As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success. The Consulting...
Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment. I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and...
Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase. Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”....
To grow your business, you must invest in marketing. No matter how awesome your products and services are, no one will know about it if you don’t actively promote your business. There are many marketing strategies to choose from. However, not all of them are...
Marketing has grown to become an important component of building a business. Especially in this age of digital technology, you can’t harness the power of the Internet for your business if you don’t have an online presence. Digital marketers have kept pace with...
If the Home Page of your website answers the “why” of your business, then the About Us page tells customers the “who” of your business. The Home Page is where your customers will find the company’s BVP or Brand Value Proposition – a short statement that...
