The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand...
In the world of inbound marketing, two concepts stand out in terms of driving traffic to your website: Search Engine Optimization (SEO) and Pay-Per-Click or PPC advertising. One of the most frequently asked questions we get from clients is whether they should opt for...
Your website represents your business on the Internet. It only makes sense for your website to undergo a redesign that corresponds to changes in your market, business status, objectives and goals. Business should never remain passive. In order to be competitive,...
If you are on Facebook; and who isn’t nowadays, you may notice some ads popping up in your newsfeed promoting products and services. Some of your friends may be posting pictures of merchandise they are selling. Above it, you will find text that reads more like...
The widespread availability of broadband technology in 2004 changed the face of the website from an online brochure into a profit-generating machine. It allowed businesses to communicate directly with its market, run transactions, build networks, capture and store...
Putting up a website isn’t as simple as setting up a coffee shop, opening the doors and expecting customers to file right in. Almost everyone in the world drinks coffee but just because you’ve set up shop, doesn’t mean you will be guaranteed business. It definitely is...
