If you own a startup that secured venture capital in the hundreds of thousands or perhaps in the millions, then congratulations are in order. The truth is many startups and small businesses operate on a shoestring budget. As a consequence, key business strategies such...
If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital,...
If a simple car battery replacement becomes a full-blown mechanical problem that requires an expensive air-conditioning fix, it would be safe to assume you are getting ripped off by your auto mechanic. The same can be said for your General Contractor if a seemingly...
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand...
Social media is not a fad. It is here to stay. And it will only get bigger and more influential over the next few years. If your business is not on social media, you are tremendously undercutting its growth potential by not having an active online presence. The growth...
