Think about the websites that you visit on a regular basis. Ask yourself why you prefer these over others. The reason is because of how they make you feel. That’s the Psychology factor in web design. In this article, we’ll discuss 8 principles of Psychology and how...
As we head toward the close of 2022, marketers are eagerly planning their digital marketing strategies for 2023. What we’ve seen during the last 365 days is the continuation of the trend that was triggered by the events of 2020 – more businesses are focusing...
What do you do with the newsletters you receive in your inbox? Do you send them to the trash bin or do you read them? If you subscribed to the sender, then that means you’re interested in the content and there’s a good chance you’ll click the email and read the email....
Most of you probably skip the ads that run during your favorite TV show or while streaming videos on YouTube. While ads can be an annoying experience, they remain evidence of creative content-making. Case in point, the Superbowl. The singular game of the year...
As a marketer, your job is to help clients find revenue-generating opportunities by promoting their businesses through a combination of digital-based channels and traditional marketing methods. Strategic marketing has been proven to be effective in building a...
Writing came easy for you in school. The teacher would give you a list of topics to choose from. All you had to do was pick one and write about it. Now you have a business and you’re well aware of how important content marketing is to generate interest in your...
