Google is the largest and most popularly used search engine on the Internet. When consumers want to find information for specific products and services, they launch a search on Google. In fact, Google has grown so big, it has become a verb. How many times have you...
Digital technology and the Internet have made it easier for retail locations to be found by customers. Before broadband technology made the Internet accessible to everyone on the planet, it was hard for consumers to find businesses that had what they needed. Your...
Retail locations invest in marketing and promotional activities to get found. They will spend on traditional marketing collaterals such as press releases, print ads, and POPs or Point-of-Purchase materials. Likewise, many physical retailers will include a listing in...
For years, marketers were anxious to sound the death knell for email marketing. It seemed to have become irrelevant; its reputation tarnished by shady Ponzi schemes and by cyber-criminals eager to plant their malicious programs into your network. Every year email...
Hello! What brings you here? Search is the number one activity on the Internet. It all starts with a need to find information. The keywords you used to launch a query will open a results page with a list of URLs. Every URL you click onto will have content that could...
After finalizing its trade name and having the enterprise registered, the next order of business is designing its logo. This is an important component of your branding strategy. A good logo is more than just a symbol. Properly designed, it will create immediate brand...
