For many entrepreneurs, 2020 was not a great year. It will be remembered as the year a virus caused a pandemic that shut down the world and changed the way we lived and worked. Since 2014 there has been a steady shift toward Internet-based businesses that...
Once you’ve set up a website, the next step is to drive traffic through digital marketing. We can assure you with 100% certainty that a strategic, well-thought-out digital marketing campaign WILL bring people to your website. The bigger problem is when people land on...
When someone clicks on your URL, he will end up on your website’s Home page. The first 6 seconds after a visitor lands on your Home page is crucial. In that space of time, he will decide on whether to explore your content or click out. Of course, you want him to...
If you’re having problems getting the desired results from your marketing program and are at a loss at how to fix it or if you’re planning to launch your first marketing campaign – this article is for you! Let’s start out by saying that your decision to...
Chatbots were created to make it easier and more convenient for customers to interact with businesses. Rather than deal with a human who may not provide the right answers because of duress, lack of preparation, or poor communication skills, customers can interact...
Email marketing has been proven an effective online process and should be a mainstay in your digital marketing toolbox. Like a pot of brewed Jamaican Blue Mountain coffee, you can mess it up if you don’t perform A/B Email Testing. All of the hard work and time spent...
