Since the release of ChatGPT in 2022, the dynamics of website traffic have shifted significantly. Users are clicking less frequently on search engine results pages (SERPs) in favor of AI search-generated summaries. Once users obtain the necessary information from the...
The short answer is “No.” Google controls 90% of global search traffic, including 94.7% of mobile searches and 82.26% of desktop searches. Second place isn’t even close. Bing accounts for only 4% of the global search traffic market share. And AI? ChatGPT accounts for...
Websites that don’t appear in AI search can lose up to 50% online traffic, according to a 2025 study by the Pew Research Center. The first position of the SERP, which was estimated to attract 39.8% of clicks, has seen a 34% decline in online traffic due to the...
Artificial Intelligence may account for only 1% of the global search market, but it has triggered a seismic shift in search behavior. Users are increasingly favoring AI-generated summaries over SERP, which has resulted in a 50% decline in online traffic. Websites that...
