If you want your content to be king, you have to do keyword research, otherwise, it might end up as a pauper on the Internet. Unless your content includes the right keywords, it won’t matter if you got Christianne Amanpour to write your business blog, no one will read...
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
89% of marketing professionals can’t be wrong. According to a survey conducted by Ascend2, 89% of professional marketers said SEO is an effective strategy for driving traffic to their website, moving up the search rankings, and ultimately, growing the business. ...
A digital marketing strategy cannot be complete without PPC ads in the toolbox. To be clear, you can run your digital marketing campaign using purely organic, unpaid processes such as optimized content marketing, social media marketing, and video-based marketing...
Since 2014, the main players in the Information Technology industry from search engines to software developers and web designers have actively promoted the need to make websites mobile responsive. This was in response to the growing influence and presence of mobile...
We all know that digital marketing has many advantages over traditional marketing. Digital marketing is more efficient; online-based marketing strategies have a wider reach and scope compared to traditional marketing strategies. Online content can be reused and...
