There are almost two billion websites on the Internet. If you see similarities between certain websites, it is because some use prepared template designs. These are downloadable website templates where the layout and structure have already been established. Although...
Email is the comet that rendered the typewriter extinct. It made the fax machine redundant; regular mail older and slower. Because of email, real-time communication became possible. Work became more efficient and productivity soared. You could get more tasks done in...
Starting your business with digital marketing in place will put you on course to achieving your goals and objectives. Marketing is the last thing many startup entrepreneurs think about when launching their business. That is a mistake that could affect them in the...
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a...
Who isn’t on social media? The latest estimates show social media attracts 3.028 Billion people everyday. That means 80% of the 3.8 Billion people who use the Internet on a daily basis are on some kind of social media platform. This is why social media marketing is a...
A popular saying in business is “It’s not what you know but who you know that matters.” The obvious connotation is that having connections will help your business go further and stay ahead of the competition. Assuming the playing field is equal in skill and...
