Our readers who were around when newsstands and bookstores were commonplace know what it was like looking for the best publication among a sea of titles. Books and magazines would fight for your attention by coming up with compelling and thought-provoking tags...
Marketing is a continuous process where the desired results are best achieved through consistency. And there’s a lot of work to be done! From sending out emails, creating content, posting on social media, tracking performance metrics, and then add the seemingly...
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the...
For many entrepreneurs, 2020 was not a great year. It will be remembered as the year a virus caused a pandemic that shut down the world and changed the way we lived and worked. Since 2014 there has been a steady shift toward Internet-based businesses that...
Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on...
When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out. Of course, you want him to...
