2018 was a big year for PPC or Pay-Per-Click Marketing. Google Adwords was re-branded as Google Ads. The change was not all cosmetic. Google Ads was improved with new features, tools, campaign types, and targeting options. Since branching out to the world of...
Spreadsheet programs come and go. One that has stood the test of time and remains an invaluable tool for any business owner is Microsoft Excel. Introduced in 1987, MS Excel has grown in popularity over the years especially with the release of Version5 in 1993....
A website is a valuable asset to have whether you are a large corporation or a small business. If you own a brick-and-mortar business, a website makes your products and services accessible 24/7. It gives you a platform to share your expertise and enhance your...
The marketing environment changes every year. New trends and technologies come out that will affect your strategy while consumers adjust to them and tell you which are more effective. Because the marketing cycle changes, it’s important to stay ahead of the curve. You...
For those who are not tech-savvy, the word “Analytics” might send chills down their spine. After all, the root word is “Analysis” and the implication is that it must be too technical or complex for beginners to understand. The truth is, learning Analytics is not that...
