A digital marketing strategy cannot be complete without PPC ads in the toolbox. To be clear, you can run your digital marketing campaign using purely organic, unpaid processes such as optimized content marketing, social media marketing, and video-based marketing...
Since 2014, the main players in the Information Technology industry from search engines to software developers and web designers have actively promoted the need to make websites mobile responsive. This was in response to the growing influence and presence of mobile...
The BackStory: Recently, I had a very interesting experience with another marketing firm and learned a lesson from them. I was trying to do the right thing by letting them know they were having an issue with the home page of their website. As you know if...
Online shopping has been on an uptrend as far back as 2014. A driving force was the increased use of mobile devices to access the Internet. It became easier and more convenient to visit an eCommerce website than the popular department store. Then, the pandemic hit,...
Our readers who were around when newsstands and bookstores were commonplace know what it was like looking for the best publication among a sea of titles. Books and magazines would fight for your attention by coming up with compelling and thought-provoking tags...
Marketing is a continuous process where the desired results are best achieved through consistency. And there’s a lot of work to be done! From sending out emails, creating content, posting on social media, tracking performance metrics, and then add the seemingly...
