Digital technology and the Internet have made it easier for retail locations to be found by customers. Before broadband technology made the Internet accessible to everyone on the planet, it was hard for consumers to find businesses that had what they needed. Your...
Retail locations invest in marketing and promotional activities to get found. They will spend on traditional marketing collaterals such as press releases, print ads, and POPs or Point-of-Purchase materials. Likewise, many physical retailers will include a listing in...
For years, some marketers proclaimed that Search Engine Optimization or SEO was dead. These marketers believed that organic search was no longer important because users were using other methods to find information such as paid ads and social media. The fact is, SEO is...
If you think creating great content is all about comprehensive writing, perfect spelling, and grammar, you will be short-selling your efforts. Writing online content isn’t the same as writing a college term paper or a piece for the school newsletter. It’s about...
Starting your business with digital marketing in place will put you on course to achieving your goals and objectives. Marketing is the last thing many startup entrepreneurs think about when launching their business. That is a mistake that could affect them in the...
If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged...
