Entries by Josiah Bussing

What Is Technical SEO?

Technical SEO may sound like a complicated topic. To a degree, it is because Technical SEO involves the development of your website. However, it’s important to understand and learn its basics so that you’ll know there are other ways to improve your website’s search rankings in addition to basic SEO.

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How Often Should You Backup Your WordPress Website?

When you have a WordPress website for your business, it’s easy to fall into complacency. After all, a WordPress website can do everything for your business. WordPress has the best Content Management System (CMS) to help build your brand. You might have chatbots or an outsourced remote team to manage customer service. Your e-commerce portal assures you that the cash registers can ring 24/7 and a database that collects valuable customer information.

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How To Create Content For SEO

If you ask 2 different writers about how to create content for SEO, you will get 2 different answers. Ask a few more content writers and you’ll likely get variations of how to create SEO content.
Why are there so many different approaches to SEO? Copyblogger described SEO as quite possibly the most misunderstood concept of Digital Marketing. The reason for this is that SEO has exploded in popularity in the past few years.

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10 Must-Have Tools For SEO Content Writers

Search Engine Optimization (SEO) has continued to gain popularity over the years because it helps businesses maximize the returns on their digital marketing investment. SEO has become the difference-maker for content writers.
Writing online content means writing for your customers. For your efforts to yield results, your content must be searchable on the Internet.
As most entrepreneurs have learned, being an expert in your field is not enough to ensure your website’s ranking in the search results. For your valuable information to be found, it must be optimized.

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Google Analytics For Intermediates

We all know that digital marketing has many advantages over traditional marketing. Digital marketing is more efficient; online-based marketing strategies have a wider reach and scope compared to traditional marketing strategies. Online content can be reused and repurposed making it more sustainable than flyers, newspaper ads, and streamers. Perhaps the biggest advantage of digital over old school traditional methods is that having a website as the centerpiece of your marketing strategy allows you to track performance in real-time via Google Analytics.

5 Reasons That Prove Now Is The Best Time To Become An Entrepreneur

As the world prepares to face life under the “New Normal”, our news feed is packed with stories of companies closing down or streamlining costs by laying off their employees. And the number of people who lost their jobs because of the Covid-19 pandemic is quite staggering.
In the month of April alone, 20 million Americans were laid off. The U.S. unemployment rate hit 14.4%; the highest level since the Great Depression.

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5 Practical Ways To Manage Top Talent In Your Company

Good people are hard to come by. In a competitive industry, once you find top talent, you must do what you can to retain them. Otherwise, they will leave and potentially end up with your competitor.
Retaining top talent not only helps you consistently deliver results and maintain the quality of output but it also lowers the cost of employee turnover which is estimated at 2.5 times the cost of an employee’s salary.