Marketing has grown to become an important component of building a business. Especially in this age of digital technology, you can’t harness the power of the Internet for your business if you don’t have an online presence. Digital marketers have kept pace with...
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that...
To get straight to the point – Yes, you should include social media as part of your digital marketing strategy in 2020. Over the last decade, social media has evolved from a platform for connecting with social circles and sharing daily updates to a powerful...
Whether you’re stuck in traffic or headed off to a long drive, it would make the journey more pleasant when you have something to listen to. Sure, having your favorite singer blaring in your headset or the car’s sound system provides a welcome respite from the...
Keeping on top of all the assignments that stem from running a company can be challenging – even when you have a whole support system behind you. But when you’re a solopreneur, it all comes down to how much you can accomplish on your own. For the most part, this means...
Other than “to lose weight”, “to start a small business” is another popular resolution for the New Year. In a survey on small business conducted by Guidant Financial, it was revealed that 27% of Americans were more encouraged to transition from corporate life and...
