Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase.
Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page.
If your content marketing strategy is on point, your start-up technology retail business might just be on the list.

Josiah Bussing
Josiah graduated from Colorado Christian University with degrees in business administration and accounting. With over thirteen years of experience, he has worked with a wide range of businesses, from B2B to B2C, helping them improve their online presence and generate more leads through website design and digital marketing. Josiah is certified in Inbound Marketing (Hubspot) and Google PPC, with expertise in website design, marketing strategy, WordPress websites, and search engine optimization.
Josiah’s professional philosophy is centered on connecting with customers and solving their problems effectively. As a leader of a team of experts, he knows that collaboration drives better results. Guided by his core values of integrity, excellence, customer-centered service, and making an impact, Josiah focuses on delivering measurable returns on investment that help his clients grow their businesses.
Outside of work, Josiah enjoys spending time in nature hiking, skiing, and soaking in scenic views. He’s an avid reader of business, leadership, and personal growth books, always seeking new ways to learn and improve. He also appreciates a great cup of coffee, especially while in the mountains.

5 Marketing Strategies Your Business Can Live Without
To grow your business, you must invest in marketing. No matter how awesome your products and services are, no one will know about it if you don’t actively promote your business.
There are many marketing strategies to choose from. However, not all of them are effective. Choosing the wrong ones can do more harm than good for your business. Some may blow up your budget without generating significant returns.
5 Types Of Marketing Your Business Can’t Live Without
Marketing has grown to become an important component of building a business. Especially in this age of digital technology, you can’t harness the power of the Internet for your business if you don’t have an online presence.
Digital marketers have kept pace with the development of the Internet. It has changed the way consumers make their decisions to purchase a product or to patronize a business.
Why Your About Us Page Shouldn’t Be About You
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business.
The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that tells them within 6 seconds why they should choose your business over the competition.
Sleep: The Most Underrated Component of Success
There was a time when we were obsessed with getting as little sleep as possible.
We’d brag with “I only slept five hours last night” or “I only got four hours on Monday” like it was something to be proud of: a genuine achievement we could boast about to our peers. We’d wear it as proudly as any other badge of honor.
Should Social Media Be Part Of Your Digital Marketing Strategy In 2020?
To get straight to the point – Yes, you should include social media as part of your digital marketing strategy in 2020.
10 Best Podcasts To Listen To During The Commute
Whether you’re stuck in traffic or headed off to a long drive, it would make the journey more pleasant when you have something to listen to. Sure, having your favorite singer blaring in your headset or the car’s sound system provides a welcome respite from the monotony of the moment. But why not use the time to jumpstart your knowledge, pick up new ideas, or stay updated on the latest developments by listening to a podcast during the commute?
How to Be Effective as a Solopreneur
Keeping on top of all the assignments that stem from running a company can be challenging – even when you have a whole support system behind you. But when you’re a solopreneur, it all comes down to how much you can accomplish on your own. For the most part, this means maximizing your effectiveness and minimizing distractions.
5 Challenges That Face Small Business In 2020
In a survey on small business conducted by Guidant Financial, it was revealed that 27% of Americans were more encouraged to transition from corporate life and begin a career as a small business owner.
How to Be a Good Leader When Your Team is Pressed with Deadlines
Every leader has their own version of what the word “good” will mean for them.
As will every employee.
Being a good leader is about more than getting good results – it’s also about team happiness, efficiency, and productivity.
But when your team is faced with a tight deadline, your role as their leader changes, too.
Here is how you can adapt to the situation and still make the most of it.