Keeping on top of all the assignments that stem from running a company can be challenging – even when you have a whole support system behind you. But when you’re a solopreneur, it all comes down to how much you can accomplish on your own. For the most part, this means maximizing your effectiveness and minimizing distractions.
If your goal is to bring your small business to the next level (and maybe even expand), you will need to find a way of staying in control of all the challenges you face daily. The following strategies help you do exactly that. By implementing them in your daily work routine, you’ll find the perfect way for you to achieve your goals without losing precious time, energy, or resources.
Strategize
If the word strategize reminds you of going into battle, then you’ve already got this whole business thing under your thumb. Because that’s exactly what business is – a war for survival in a cruel, dog-eat-dog world. The only way to make it out alive is to know very well what you’re doing.
For most entrepreneurs, this means putting a lot of effort into their products or services, designing a great website, maintaining a strong social media presence, and paying close attention to customer service and quality control. And although not many like to think about it, it also means creating an effective exit strategy that you can implement in the case of unexpected circumstances (or simply more exciting projects on the horizon).
A good business plan can also help you determine your goals, and even more, turn them into to-dos you can tackle on a daily, weekly, or monthly basis. Finally, don’t forget about the importance of your calendar and good project management software.
Don’t underestimate the beneficial effects of rest
One of the biggest mistakes entrepreneurs tend to make is that they work themselves to the bone. In the long term, this can lead to some pretty serious consequences. Burnout affects up to 44% of workers, which is alarming when you think about the negative effects it has on physical and mental health.
To avoid it and achieve a better work-life balance, it’s important that you get enough downtime. This means limiting the hours in your workweek, taking the occasional vacation (even a staycation will do), making sure you’re eating healthy, exercising on a regular basis, and practicing some form of meditation. Aside from getting you to take regular breaks from your company, these habits are also beneficial because they can help you sleep better.
Keep your eye on the prize
Sometimes, the easiest thing to do is lose focus. And as a solopreneur, you definitely won’t be short on everyday distractions that will require your immediate attention. This is especially important if you work from home –a concept that always seems so convenient until you find yourself sitting at your desk at 2 AM because you haven’t been able to get any work done during the day.
Practicing self-discipline is key. Be conscious about removing distractions. For some, this will mean scheduling a specific time of day for replying to emails. For others, it’s silencing their phone or cutting down on multitasking.
Another great thing you can start implementing today? Setting short-term and long-term goals. Defining these will help you focus on the big picture, while still allowing your vision to be flexible enough to embrace any positive surprises you encounter on the way.
Use all the tools (and help) you can get
Although, as a solopreneur, you don’t have any employees, there are still ways in which you can save time on mundane tasks.
For example, you can use automation tools for things like invoicing, tracking expenses, or social media strategies. Even basic programs such as Microsoft Excel can go a long way in helping you get things done more efficiently, and often more accurately.
Another thing you might want to consider would be to outsource menial tasks or assignments that need a skilled worker such as an accountant. While you could take care of all your finances on your own, perhaps there are better ways to spend your time than going through receipts each month.
Conclusion
For your business to succeed, it is important that you approach it with both wisdom and willingness to do hard work.
Luckily, as a solopreneur, you already have the drive and passion that are at the core of a satisfying career. Combine them with a few smart productivity practices, and you’ll be well on your way to becoming not only effective but, more importantly, satisfied with where your business is headed.
