How big has social media grown in popularity? In 2017, the estimated number of global social media users was 2.86 billion. By 2020, the number of social media users around the world was pegged at 3.6 billion or an increase of 25% from 2017. It’s projected that by...
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
Consumers regard social media platforms as valuable sources of information for making educated buying decisions. A study by GlobalWebIndex revealed that 71% of consumers’ decisions on buying a product or not are influenced by what they read on social media. Likewise,...
How do you know if your dinner party was a success? If you see your guests engaging with one another; making new connections, getting involved in lively banter, and if you notice more people staying than heading home, it’s safe to say you hosted a successful dinner...
Welcome to part 2 of our article on the top social media platforms for your business in 2021! If you haven’t read part 1, we suggest you do so you can have a better understanding on why your business should be on social media this year and beyond. In this article, we...
Social media marketing is an indispensable part of the digital marketing strategy toolbox. You’ll spend less money and still reach a wider audience compared to traditional marketing strategies. The problem is, there are so many social media platforms on the Internet....
