Hello! What brings you here? Search is the number one activity on the Internet. It all starts with a need to find information. The keywords you used to launch a query will open a results page with a list of URLs. Every URL you click onto will have content that could...
The fact that video content amplifies the effectiveness of digital marketing should not come as a surprise. After all, as digital technology evolves, multimedia becomes a more entertaining experience for users. However, with the wrong approach, your video content...
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a...
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged...
In our last 5 articles, we’ve covered at great length how having a website can build your business. Putting up a website for your business is definitely a step in the right direction. It will differentiate you from the 50% who still don’t have one. But a website by...
As we discussed in our previous article, “Why You Should Have a Blog”, blogging is a proven strategy for building your business. It gives you a platform to share your expertise to a targeted audience. If you are able to consistently provide usable, relevant and...
