Chatbots were created to make it easier and more convenient for customers to interact with businesses. Rather than deal with a human who may not provide the right answers because of duress, lack of preparation, or poor communication skills, customers can interact...
Email marketing has been proven an effective online process and should be a mainstay in your digital marketing toolbox. Like a pot of brewed Jamaican Blue Mountain coffee, you can mess it up if you don’t perform A/B Email Testing. All of the hard work and time spent...
Technical SEO may sound like a complicated topic. To a degree, it is because Technical SEO involves the development of your website. However, it’s important to understand and learn its basics so that you’ll know there are other ways to improve your website’s search...
Informational websites exist primarily to communicate with visitors, as opposed to actively enabling transactions. While the material they provide often contains some call to action, their main goal is to provide useful, engaging information. Let’s assume you’ve got...
Site speed is a very important search ranking factor. Internet users aren’t a patient lot. A well-referenced study by Akamai revealed that 40% of people will abandon the search if the website takes longer than 3 seconds to load. Caching is a form of technology that...
