In the world of Software as a Service (SaaS), first impressions often matter more than you would think. With so many other companies out there working on solving the same problems, you usually have a limited window to impress your visitors. This is where the...
As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success. The Consulting...
Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment. I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and...
Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase. Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”....
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that...
Would you trust your Mercedes Benz or BMW to any roadside mechanic or would you rather bring it to a repair shop that specializes in those brands of automobiles? Your website is like a car – used properly it will help drive your business forward. Unlike a car...
