Imagine you have a food truck that sells Asian-infused burritos and Chef Gordon Ramsay mentions your “Sisig Burrito” as the tastiest and most creative dish he’s had in the last 10 years. Better stock up on Sisig Burrito ingredients because you might have hour-long...
You chose Brand A over Brand B because you’re convinced that “A” is the better value-for-money product in terms of price, features, and convenience. Likewise, it helped that “A” was packaged more attractively than “B.” Brand A’s marketing team put together a...
If your car doesn’t undergo regular maintenance services, it might break down at the most inopportune time and you’ll pay for an expensive repair job. The same scenario can happen to your website if it doesn’t undergo regular inspection. The difference is that a car...
Five seconds are left on the game clock; just enough time to run one winning play. Your big man sets a screen on the top of the key drawing the opposing team’s big man outside the rim. Your point guard rolls and drives down the strong side of the court. The defense...
Do you manage a brick-and-mortar store and wonder why visitors leave your place without buying anything? Are you baffled as to why customers don’t return to your store? Planning to streamline your marketing budget but don’t know where to start? Avoid the guesswork and...
What makes us human? Emotion and rationality. We feel the effect and justify our decision that caused the event. For example, if you’re hungry, you look for a place to eat. At the restaurant, you choose the lowest-priced main course because you don’t have enough cash....
