Chatbots were created to make it easier and more convenient for customers to interact with businesses. Rather than deal with a human who may not provide the right answers because of duress, lack of preparation, or poor communication skills, customers can interact...
Email marketing has been proven an effective online process and should be a mainstay in your digital marketing toolbox. Like a pot of brewed Jamaican Blue Mountain coffee, you can mess it up if you don’t perform A/B Email Testing. All of the hard work and time spent...
If you’re a retailer, shifting to or integrating an online business model such as setting up an e-commerce website is a smart move. Consumers are increasingly becoming more dependent on mobile technology to fulfill their everyday needs. From US $2.3 Trillion to...
At the time of this writing, businesses are preparing to come out of a government-imposed quarantine period. As you prepare for your business to reopen, one of your key strategies should be to invest in digital marketing because the “new normal” has created new...
In the world of Software as a Service (SaaS), first impressions often matter more than you would think. With so many other companies out there working on solving the same problems, you usually have a limited window to impress your visitors. This is where the...
Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment. I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and...
