Entries by Josiah Bussing

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Why SEO Is A Great Investment In 2021

For many entrepreneurs, 2020 was not a great year. It will be remembered as the year a virus caused a pandemic that shut down the world and changed the way we lived and worked.
Since 2014 there has been a steady shift toward Internet-based businesses that accommodated mobile technology. The events of 2020 accelerated the shift from 0 to 60.

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Why Your Small Business Needs A Website In 2021

For sure you’ve read all the stories about the number of businesses around the world that have closed down because of the economic effects of the global pandemic.
The media tends to report more “gloom and doom” because it sells. The truth is, there were a good number of businesses that made money – even generated record-setting profits during the lockdown.

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Is 2021 A Good Year To Start A Business?

Many people couldn’t wait for the year 2020 to be over. 2021 seemed like a breath of fresh air; as if everyone had woken up after the nightmare that was 2020. The reality is January 1, 2021, was just 24 hours removed from December 31, 2020. The situation has not changed. The world is still feeling the economic effects of the pandemic. And it’s for that reason, that 2021 is a good – no, great year – to start a business.

How To Best Clean Up An Old WordPress Database

For many, the New Year brings forth a clean slate and fresh hope that the next 365 days will bring more success and prosperity. People begin the year by cleaning their homes; removing clutter, throwing out useless “stuff”, and organizing the different areas. Likewise, your WordPress database needs to be cleaned up of clutter, useless stuff, and have its files organized so that it can perform optimally for the next 365 days.

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7 HTML Tags Essential For SEO

Getting your SEO game on point is more than just optimizing content through keywords or coming up with a mobile responsive and user-friendly website. You want to make sure the search engines have a clear idea of what your website is about so it can index your content and put up your web page on […]

6 Mistakes To Avoid When Writing Your Meta Descriptions

Search Engine Optimization (SEO) works to have your content more visible and searchable on the Internet. When your SEO efforts yield results that push your website up the search rankings, how do you give the Internet user a final nudge to visit your website?
Meta descriptions are a great way to reel in a potential customer to your website when your URL appears on the search results page. A well-crafted meta description can entice Internet users to visit your website over others – even if they are ranked higher than yours.

Technical SEO Strategy: 7 Important Tips To Implement in 2020

When you hear the term “SEO” chances are the first word that comes to mind is “keywords”. And that’s perfectly alright because the smart use of keywords is an important part of the strategy of getting your website optimized for search engines. People regularly search for content and without high-ranking keywords, your content won’t be found – no matter how well-written it is.
But is the strategic use of keywords the only crucial component of optimizing a website for search? SEO is a process that involves a variety of techniques to make your website more visible on the Internet. These techniques are all related to optimizing content.

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The One Button Your Website Needs

Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on your website, what would you want them to do?
Entrepreneurs are often so focused on blogs, videos, and images as the primary forms of content that they overlook one essential element of web copy – a button that can deliver the desired results.

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One Simple Hack To Get More Website Engagement

When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out.
Of course, you want him to stay. The longer the time spent on your website, the better the chances of achieving your goal. He could read your blogs, find out more about your business on the About Us page, or check out the list of products available on your e-commerce portal.