For years, some marketers proclaimed that Search Engine Optimization or SEO was dead. These marketers believed that organic search was no longer important because users were using other methods to find information such as paid ads and social media. The fact is, SEO is not dead. It is very much alive and in demand. SEO remains the number one online strategy to help businesses achieve the much-sought- after first page results. However, what is the true value of landing on the first page of the SERP?
Josiah Bussing
Josiah graduated from Colorado Christian University with degrees in business administration and accounting. With over thirteen years of experience, he has worked with a wide range of businesses, from B2B to B2C, helping them improve their online presence and generate more leads through website design and digital marketing. Josiah is certified in Inbound Marketing (Hubspot) and Google PPC, with expertise in website design, marketing strategy, WordPress websites, and search engine optimization.
Josiah’s professional philosophy is centered on connecting with customers and solving their problems effectively. As a leader of a team of experts, he knows that collaboration drives better results. Guided by his core values of integrity, excellence, customer-centered service, and making an impact, Josiah focuses on delivering measurable returns on investment that help his clients grow their businesses.
Outside of work, Josiah enjoys spending time in nature hiking, skiing, and soaking in scenic views. He’s an avid reader of business, leadership, and personal growth books, always seeking new ways to learn and improve. He also appreciates a great cup of coffee, especially while in the mountains.
How To Read Your Google Analytics
Google analytics is an online tool that we always tell our clients to have on their website. It is that important! Analytics is perhaps the biggest reason why digital marketing is more effective than traditional marketing methods. It gives you real time and highly-accurate data on your website’s performance.
5 Signs Your Digital Marketing Agency is Ripping You Off
Digital Marketing is an effective way to promote your business. It is definitely a smart move to outsource your digital marketing to an agency. Even if you have the experience and expertise, your time is best allocated to managing key business functions. Digital marketing agencies not only have the experience and the expertise. They also have the right people to get the job done right. However, the industry is not insured against scammers. How do you know if you are getting ripped off by your Digital Marketing agency?
What Is Your Leadership Style?
Leadership is an important component of management. Without it, there is no organization or direction. Instead, there will be chaos and confusion. Decisions cannot be made because there is no accountability. That is why leadership is one of the most sought-after traits in management. Companies spend thousands of dollars on programs that can help develop leaders within the ranks.
Why Email Marketing Is Very Much Alive
For years, marketers were anxious to sound the death knell for email marketing. It seemed to have become irrelevant; its reputation tarnished by shady Ponzi schemes and by cyber-criminals eager to plant their malicious programs into your network. Every year email marketing has proven its naysayers wrong. It remains a powerful tool for driving traffic and converting leads into sales. Email marketing is very much alive and should be part of your digital marketing strategy.
5 Best Keyword Research Tools For 2018
If you think creating great content is all about comprehensive writing, perfect spelling, and grammar, you will be short-selling your efforts. Writing online content isn’t the same as writing a college term paper or a piece for the school newsletter. It’s about creating content that can be searched, indexed, and found by your target audience. In other words, your content needs to be optimized. And this is why you should use the best keyword research tools on the Internet.
How To Build A Strong Network Of Leads And Referrals
Success in business is all about having advantages. People invest in education so they can increase their value when they apply for a job. You could take up special certification courses to validate your qualifications. However, in a competitive industry, you need an asset that will optimize your skills, education, and experience. This asset is a strong network of leads and referrals.
How To Start Content Marketing
Search is the number one activity on the Internet. It all starts with a need to find information. The keywords you used to launch a query will open a results page with a list of URLs. Every URL you click onto will have content that could provide the answers to your query.
WordPress Care Plans: Why You Need Them And What We Can Do For You
WordPress is the most popular content management system in the world. More than 500 websites are built daily using WordPress and it has been the most dominant CMS the last eight years. Overall, WordPress runs nearly 30% of all websites operating on the Internet.
There’s a reason for this; and that is because WordPress is easy to use. Business owners can manage content on their own. They have their choice of plugins which they can use to improve design and functionality. Google loves WordPress websites because its code makes site content easy to read and index.
8 Practical Tips When Designing Logos
After finalizing its trade name and having the enterprise registered, the next order of business is designing its logo. This is an important component of your branding strategy. A good logo is more than just a symbol. Properly designed, it will create immediate brand recall and lend valuable support to your messaging.