There are almost two billion websites on the Internet. If you see similarities between certain websites, it is because some use prepared template designs. These are downloadable website templates where the layout and structure have already been established. Although...
Do you own your website? It may sound like a counter-intuitive question. After all, the website is for your business and you paid for it. It follows that with an exchange of currency for services comes ownership. The rules of buy and sell are very much black and white...
Video content is essential for your business marketing strategy because it brings your brand to life. Unlike text-based content, video appeals to multiple senses: sight, sound, and feel. It is a great medium for delivering your branded value proposition. More...
Starting your business with digital marketing in place will put you on course to achieving your goals and objectives. Marketing is the last thing many startup entrepreneurs think about when launching their business. That is a mistake that could affect them in the...
Social proof is the phenomenon whereby consumers’ actions are influenced by the experiences, attitudes, and opinions of other consumers. Let’s assume you are on the market for a new smartphone. What would influence your decision more: reading marketing copy on a...
If you own a startup that secured venture capital in the hundreds of thousands or perhaps in the millions, then congratulations are in order. The truth is many startups and small businesses operate on a shoestring budget. As a consequence, key business strategies such...
