If you want to capitalize on the opportunities presented by the Internet, setting up a website for your business is the best way to go. People use search to find what they need online. And if your website ranks high in the results page, more people will be encouraged...
If you own a startup that secured venture capital in the hundreds of thousands or perhaps in the millions, then congratulations are in order. The truth is many startups and small businesses operate on a shoestring budget. As a consequence, key business strategies such...
If you’re planning to start a business, digital marketing should be included in your budget. It is the best way to promote your products and services to your target market. However, digital marketing costs money. If like most entrepreneurs, you have limited capital,...
If a simple car battery replacement becomes a full-blown mechanical problem that requires an expensive air-conditioning fix, it would be safe to assume you are getting ripped off by your auto mechanic. The same can be said for your General Contractor if a seemingly...
Bill Gates was a true visionary when he wrote the essay, “Content is King” in 1996. Gates believed the Internet would provide consumers a low cost medium to publish and access information. He even foreshadowed the coming of video content as a key component for online...
The word “brand” gets thrown around a lot in marketing discussions. Marketers will advise you to build your brand even before you launch your business. Many entrepreneurs will probably assume they need to have a logo designed and marketing copy made. But is a brand...
