In Part 2 of the series, we will focus on how to make your website design more relevant and useful to your audience. Effective website design isn’t just about aesthetics and functionality. You want one that serves the interests of your audience. You want a...
Your website represents the brand of your business on the Internet. This is where prospective customers go to learn about your company; its products and services and whether you can provide the answers to their questions. But your website has competition from...
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...
For sure you’ve read all the stories about the number of businesses around the world that have closed down because of the economic effects of the global pandemic. The media tends to report more “gloom and doom” because it sells. The truth is, there were a good number...
When designing web pages for your site, it’s essential to understand that different goals require different solutions. So, if you’re putting together a landing page, you’ll want to optimize it for conversions. Creating product review pages, on the...
Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on...
