Who isn’t on social media? The latest estimates show social media attracts 3.028 Billion people everyday. That means 80% of the 3.8 Billion people who use the Internet on a daily basis are on some kind of social media platform. This is why social media marketing is a...
A popular saying in business is “It’s not what you know but who you know that matters.” The obvious connotation is that having connections will help your business go further and stay ahead of the competition. Assuming the playing field is equal in skill and...
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged...
If you own a startup that secured venture capital in the hundreds of thousands or perhaps in the millions, then congratulations are in order. The truth is many startups and small businesses operate on a shoestring budget. As a consequence, key business strategies such...
If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital,...
