Consumers regard social media platforms as valuable sources of information for making educated buying decisions. A study by GlobalWebIndex revealed that 71% of consumers’ decisions on buying a product or not are influenced by what they read on social media. Likewise,...
The usual advice for starting a business is to identify a market with high consumer demand and provide a product or service for it. You might gain traction and generate sales for the first few months but eventually, sales start to wane and you find yourself struggling...
Search Engine Optimization or SEO is a process that continually evolves and gives businesses the ability to adapt to changes in consumer behavior, industry trends, and technological innovations. However, as SEO evolves so do the applications of its various...
The Internet has given entrepreneurs the opportunity to market and promote their businesses to a wider audience without having to leave the comforts of their home office. But what if your brick-and-mortar business is located in Denver, Colorado and the bulk of your...
There’s no doubt that digital marketing delivers results. With platforms that allow you to traverse the breadth and scope of the Internet at little to no cost, digital marketing gives you the channels to reach a wider and more diverse audience. However, running a...
