A digital marketing strategy cannot be complete without PPC ads in the toolbox. To be clear, you can run your digital marketing campaign using purely organic, unpaid processes such as optimized content marketing, social media marketing, and video-based marketing...
Since 2014, the main players in the Information Technology industry from search engines to software developers and web designers have actively promoted the need to make websites mobile responsive. This was in response to the growing influence and presence of mobile...
We all know that digital marketing has many advantages over traditional marketing. Digital marketing is more efficient; online-based marketing strategies have a wider reach and scope compared to traditional marketing strategies. Online content can be reused and...
Investing in a website is a smart first step to building a profitable business. In fact, you are already several steps ahead of the 45% of businesses that still don’t have a website. Now that you have taken the first step, what is the next step? If you are not...
For those who are not tech-savvy, the word “Analytics” might send chills down their spine. After all, the root word is “Analysis” and the implication is that it must be too technical or complex for beginners to understand. The truth is, learning Analytics is not that...
Competitors can make running a business difficult to run smoothly. With competition, even a small mistake could send consumers to another business that offers a similar product. Making sure you are unique and have fantastic customer service is a must in order to...
