Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online...
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand...
In the world of inbound marketing, two concepts stand out in terms of driving traffic to your website: Search Engine Optimization (SEO) and Pay-Per-Click or PPC advertising. One of the most frequently asked questions we get from clients is whether they should opt for...
Your website represents your business on the Internet. It only makes sense for your website to undergo a redesign that corresponds to changes in your market, business status, objectives and goals. Business should never remain passive. In order to be competitive,...
There should be no doubt that Internet- based or online marketing strategies are the best approach to promoting your business. When we say “best” it is because online marketing presents the most efficient and effective avenue to creating markets for your products and...
When broadband technology became available in 2004, it was only a matter of time for the Internet to assert its influence on business and everyday life. Within 10 years, mobile devices made it possible to access the Internet anywhere and everywhere. Today, more than...
