content. A study by [email protected] showed that the organic reach of Facebook dropped to only 6% in 2014.
In comparison, email has an average open rate of 21.73%. Therefore, if you were to distribute content via 3,000 email marketing and 3,000 Facebook followers media, these would be your projected results:
Email Marketing – 653 will open your email
Facebook – 180 will see your message
In terms of click-through rates, again email reigns supreme over social media marketing. Here are the average click-through rates between email marketing, Facebook, and Twitter:
Email Marketing – 3.57%
Facebook – 0.07%
Twitter – 0.03%
Another study on the effectiveness of email marketing showed that it influenced the buying decision of 66% of respondents. The study cited the personalization of content as the main reason why email marketing works so well in converting leads to paying customers.
Highly- respected business consultancy group, McKinsey & Co. likewise entered into the email marketing versus social media marketing debate. In the company’s own study, McKinsey revealed that email marketing helped businesses acquire 40 times more customers than their combined efforts in Facebook and Twitter.
Finally, let’s look at some key data gathered by OptinMonster on the advantages of email marketing over social media marketing:
Metric:
Email Marketing
Facebook
Twitter
Total Number of Users
2.7 Billion
2 Billion
313 Million
First item checked for the day
58%
11%
2%
Daily Use
91%
57%
14%
Preferred Channel for Personal Messages
45%
4%
0%
Accepts content from a company or business they follow
44%
4%
0%
Made a purchase
66%
20%
6%
Acquired customers
7%
<1%
0%
Organic Reach
79%
1 to 6%
<1 to 30%
Results in Positive ROI
21%
0%
15%
Customer Lifetime Value
+12%
+1%
-23%
Open Rate
18% (OR), 3.7% (CTR)
0.07%
0.03%
Full Ownership
Yes
No
No
We’re not saying that in view of these figures, you should forego social media marketing in favor of email marketing. Our point is that email marketing continues to remain relevant even in this age of social media.
Email is a proven driver of content that directly gets your message to your targeted audience. Instead of ignoring email marketing, it should be included in your digital marketing campaign strategy.
Conclusion – 3 Reasons Why Your Business Should Do Email Marketing
Hopefully, we’ve convinced you to do email marketing for your business. It is difficult to disprove the effectiveness of email marketing given the sheer volume of data that further validate its overall value.
If numbers aren’t your thing, here are 3 business development- related reasons why you should do email marketing:
1. Email Marketing Is Great For Sharing Content
To be clear, if there is one big advantage that social media has over email marketing is that it is a better vehicle for sharing content. The study conducted by OptinMonster showed that 57% of respondents preferred to share content via Facebook compared to only 4% for email.
However, the strength of sharing content via email marketing is that it is sent by the recipient to a member of his/her community who may be interested in your business’ products and services. The act of sharing becomes an indirect endorsement of your company.
2. Email Marketing Is Measurable
Email marketing is one of the easiest digital marketing tools to measure. You have access to analytics that will let you know the performance of every type of email content. By doing so, you have real-time, accurate data that will give you an idea of which campaign generates a higher ROI.
3. Email Marketing Is Cost- Effective
Email is a low- cost approach to distributing content. You don’t incur costs for printing, office supplies, and distribution. The only recurring costs may be when you decide to acquire and subscribe to email marketing services. Then again, the costs for a monthly subscription are minimal.
Email has been an integral part of life and work for decades. From its early “You’ve Got Mail” days, email remains the most popular item checked on your smartphone. And it will continue to grow over the next few years.
It is estimated that by 2020, there will be 257.7 Billion business and personal emails sent every day.
If you are interested in starting out an email marketing campaign, give us a call or drop us an email. We will get back to you right away. Mountaintop has extensive experience in helping our clients generate long-term and sustainable results with their email campaigns.
We are anxious to hear from you!
And if you have some ideas and suggestions that you would like to share about email marketing and why it is alive and well, please post them in the comments section below.
https://mountaintopwebdesign.com/wp-content/uploads/2018/07/Email-Blog.jpg7501000Josiah Bussinghttps://mountaintopwebdesign.com/wp-content/uploads/2016/01/website.pngJosiah Bussing2018-08-20 09:00:332018-09-11 20:07:24Why Email Marketing Is Very Much Alive
This guide is filled with the top 5 mistakes that most businesses make on their website. You might be wasting money on your website if you are making some of these mistakes.
