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How Often Should You Backup Your WordPress Website?
When you have a WordPress website for your business, it’s easy to fall into complacency. After all, a WordPress website can do everything for your business. WordPress has the best Content Management System (CMS) to help build your brand. You might have chatbots or an outsourced remote team to manage customer service. Your e-commerce portal assures you that the cash registers can ring 24/7 and a database that collects valuable customer information.
How To Create Content For SEO
If you ask 2 different writers about how to create content for SEO, you will get 2 different answers. Ask a few more content writers and you’ll likely get variations of how to create SEO content.
Why are there so many different approaches to SEO? Copyblogger described SEO as quite possibly the most misunderstood concept of Digital Marketing. The reason for this is that SEO has exploded in popularity in the past few years.
10 Must-Have Tools For SEO Content Writers
Search Engine Optimization (SEO) has continued to gain popularity over the years because it helps businesses maximize the returns on their digital marketing investment. SEO has become the difference-maker for content writers.
Writing online content means writing for your customers. For your efforts to yield results, your content must be searchable on the Internet.
As most entrepreneurs have learned, being an expert in your field is not enough to ensure your website’s ranking in the search results. For your valuable information to be found, it must be optimized.
10 Best Plug-Ins For Your WordPress Business Website
One reason why WordPress has become the most popular website development and content management platform is the sheer number of plug-ins available for you to choose from.
More than 55,000 plug-ins!
Google Analytics For Intermediates
We all know that digital marketing has many advantages over traditional marketing. Digital marketing is more efficient; online-based marketing strategies have a wider reach and scope compared to traditional marketing strategies. Online content can be reused and repurposed making it more sustainable than flyers, newspaper ads, and streamers. Perhaps the biggest advantage of digital over old school traditional methods is that having a website as the centerpiece of your marketing strategy allows you to track performance in real-time via Google Analytics.
5 Reasons That Prove Now Is The Best Time To Become An Entrepreneur
As the world prepares to face life under the “New Normal”, our news feed is packed with stories of companies closing down or streamlining costs by laying off their employees. And the number of people who lost their jobs because of the Covid-19 pandemic is quite staggering.
In the month of April alone, 20 million Americans were laid off. The U.S. unemployment rate hit 14.4%; the highest level since the Great Depression.
5 Practical Ways To Manage Top Talent In Your Company
Good people are hard to come by. In a competitive industry, once you find top talent, you must do what you can to retain them. Otherwise, they will leave and potentially end up with your competitor.
Retaining top talent not only helps you consistently deliver results and maintain the quality of output but it also lowers the cost of employee turnover which is estimated at 2.5 times the cost of an employee’s salary.
How To Create A Productive Workplace Culture – At The Office And At Home
As the quarantine period is being slowly lifted in several states as well as countries around the world, many people are preparing to go back to the workplace. However, things at the office will not be the same.
8 Ways To Fix Cart Abandonment Problems
If you’re a retailer, shifting to or integrating an online business model such as setting up an e-commerce website is a smart move. Consumers are increasingly becoming more dependent on mobile technology to fulfill their everyday needs.
From US $2.3 Trillion to US $3.5 Trillion global sales, e-commerce is projected to hit US $6.5 Trillion in 2023. In the United States, e-commerce accounts for 10% of total sales in retail.
What this means is that e-commerce is still a growing industry!
Why You Need Wordfence For Your WordPress Website
The number of cyber-attacks continues to increase every year. According to a study by Accenture, security breaches have increased by 67% since 2014. Meanwhile, another study from the University of Maryland revealed that hackers attack every 39 seconds.
Cybercrime has become a lucrative “profession” with the industry estimated to have earned US $1.5 Trillion in profits.
Why Small Businesses Need Digital Marketing Now More Than Ever
At the time of this writing, businesses are preparing to come out of a government-imposed quarantine period. As you prepare for your business to reopen, one of your key strategies should be to invest in digital marketing because the “new normal” has created new opportunities that you can capitalize on.
7 Tips for Successful SaaS Landing Page Design
In the world of Software as a Service (SaaS), first impressions often matter more than you would think. With so many other companies out there working on solving the same problems, you usually have a limited window to impress your visitors. This is where the importance of clever and converting landing page design in SaaS comes in.
10 Online Businesses You Can Start From Home – Right Now
Like everyone else around the world, you’re probably reading this article while quarantined at home to keep you safe from the coronavirus. It’s great to have more time with the family but work stoppages and businesses shutting down during the quarantine period is not good for your financial health.
How To Work Productively From Home
As the old saying goes, “a man’s home is his castle” but what if the castle is about to house a place for work?
Working from home is a great opportunity to build a career that affords you work-life balance. However, if you’re not careful, the balance could be tipped in favor of work and disrupt home life.
Here are 10 tips that will allow you to productively work from home without turning the roof under your head into your old brick-and-mortar office.
How To Stay Productive – And Positive – While Working From Home
The idea of working from home is very appealing. Imagine not having to deal with the inconveniences of the commute – the traffic, looking for a parking space, errant drivers, just to name a few.
You get to manage your work schedule and streamline your expenses. All of that plus the opportunity to become financially independent.
How To Set Up A Successful Work From Home Program For Small Businesses
The coronavirus that was declared a global pandemic by the World Health Organization (WHO) necessitated countries to require its citizens to self-quarantine for a period of one month. Businesses – except those that delivered essential goods and services – were forced to close down. Economies were held at a standstill. The businesses that remained “open” were those with remote capabilities – the entrepreneur and the employees work from home.
3 Reasons Why Your Consulting Company Should Have An Amazing Website
As a Consulting company, businesses come to you for advice. You are recognized as an expert in your field. Over the years, you have built a reputation for building businesses – navigating them through periods of difficulty before finding success.
The Consulting company represents the years invested in the industry; a venture that gives you the opportunity to share your experience and knowledge with other businesses hoping to find success in their respective fields.
It must be exciting to see your first calling card as a Consultant!
6 Ecommerce Landing Pages That Stand Out
Before we dive into ecommerce landing pages in more detail, I would like us to do a brief experiment.
I’d like you to try and think about all the websites you’ve seen today. Or in the past seven days. How many newsletters did you receive? How many did you open, and how many did you click on?
Can’t remember them all?
Given the sheer volume of pages we are all exposed to every day, it’s no wonder we can only remember a tiny percent of them.
7 Steps To Create The Ultimate Content Marketing Strategy For Your Start-Up
Digital technology and the Internet have given consumers the advantage of learning everything they can about a product or service before making a purchase.
Looking for the best Wi-Fi router in 2020? All you have to do is run a search for “best Wi-Fi router 2020”. Within a few seconds, a list of the websites with the information you need will appear on the search results page.
If your content marketing strategy is on point, your start-up technology retail business might just be on the list.
5 Marketing Strategies Your Business Can Live Without
To grow your business, you must invest in marketing. No matter how awesome your products and services are, no one will know about it if you don’t actively promote your business.
There are many marketing strategies to choose from. However, not all of them are effective. Choosing the wrong ones can do more harm than good for your business. Some may blow up your budget without generating significant returns.