You know that SEO helps search engines find and index web pages for inclusion in the SERP. But with over 50 billion web pages indexed by Google on the Internet every day, how can your web page be among those indexed for search queries? It comes down to how Google...
Creating a profile in Google My Business is a proven effective way of getting your business found by customers. People who find your GMB profile will use the information to learn more about your business, products, services, location, and special offerings. If they...
If you want your content to be king, you have to do keyword research, otherwise, it might end up as a pauper on the Internet. Unless your content includes the right keywords, it won’t matter if you got Christianne Amanpour to write your business blog, no one will read...
The most basic definition of digital marketing is that it’s the process of promoting brands and businesses on the Internet through the use of various digital online channels, tools, and techniques. Thus, if you’re posting blogs on your website and sharing them...
89% of marketing professionals can’t be wrong. According to a survey conducted by Ascend2, 89% of professional marketers said SEO is an effective strategy for driving traffic to their website, moving up the search rankings, and ultimately, growing the business. ...
A digital marketing strategy cannot be complete without PPC ads in the toolbox. To be clear, you can run your digital marketing campaign using purely organic, unpaid processes such as optimized content marketing, social media marketing, and video-based marketing...
