If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital,...
Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online...
Before we get into the meat and potatoes of the article, one question deserves to be asked: “Is there a difference between digitalization and digitization?” We ask this question because in the course of our research for this important topic we came across references...
