Informational websites exist primarily to communicate with visitors, as opposed to actively enabling transactions. While the material they provide often contains some call to action, their main goal is to provide useful, engaging information.
Josiah Bussing
Josiah graduated from Colorado Christian University with degrees in business administration and accounting. With over thirteen years of experience, he has worked with a wide range of businesses, from B2B to B2C, helping them improve their online presence and generate more leads through website design and digital marketing. Josiah is certified in Inbound Marketing (Hubspot) and Google PPC, with expertise in website design, marketing strategy, WordPress websites, and search engine optimization.
Josiah’s professional philosophy is centered on connecting with customers and solving their problems effectively. As a leader of a team of experts, he knows that collaboration drives better results. Guided by his core values of integrity, excellence, customer-centered service, and making an impact, Josiah focuses on delivering measurable returns on investment that help his clients grow their businesses.
Outside of work, Josiah enjoys spending time in nature hiking, skiing, and soaking in scenic views. He’s an avid reader of business, leadership, and personal growth books, always seeking new ways to learn and improve. He also appreciates a great cup of coffee, especially while in the mountains.
What Is Caching And Why Is It Important For Your WordPress Website?
Site speed is a very important search ranking factor. Internet users aren’t a patient lot. A well-referenced study by Akamai revealed that 40% of people will abandon the search if the website takes longer than 3 seconds to load. Caching is a form of technology that will help your website load really fast and encourage visitors to explore your content.
How Often Should You Backup Your WordPress Website?
When you have a WordPress website for your business, it’s easy to fall into complacency. After all, a WordPress website can do everything for your business. WordPress has the best Content Management System (CMS) to help build your brand. You might have chatbots or an outsourced remote team to manage customer service. Your e-commerce portal assures you that the cash registers can ring 24/7 and a database that collects valuable customer information.
How To Create Content For SEO
If you ask 2 different writers about how to create content for SEO, you will get 2 different answers. Ask a few more content writers and you’ll likely get variations of how to create SEO content.
Why are there so many different approaches to SEO? Copyblogger described SEO as quite possibly the most misunderstood concept of Digital Marketing. The reason for this is that SEO has exploded in popularity in the past few years.
10 Must-Have Tools For SEO Content Writers
Search Engine Optimization (SEO) has continued to gain popularity over the years because it helps businesses maximize the returns on their digital marketing investment. SEO has become the difference-maker for content writers.
Writing online content means writing for your customers. For your efforts to yield results, your content must be searchable on the Internet.
As most entrepreneurs have learned, being an expert in your field is not enough to ensure your website’s ranking in the search results. For your valuable information to be found, it must be optimized.
10 Best Plug-Ins For Your WordPress Business Website
One reason why WordPress has become the most popular website development and content management platform is the sheer number of plug-ins available for you to choose from.
More than 55,000 plug-ins!
Google Analytics For Intermediates
We all know that digital marketing has many advantages over traditional marketing. Digital marketing is more efficient; online-based marketing strategies have a wider reach and scope compared to traditional marketing strategies. Online content can be reused and repurposed making it more sustainable than flyers, newspaper ads, and streamers. Perhaps the biggest advantage of digital over old school traditional methods is that having a website as the centerpiece of your marketing strategy allows you to track performance in real-time via Google Analytics.
5 Reasons That Prove Now Is The Best Time To Become An Entrepreneur
As the world prepares to face life under the “New Normal”, our news feed is packed with stories of companies closing down or streamlining costs by laying off their employees. And the number of people who lost their jobs because of the Covid-19 pandemic is quite staggering.
In the month of April alone, 20 million Americans were laid off. The U.S. unemployment rate hit 14.4%; the highest level since the Great Depression.
5 Practical Ways To Manage Top Talent In Your Company
Good people are hard to come by. In a competitive industry, once you find top talent, you must do what you can to retain them. Otherwise, they will leave and potentially end up with your competitor.
Retaining top talent not only helps you consistently deliver results and maintain the quality of output but it also lowers the cost of employee turnover which is estimated at 2.5 times the cost of an employee’s salary.
How To Create A Productive Workplace Culture – At The Office And At Home
As the quarantine period is being slowly lifted in several states as well as countries around the world, many people are preparing to go back to the workplace. However, things at the office will not be the same.