If you want your content to be king, you have to do keyword research, otherwise, it might end up as a pauper on the Internet. Unless your content includes the right keywords, it won’t matter if you got Christianne Amanpour to write your business blog, no one will read...
One reason why email marketing generates high ROI is that it gets your content directly in the inbox of your target audience. The newsletter is the primary type of content for an email marketing campaign. There’s a high probability of your newsletter getting...
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
You’ve been blogging for months but the results have been underwhelming. There’s traffic to your website but you haven’t converted interest into sales. You’re frustrated because it takes 2-4 hours to write these blogs and you’re not generating income for your...
Consumers regard social media platforms as valuable sources of information for making educated buying decisions. A study by GlobalWebIndex revealed that 71% of consumers’ decisions on buying a product or not are influenced by what they read on social media. Likewise,...
The usual advice for starting a business is to identify a market with high consumer demand and provide a product or service for it. You might gain traction and generate sales for the first few months but eventually, sales start to wane and you find yourself struggling...
